| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "MICHAEL JORDAN ECONOMIC IMPACT": |
|
|
The Economic Impact of Michael Jordan, 2004.
A look at the immense earning power of celebrity sports star, Michael Jordan.
2,069 words (approx. 8.3 pages), 18 sources, APA, $ 65.95
»
Click here to show/hide summary
Abstract
This paper looks at the economic impact of Michael Jordan that resulted from his super-star status and his endorsement of certain products. The paper points out that, in addition to having had a positive economic impact on the NBA, Michael Jordan has also had a tremendous economic impact on companies whose products he has endorsed and that, in essence, Jordan himself represents power, influence, globalism, wealth, and capitalism .
From the Paper
"Sport personalities and their sponsors have now become a winning combination and the link between the two has proved to be an immensely profitable connection for the global economy. There are several reasons why sports personalities are chosen to promote certain products. Firms are quite careful in their selection of the right face and name to associate with their products or services. Research in this area indicates that firms select celebrities when it is felt that ?the life experiences of endorsers fit the advertising message, that the endorser has high appeal with the firm's target consumer group, or that the endorser's universal appeal makes the advertising universal.? (Mathur et al, 1997)"
| |
|
Michael Jordan's Economic Impact, 1999.
Analyzes the basketball player's financial impact on the NBA, product endorsements, earning power and media impact.
1,800 words (approx. 7.2 pages), 10 sources, $ 63.95
»
Click here to show/hide summary
Abstract
Background
Basketball superstar Michael Jordan is the most "powerful"celebrity on the planet," according to a ranking by Forbes magazine on March 22, 1998. Those making the Forbes Celebrity 100 list were awarded
From the Paper
"THE ECONOMIC IMPACT OF MICHAEL JORDAN
Background
Basketball superstar Michael Jordan is the most "powerful"celebrity on the planet," according to a ranking by Forbes magazine on March 22, 1998. Those making the Forbes Celebrity 100 list were awarded a "power ranking" that measures 1998 income and media buzz - a blend of prominence on the Internet, magazine covers, on television and radio and in newspaper clips - that can also be a measure of future earnings power (Celebrity power..., 1998, 104). Thus, while comedian Jerry Seinfeld made the most money last year ($267 million) and teen heartthrob actor Leonardo DiCaprio appeared on the most magazine covers (14), it was Jordan who cashed in big time on his name ..."
| |
|
Michael Jordan: Overcoming Racial Boundaries, 2000.
A look at Michael Jordan and his impact on the world of racial inequality.
4,900 words (approx. 19.6 pages), 12 sources, $ 124.95
»
Click here to show/hide summary
Abstract
A look at how Michael Jordan was able to transgress racial boundaries and still succeed. The author looks at Michael Jordan's career, his struggle against accusations and his contributions to the world of basketball and racial separation. The author makes use of Bob Green's Rebound: "The Odyssey of Michael Jordan" and Charles Barkley's "Michael".
From the Paper
"For 13 brilliant seasons Michael Jordan danced the dance of greatness across hardwood floors of basketball arenas from New York to Los Angeles to Barcelona and Paris. With a warrior's heart and an artist's grace, Jordan long ago transcended the sport to become one of the 20th century's global icons, as well as transgressing racial boundaries and becoming ?a catalyst in our ingoing racial healing?. Michael Jordan represents the high mark on the evolutionary chart of basketball greatness. He was able to evolve not only basketball, but also people?s mindsets of African-Americans."
| |
|
?Michael Jordan and the New Global Capitalism?, 2005.
This paper is a critical review of Walter LaFeber's book "Michael Jordan and the New Global Capitalism" (1999).
1,435 words (approx. 5.7 pages), 3 sources, MLA, $ 47.95
»
Click here to show/hide summary
Abstract
This paper contends that Walter LaFeber in his short book "Michael Jordan and the New Global Capitalism", which presents the globalization of Michael Jordan and the impact of the National Basketball Association (NBA), Nike's and others on the rapidly growing global economy, gives a feeling that globalization is a multi-media "tail wagging the dog" sort of situation when indeed the opposite is quite true. The author points out that, although basketball has had a dramatic effect, it is by far not the only major globalization effort impacting so much of the earth as LaFeber would lead one to believe and several persons, such as Steve Jobs (Apple Computer and Pixar), Bill Gates and Ray Kroc (McDonald's),
have had a greater impacts upon globalization. The paper asserts that, given the facts presented by LaFeber concerning the exploitation of labor, particularly by such firms as the Nike Corporation and others, he does raise the specter of conflict the world is just beginning to experience as "economic warfare", such as described by CAA/Oxfam and the Australia's Democratic Socialist Party (DSP).
Table of Contents
Thesis Statement
The Selling and Globalization of Michael Jordan
The Perception of Acceptance of Globalization
The Specter of Conflict
From the Paper
"Between CAA/Oxfam and the DSP, they now propound that there shall not be any future meetings of any worldwide, hemispheric or national trade groups without protests from these groups. Indeed, on the DSP Website they boast that over 100,000 people shall converge on the WTO meeting now scheduled in Nice, France. They furthermore boast of their conquests at prior meetings where they have protested however one is hard pressed to find any evidence of progress made by these groups beyond raising awareness of the issues. In point of fact, the multi-nationals are making improvements on all fronts to combat the negativity these protest groups pour out."
| |
|
Michael Jordan, 2002.
A paper on the life of Michael Jordan, focusing on his excellent leadership skills.
3,738 words (approx. 15.0 pages), 7 sources, MLA, $ 103.95
»
Click here to show/hide summary
Abstract
This paper focuses on the leadership qualities of Michael Jordan. It gives a detailed list of characteristics that are part and parcel of being a true leader. Some examples and facts have also been listed which the writer believes show Michael Jordan as a true leader who always lead by example and courage.
Contents:
Michael Jordan ? the figure
True Leadership Elements found in Michael Jordan
Knowledge
Trust
Vision
Essentials
Integrity
Experience
Positive Attitude
Self-confidence
Empathy
Judgment
Reflection in Today?s Environment
From the Paper
"There have been many a number of individuals who have had exceptional talents, both in the field of sports and any other. These people have ascended on the ladder of success with sheer hard work and commitment, which in its essence, is the key to attain and achieve success and fame. There have been great players, and much greater than them as well but there are certainly those amongst these who can be bracketed alongside the very best. One such name is the American National Basket Ball Association Player, Michael Jordan. There is yet to be born a greater basket ball athlete than him."
| |
|
Jordan's Politico-Economic Reforms, 2005.
The paper discusses democratization and economic liberalization prospects in Jordan.
2,224 words (approx. 8.9 pages), 6 sources, MLA, $ 69.95
»
Click here to show/hide summary
Abstract
The research paper explores the possibilities of Jordan's adopting a liberal democratic system of government within the context of the political and economic reforms it is currently undertaking. To the outside observer, and as affirmed by political analysts, Jordan has an authoritarian system of government. Yet, the country's leadership claims that it is instituting political and economic reforms that aim towards the liberalizing and the democratizing of Jordan. Through a review of Huntington's theory that liberal democracy can emerge from authoritarian systems through gradual political reforms that slowly open up the country and relax the government's control over political rights and freedoms, this paper determines whether or not this is the case with Jordan. In other words, the paper discusses the economic and political status of Jordan and tries to determine the aim of reforms and their ultimate consequences and goals.
From the Paper
"By the time of his death, King Hussein had ruled over Jordan as its absolute monarch for almost half a century. He had guided the country through the long years of the Arab-Israeli conflict, had survived coup d'etats against him, and had often entered into serious political disagreements with other Arab political leaders. Probably, his worst political decision had been to support Saddam Hussein in face of his invasion of Kuwait. For that, the Gulf leaders never forgave him. However, ultimately, and according to the pro-King Hussein political commentators, he left his son a stable country, at peace with its neighbours, especially Israel, and on the brink of economic and political reform (Abdullah). In other words, according to this analysis of the political and economic status of Jordan at the time that King Abdullah took over the government, the outlook was positive. However, before establishing this outlook as an objective and accurate analysis of Jordan's political and economic situation at the time of King Hussein's death, it needs to be emphasized that this is the opinion voiced by his son, King Abdullah. Therefore, it is hardly objective and, quite possibly, inaccurate."
| |
|
Michael Jordan: An American Hero, 2002.
A short biography of the basketball player Michael Jordan.
991 words (approx. 4.0 pages), 7 sources, MLA, $ 35.95
»
Click here to show/hide summary
Abstract
This paper provides a brief insight into the life of basketball player Michael Jordan from his birth in in Brooklyn, N.Y. on February 17, 1963 to becoming one of America's greatest players in basketball history. It examines his career through school and college, his family life and the affect of the tragic death of his father. On January 13, 1999 Michael Jordan, the great basketball player, who goes for the hoop with his eyes rolling and his tongue sticking out, retired from the court forever.
From the Paper
"Michael accepted a basketball scholarship to the University of North Carolina. In 1981, he was a freshman in college. He played hard and got into the starting lineup. In 1982, it was the NCAA championship: UNC vs. Georgetown, and Michael made the winning shot. Because of him, the University of North Carolina was the 1982 NCAA champion. Then, the Bulls offered him a seven-year-contract worth $6.15 million. In 1984, he moved to Chicago and played with the Bulls using #23. Everything was going well for him. In his personal life, he became a millionaire, met a woman named Juanita Vanoy who was an executive secretary at the American Bar Association, got married, and had three children named Jeffery, Marcus, and Jasmine. In his career life, he was named the Most Valuable Player from 1987-98, NBA Finals MVP from 1990-98, the NBA Defensive Player of the Year for the years 1987-88, 1991 NBA championship, was in eleven NBA All-Star games, and starred in the movie ?Space Jam.? "
| |
|
The Two Sides of Michael Jordan, 2003.
A review of two biographies: "Playing for Keeps: Michael Jordan and the World He Made", by David Halberstam and "The Jordan Rules", by Sam Smith.
1,907 words (approx. 7.6 pages), 2 sources, MLA, $ 60.95
»
Click here to show/hide summary
Abstract
The paper reviews 2 books written about Michael Jordan and summarizes the authors' main points. The paper also gives insights into the authors' choices of their characterizations of Jordan. The paper concludes that Smith's depiction of "Goliath" (Jordan's nickname) as less considerate and compassionate than Jordan's public relations machine wanted the public to believe is probably the more accurate of the two.
From the Paper
"Chicagoans, basketball fans and basically everyone in the world knows that Michael Jordan is the most affable person/celebrity alive. Or do they? While publicly Jordan is quick to flash a smile, crack a joke or otherwise be wholesomely genuine in his agreeableness, does that attitude carry over behind closed doors? Jordan is the subject of countless commercial ads, the target of more Make-a-Wish foundation wish requests than any other athlete/celebrity, and continues to be sought after in many capacities based on his perceived likeability and commercial ability. In which case, there must be some truth to the phenomena of Michael Jordan being a naturally sociable person, right? Surely, it is not fathomable that the saintly Jordan could be a devil in disguise, that he was so valuable that everyone around him protected his image at all costs. Jordan was a fierce competitor on the court and presented a teddy-bear image off it, which sincere or phony, he used to win over the world."
| |
|
Michael Jordan, 2006.
An analysis of the life and achievements of the basketball celebrity, Michael Jordan
1,124 words (approx. 4.5 pages), 15 sources, MLA, $ 38.95
»
Click here to show/hide summary
Abstract
This paper discusses the career and successes of Michael Jordan, the famous basketball star. The writer traces his career from its beginning as a winning freshman to the many championships won and medals received. The writer also includes Jordan's own opinions about his career, the view of his teenage son and of critics like Michael Hunt.
From the Paper
"Jordan is not only the best-known player in the history of basketball, he is considered the best-known athlete in the world (Michael2 pp). Born in Brooklyn, New York, and raised in Wilmington, North Carolina, he accepted a basketball scholarship from the University of North Carolina and as a freshman scored the winning basket in the 1982 NCAA championship game against the Hoyas of Georgetown (Michael2 pp). He was selected college player of the year for the 1983-1984 season, and in 1984 led the United States basketball team to a gold medal at the Olympic Games in Los Angeles, and that same year left college to play with the Chicago Bulls (Michael2 pp). Jordan announced his retirement prior to the 1993-1994 season, stating that he had lost his desire to play professional basketball (Michael2 pp). Initially known for his scoring, his tenacious defensive play had made him one of the greatest all-around basketball players in NBA history, as well as a worldwide celebrity due to his success in the NBA and the Olympics, and his numerous commercial endorsements (Michael2 pp)."
| |
|
Larry Bird and Michael Jordan, 2002.
A comparison of the basketball players Larry Bird and Michael Jordan.
1,150 words (approx. 4.6 pages), 1 source, MLA, $ 39.95
»
Click here to show/hide summary
Abstract
This paper discusses how, throughout the last few years, numerous sports commentators have compared and contrasted the athletic style and skill present in two of the most recognizable basketball players. It examines how Larry Bird and Michael Jordan are compared in the magazines, on television as well as on websites and in the barroom. It provides a comparison of the two athletes by exploring some of their statistics and figures, evaluating their style of play and assessing their profiles in the media.
From the Paper
"First, when looking at the shooting statistics, style is incredibly important. A question that is often asked revolves around what kind of style a particular player used to attain his goals as an athlete. To do this one must recognize a few things about these two athletes. Bird started his career in 1979 and finished it in 1992 with a thirteen year career. Jordan on the other hand started his career in 1984 and still hasn?t really completely finished it. Jordan has been playing ? somewhat sporadically the last few years ? for nearly twenty years. So in other words, the 4352 additional shots Jordan attempted over Bird doesn?t seem like that many when looking at a time comparison."
| |
|
Michael Jordan, 2002.
An overview of the career of the basketball playerMichael Jordan.
1,150 words (approx. 4.6 pages), 5 sources, $ 44.95
»
Click here to show/hide summary
Abstract
This paper will discuss the career of Michael Jordan, and the high achievements he made in his sport. By analyzing these aspects of his career, we can see how he won many championships through his abilities.
| |
|
Michael Jordan, 2005.
Examines the marketing attraction of one of the world's greatest basketball players.
2,088 words (approx. 8.4 pages), 5 sources, MLA, $ 65.95
»
Click here to show/hide summary
Abstract
Marketing is the exchange that takes place between consumers and sellers to satisfy individual and organizational goals. Successful marketing is customer driven. It encompasses having the right product, at the right price and at the right time. The paper show that this is also the reason that Michael Jordan is a "superstar," instead of just another basketball player. It discusses Jordan's successful campaign with Nike Inc. and how his image affected American society.
From the Paper
"In a culture with an inexhaustible passion to rank, to quantify, to compare and contrast everything, Michael Jordan has been the universal measuring device in appraising greatness. The overpowering magnificence of Jordan, the athlete and cultural phenomenon, has had a profound effect on global society. He didn't invent the fashions, just as he didn't invent the smile and the wink, but he combined all of them in such an engaging manner that the once-unsightly affectations became trendy, and his image became nearly as admirable as his unsurpassed skills."
| |
|
Michael Jordan and Athletes' Salaries, 2002.
A marketing discussion of salaries for professional athletes
900 words (approx. 3.6 pages), 3 sources, $ 35.95
»
Click here to show/hide summary
Abstract
This paper evaluates Michael Jordan's salary and this analysis includes the concepts of marginal physical product, marginal revenue product, and how to measure them.
| |
|
The Jordan Market, 2001.
This essay looks at how the return of Michael Jordan has influenced the American economy.
1,280 words (approx. 5.1 pages), 5 sources, MLA, $ 43.95
»
Click here to show/hide summary
Abstract
This paper examines how a superstar like Michael Jordan helps the business of basketball and the overall economy. The author discusses how Jordan's comeback helps the MCI Center, the NBA, Nike, television and ticket sales.
From the Paper
"For most of the summer of 2001, there was speculative talk among journalists, basketball players and his Airness himself about the return of Michael Jordan to NBA basketball as a Washington Wizard. After Jordan became part owner and President of Basketball Operations in January of 2000, there were always some questions about the possibility of a comeback, though Jordan adamantly denied having these intentions up until a week before he was supposed to make his official announcement on September 11, 2001. Of course, in the wake of the happenings of September 11, his announcement was official about a week later, with the economic effects coming around the same time and reverberating through the league now."
| |
|
Athletes in Advertising, 2005.
This paper explores the relationship between Michael Jordan and Nike in Nike's advertising campaign of the late 1980s and 1990s.
900 words (approx. 3.6 pages), 4 sources, $ 35.95
»
Click here to show/hide summary
Abstract
This paper examines how the image of Michael Jordan as an African-American was used to sell Nike apparel and how a particular lifestyle was used to promote Nike products. The author points out that will 'rebelliousness' may have been at the heart of Jordan advertising blitz, at least in the early years of the campaign; however, what Nike was really after was a consumer base that would indiscriminately purchase Nike items. The paper concludes that the relationship of Michael Jordan with Nike was one of the most successful partnerships in the history of sports marketing.
From the Paper
"This paper explores the relationship between Michael Jordan and Nike. Along the way, this paper looks at how the image of Michael Jordan as an African-American was used to sell Nike apparel and also at how a particular lifestyle was used to promote Nike products. Additionally, this paper focuses briefly on some of the racial dynamics at play in the classic Nike ads featuring Jordan as well as upon how Nike used the concept of 'rebellion' to sell the Jordan line - even if consumer rebellion was hardly what they had in mind. In conclusion, this paper should reinforce yet again how the metaphors found in any commercial reveal deeper truths about a society's yearnings and attitudes. The relationship of Michael Jordan with Nike was one of the most successful partnerships in the history of sports marketing."
|
|
|
