| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "MASS COMMUNICATION": |
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Mass Transit and the needs of the Masses, 2002.
Examines public transportation service in downtown East Side Vancouver.
2,150 words (approx. 8.6 pages), 11 sources, $ 80.95
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Abstract
This paper will consider the relation between the British Columbia public transit service's new "Stop Request" program, in relation to the transportation needs of Vancouver's Downtown East Side residents. This paper will examine these issues with Beauregard's (1989) modernist/postmodernist perspective; and the usefulness of Young's (YEAR) discussion of the five faces of oppression, as a way to more specifically characterize the people of East Side Vancouver in relation to their marginal location in the city and in the society and their relation with issues of "safety".
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Mass Media, Mass Communication and Globalization, 2006.
An essay that defines the concept of globalization and what it means to all aspects of modern life.
900 words (approx. 3.6 pages), 1 source, $ 35.95
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Abstract
This paper defines globalization as a process that is leading the world towards economic integration that goes beyond states and local economies. The paper discusses how globalization refers to the growing sense of interconnectedness throughout the world and not in just an economic sense. The people asserts that, on the contrary, globalization is evident in all the key arenas of modern life.
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Communicating the Gospel, 2006.
A discussion on the importance of communicating the Gospel in missionary work and the factors that may affect how the Gospel is communicated.
2,579 words (approx. 10.3 pages), 8 sources, MLA, $ 77.95
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Abstract
This paper relates that the importance of communicating the Gospel in missionary work cannot be overstated. The paper also points out that, without an effective way of communicating the Gospel, the targeted audience will never be converted. The paper then discusses the ways in which the Gospel can be communicated and the importance of selecting a method that suits the community that the missionary is in. The paper further describes the ways that media selection play a key role in the presentation of the Gospel and discusses the impact that globalization has had on missionary work.
Table of Contents:
Introduction
Philosophy of Communication
Initial Considerations
Message Contextualization
Method Determination
Media Selection
Measurement Implementation
Globalization
Conclusion
From the Paper
"Globalization is a current trend throughout the world that is having a large impact on missions. Where a missionary used to struggle to find things to relate to, a missionary can now enter remote areas of China and chat with teenage boys about the latest episode of The Simpsons thanks to the television. While globalization has many more negative impacts than positive ones, it seems, there are a few bright spots that can aide a missionary in his attempt to contextualize the Gospel or the media that he'll use to present it. In China, little kids swap Christmas cards without even realizing the meaning behind them; this presents an open door for a missionary to relate the Gospel to the child. Muslims, who are from a very exclusionary culture, are provided with access to pluralistic ideas through the television and the internet that might challenge their thinking enough to open them up to the Gospel ."
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Mass versus Micro Marketing, 2007.
A description of trends away from mass marketing to more customized advertising and marketing approaches.
2,071 words (approx. 8.3 pages), 5 sources, MLA, $ 65.95
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Abstract
This paper examines new approaches to marketing that are more specialized than those in the past. The paper defines mass marketing and micro marketing and gives examples of when they are most effective. Additionally, the paper reviews an article by Anthony Bianco, Tom Lowry, Robert Berner, Michael Arndt entitled "The Vanishing Mass Market," which analyzes the shift from mass marketing and mass production to micro marketing and mass product customization. The paper also discusses the implications for the economy of the shift from mass marketing to micro marketing.
From the Paper
"The revolution consumers want starts with advertising tailored specifically to their tastes, followed by products that can be customized to their needs. The article by Bianco, Lowry, Berner, Arndt (2004) analyzes the shift from mass marketing and mass production to micro marketing, and with that shift, mass product customization. The differences the authors provide between mass marketing and micro marketing is best crystallized in the shift consumers are continually forcing towards more individualized, relevant, and tailored messages. This move to more specific advertising and promotion to consumers is making mass marketing, through the mediums of TV, print, and radio, less effective for marketers to use. In their place, the development and refining of messaging for Web sites, cell phones, PDAs, and highly specific media buying on cable networks that have themselves tailored their content to the needs of a specific audience...."
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Mass Murder in History, 2001.
This paper discusses mass murder throughout the ages.
1,800 words (approx. 7.2 pages), 3 sources, $ 57.95
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Abstract
This paper discusses the lessons that can be learned on why political mass murder has occurred, how it can be prevented in the future, and an analysis of the history of western civilization since the 17th century.
From the paper:
"Mass murder like mass hysteria is a terrifying phenomenon to which the Western civilization has succumbed to all too easily in the bygone eras. As the term suggests, mass murder is the brutal killing of a massive population for a variety of reasons that can be either religious, moral and social or political, bigoted and racist in nature. Whatever the causes, mass murder remains one of those episodes in the history of Western civilization, which one would gladly like to forget. However not many measure up to the extermination of European Jews that occurred during the Second World War. This was a tragedy of insurmountable proportions and can be attributed to Hitler?s propagandist campaign that successfully mobilized the German masses, particularly the youth of the country. This incident better known as the Holocaust can be described as the extermination of European Jews by the Nazis during the years 1939-45."
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Mass Hysteria, 2002.
A comparison of the mass hysteria of the witch-hunts in "The Crucible" by Arthur Miller and the mass hysteria caused by the September 9 terrorist attacks.
900 words (approx. 3.6 pages), 4 sources, $ 35.95
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Abstract
This paper compares The Crucible by Arthur Miller with the most recent terrorist attacks on America. It explains how the townspeople were in mass hysteria over the witch-hunts and the witch trials, which is quite similar to the way America is responding to the terrorist attacks.
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Mass Media and Social Control, 2001.
This paper explains how mass media informs the public, controls its political opinion and enables the media's social control in democracy.
980 words (approx. 3.9 pages), 4 sources, APA, $ 34.95
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Abstract
This paper demonstrates how mass media plays an important role in communicating to individuals what other people in their society think and enable leaders to broadcast their messages to large audiences. It explains in depth that public opinion is shaped both by relatively permanent circumstances and by temporary influences. The paper intelligently displays how mass media in the United States facilitates cohesive public opinion for a large population spread over wide geographic area.
From the Paper
"When we ask to what extent the mass media influence our perceptions of who belongs and who doesn?t, on the role of race in America, on the ?deviance? of certain groups within American society, a large measure of what we are asking falls under the more general rubric of how public opinion is formed, as Riggs suggests. Public opinion is shaped both by relatively permanent circumstances and by temporary influences. Among the former are the ideas that characterize the popular culture of a given place at a given time. In the U.S., for example, the youth-oriented culture of the early 21st century affects the attitudes of many people toward aging and the elderly and the images of whites vis-?-vis other groups within the mass media certainly affects American perceptions of race."
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The Future of Mass Media, 2008.
A discussion of mass media, its history, social implications, and possible future.
2,850 words (approx. 11.4 pages), 8 sources, APA, $ 84.95
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Abstract
This paper provides a critical look at mass media throughout history. It begins with the first significant use of the printing press and the impact it had on information dissemination to the common public. It also focuses on the influences of contemporary mass media, through television and Internet, on the masses. The paper is wary of the overweening influence the mass media exercises in contemporary society. The paper postures that media is driven solely by prospective commercial gain and it is entirely possible that content providers do everything in their power to guarantee passive and therefore loyal audiences. The paper concludes that one should constantly be aware of mass media's possible ulterior motives.
From the Paper
"Mass media's portrayal in Orwell's disutopian masterpiece 1984 is still the most sinister I have ever read. The idea that a television set constantly monitored by the state is watching you watch it, registering your every response to a steady stream of propaganda, is chilling indeed. Almost as chilling in fact as my deepest fears about how the mass media may evolve in my lifetime."
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| Term Paper # 34081 |
temporarily unavailable
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Tango and Mass Culture, 2005.
An examination of Theodor W. Adorno's theories of mass culture and how they can be applied to the tango dance.
2,415 words (approx. 9.7 pages), 5 sources, MLA, $ 73.95
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Abstract
The paper begins by introducing Adorno's theories on mass culture and commoditization, which were one of the fundamentals of post-modernism as it appeared in the 20th century. It then looks at how the tango dance is one of the most representative forms of manifestation of the Argentinean spirit and people. Born in the mid-1800s, tango was quickly exported to Europe and became a true success story, until its downfall in 1955. It was reborn in 1983 and has been a success ever since. This paper investigates Adorno's theories and applies them in the case of tango, and looks at whether this is the best example we may choose to argument the truth in Adorno's statements. It explains that, while on one hand, tango can be considered an element of mass culture because, in many ways, it has partly embraced the mercantile character of mass culture that Adorno insists upon, in many other ways, tango is still something in its own, a form of art, a form of expression.
Paper Outline:
Introduction
Adorno's Theory of Mass Culture
History of Tango
History of Tango
Adorno's Theories applied to Tango
Conclusion
From the Paper
"Tango is still too imaginative and too expressive to be assimilated as a product of mass culture and classified as a commodity. If we were to pursue on this theoretical path, we would tragically arrive to the conclusion that feelings, emotions and passion are all for sale. However, there were inspired people, like in any other forms of cultural manifestation, that were keen to partly transform tango into a form of entertainment. As any for of entertainment, it could be sold and profit could be obtained by promoting something that was well received in its audience and segment of consumers. Passion sells, many might say. While this argumentation may work in some occasions, passion isn't always understood and passion only addresses a certain category of people. Passion is not a mass culture product."
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Mass Media, 2002.
A study into the advantages and disadvantages of mass media on society.
1,903 words (approx. 7.6 pages), 3 sources, MLA, $ 60.95
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Abstract
This paper explores the effect mass media has had on society in America. The paper looks at the influence of media on politics, religion, economics, family and society in general. As well as the obvious benefits provided by mass media, such as the ability to access information easily, the paper reviews a number of the negative aspects as well, including the growing power and influence of mass media which has resulted in dysfunctional effects of the mass media in the society.
From the Paper
"The mass media as an institution has become an essential element in the society, for the mass media helped shape the culture of American society, especially those concerning the values, traditions, and norms of the society. The mass media also helped proliferate the need of the people to access and know everything and every issue that is of public interest and concern to the society. Because of its influential ability to provide people with information and knowledge that are current and up-to-date, the mass media as a communication institution gradually transformed to be an economic, cultural and politically-influenced institution as well."
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Mass Transit, 2006.
A look at the advantages and disadvantages of mass transit systems.
1,380 words (approx. 5.5 pages), 4 sources, MLA, $ 46.95
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Abstract
This paper begins with a discussion of the advantages of mass transit systems, pointing out that they are better for the environment in terms of energy efficiency and air pollution, more cost effective and beneficial to business. It then takes a look at why, with all of its advantages, mass transit is still not as popular as it should be in the U.S., suggesting that the primary reason is that mass transit systems are typically found to be too inconvenient for most people . The paper further explains that with an increasing population and increasing urbanization, mass transit systems are going to become more and more of a necessity that we must all learn to use and take advantage of.
From the Paper
"Mass transit is a shared public transportation system that does not involve any formal ticketing procedures. Traditionally mass transit has been buses and subways. However mass transit also includes commuter trains, car or van pools, trolleys, light rail transit systems, ferries, bullet trains, aerobuses, and people movers. The development of mass transportation systems coincided with the urbanization of America that began occurring in the late 1800s. Throughout the first two decades of the twentieth century ridership of mass transit systems steadily rose. However, the numbers plummeted during the years of the Great Depression. The peak of ridership was reached in 1946, and after that time there has been a steady drop in the number of people making use of mass transit. There was a slight increase in during the energy crises of the 1970s, but America is decidedly a nation of independent car drivers. In addition to the low levels of ridership, mass transit systems have also been plagued with a lack of funding from government sources."
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Contemporary Mass Media, 2008.
This paper discusses the issue of contemporary mass media and looks at who defines reality today.
3,412 words (approx. 13.6 pages), 11 sources, APA, $ 96.95
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Abstract
In this article the writer examines the influence the mass media exerts on the individual's perception of the world. This is done from the standpoint of social constructionism, a theory heavily influenced by Postmodernist thought. The paper posits that language is our basis for interpreting the world and because language is the product of a social process, the 'reality' we perceive is nothing more than a collective construct. Consequently, the writer maintains that whoever controls the transmission of language and the ideas and information it conveys shapes reality. Today much of this transmission is done by the mass media. The writer concludes that today the role of the mass media and the educational system in socialization is growing as the traditional family structure so instrumental in this process for thousands of years wanes.
From the Paper
"Whenever we read, listen or watch one of the mass media, in other words, we become part of somebody else's agenda, a means to some outside entity's ends. So, at a profound level, we should be continuingly asking ourselves: do we do so willingly or unwittingly? Yet it is a question many rarely pose and fewer answer. Are we too busy, too complascent, or too indifferent to? Or are we simply too trusting? The aura of autheticity surrounding what we read, hear and see in the mass media may very well be lulling us into an uncritical acceptance of the messages imparted."
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Ownership of the Mass Media, 2002.
This essay outlines the concept of mass media in general and the internet in particular.
2,925 words (approx. 11.7 pages), 12 sources, APA, $ 86.95
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Abstract
This paper examines the current status of the internet as a method of decentralizing ownership of the mass media, and of giving the power of reaching the masses to individual people; a power which has traditionally been monopolized and regulated by the mass media conglomerates.
From the Paper
"Traditionally, all of the Mass Media have been in the hands of the few and broadcast to the many, and the audience members were essentially voiceless in the face of the messages being presented. There have always been some movements of resistance against this, as is evidenced by Naomi Klein?s works on "Culture Jamming" but even she states that these movements have usually amounted to no more than a ?drop in a bucket.? However, there is one mass medium which has given the individual so much power that it has raised the ire of the major producers of entertainment content: The Internet. "
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Mass Extinctions, 2001.
This paper compares and contrasts the Permian and Cretaceous-Tertiary mass extinctions.
1,400 words (approx. 5.6 pages), 2 sources, $ 46.95
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Abstract
This paper takes a look at the Permian and Cretaceous-Tertiary periods of life on Earth - pre-historic forms of life from sea creatures to land and air creatures. During both of these periods, mass extinction occurred and a comparison of these two extinctions is documented in this paper.
From the paper:
"From the perspective of daily human life, we often think of tragedy on the level of individual death and destruction, and the concept of mass extinction as being confined to a species or at worst, an ecosystem. However, over the course of the existence of the earth, the planet has weathered many greater catastrophes. Geologists must take a much longer-term perspective of catastrophe when studying extinction. This paper will compare and contrast the Permian and Cretaceous-Tertiary mass extinctions."
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