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Marriott Hotels, 1993.
A 1993 look at Marriott Hotels and examines historical background, present structure, external environment, weaknesses, opportunities, threats and future strategy.
2,025 words (approx. 8.1 pages), 5 sources, $ 71.95
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From the Paper
"MARRIOTT HOTELS
Historical Background
The Marriott hotel empire started out in 1927 as a mere rootbeer stand in Washington, D.C. by John Marriott of Utah (Goldwasser, 1986, p. 55). It then expanded into a full restaurant and eventually developed into a chain of restaurants called Hot Shoppes. Hot Shoppes specialized in tamales and chili con carne. Its next step diversification was in the field of airline catering in 1937. Twenty years after that, however, came its major move into hotels. The first hotel was opened in Arlington, Virgina. In 1964, Marriott's son Bill became president of the company, heading a conglomerate of four hotels, forty-five ..."
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Marriott Hotels, 2006.
A look at the history behind the Marriott Corporation.
1,761 words (approx. 7.0 pages), 7 sources, MLA, $ 56.95
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Abstract
This paper traces the entrepreneurial success of farmer's son, John Willard Marriott, who built up a multi-billion dollar hotel chain. It looks at how it all started in 1927 with the purchase of three A&W franchises in New England known as Hot Shoppes, Inc. and how, today, the Marriott Corporation currently owns almost 3000 hotels all over the world.
From the Paper
"Core values such as this one are what saw the Marriott Corporation through the devastating trials of the early nineties and not only helped it back onto its feet, but lifted it higher. Pathways to Independence, Marriott's Welfare to Work program, was established in 1990 and thrived during the company's roughest years ("The Marriott Timeline"). Bill Marriott, Sr., and Bill, Jr., would always put people first, no matter what. They used their corporation as a springboard for "business strength AND social contribution" ("The Foundation for Doing Good"). These two men understood people as well as-if not better than-business."
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Hilton Hotels Corporation, 2007.
This paper provides an analysis of the Hilton Hotels Corporation.
1,414 words (approx. 5.7 pages), 8 sources, MLA, $ 47.95
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Abstract
This paper analyzes the brand positioning, recognition and industry performance of the Hilton Hotels Corporation (HHC), as well as the marketing and evaluation strategies they have adopted. The paper applies a strengths, weaknesses, opportunities, threats (SWOT) analysis to better assess the current status of HHC vis-a-vis other lodging hospitality companies, particularly Marriott. The paper discusses how the results of a SWOT analysis can contribute to the company's performance and branding efficiency. The paper concludes with recommended action plans.
Outline:
Introduction
Strengths
Weaknesses
Opportunities
Threats
Recommendations
From the Paper
"Brand extension became possible for HHC, through mergers and acquisitions. Among the brands acquired by the HHC are Hampton Inn, Doubletree, Embassy Suites and Homewood Suites. As a result of this brand extension, HHC has also expanded its service coverage, which now includes conference centers, airport hotels, destination resorts, apart from its usual center hotels and all-suite hotels services. Thus, business expansion is inevitable for HHC. Through its acquisitions, HHC is now known as not only an owner of a hotel chain, but also as manager to other hotels, owned through the Hilton brand. These strategies helped HHC became a well-known hotel brand internationally, especially among countries wherein Hilton has no recall or recognition as a hotel brand. Acquiring existing, popular hotels in an international territory helped Hilton be recognized as a superior and prestigious hotel brand, in effect."
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Hilton Hotels in Chile, 2007.
An analysis of whether the cultural and political environment in Chile would support a venture of Hilton Hotels.
1,591 words (approx. 6.4 pages), 6 sources, MLA, $ 52.95
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Abstract
This paper discusses the reasons that a Hilton Hotel in Chile may or may not be a success. It begins by describing a general overview of Chile and its current business environment. It then discusses its political stability and its infrastructure. It discusses the cultural aspects of Chile that would make it a favorable position for a Hilton Hotel. The paper concludes by discussing the plans for the Hilton in that area of South America.
Table of Contents:
Chile: A Country Overview
Current Business Environment Of Chile
Political Stability
Economic Infrastructure
Cultural Aspects
Plan for the Hilton
Conclusion
From the Paper
"Given the Chilean government's new desire to address historical inequities in the nation, and its relatively strong economy and currency which would mitigate some of the risks in embarking upon these new ventures, Chile offers itself as a nation not simply of scenic beauty, but of attractive investment opportunities. The nation and the region are changing, and so is the hospitality industry. Because of its varied nature, offering a site for local business as well as a potential place for adventure travel or 'off the beaten path' personal enrichment, Chile offers a wealth of unusual investment opportunities for the Hilton Corporation."
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Lifestyle Hotels in Modern Shanghai, 2004.
A comprehensive examination of the popular housing alternative in 21st century Shanghai known as lifestyle hotels.
3,182 words (approx. 12.7 pages), 17 sources, MLA, $ 92.95
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Abstract
This paper develops the argument that a small lifestyle hotel will not be able to finance itself without a combination of apartment units; sales of the apartment units will serve to generate an enormous amount of the revenue required to pay back to creditors in comparison to just selling a hotel room on a daily basis. The goal of the paper is to determine the outcome of both approaches using the positive and phenomenologist approaches. A brief discussion of Shanghai's current and future opportunities and challenges is followed by a review of these two methodological approaches to research. A determination of the appropriateness of one over the other is then followed by a summary of the research in the conclusion.
From the Paper
"Background and Overview. According to Wakeman and Yeh (1992), the tenfold increase in Shanghai's population between 1842 and 1945 was largely a result of Chinese immigration from the countryside into the city, especially into the International Settlement (which doubled in numbers between 1895 and 1910 and doubled again between 1910 and 1930) and the French Concession (which almost tripled between 1895 and 1915 and more than tripled again between 1915 and 1930). "From the 1850s on, each new social disturbance in the interior sent tens of thousands of Chinese refugees to Shanghai, seeking protection under the English and French flags" (Wakeman & Yeh 1992, p. 1). Since the Communist victory in 1949, however, Shanghai has emerged as an industrial giant whose products supply China's growing domestic demands. The city has also experience pronounced physical changes with the establishment of industrial suburbs and housing complexes, the improvement of public works, and the creation of parks and other recreational facilities (Shanghai 2004)."
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Canadian Pacific Hotels and Resorts, 2002.
An analysis of the company Canadian Pacific Hotels and Resorts.
2,900 words (approx. 11.6 pages), 3 sources, $ 106.95
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Abstract
A SWOT analysis that examines the potential internal strengths and weaknesses as well as the potential environmental opportunities and threats to Canadian Pacific Hotels and Resorts (CPHR). The analysis concludes that CPHR has an essentially sound strategy that should operations into Europe in order to tap into unrealized operational income and to absorb potential reduction in North American income.
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Trump Hotels and Casinos, 2007.
This paper gives a corporate analysis of Trump Hotels and Casinos.
1,333 words (approx. 5.3 pages), 6 sources, APA, $ 44.95
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Abstract
This paper provides a general overview of some of the more salient aspects of Donald Trump's Trump Hotels and Casinos. The description of the corporation includes a list of the corporate executives, a brief history and context of the corporation. A description of casinos currently operating under this corporation, and marketing strategies for the Taj Mahal casino is also included. The analysis portion of this study highlights the financial successes and failures of the corporation. The final evaluation of the corporation is based on a synthesis of all information previously discussed. Prospects for the future of the corporation are examined.
Executive Summary
Corporate Executives
Brief History and Context
Casino Description
Casino Marketing: The Taj Mahal
Financial Analysis
Evaluation and Prospects for the Future
From the Paper
"By 2004, the corporation's stocks had fallen 82% to $2.38 a share. At the time, this was little more than the cost of one ride of the New York City subway. And this abysmal performance had nothing to do with the casino industry. During the same period, rival MGM saw its shares rise by 223%. In 2004, Trump Hotels and Casinos was once more in Chapter 11 proceedings while it tried to figure a way out from underneath $1.8 billion in debt through corporate restructuring. In short, the history of Trump Hotels and Casinos has been one significant financial loss after another, falling stock prices, and increasing debt burdens."
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Holiday Inn Express Hotels, 2005.
This paper is the case of a project plan forecast for implementing a WebTV system for the Holiday Inn Express Hotels.
1,125 words (approx. 4.5 pages), 3 sources, $ 44.95
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Abstract
This paper relates that the purpose of this project is to implement a program to outfit the rooms of Holiday Inn Express with Web TV in order to provide cable service and Internet access to visitors. The author points out that this project has a budget of $10 million, to be implemented over a three-year period. The paper explains that the objective of the plan, which covers the United States first, then North America and then other parts of the world, is to bringing in new customers.
From the Paper
"The purpose of this project is to implement a program to outfit the rooms of Holiday Inn Express with Web TV in order to provide cable service and Internet access to visitors. Communication Overseeing this project is a network of sponsors and executives, and progress must be communicated to this group as the implementation progresses. Among those to be kept informed are the leadership at corporate headquarters (meaning the Chairman of the Board, the Chief Executive, the Finance Director, and the Managing Director); the managers of the specific hotels involved in the plan, as different regions are added; vendors supplying the hardware and software; and other interested parties deemed part of this communication plan by the implementation team (Our management, 2005)."
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Organizational Leadership, 2004.
This extensive paper discusses organization leadership and analyzes leadership in three companies, Nationwide Financial, Marriott Hotels, and Lloyd's Bank.
14,660 words (approx. 58.6 pages), 55 sources, APA, $ 249.95
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Abstract
This paper examines the behavior of workers within an organization or company as related to the process of change management, organizational behavior, and leadership styles; to expectations expressed by the leadership within the organization; and to the steps, which were either effective or ineffective, in processing the required and desired change within the organization. The author points out that the area with the greatest influence on organizational behavior is the leadership and the leadership style of those responsible for the organization. The paper stresses that, in organizations in which a bureaucracy is a functional source of existing leadership, a factor in all three case studies, simply limiting the bureaucracy can initiate minor organizational change. Charts.
Table of Contents
Introduction
Conceptual Framework
Transformational Leadership
Organizational Commitment
Definition of Terms
Leadership Style
Transformational Leadership
Transactional Leadership
Laissez-faire
Organizational Commitment
Case Presentation
Case Study #1: Nationwide Financial
Reluctant leaders
Arrogant leaders
Unknown leaders
Workaholics
Case Study #2: Marriott Hotels
Case Study #3: Lloyd's Bank.
Discussion in Terms of Leadership, Change Process, and Organizational Commitment
Conclusion
From the Paper
"In terms of its effects on an organization, the Laissez -Faire leader can create the most significant gap between what he believes is going on in the organization, and what is actually occurring. Because this leader typically manages by exception only, the organization can continue in a dysfunctional state, but if the devolving performance never comes to the leaders attention, the organization will continue unabated. There are some situations in which the Laissez-Faire approach can be effective. The Laissez-Faire technique is appropriate when leading highly motivated and skilled people, who have produced excellent work in the past, and have a history of efficiency. Once a leader has established that his team is confident, capable and motivated, he can step back and let them get on with the task. In this type or organization, if the leader interferes, he can generate resentment and detract from their effectiveness. By handing over ownership, a leader empowers his group to achieve their goals. What is important to note about this leader, in handing over the ownership, he also relinquished his active involvement in the process, and thereby diminished his influence, and thereby his level of effectiveness."
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Employee Turnover Rates of Hotels and Restaurants, 2002.
A paper which studies the reasons behind the steadily rising employee turnover rate in the American hotel and restaurant industry.
1,227 words (approx. 4.9 pages), 6 sources, APA, $ 41.95
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Abstract
This paper examines the hotel and restaurant industry in the United States and provides several reasons for the rise in employee turnover rates in previous years. The paper shows that it might be the case that management is more at fault for this trend than the employees themselves.
Table of Contents
A Tight Job Market
Turnover Statistics
Salaried Versus Hourly
Part-time Employee Rates
The Hotel Industry
Layoffs Provide Potential Employees
Terrorism and the Economy
Attracting Employees
Surfing the Web
Luring Back Employees
Creating a New Image
Training the Future
Conclusion
From the Paper
"Most people believe those in the hospitality industry work long hours, earn a low income and have very little chance for advancement in their career. The industry actually offers a wide selection of jobs with flexible hours. Hotels and restaurants are attempting to change their image by showing prospective employees the many benefits now being offered, which include training programs and the chance for advancement within the company."
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The Hilton Hotels Corporation, 2006.
This paper investigates the tactics used by the Hilton Hotel Corporation in their quest to expand around the globe.
945 words (approx. 3.8 pages), 4 sources, MLA, $ 33.95
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Abstract
This paper explains that the key aspects of Hilton's business strategy for expansion involve diversification, customer relations and joint ventures. The author points out that the Hilton Hotel Corporation has capitalized on the increase in travel, which has taken place over the last two years. The paper relates that the company has been able to not only expand its operations but also to outpace the competition.
Table of Contents
Introduction
Hilton Expansion
Conclusion
From the Paper
"Indeed customer relations have been essential to the successful expansion of the company. According to an article entitled "Data Driven Hospitality", it is no coincidence that Hilton is the most expansive company in the industry. The article asserts that the success of such expansion has been dependent upon the customer relations strategy that the company has developed called OnQ. This strategy chronicles the preferences of over 22 million customers. In doing this, the company is able to cater to their needs and build customer loyalty. The article explains that such a strategy can also weed out customers that have failed to pay for their hotel rooms in the past."
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American Hotels in Mexico, 1999.
Examines Mexican business, legal, cultural, political & economic environments & feasibility of & barriers to expansion of U.S. hotel chains.
3,150 words (approx. 12.6 pages), 18 sources, $ 111.95
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From the Paper
"BARRIERS AFFECTING THE EXPANSION OF AMERICAN HOTEL CHAINS TO MEXICO
Introduction
International business failures are often the result of poor human resources management and a lack of understanding of the cultural differences between the home and foreign countries, together with indigenous economic, legal/regulatory, and political factors (O'Grady, 1995). The implementation of the North American Free Trade Agreement (NAFTA), together with a general growth in tourism, has spurred interest on the part of American hotel chains in expansion into the Mexican market. Prior to undertaking such expansion, however, it is crucial for the management teams at such chains to fully understand and appreciate the barriers to the success of such expansion.."
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Automated Check-In/Check-Out in Hotels, 1996.
Industry conditions, technological development & application at Hyatt, Marriott & Hilton, quick-response management concept.
2,025 words (approx. 8.1 pages), 13 sources, $ 71.95
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From the Paper
The lodging industry is being compelled by changing market conditions to develop new strategies and initiatives to attract guests (Airport, 1994, p. 43). The driving force behind many of the new initiatives and strategies is consumer demand for improved services, while the vehicle through which such initiatives and strategies are implemented is technological innovation. One such innovation involves the automation through the application of information technology of hotel check-in and check-out services. Check-in and check-out services are components of hotel property management systems. This research examines the development and implementation of automated hotel check-in and ..."
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Marriott International Inc., 2004.
An overview of the history and corporate policy of Marriott International Inc.
2,949 words (approx. 11.8 pages), 5 sources, MLA, $ 87.95
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Abstract
This paper examines Marriott International Inc., a world-wide leader in the field of hospitality companies. It looks at how the company became 75-years-old in the year 2002 and how it started as a small root beer stand that had been opened in Washington, DC in 1927 by J. Willard and Alice S. Marriott. It also examines how, today, it is a group of more then 2,600 lodging properties and has a total of 471,500 rooms all over the United States and 68 other countries and how the group has hotels distributed in 17 different categories, and the categories of the hotels are different. They have a total range from all-suite hotels to relatively simpler lodgings. The objective of having different brands is simple; they would like to meet the needs of all types of people.
Outline
History
Major Subsidiaries and their Distribution
Corporate Development
New Areas for Marriott
The Position of Marriott in the Hotel Industry
Conclusion
From the Paper
"The Company was listed for the first time as Marriott Corporation and was listed first in New York Stock Exchange. Since then there have been quite a few activities that merit attention. The first was the conversion of the entity to a public limited company in 1953. In 1993, there was a division of Marriott International from Marriott Corporation. Then the name was changed to Host Marriott Corporation. Again, there was a separation of Marriott International from Host Marriott Corporation on March 27th, 1998. Then the old company of Marriott International was merged with another company and the name changed to Sodexho Marriott Services. The newly separated company that was formed, was then put in charge of the lodging, distribution services and senior living services business and was renamed Marriott International Inc in 1998 itself."
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International Hotel Marketing Planning, 2006.
This paper examines the case study of the Accor Group of Hotels in Indonesia, in which the company decided to market and develop a chain of standardized hotels similar to the Holiday Inn chain in the US.
3,200 words (approx. 12.8 pages), 4 sources, APA, $ 92.95
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Abstract
This paper details how Paul Dubrule and Gerard Pelission, innovative entrepreneurs, along with the Indonesian Accor Group of Hotels came to launch a chain of 3 star hotels, popularly known as "Novotels," which afforded guests a convenient location, reasonable price and service, while expanding their business abroad. The paper examines hotel business practices in different parts of world and details the many factors involved launching and marketing new hotels including choosing locations and staffing these establishments while increasing tourism and profits wherever these hotels may reside.
From the Paper
"With 2200 Hotels around the globe & 265000 rooms worldwide, Accor had standardized its hospitality structure. The number of rooms and the category of rated hotels in the Accor group are given per Exhibit 8 of the case study. The Management always ensured while establishing a Hotel that it was done at a good location, like out of town or near International Airports or International Highways where the land was procured cheaply and in abundance. This enabled the hotel to have plenty of open space, free car parks, playgrounds, swimming pools and so on.
It also ensured that the hotel could maintain it's international image with standardized customer services throughout its network."
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