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McDonald's Enters the Chinese Market, 2002.
An exploration of the economic impact of McDonald's entering the Chinese market.
1,450 words (approx. 5.8 pages), 10 sources, MLA, $ 48.95
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Abstract
McDonald's is the largest food service retailer in the world with more than 30,000 restaurants in 121 countries. This paper explores the economic impact of McDonald's entering the Chinese market. The two main economic impacts discussed are employment and the encouraging of greater foreign trade and investment. It also briefly describes the economic collaboration between America and China, the restaurant industry in China, and the goals that McDonald's has for the Chinese Market.
From the Paper
"Every new McDonald's Restaurant creates at least 100 new job opportunities depending on the size of the store. So by 2013 McDonalds would have created at least 100,000 more jobs for China's economy. In addition, McDonald's provides its employees with an opportunity to advance in the organization, McDonald's Restaurants offers comprehensive training programs to all staff levels and is committed to promoting from within. (http://www.sjross.com/mcdonalds.html) This commitment provides workers with increased pay and training. "
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Entering The Chinese Consumer Market, 1996.
Examines the experiences of several entrants into the Chinese market. Political & cultural roadblocks to success are studied, as is the need for patience & long-term rather than short-term goals.
2,475 words (approx. 9.9 pages), 11 sources, $ 87.95
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From the Paper
"Entering the Chinese consumer market may be risky but ultimately lucrative. With Hong Kong coming back under Chinese control in June of 1997, the Chinese consumer market is bound to experience some ups and downs. In depth understanding of not only the economy, but also the cultural and political terrain will be the mandatory for interested foreign investors.
The advance of foreign capital into Chinese retail markets is bound to cause changes those markets. The Chinese entrepreneurial experience lags behind more Western consumer driven economies. Until recently, Chinese demand for consumer goods outstripped supply. Producers would focus on suppliers, not consumers."
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McDonald's Local Markets, 2007.
An analysis of the ways that local markets affect domestic marketing decisions at McDonald's.
922 words (approx. 3.7 pages), 4 sources, MLA, $ 32.95
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Abstract
This paper analyzes how environmental factors affect global and domestic marketing decisions at McDonald's. The paper describes different marketing strategies and decisions around the world and how local markets affect the decisions that McDonald's makes. It gives examples of some local marketing challenges and how McDonald's has had to adapt its products to meet the challenges.
From the Paper
"McDonald's is clearly pursuing the right strategy domestically, as the Justin Timberlake ad oversaw an "unbroken string of monthly sales increases" ("Online Extra: Marketing in the 'the Age of I'" 2004, BusinessWeek Online). These increases were also partly due to the McGriddle breakfast sandwiches and entree salads, playing upon American desire for novelty in the form of a breakfast sandwich that tastes like maple syrup and also a desire to adopt more healthy eating habits and still eat at McDonald's. The new dollar meal stresses value for American consumers, although its sandwiches are less of a bargain in other nations, based upon the base salary of consumers."
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McDonald's Marketing Strategy, 2008.
An analysis of McDonald's marketing strategy.
1,540 words (approx. 6.2 pages), 5 sources, APA, $ 50.95
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Abstract
This paper discusses the product, place, price and promotion that is used as part of McDonald's marketing strategy to generate hundreds of millions of dollars in annual sales. The paper points out that the reason McDonald's has existed for decades is skillful marketing. The paper also asserts that, through precise blending of product, place, price and promotion, McDonald's branches everywhere maintain consistent quality, price and selection. The paper concludes that one of the major reasons for the franchise's success is that it evolves in relation to the changing needs of loyal customers.
From the Paper
"When talking about McDonald's within the scope of marketing promotion, one hardly knows where to start. As a general statement, it is fair and accurate to say that promotion is one of the pillars of McDonald's success. Let us clarify this statement; while it is indisputable that McDonald's has built a loyal following for decades through a quality product, easy availability and value, none of these wonderful things that McDonald's has perfected would be known by anyone if they were not properly promoted. The success of the promotional message is evidenced by the cross-generational loyalty of customers and many other factors."
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McDonald's Marketing Strategy, 2005.
An in-depth look at the marketing strategy needed for McDonald's in a global environment.
3,215 words (approx. 12.9 pages), 12 sources, MLA, $ 92.95
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Abstract
This paper examines the McDonald's Corporation and provides and thorough discussion of the marketing strategy it should implement in the current international global-centered business market. It begins by introducing the company and then looks at different forces which impact the market. The paper includes suggestions and recommendations for improving the strategy.
Chapter 1: Introduction
Chapter 2: Discussion
2.1 Economic Forces
2.2 Social, Cultural, Demographic and Environmental Forces
2.3 Political, Governmental and Legal Forces
2.4 Technological Forces
2.5 Competitive Forces
Chapter 3: Conclusion
From the Paper
"At the points of sales (POS), it may appear that the company does not need the latest technology. In addition, the need for sophisticated equipment for processing the food is not required. It is important however to note that for an organization the size of McDonald's keeping all activities streamlined and smooth flowing requires interconnectivity. Supply chain management and value stream optimization are important for an organization of this size. Economies to scale in purchasing and distribution of the raw materials are essential. Optimizing and improving the output performances at the POS is also important. Traditionally the labor skill requirement at the POS is very low. This increases the turnover rates that are experienced by the company and company is well aware of this factor. Training therefore is essential at this level. At the managerial and supervisory level the skill requirement is very much higher. To manage the supply chain effective communication is required between the various stores and the head office or regional offices. At the same time the avenues of communication have to be simple and easy to use and the information has to be available to all parties in real time for effective decision-making."
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Marketing McDonald's, 2003.
An examination the best marketing strategy for a large company like McDonald's.
1,840 words (approx. 7.4 pages), 14 sources, MLA, $ 63.95
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Abstract
This paper examines the best marketing strategy for a large company like McDonald's, as well as the weaknesses in trying to appeal to too many consumers at once. The success of McDonald's in relation to its franchise system is also discussed.
From the Paper
"Although of course we all know that there are places in the world that do not yet have a McDonald's franchise and people who have never tasted a BigMac, it remains true that the company is one of the most influential in the world. This is true for a number ..."
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Taste Chinese Food, Taste Chinese Culture, 2003.
An overview of how to organise a Chinese function from the planning stage to the execution of the function itself.
3,243 words (approx. 13.0 pages), 8 sources, MLA, $ 93.95
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Abstract
This paper looks at the planning of a Chinese function as part of a university assignment. It summarises the whole function from pre-planning, organization until the end production, taking into consideration marketing and finances as well as the catering. It examines how the students demonstrated that they can employ supervisory skills through the planning, organization and production of a function,through the use of practical and technical skills and by the interpretation of the Food and Beverage Control Cycle through the application of the principles and procedures to a practical situation.
Outline
Introduction
Pre-Planning
Approach to Setting Objectives
Strategy for Achieving Objectives
Analysis of:
Marketing Considerations
Financial Considerations
Catering Considerations
Evaluate Function Failures and Overcome Difficulties
Conclusion
Bibliography
Appendix 1 Pre-Planning Function Menu
Appendix 2 ?Taste Chinese Food, Taste Chinese Culture? Function Menu
Appendix 3 Handling Complaints
Appendix 4 Blueprinting of the Function.
Appendix 5 Service Procedures
Appendix 6 The Failures of Each Co-Ordinator
From the Paper
"A comparison of competitive catering services reveals trends in private party formats, cuisine menus, theme and entertainment concepts. Competitive business can often provide valuable information to new and developing operations. Although competition wasn?t a major problem for the function operation because of the nature of this function- it is a university assessment. The consideration of the competition should not be ignored to help to maintain the function to be better and professional. Group 1 chose Chinese food and Group 2 chose Moroccan food. These 2 groups had exactly same location, facilities and support from the university teachers, and the 2 groups targets on the same customers- university students, lecturers, university staff, their own family and friends etc."
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Pepsico Entering China, 2006.
An examination of the marketing methods and business opportunities for Pepsico entering the Chinese market.
954 words (approx. 3.8 pages), 3 sources, MLA, $ 33.95
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Abstract
This paper examines various aspects of Pepsico entering the Chinese beverage market. It begins by providing an overview of the business opportunities in the Chinese snack food market, then compares them to opportunities in the Chinese soft drink market. It explains how strategies vary from country to country and how the Chinese marketing policy needs to adapt to their specific culture.
Outline
Introduction
Opportunities in China for Snack Foods
Opportunities in the Chinese Soft Drink Market
Strategies Vary from Country to Country
Conclusion
From the Paper
"It is obvious from the Pepsico website and Hastings' article that Pepsico's future growth will happen in China and other international locations, rather than in the U.S. Pepsico is well equipped to deal with market growth and penetration in the most populous markets, such as China. Unlike some other "American" companies which are going more and more global, Pepsico international has taken the time and effort to analyze and understand each market and its needs, tastes, and marketing opportunities. In China, it seems, Pepsi has become a local favorite and, according to White "I'd love to see a billion dollar business in China between snacks and beverages" (Hastings E 1). New plants in Shanghai and Beijing and planned expansion into China's south and west and north should bring Pepsico closer to White's hopes."
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Chinese Film and Folklore Mythology, 2002.
Examines what is specifically 'Chinese' about Chinese-American film directors, John Woo and Ang Lee.
2,400 words (approx. 9.6 pages), 7 sources, $ 89.95
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Abstract
In this paper, the films of Chinese-American directors John Woo and Ang Lee are considered in relation to Chinese and Americanized film genres. Here, Woo's "Face/Off" (1997) and Lee's "Sense and Sensibility" (1995) are examined for elements of Chinese culture and influence. This paper suggests that each director represent a different aspect of Chinese film, but that Woo's attention to the genre of action films compares most particularly with the martial arts genre made famous in Chinese film industries.
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?God?s Chinese Son?, 2002.
A paper which analyzes and reviews the book "God?s Chinese Son: The Chinese Heavenly Kingdom of Hong Xiuquan" by Jonathan Spence.
1,555 words (approx. 6.2 pages), 0 sources, $ 51.95
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Abstract
A paper which discusses Jonathan Spence's book "God?s Chinese Son: The Chinese Heavenly Kingdom of Hong Xiuquan" about Chinese Christian missionary Hong Xiuquan who led the Taiping ?Great Peace? Rebellion in a bid to gain power over China's major cities and succeeded in seizing Nanjing in 1853. By examining Spence's book, the paper delves into questions such as: What is the nature of Christianity and how should the missionary movement conduct itself in foreign lands? How did the Taiping Rebellion affect geopolitical forces, in China and abroad? Did the Taiping Rebellion carve the way for the Communist revolution in the following century? What does it mean to have a religious conviction and apply it with military force?
From the Paper
"Christianity already had its claws in Asia by the 1840s, as did Western trade interests. China?s Qing dynasty faced serious challenges to its integrity as it pondered the course of the nation?s future. Protestant missionaries that had flourished in the 19th century began to distribute, on a large scale, religious tracts and Chinese-language Bibles. The impact of these missionaries and their publications might not have been foreseen by the Qing dynasty, which already had begun to splinter. It is within this chaotic and semi-stable environment, coupled with the personal stress of continuously failing his Confucian exams, that Hong Xiuquan had his spiritual visions."
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Gender Roles in the Chinese Media, 2007.
This paper researches globalization and gender differences in images of Chinese women in the Chinese media.
2,811 words (approx. 11.2 pages), 6 sources, MLA, $ 83.95
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Abstract
The paper discusses the premise that regardless of the efforts of the Chinese media to exclude Western themes from the media, public demand has allowed some Westernized female images to creep into the media of mainland China. The research explores the presence and prevalence of westernized female images in Chinese advertising media.
The paper offers a background of Chinese cultural ideals and provides a literature review. The paper shows how a new image of Chinese women is emerging in the media that is accepted more readily by the women than the men.
Outline:
Background of the Problem
Literature Review
Methodology
Results and Discussion
From the Paper
"China is a country steeped in tradition. Historically, it has been resistant to change and the introduction of foreign influences. For many years, China had an isolationist policy towards any type of foreign influence. China wanted to prove that they were self-sufficient. This exclusion of foreign influence isolated them culturally as well. Chinese cultural ideals were reinforced. Traditional female and male roles were predetermined before a child's birth, and the child dare not try to break them."
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Confucius (551-479 BC) and Chinese Political Philosophy, 2002.
Analyzes the writings of Confucius with respect to Chinese politics and Chinese society.
3,150 words (approx. 12.6 pages), 12 sources, $ 115.95
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Abstract
Historical perspectives are compared with contemporary views of Chinese culture and society in Mainland China. An emphasis in this essay is placed on Communism in China and how Confucian philosophy is adapted in different contexts of Chinese cultural authority.
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Chinese Migration to New Zealand, 2005.
This paper examines governmental and university studies to evaluate the characteristics of the recent Chinese migration to New Zealand as compared to the earlier Chinese migration.
1,995 words (approx. 8.0 pages), 6 sources, MLA, $ 63.95
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Abstract
This paper explains that changes in the immigration laws of New Zealand has resulted in changes in the characteristics of recent Chinese immigrants, who are now stereotypically considered to be very wealthy with ready cash, coming mainly from Hong Kong, Taiwan, Malaysia and Singapore rather that the Peoples Republic of China (PRC) itself as past Chinese migrants did. The author points out that the research indicated that this was not true; they do not exhibit the wealth ascribed to these new Chinese immigrants by the media; indeed they are rather young, highly qualified and usually experienced professionals coming predominantly from large urban centers. The paper relates that the new skilled arrivals studied are very different from earlier Chinese migrants not only in their educational and employment backgrounds but also in their points of origin in China; the new migrants are from predominantly urbanized and Mandarin or Wu - Shanghai/Yangtze Delta - dialect speaking areas, which do not fit the traditionally rural, predominantly Yue/Cantonese speaking linguistic profile of earlier Chinese immigrants to New Zealand.
Table of Contents
Thesis Statement
Experiences in Moving from One Culture to Another
The Culture Left and the Culture Entered
Specific Issues and Impact upon Lives
Impacts upon Work/Profession Life and Factors Influences
Resettlement Factors
From the Paper
"The minimum English proficiency levels required of the General Category arrivals were generally somewhat lower than those that would be required of later post-October 1995 General Skills Applicants. However, in the course of completing their degrees most Principal Applicants would have had to study English as a support subject for two years and most likely read some material in English. While their English language skills did not match their technical skills, English levels reached during two years of compulsory university English language study within a science-oriented undergraduate degree would generally be considered adequate to meet the minimum level of English required."
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Career Development Among Chinese Women, 2007.
An analysis of the relationship between culture and occupation among Chinese women working in the banking industry in New Zealand.
20,420 words (approx. 81.7 pages), 22 sources, APA, $ 249.95
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Abstract
This study attempts to investigate career development among Chinese women in the banking sector in New Zealand. It discusses career, not only in terms of the relationship between the organization and occupation, but it also looks beyond to factors such as family and religion. The paper then discusses how culture and religion influence an individual in the way they dress and eat as well as many other customs.
Table of Contents:
Abstract
Chapter 1
Introduction
Chapter 2 - Women and Career Development
Career Theories
Career Planning
Differences Between Men & Women In Career Development
Barriers for Women
Career Development For Non-White Women
Chapter 3 - Minority Women in Careers
African-American Women as Minority
Remuneration Issues for Minority Women
Bi-culturalism
Family and Education Issues
Immigrants in Workforce
Chapter 4 - Chinese Women
Chinese Women In History
First Generation Chinese
Second Generation Chinese
Chinese in New Zealand - Current Situation
Chapter 5 - Banking Industry
Climate in the Banking Industry
Barriers for Women
Current Situation for Women in Banking
Chapter 6 - New Zealand Labor Market
Employment in New Zealand
The Effects of Immigrants
Women in the Labor Force
Other Issues
Chapter 7 - Methodology
Qualitative Research
Face To Face Interview
Participants
Sampling
Reason For Choice Of Method
Advantages and Limitations
Data Analysis
Chapter 8 - Findings
Education
The Predicaments Of Chinese Women In The Banking Industry In New Zealand
Glass Ceiling for Chinese Women
Negative Social Stereotyping
Issues In Future Career Development
Chapter 9 - Conclusion
From the Paper
"The changes in the immigration policy of New Zealand are serving as tools to increase the country's human capital which is necessary for the nation's economic growth and development (Trlin & Henderson, 2000). However, with the increase in New Zealand's number of participants in the labour market, issues regarding the immigration policies have surfaced. Among the problems that trigger issues on immigration policy are the apparent rate of unemployment among the nation's locals as well as the unemployment of some migrants."
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Christina Gilmartin?s ?Engendering the Chinese Revolution?, 2003.
This paper reviews the book "Engendering the Chinese Revolution" by Christina Gilmartin, which provides a portrait of the women active in the Chinese Communist and Nationalist parties in the 1920s.
800 words (approx. 3.2 pages), 1 source, MLA, $ 28.95
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Abstract
This paper discusses the book "Engendering the Chinese Revolution: Radical Women, Communist Politics, and Mass Movements in 1920s" by Christina Gilmartin which shows that despite the efforts of various Chinese feminists, both male and female, the patriarchal nature of society created a gender system within the Chinese Communist Party, which ultimately reinforced traditional roles. The author states that the book focuses on Xiang Jingyu, one of the most well known women in the era fighting for reform in education and other facets of social equality. The paper explains that this book also deals with the extreme revolutionary period of 1925-27 through the First United Front, the alliance between the Communist and Nationalist parties.
From the Paper
"The Communists adapted Soviet models of propaganda, cultural symbols, and organization to mobilize the worker population, both male and female, in assisting the formation of a new nation-state in full equality- at least that is what the posters, articles, and orators exclaimed. The urban and rural student populations were especially targeted as both recruiting areas and distribution systems for party literature. The propaganda during the Northern Expedition against the warlord factions was particularly graphic; it detailed the horrific acts the troops carried out against women."
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