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Men as Marketing Targets, 1991.
This paper examines the marketing character and status of the male as the "new" consumer: Changing market and socio-cultural conditions.
3,375 words (approx. 13.5 pages), 12 sources, $ 119.95
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From the Paper
"The purpose of this research is to examine the marketing character and status of the male as the "new" consumer. The plan of the research will be to set forth the scope and limit of the so-called neo-male as an important segment of the buying public, and then to discuss the details of market, society, and culture that have contributed to the shifts in perception of the male as contemporary buyer of consumer goods.
The term neo-male has, as at early 1991, reached common usage in the popular literary culture. This is the name given to the prototypical adult male buyer of consumer goods who also has been assigned certain sociopsychological and sociocultural characteristics that differentiate him from the male typical of earlier periods. ... discusses this in terms of popular-culture male role models of postwar decades, particularly male"
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Target Marketing in Foreign Countries, 2005.
This paper discusses ethical and cultural factors for target marketing in foreign countries.
10,355 words (approx. 41.4 pages), 40 sources, APA, $ 207.95
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Abstract
This paper explains that, while the techniques involved in segmenting foreign marketplaces do not differ dramatically from their domestic counterparts, there are certain cultural, religious, ethnic, age and gender-related issues, which may confound even the most carefully crafted marketing campaign. The author points out that consumer-based studies attempt to determine specific characteristics of consumers in foreign or domestic markets, which differentiate them from other consumers; such target marketing initiatives usually focus on traditional demographic (age, income, education) and psychographic (attitudes, values) segmentation variables. The paper identifies several criteria, which companies can use to evaluate the efficacy of expanding their operations into any given foreign marketplace: (1) Product transportable and cost, (2) transferability of competitive advantage, (3) inter-firm transferability of resources and (4) need to adapt to local market conditions. Includes the proposal for the project. Table and graph.
Table of Contents
Introduction
Review and Discussion
Background and Overview
Target Marketing for Global Penetration
Conducting Strategic Market Research
Ethical and Cultural Considerations in Target Marketing
Discussion
Conclusion
From the Paper
"The first two steps concern consumer research or the identification of exactly who shops and buys in the store, where they live, what and when they buy, how frequently they shop, how much they spend, and how they use the product purchased. The third step is concerned with product or actual in-store opinion tabulations using focus groups or informal meetings with customer, and the penultimate step is concerned with market analysis. White notes that the final step involves a comprehensive assessment of the competitive situation within the marketplace for the industry involved. This can be accomplished using any of the standard market analysis techniques such as a SWOT, a Porter's five forces model or a PESTLE."
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Customer Targeted Marketing, 2002.
A paper which explores how a company strategically changes from a traditional marketing approach to customer targeted marketing.
2,495 words (approx. 10.0 pages), 10 sources, APA, $ 75.95
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Abstract
In today?s society it is critical that every business possesses a strong marketing plan that incorporates the best interests of the firm in order to promote profitability. This paper shows that in the wake of the volatile economic conditions that the United States is currently experiencing, it is increasingly important to concentrate marketing efforts towards the customer rather than the traditional brand-focused arrangement. This paper provides insight into the traditional and customer targeted marketing plans and how they work in organizational efforts to increase profitability. Furthermore, an analysis of the need for customer-focused marketing is established. Finally, a viable transition plan is determined and evaluated for its feasibility in the achievement of growth and the sustainability of a firm.
From the Paper
"In many firms, it is often believed that the primary key to success in the marketing area is to establish a strong recognizable brand or series of brands that promote customer interest in the product because a strong brand image denotes quality and longevity. For example, the Martha Stewart brand of home d?cor products has been very successful since its inception and promotion at Kmart stores throughout the United States. However, it is only natural that this brand interest will eventually wane with the onset of new products and unique marketing efforts raised by other firms. Much of this activity can be attributed to the relative ease of starting new businesses for new entrepreneurs and the amount of capital available for promoting growth and sustainability. As a result, it has been determined that the Martha Stewart brand requires a boost in order to sustain its image and profits. The brand is already recognized and is synonymous with the Martha Stewart television show and magazine. However, in order to enhance customer relationships, new strategies must be developed that will deliver value to the franchise and optimize and leverage the customer base while simultaneously extending the brand image (Davis 10). These activities will provide a new direction for the firm to promote its quality and attractiveness to a new and existing customer base."
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Targeting Minority Markets, 2000.
An examination of the spending traits of Black, Hispanic and Asian consumers and ways for marketers to appeal to those traits.
1,575 words (approx. 6.3 pages), 9 sources, $ 55.95
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Abstract
Targeting the African-American, Hispanic-American and the Asian-American Consumer Markets
Until the last few years, most marketing texts in the United States were directed toward the concept of a mass market that was predominantly white. When ethnic groups were considered at all, they were referred to as minorities, and not considered essential to target marketing segments. Since the beginning of the 1990s, this concept has changed as more and more research suggests that there are vital target markets that are becoming identified.
From the Paper
"Targeting the African-American, Hispanic-American and the Asian-American Consumer Markets
Until the last few years, most marketing texts in the United States were directed toward the concept of a mass market that was predominantly white. When ethnic groups were considered at all, they were referred to as minorities, and not considered essential to target marketing segments. Since the beginning of the 1990s, this concept has changed as more and more research suggests that there are vital target markets that are becoming identified.
Three in particular will be dealt with in this paper:
* The African American consumer market
* The. Hispanic American Consumer Market
* The Asian Consumer Market "
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Importance of Segmentation and Identification of Target Market, 2002.
A discussion on home-based networking, security and automation systems.
2,125 words (approx. 8.5 pages), 15 sources, MLA, $ 66.95
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Abstract
The following paper examines how home based automation systems have become a necessity for people. The writer discusses studies that show that burglars will commit crimes somewhere else when confronted with a monitored security system. This paper focuses on the marketing strategies of home based automation systems that can cater to the needs of different customers through proper segmentation. The writer asserts that understanding the preferences, shopping attitudes and price expectations of the different consumer segments is essential for marketers to succeed in the largest consumer market in the world.
From the Paper
"The Five Faces of Chinese Consumers"
"It is hard to ascertain a category for this product. In the current setting everyone needs some security, no exceptions. Market will be segmented on the basis of income and household type. We can also segment our market on the basis of Metropolitan Statistical Areas (MSAs). This will help us in identifying how many people, in a particular area are in need of an automation system that is cost- effective as well as efficient. Our products are also meant for middle-class and low-income families. There may be nothing more frightening and unnerving than coming home to find that your home has been ransacked. While no area is immune from criminal activity and every dwelling is a likely target, there are certain things that you can do to make your home a safer, more secure place.
? Advertising professionals realize that the heart of any campaign is the product and the position it holds in people's minds. Products and their brand names are newsmakers themselves. Wendy's hamburgers, Apple computers, and California raisins (particularly when they sing and dance) are objects of our attention and interest."?
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Marketing Panty Hose to Men, 1994.
This paper discusses the marketing of panty hose to men as an alternative product usage strategy: Background, target marketing, product description, packaging, promotion, pricing and distribution.
2,475 words (approx. 9.9 pages), 12 sources, $ 87.95
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From the Paper
"Manufacturers of panty hose have long recognized that there is a vast untapped market for their product: men seeking relief from wind and cold. However, panty hose manufacturers have been unable to tap directly into this market because of the stigma associated with men wearing what are considered women's undergarments. This research presents a strategy to openly market panty hose to men and take advantage of this opportunity.
Background of Alternative Product Usage
Stockings and panty hose are traditionally thought of as fashion accessories used by women. However, these products do have other uses which have been successfully marketed by niche companies. For example, medical supply companies make stockings that are used for therapeutic wear by both men and women to ... "
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?The Man Who Was Almost a Man?, 2002.
A review of the book ?The Man Who Was Almost a Man? by Richard Wright, which is a story about the journey from boyhood to becoming a man.
965 words (approx. 3.9 pages), 3 sources, MLA, $ 34.95
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Abstract
This paper examines the difficult transition of adolescents, as seen in the novel ?The Man Who Was Almost a Man? by Richard Wright. It summarizes the story and the main character?s gun use. The paper investigates what is masculinity and what makes a man a man.
From the Paper
"The theme of ?The Man Who Was Almost A Man? is masculinity and what makes a man a man. In an essay about gender in literary works, Jehlen recognizes that masculinity is not something men have but something they ?construct? (Jehlen 270). Dave?s construction of this masculinity is the theme of ?The Man Who Was Almost A Man.? The first point that suggests that Dave is not really a man, is his means of attaining the gun."
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"The Man Who Was Almost a Man", 2002.
This paper is about the story "A Man Who Almost Was A Man" by Richard Wright. It explains how non-literary dimension changes one?s understanding of the story.
2,014 words (approx. 8.1 pages), 5 sources, MLA, $ 63.95
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Abstract
This paper begins by providing a brief biography of Richard Wright, explaining his background and upbringing in order to examine how this influenced his style of writing and the contents of his work. It looks at the literary style of the story "The Man Who Was Almost a Man" and discusses how this analysis helps one completely understand the story.
From the Paper
"Richard Wright was one of the greatest African American writers; he was also the first African American to have produced one of the famous novel of racism and its psychological affect on the individuals in his masterpiece "Native Son". Born in 1908 in Mississippi, Wright father left the family when he was only six years old and when he was ten his mother had a paralytic stroke and was unable to work. Wright after a formal education was forced to seek employment in order to support his family. The first half of the twentieth century was a crucial period for the African Americans, the discrimination against them had taken a different form and shape and there were little jobs available for the black people. Wright worked for a series of menial jobs, he wanted to continue his education by using the local library but the Jim Crow Laws stopped him. He nevertheless solved this problem by forging his notes and pretending that he was collecting books for a white man. Wright in this period read many of the renowned American writers such as H.L. Mencken, Theodore Dreiser and Sinclair Lewis. After passing a civil service examination Wright became a post office clerk but soon after the Wall Street Crash and the Depression this job was lost too. After a series of temporary jobs Wright found a job with the Federal Writers Project, which enabled him to write and publish his work."
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"The Man Who Was Almost A Man", 2007.
An analysis of whether the main character in Richard Wright's book, "The Man Who was Almost a Man," experienced a Joycean epiphany during the plot of the novel.
904 words (approx. 3.6 pages), 2 sources, MLA, $ 32.95
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Abstract
This paper discusses and analyzes Richard Wright's book, "The Man Who was Almost a Man." It specifically discusses the book in the context of whether Dave, the main character of the story, experiences what James Joyce called 'epiphany'. It defines a Joycean epiphany and then discusses scenes and events in the story and analyzes whether or not these constitute a Joycean epiphany on the part of Dave.
From the Paper
"This moment could have served as an epiphany but it doesn't. While the entire town may have come to understand that possessing a gun cannot make you a man, it is Dave who still remains ignorant and feels that townspeople are somehow wrong about the whole thing. Instead of understanding that these people are right, Dave goes on to do what he wants to do i.e. purchase a gun. Once he is in possession of a gun, he mistakenly shoots a mule, which causes deep sense of remorse. However when townspeople laugh at him for his foolish act, Dave takes it personally and leaves the town. The fact that he leaves the town in search of a place where he would be a man, completely satisfied with having his gun with him shows that there is no epiphany to be gained. There is no moment of sudden enlightenment for him."
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"The Man Who Was Almost a Man", 2006.
An analysis of Richard Wright's "The Man Who Was Almost a Man".
984 words (approx. 3.9 pages), 4 sources, MLA, $ 34.95
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Abstract
This paper analyzes the main character, Dave, in Wright's novel. It considers the nature of life for young black males as represented by Wright. The paper focuses on the story and what literary critics have had to say about its meaning.
From the Paper
"Dave's motivation for wanting the gun is also made clear after he has it, where Wright (278) says "if he were holding his gun in his hand, nobody could run over him; they would have to respect him." For Dave then, the gun is a way for him to gain control and force people to respect him. It is also relevant that a gun is an object that gives one power and not a way that one becomes personally powerful. This emphasizes that Dave is not actually making himself more powerful and overcoming his repression. Instead, he is just gaining a means of making people respect him. In short, he is attempting to take his power back by force. Even in gaining the gun though, Dave does not actually achieve this aim. Instead, he shows his confusion because he does not know what to do with the gun once he has it. Most importantly, he continues to act as if he is powerless by sneaking away to use his gun. "
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Richard Wright's "The Man Who Was Almost a Man", 2001.
1,355 words (approx. 5.4 pages), 1 source, $ 45.95
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Abstract
This is a critical essay on Richard Wright's short story, The Man Who Was Almost a Man. This tale is a twisted parody of the hunt, where a boy becomes a man by learning to take responsibility for his actions and doing what is best for himself. This parody shows the protagonist?s desire to become a respected equal among the other adults with whom he feels he has earned the right to belong, through his growing age and hard work in the fields. The paper includes many quotes from the story exploring themes and symbolism.
From the Paper
"Wright subverts a typical hunt genre to create a parody of a boy reaching manhood. In ?The Man Who Was Almost a Man,? the protagonist, Dave, tries to reach his potential as an adult and earn respect from other men. However, his position in society as a downtrodden adolescent, who toils like a workhorse, does not allow him the dignity he deserves. By shooting the mule, he is given a chance to become a man in the only avenue available to him; he runs away on the train to find a new future. ?Ahead the long rails were glinting in the moonlight, stretching away to somewhere, somewhere where he could be a man?? (1128). This newfound freedom and manhood, which comes from his first ironic kill, satisfies the rite of passage in the hunt and brings him the independence and responsibly he deserves. "
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"The Man Who Was Almost a Man", 2002.
A critical examination of American author, Richard Wright's short story.
2,900 words (approx. 11.6 pages), 9 sources, $ 106.95
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Abstract
This paper shall examine the story, "The Man Who Was Almost a Man" by the author Richard Wright. Wright examines issues of race and society in this story and uses frequent examples of symbolism to indicate character development and perceptions.
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Emerson: A Man of Hope or a Man of Genius, 2004.
A discussion regarding the ideas of Ralph Waldo Emerson.
1,292 words (approx. 5.2 pages), 2 sources, MLA, $ 43.95
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Abstract
This paper explores Ralph Waldo Emerson's quote " Man hopes. Genius creates" from his speech "The American Scholar". The paper references both "The American Scholar" and "Self-Reliance" and uses various excerpts of Emerson's writing to portray him both as a genius as well as a man of hope. The paper also discusses a very interesting and thought provoking paradox within Emerson's philosophy.
From the Paper
"The American writer Ralph Waldo Emerson states in his speech "The American Scholar" that "Man hopes. Genius Creates." (Emerson, 517) In these four words, Emerson defines the common quality of a man is to hope while the genius takes action and creates. Emerson himself is an amalgamation of a genius and a man. He demonstrates both of these qualities in his essay entitled "Self-Reliance" as well as in "The American Scholar." Both dissertations contain in them moments of creative genius and moments of mere hope. The action of hoping, however, is an essential and initial phase of genius. Hope is a precursor to genius. Genius is achieving a solution and acting upon it."
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"Diary of a Man Old Man", 2002.
An analysis.
3,150 words (approx. 12.6 pages), 4 sources, $ 115.95
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Abstract
This paper focuses on "Diary of a Mad Old Man" to explore Tanizaki's techniques of narration. All the concepts of gaze, confession and silence, etc., are brought into the paper.
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The Conflict of Man versus Man, 2002.
A study of William Golding's classic novel, "Lord of the Flies" and the human instincts that battle inside individual personalities.
845 words (approx. 3.4 pages), 1 source, MLA, $ 30.95
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Abstract
This paper analyzes the two competing characteristics of savagery and order found in the characters, Jack and Ralph in William Golding's novel "Lord of the Flies". It provides a narrative summary of the novel and examines the nature of conflict between society and survival instincts.
From the Paper
"In Lord of the Flies, by William Golding, one of the main themes is man versus man. In the novel, there are two competing instincts found in every individual: one that values peace among all, and stresses the good of the group. The other side values supremacy over others, and the good of one?s self over others. In the novel, these values are symbolized in the two main characters: Ralph, who represents order, and Jack, who stands for savagery. This is apparent in the novel, with the boys originally all forming one tribe, but eventually splitting up, and joining Jack Merridew?s group of hunters. The only ones remaining from the original tribe are Ralph, the original leader, and Piggy, his follower. This conflict between the civilized impulses of man versus the savagery of man exists throughout the novel. In the end, the winner of this conflict is Ralph, for he is the only one who does not give in to the nature of inhumanity."
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