| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "MCDONALDIZATION": |
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McDonalds, 2005.
A discussion on the marketing of McDonalds.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
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Abstract
This paper discusses the marketing tools used on the McDonalds website. It explains that these tools are evident in each element of the company's Internet effort. The paper details each tool used, the company provides images, immediately that market McDonalds from a youthful perspective and that highlights the image of the golden arches throughout these photographs. The author contends that in this manner the company is consistently providing a reminder of McDonalds with symbols that are commonly associated with the company throughout the history of the business, coupled with images that relate to the company's new approach to the public.
From the Paper
"Marketing tools for the McDonalds site are evident in each element of the company's Internet effort. To begin with, the company provides images that immediately market McDonalds from a youthful perspective and that highlight the image of the "golden arches" throughout these photographs. In this manner the company is consistently providing a reminder of McDonalds with symbols that are commonly associated with the company throughout the history of the business, coupled with images that relate to the company's new approach to the public. There does not appear to be any strong effort within the pages of the site to entice the consumer's return, yet, the site is easily navigated and this might lead the consumer to visit the site again if there were issues with McDonalds that the individual wanted to address. The site is basically focused on providing information to its ..."
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McDonalds Corporation, 2005.
This paper provides a SWOT analysis of the McDonalds Corporation, as it looks at its dominance in the fast food market.
675 words (approx. 2.7 pages), 3 sources, $ 26.95
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Abstract
The following discussion identifies the key strengths, weaknesses, opportunities, and threats of the McDonalds Corporation. The writer notes that the Corporation has experienced a great period of growth in its expansion markets around the world. The writer further points out that McDonalds must continue to thrive and to modify its marketing strategy in order to become successful in its many endeavors around the world.
From the Paper
"The McDonalds Corporation possesses considerable advantages in its dominance over the fast food market. In this context, it is necessary to address some of the key strengths, weaknesses, opportunities, and threats that the organization possesses as it attempts to remain at the top of its game. The following depiction will provide a SWOT Analysis of The McDonalds Corporation in greater detail, describing some of the firm's greatest advantages and disadvantages in a highly competitive fast food marketplace. STRENGTHS The McDonalds Corporation possesses a superior brand name in that it is recognized around the world as one of the most popular fast food brands in existence. The organization offers a well-known line of products that have been popular with the general public for decades, including the Big Mac and the Quarter Pounder with Cheese."
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McDonalds Strategy, 2005.
Examines a strategy map prepared for McDonalds Corporation.
675 words (approx. 2.7 pages), 3 sources, $ 26.95
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Abstract
This paper identifies the key issues related to a strategy map that has been prepared for the McDonalds Corporation. The key perspectives include financial, customer, internal processes, and learning, which are critical components of the continued growth strategy and asset management portfolio of the McDonald's brand name around the world.
From the Paper
"McDonalds possesses a highly visible and popular brand image around the world. The firm has grown to become one of the most popular food brand names in the world, with continuous increases in exposure in new markets, such as Asia and Europe, amongst others. Although McDonalds has been in existence in North America for many decades, the increasing popularity in new markets has positioned the firm for continued growth in market share and customer buying power. The McDonalds strategy map encompasses four key perspectives: 1) Financial; 2) Customer; 3) Internal Process; and 4) Learning. These perspectives have evolved over time into a well-defined vision for the corporation, which is to become the most positive dining experience in the world ("McDonalds")."
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Project Implementation at McDonalds, 2005.
A study of the implementation of a specific ordering method to improve customer service at McDonalds.
4,421 words (approx. 17.7 pages), 8 sources, MLA, $ 116.95
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Abstract
This paper examines the step by step implementation a system that would allow McDonalds customers to view their selections as they order their food at the drive-thru. The paper explains that this would reduce the amount of wrong orders received at the drive-thru window and enhance the customer service experience by including them in the ordering process. Includes several tables.
Outline
Background
Objectives
Task 1: Assess the Current Process
Task 2: Develop Process Improvements
Task 3: Implement/Test Developed Process Improvements
Task 4: Evaluate Implemented Process Improvements
Project Management Best Practices
Risk Mitigation Strategy
Risks
Applications
Deliverables
Project Closure
References
From the Paper
" The project will close several lists and tracking mechanisms, such as the change request log and the issues log. The information generated during the project, will be formally filed away for future use. The concepts that I will apply from the simulation are the four phases of the project life cycle. Definition, Planning, Execution, and Delivery. The plan would also execute a detailed plan to set out the activities of the plan in sequence identifying those activities that need approval from the project sponsor."
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McDonalds, 2001.
Analysis of marketing strategy proposal for opening a corporate McDonalds in a foreign country. Fast food industry profile. Positioning challenges. The Four Ps. 2 Tables.
2,475 words (approx. 9.9 pages), 8 sources, $ 87.95
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From the Paper
"This analysis will deal with the steps necessary to successfully launch a new corporate McDonald?s in a foreign country. The act of transplanting a basically American phenomenon onto foreign soil has been a successful strategy for the American restaurant chain, since it reported in its 1999 Annual Report that 62 percent of its revenues now come from foreign (outside United States) operations. This paper will begin with a general overview of the fast food industry that will pay particular attention to McDonald's International operations. That will be followed by a positioning statement that will be effected to facilitate the opening. The final section of the analysis will deal with the Four Ps of marketing."
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McDonalds, 2002.
This paper provides an economic overview of McDonalds.
1,900 words (approx. 7.6 pages), 1 source, $ 71.95
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Abstract
This paper explains the most significant planning and operating decisions that the company has to make in segments, which now show negative or slow financial growth within the context of the current macro economic situation. The author explores the social and public policy issues that impact the company. The paper relates the company's action plan to meet this situation.
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McDonalds and McCafe Initiative, 2005.
A discussion on McDonald's growth and their McCafe initiative.
1,350 words (approx. 5.4 pages), 2 sources, $ 53.95
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Abstract
This paper discusses McDonald's McCafe initiative. The paper examines how McDonald's strong market position as the largest food service and fast-food retailing chain in the world is bolstered by robust all-round growth. The paper further examines how growing health consciousness among consumers has added to the McDonald's problems in a saturated market.
From the Paper
"The fast food industry is a highly competitive market and is saturated with several franchises that cater to the on-the-go customer. With the spread of globalization, fast food restaurants are popping up in cities all over the world and in some of the most interesting locations. Some consumers argue that there are too many fast food restaurants taking over towns and putting 'mom and pop' restaurants out of business. Now, super retailers are offering their shoppers access to a quick meal on the go, a chance to refuel before heading back into the aisles and aisles of products. "
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McDonalds Corporation, 2002.
Presents a brief SWOT analysis of the McDonald's corporation.
1,150 words (approx. 4.6 pages), 1 source, $ 44.95
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Abstract
This paper concludes that McDonald's greatest strengths are its brand image, its global reach and immense financial resources. Its weaknesses are its inflexibility and inability to adapt easily to changing tastes. The opportunities lay primarily in a rapidly growing consumer market in developing countries and an undertapped market for adults in developed countries. The company's greatest threat is competition and the insecurity of infinite demand for its core products.
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McDonalds in India, 2001.
Brief overview of restaurant chain; reasons for targeting India; cultural factors; development of mutton/vegetarian burger. 1 chart
1,125 words (approx. 4.5 pages), 3 sources, $ 39.95
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From the Paper
"This paper will discuss one expansion situation of McDonald's, the world?s largest international restaurant chain. The time was 1996, and the place was India. McDonald?s wanted to go into that nation and serve its millions of potential customers its menu. The one critical problem was that India, basically a Hindu nation, does not eat beef. This paper will begin with a brief discussion of McDonald?s history. This will be followed by a brief cultural snapshot of India, and how the McDonald?s situation came to a head.
"An Overview of McDonald?s
"McDonald?s has more than 15,000 locations in 79 countries and a new McDonald's restaurant opens every 13 hours. 85% of the restaurants are independently owned and operated, with company-run stores making..."
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McDonald's, 2002.
An overview of the McDonalds corporation and its dominant market position
2,650 words (approx. 10.6 pages), 5 sources, $ 97.95
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Abstract
This paper will look at the development of the McDonalds corporation and the obstacles that it has overcome. It will be argued that McDonalds has set several industry standards which have, in no small way, bolstered its dominant market position. It will also look at the McDonalds corporation in relation to its major competitors. It will analyze how the company has responded to its external environment, and in closing, will look at the prospects for McDonalds future. At the close of the paper it will be clear that McDonalds will be able to maintain its dominant market position. It will continue to be a model that serves as a benchmark for others in the industry.
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McDonald's, 2005.
A look at McDonald's tarnished public image, what contributed to this image, and how McDonald's is attempting to deal with it.
1,626 words (approx. 6.5 pages), 14 sources, APA, $ 53.95
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Abstract
This paper explores the different aspects of a legal case brought against McDonald's, dubbed the ?McLibel? case, examines the ?Super-Size-Me? issue made controversial by the movie entitled just that, ?Super-Size-Me," and examines the issues that Australia is presently handling in the educational system in relation to the McDonald?s Corporation. Finally, the paper compares and contrasts all of these cases and their various attributes.
From the Paper
"According to a report from ABC Newsnet Online, one-thirds of Australians are either overweight or obese. The plan for a ban on advertising of junk food during children television hours is expected from the Government as a strategic effort in reducing childhood obesity. According to the report at least one out of five people in Australia are overweight. Dr. David Kemp, Prime Minister of Education met with McDonald?s Corporation concerning an issue of training at McDonald?s as being integrated as school curriculum and points being given the students in this Mcplan of curricular oddity."
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McDonald's Franchising Strategy, 2007.
An analysis of the critical success factors for McDonald's franchising strategy.
15,872 words (approx. 63.5 pages), 82 sources, MLA, $ 249.95
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Abstract
This research essay examines McDonald's franchising strategy, to determine the relationship between franchising advantages and business strategy, as well as the perception of McDonald's franchising program, in relation to their competitors. The paper discusses what McDonald's critical success factors are for their franchising program. It also looks at what McDonald's strategic and future direction through franchising is.
Table of Contents:
Introduction
Background
McDonald's Corporation Overview
Research Objective
Research Questions
Fast Food Industry Background
Rationale for the Chosen Topic
Theoretical Contributions
Practical Applications for McDonald's and Other Fast Food Restaurants
Research Boundaries
Organization of the Dissertation
Summary of the Chapter
Review of Literature
Franchising Systems
Entrepreneurial Competence as a Factor to Franchise Success
Managerial Competence as a Factor to Franchise Success
Venture-Related Determinants of Performance
Environmental Determinants of Performance
International Franchising in Emerging Markets
Diversification in a Hyper-Competitive Industry and Meeting the Changing Needs of Consumers
Summary of the Chapter
Methodology
Method
Procedure
Sample
Research Hypotheses
Limitation of Research
Summary of the Chapter
Results and Analysis
Results
Analysis of Meta-Synthesis
Summary of Chapter
Conclusions
Tables
From the Paper
"Hoffman and Preble's (2003), Alon and McKee's (1999), Connell's (1999), Doherty and Quinn's (1999), Welsh, Alon, and Falbe's (2006), Breuhaus' (1998) and Hadjimarcou and Barnes' (1998) research concur that franchises have entered emerging markets via master franchising and corporate franchise agreements, as well as joint ventures and conversion franchising. This has primarily occurred over the last decade and a half. Researchers agree that these emerging markets not only account for a majority of the world's population but also for a majority of the world's natural resources. For this reason, emerging markets offer a significant opportunity for growth to franchisors. McDonald's has recognized this opportunity and targeted these markets, developing their international franchising system. Despite high risks in untried markets, the potential rewards are an attractive opportunity for many franchisees."
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The History of McDonald's, 2006.
A discussion regarding the history of the McDonald's empire.
850 words (approx. 3.4 pages), 2 sources, MLA, $ 30.95
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Abstract
This paper takes a look at the McDonald's empire, reviewing it's history and discussing the factors that turned it into the success it is today. According to the paper, McDonald's was started in 1940 by two brothers, Dick and Mac McDonald. Today, McDonald's owns or franchises approximately 30,000 restaurants that serve nearly 50 million people each and every day, all from the humble beginnings of two brothers and one restaurant in San Bernadino, California.
From the Paper
"The McDonald's brothers had already experimented with limited localized franchising, however Kroc approaches the brothers to open new restaurants as the company's first real franchisee. One year later, in 1955, Kroc opened the Des Plaines, Illinois location, in suburban Chicago. Kroc founds McDonald's Systems, Inc. this same year, which is often referred to as the beginning of the company, despite the fact that the McDonald's brothers had founded the business 15 years earlier. Five years later, McDonald's Systems, Inc. was renamed McDonald's Corporation ("McDonald's", n.d.).
In 1961, Kroc purchases the business rights from the McDonald brothers, for $2.7 million. The brothers are allowed to keep their original restaurant, in the deal, but do not retain the name. The brothers are forced to rename their restaurant "The Big M" until Kroc opens a McDonald's unit just one block north and drives the original restaurant out of business ("McDonald's", n.d.). Although the McDonald's chain was successful, it would be when they changed their marketing direction that the company would really begin to take off."
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McDonaldization in Russia, 2002.
Uses theories by Weber and Ritzer to explore the entry of McDonald's into the Russian market and its influence on the country.
2,650 words (approx. 10.6 pages), 8 sources, $ 97.95
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Abstract
This paper examines the expansion of McDonald's into Russia. Ritzer's theory of McDonaldization as an extension of Weber's theory of the 'iron cage' of bureaucracy is applied to the situation. It is concluded that McDonald's is McDonaldizing Russia economically and culturally.
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McDonaldization, 2002.
An examination of the nature of social power in corporate America through an analysis of the affects of "McDonaldization".
16,716 words (approx. 66.9 pages), 35 sources, MLA, $ 249.95
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Abstract
This paper looks at how the process by which the principles of the fast-food industry are coming to dominate more and more sectors of American society, as well as the rest of the world, is viewed as a social threat by some sociologists today. It also discusses how critics of this view maintain that this same process has created hundreds of thousands of jobs for those who might not otherwise have a job opportunity at all and that working even at minimum wage job provides people with valuable job skills and a solid work ethic. It examines how understanding the ?McDonaldization? process, if it indeed exists, requires an examination of any benefits and disadvantages that have been identified as resulting from this phenomenon. It proposes a study to measure the effect, if one exists, of working a minimum wage job early in life on developing transferable job skills and a good work ethic in later years. The study uses a survey approach to measure the responses of 20 participants as to their perception of the McDonalidization process based on past job experiences. A discussion of the findings is followed by a summary of the research in the conclusion.
Outline
Chapter One
Introduction
Problem Statement
Overview of the Study
Rationale of the Study
Definition of Terms
Chapter Two
Review of the Relevant Literature
What Is McDonaldization Anyway?
Overview of McDonald?s
What the Critics Say
What the Supporters Say
What is Automation
Feedback Principle
Automation and the Computer Marketplace
Computer Automation in Industrial and Service Environments
Cultural Aspects of Automation
Conforming to Quality Standards
Conforming to Group Standards
The Corporate Learning Culture
?Adapt or Die?
Chapter Three
Research Methodology
The Approach
Advantages of Survey Approach
Survey Design
Quantitative Research
Qualitative Research
Limitations of the Study
Validity and Uniqueness (Originality) of the Data
Data Gathering Method
Chapter Four
Results
Section I. Yes/No Questions
Section II. Scaled Questions
Section III. Open-Ended Questions
Chapter Five
Discussion
Section One
Section Two
Chapter 6
Conclusions
References
From the Paper
"One of the sternest critics of McDonald?s, George Ritzer, says in his book, McDonaldization of America, that he defines McDonalization as ?the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world? (1993, p. 1). Richard and Maurice McDonald opened the first McDonald's in 1948 in Southern California. Ray Kroc, founder of McDonald's Corporation, opened his first McDonald's in 1955 in Des Plaines, Illinois (originally scheduled to be torn down, this store was saved as a result of public demand and is now a well-maintained and popular museum). By the 1950's, the technological advances in preserving and storing food combined with the growing ownership of automobiles and the development of vast new suburbs transformed both shopping and eating habits. As a result, American shopping plaza supermarkets quickly overwhelmed many smaller, independent grocers. It was at this time in American history that fast food was introduced in an effort to entice families out of the home by providing a meal at a price that everyone could afford. From the critics? perspective, the reasons for going out to use one of the new businesses no longer relied on the quality of the service that was given, but the qualities that McDonaldization emphasized."
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