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Martha Stewart's Unethical Behavior, 2008.
This paper discusses the serious ethical lapses of Martha Stewart.
983 words (approx. 3.9 pages), 8 sources, MLA, $ 34.95
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Abstract
The paper describes Martha Stewart's insider trading when she sold her stock in the ImClone company. The paper details her subsequent denial and deceit. The paper discusses how under any ethical system; from a normative perspective, a utilitarian point of view and a deontological standpoint, Stewart acted wrongly.
From the Paper
"On December 27, 2001, Sam Waksal, the key shareholder in ImClone, ordered his broker to sell all his stock in the company. The broker, who was also Martha Stewart's broker, told his assistant to phone Stewart. The assistant left Stewart a message about Waksal's sales, suggesting she might do the same. Stewart called the broker back and ordered him to sell.
"ImClone stock plummeted and Waksal was investigated. The SEC learned of Stewart's sale, and called Stewart to a formal interview. Before the interview, Stewart and her broker conspired. Rather than admitting that the broker gave Stewart an inside tip, they invented a story of a "standing sell order." Stewart gave this story to the government in formal interviews. After a lengthy investigation, Stewart on various charges on June 4, 2002, although not for insider trading."
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Martha Stewart, 2007.
An overview of the factors surrounding Martha Stewart's indictment.
1,004 words (approx. 4.0 pages), 4 sources, MLA, $ 35.95
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Abstract
This paper examines how Martha Stewart, the CEO of 'Martha Stewart Living Omnimedia, Inc', was found guilty on almost nine criminal counts including conspiracy, obstruction of justice and securities fraud. It looks at her life and the events leading up to her indictment and discusses whether she handled her indictment responsibly.
Outline
Introduction
The Martha Story
The ImClone Scandal
Handling of Indictment
Conclusions
From the Paper
"The ImClone Scandal shattered Martha's image and perfectionist persona. In the month of December, she was tipped by an assistant with the Merrill Lynch Company of stockbrokers regarding the stock of ImClone System, a pharmaceutical company. The Chairman of the Company was going to sell stock because of an upcoming bad report by the US Food and Drug Administration (FDA) on Erbitux, which had been thought to be a successful anti-cancer drug. Martha based on the tip sold her stock to save herself the petty profit. "She had 3,928 shares in ImClone worth $58.43 each, or a total of $229,513. If she had waited she would have sold stock that had slipped to $45.39. That would have meant she would have incurred a loss of $51,222" (Stephen, 2004)."
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Martha Stewart, 2006.
A discussion regarding how a stint in prison has affected the life and career of Martha Stewart.
1,183 words (approx. 4.7 pages), 5 sources, MLA, $ 40.95
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Abstract
This paper takes a look at Martha Stewart after her release from prison in 2005. The paper reviews what actually happened to land Stewart in prison, and how this has affected her and her career.
Outline:
What did Stewart actually do wrong, and what happened to her company?
How did Stewart handle her job as CEO following her indictment?
What was Stewart's attitude after she was convicted?
How has Martha Stewart's image been affected by her ordeal in prison?
From the Paper
"Things are looking up for Stewart; she has a new line of DVDs and a new baking book that hit bookshelves last fall; indeed the "makeover of Martha Stewart itself is a big hit," Naughton explains. Naughton goes on to explain that because Martha, 63, voluntarily went to jail, rather than remaining free on appeal to fight the issue into higher courts, her "comeuppance" was transformed into a "comeback." By going in to jail voluntarily, Naughton explains, "she tapped a dormant wellspring of sympathy"; after all, the "bad boys from Enron, WorldCom and Tyco" were all still "walking free" and Martha has never been accused of "bilking investors" or stealing from the company, the way the Enron, et al, executives are accused of behaving. "
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Martha Stewart, 2007.
An analysis of the achievements and impact of Martha Stewart in the business world.
3,026 words (approx. 12.1 pages), 7 sources, MLA, $ 89.95
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Abstract
This paper explores the life and business of Martha Stewart. It examines her life and history and the key moments that have defined who she is as a businesswoman. It discusses her leadership style and how she operates as a woman in a "man's" business world. The paper looks at how Stewart changed the problems that she saw and the impact that she has made.
Table of Contents:
Introduction
In the Beginning was Martha...
The "Perfect" Martha?
The Problem at Hand
Changes Everywhere
The Impact
Martha's Leadership Style
Conclusion
From the Paper
"Martha Stewart has become one of the most famous self-made businesswomen (Slater 3). Her name alone is enough for people to recognize and consider the life she has made for herself. Not only has she revolutionized the business world, she has changed the way Americans cook, entertain, and decorate, more than any other entrepreneur in history. She succeeds at what she does, and has created a name for herself, which only few accomplish (Slater 4). She went from a career in catering to a billionaire. Stewart admits she never set out with a grand design for her life, and assures herself it "just happened" (Byron 107). However, it did happen due to her extreme drive, energy, and determination. She has revolutionized the role of women in the business world, and the lives of everyday Americans. She continued in her success until she made the forty-five thousand dollar insider trading mistake, but still, she didn't let that stop her. Stewart was on track to ruining her career at the height of her success, but soon found that she could help people and make a difference post negative publicity. She continued with her work and planned for her return. While Martha Stewart has had many unfortunate setbacks in her career, she has not once given up, but rather she continues to climb to the top and use every opportunity to build her media empire through revolutionizing the business world with her everyday image and simple principals which are useful to all new business entrepreneurs."
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The Trial of Martha Stewart, 2005.
A discussion regarding Martha Stewart's sale of ImClone Stock and the issue of insider trading.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
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Abstract
This paper discusses the trial and charges against Martha Stewart. It further looks at the charge of insider trading and whether or not Stewart was guilty of the crime. Additionally, the paper discusses whether or not the prosecutors had motivations outside of the legal realm to prosecute Stewart, and whether or not they used good judgment in their decisions.
From the Paper
"The case surrounding Martha Stewart began with her sale of ImClone Stock in the amount of $228,000 on December 27, 2001. The sale of the stock itself was not the issue, however, it was the fact that this sale took place only one day prior to the stock taking a drastic plunge in the market after the company announced that the Food and Drug Administration, (FDA) had no intention of approving their drug for cancer treatments (Hill C10). Sam Waksal, a personal friend of Stewarts, (and ImClone founder) had already pleaded guilty to insider trading charges in 2000 for having urged his family to sell $10 million worth of ImClone stock because of his knowledge of the announcement."
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Martha Stewart Case, 2005.
This paper outlines the Martha Stewart case.
1,800 words (approx. 7.2 pages), 8 sources, APA, $ 63.95
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Abstract
This article provides an outline of the Martha Stewart case, in which she was charged with securities fraud, lying to federal investigators and insider trading. The paper presents both sides of the case and the evidence presented. The writer also discusses the outcome.
From the Paper
"Martha Stewart was indicted for allegedly selling ImClone stock after hearing that Samuel Waksal the Chief Executive Officer of ImClone and a friend of Stewart's was trying to sell his shares. Cedarbaum Waksal was also a friend of Peter Bacanovic who was Stewart's stockbroker at Merrill Lynch. The stock is traded on the NASDAQ National Market System administered by the national Association of Securities Dealers Inc. Stewart sold shares of stock in ImClone Systems Inc. a biological medicines development company on ... "
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United States v. Martha Stewart, 2003.
A review of the legal issues in the case securities fraud case against Martha Stewart.
1,150 words (approx. 4.6 pages), 14 sources, MLA, $ 39.95
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Abstract
This paper looks at the case against Martha Stewart. It surveys current case law and the legal climate in the U.S.. It also provides a background to the indictment charges.
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Martha Stewart and BMW, 2005.
An analysis of case studies on new products by BMW and Martha Stewart.
2,250 words (approx. 9.0 pages), 1 source, $ 89.95
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Abstract
This paper analyses two case study including the "Launch of the BMW Z3 Roadster" and "Martha Stewart Omnimedia". The theme of both studies is based on strategic marketing, specifically marketing concepts such as brand, person-brand, marketing mix, product positioning, and cross-promotional campaigning. The paper examines how new conditions call for new ways of seizing and sustaining competitive advantage.
From the Paper
"The BMW organization is a leader in the premium automobile market and is recognized by industry experts for its brand building and product innovations. Through progressive engineering and design superiority, BMW has built a distinctive brand identity that has led to the company's strong presence in the premium automotive market segment. As the company prepares for launching the new BMW Z3 Roadster, marketing executives are looking to alternative marketing strategies to create excitement and buzz about the product."
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Martha Stewart: A Heroine, 2006.
A persuasive essay arguing that Martha Steward possess all the qualities that define a heroine.
675 words (approx. 2.7 pages), 0 sources, $ 26.95
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Abstract
This paper takes the position that Martha Stewart, while not considered a heroine by many, actually has more characteristics of a heroine than many people who are famous today. The paper acknowledges that Steward did make many mistakes, which include lying about insider trading and being a difficult manager, but she also worked her way up from being a housewife to going to prison to making a comeback, and this certainly, makes her a heroine. The paper asserts that Martha Stewart can be called a heroine because she creative, influential, and courageous -- all qualities of a hero.
From the Paper
"Martha Stewart is creative. Martha Stewart took an American Dream and made it come true. She is an entrepreneur who is creative in the arts of cooking, gardening, crafts, and home decoration. Her name is on many products that women buy for their homes. Martha Stewart came from a poor, Polish-American family that had six children."
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Christopher Byron?s ?Martha Inc.?, 2004.
This paper discusses four management principles related in Christopher Byron?s ?Martha Inc.: The Incredible story of Martha Stewart Living Omnimedia?.
990 words (approx. 4.0 pages), 3 sources, APA, $ 35.95
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Abstract
This paper explains that Christopher Byron, in his unauthorized biography of Martha Stewart, ?Martha Inc.?, describes how the girl from a blue-collar, dysfunctional family from New Jersey worked her way to star status by recognizing opportunities and knowing how to capitalize on them. The author points out that, with a mindset of unabashed determination, the book shows another essential quality that a manager must develop in order to have a successful career: working hard; Martha Stewart would not have built her empire without working hard. The paper relates that Byron?s book shows the effects of Martha Stewart?s egotism and her desire for success at any cost; Along the way, she cheated her friends, lost her husband, and became known for her unscrupulous business practices.
From the Paper
"These management styles have put her at the top, but the final page has not been written. After Byron?s book went to press, Martha Stewart found herself in the middle of an insider trading scandal. The press reports seem to back up the other stories in the book. She has passed blame to her broker; then to the broker?s assistant. Her former business associates have not come forward to give accounts of Martha Stewart?s integrity. Her management style and her treatment of friends and family have left her alone to fight the charges filed against her. If there is any one thing to take away from the book, knowing what has happened since its publication, it is not to burn bridges and to treat subordinates, partners and coworkers with respect. Not doing so could undo years of hard work and certainly come back to haunt you."
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Unethical Marketing Communications, 2002.
This paper is a critical evaluation of the effectiveness of unethical marketing communications based on the elaboration of the likelihood model.
3,201 words (approx. 12.8 pages), 11 sources, MLA, $ 92.95
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Abstract
This paper uses the example of the fast food chain, McDonald's, to examine the effectiveness of using unethical marketing communications.
Table of Contents
Introduction
Description of Theory
Ethical Criticisms in Marketing Communications (Unethical Issue)
Advertising as Deceptive
Advertising as Manipulative
Advertising as Offensive and in Bad Taste
Advertising with Social and Cultural Impact
Advertising with Influence on Children
McDonald's as ?Real Life? Evidence
Conclusion
From the Paper
"The key element in effective marketing communication is persuasion. For a message to be effective, it must be persuasive. It attempts to steer one?s thinking in a direction that will likely benefit the communicator and/or the receiver. This model is all about determining whether the message is indeed persuasive. If it is a neutral message, it has failed to be persuasive and the receiver can take it or leave it for what it is worth (a waste of the receiver?s time). So, assuming that the message is in some way, at least a little bit persuasive, the receiver becomes involved in the next step. For the purposes of this paper, a persuasive message should be considered an advertisement."
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Unethical Behavior in the Workplace, 2008.
An analysis of the ramifications of unethical behavior in the workplace.
766 words (approx. 3.1 pages), 4 sources, APA, $ 27.95
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Abstract
This paper analyzes the ramifications of unethical behavior in the workplace, as well as how ethics function at a practical level within work environments. The paper concludes that unethical behavior is extremely unproductive for the greater good, since it distorts economic productivity and decreases the morale of the organization. It suggests that there is a great need for ethics to be instituted within policy initiatives.
Table of Contents:
Thesis Statement
Conclusion
From the Paper
"The premise of unethical behavior in the workplace is a foundation for disaster, as the greed of a few persons in high positions can devastate the rest of the company or business by deviant actions. When there are no guidelines for behavior and conduct then chaos becomes the mainstay for all personnel to act selfishly. If the greater good is not kept in tact, then people like Martha Stewart would certainly dissolve the moral fiber of the American economy. Also, the positive growth of feminist ethics in the workplace is helping to reduce sexual harassment and the glass ceiling policies of patriarchal business. This is one example of how business ethics are a practical and extremely useful set of rules for policies that will increase economic productivity and help morale boost unity in the workplace."
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Prevention of Unethical Behavior in Organizations, 2008.
A look at the common forms of unethical behavior in organizations and some steps that can be taken to overcome it.
3,941 words (approx. 15.8 pages), 12 sources, APA, $ 107.95
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Abstract
The objective of this paper is to very broadly identify some of the most common forms of unethical behavior that are prevalent in organizations today. The common causes for such behavior and actions and steps that can be taken by organizations to minimize such behavior, and foster a culture based on ethical behavior are also discussed. In order to write this paper, the author has studied and referred to many Internet sources on the subject and customized the ideas to suit most organizations in general, instead of limiting itself only to a few organizations or industries.
Outline:
Abstract
Introduction
Misuse of Company Property for Personal Reasons
Undercutting the Competition
The Inherent Belief That This Is the Only Way to Do Things
Everyone Else Is Doing It So Why Can't I?
Insufficient Time and Resources to Complete the Task Satisfactorily
The Organization, My Boss, the System Is Unfair to Me
No One Pays Attention To What I Do So I Will Not Get Caught
Developing A Policy
Communications
Leading by Example
Training
From the Paper
"There are many forms of Unethical Behavior prevalent in today's corporate world, ranging from the very insignificant acts that bear no long term consequences for the organization, community or society at large and very devious and dangerous conduct that has long term and serious consequences. It is not possible to list each and everyone of these acts and behaviors therefore some of the most common forms have been chosen so as to give the readers a broad idea of what can be considered as unethical behavior."
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Unethical Behavior, 2005.
This paper discuses ethical and unethical behavior as applied to the selling of cars.
990 words (approx. 4.0 pages), 3 sources, MLA, $ 35.95
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Abstract
This paper explains the three main types of unethical behavior in selling cars are deceiving customers, pushing products on customers before they are ready to buy and trashing competitors. The author points out that the ability of a salesperson to be viewed by his customers as trustworthy relates to physical appearance, attitude, the extent to which the salesperson appears to have the customer's best interest in mind, whether the salesperson appears to be an expert regarding the product and whether the salesperson uses the product himself. The paper stresses that trust is an extremely important component in maximizing both sales and return customers; by treating customers well, being honest with them and offering a fair price, repeat business will be far more likely.
From the Paper
"Physical appearance is important because it is the first impression that a salesperson gives to a prospective customer. In order to give off a good first impression, the salesperson should be sure to be well-groomed and dressed in conservative and clean clothes. At high-end car dealerships such as Mercedes-Benz, salesmen are often dressed in suits and ties; at less expensive car dealerships such as Toyota, salesmen are still dressed well but less formally, wearing a nice button-down shirt and tie with slacks. A customer is more likely to trust a salesperson that looks clean and professional than one who does not. Secondly, attitude is important. A salesperson should have a positive attitude, smile at the customer, and treat the customer and his coworkers with the utmost respect, or else he will be jeopardizing the trust that his customers have in him. He should avoid speaking negatively about any person or company at all, including his competition."
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Unethical Business Practice, 2002.
An examination of unethical business practices with an emphasis on sweatshops.
1,119 words (approx. 4.5 pages), 5 sources, MLA, $ 38.95
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Abstract
This paper discusses the unethical side of business, in particular the ethics facing companies who sell products that have been produced under sweatshop conditions. It examines the exploitation of sweatshops and the surrounding scandals. It also evaluates a code of ethics that The American Association of Family and Consumer Sciences has set up that could serve as a model for all companies, including those corporations and multinationals dealing with Third World suppliers. The paper includes an appendix of relevant articles.
From the Paper
"Foreign sweatshops using child labor create particular problems for American companies outsourcing to such companies. The issue is not simply the ethics of sweatshop conditions but also the ethics of child labor, which may mean something different in the foreign country than it means in the United States. Some point out that this is an issue that makes the question of social responsibility more difficult to assess, given that a boycott of goods produced by child labor could make conditions in these Third World countries even worse (Razzi, 1995, 46). American companies should adhere to a code of ethics that prevents them from ending up in the middle of the sort of scandals noted above."
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