| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "MARKETING TOBACCO INDUSTRY": |
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Marketing and the Tobacco Industry, 2002.
A paper which examines how the tobacco industry markets its products.
1,400 words (approx. 5.6 pages), 12 sources, MLA, $ 46.95
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Abstract
Approximately every day the tobacco industry loses around 7,000 customers in the U.S. alone. This paper examines ways in which the tobacco industry markets its products in order to retrieve some of these lost customers, with emphasis on promoting cigarettes to the younger generation. Issues explored include cartoon characters, free cigarette giveaways, sponsored public events and walking billboards. The paper also discusses the results of these attempts on product marketing.
From the Paper
"The most shocking example is the RJR Nabisco's Joe Camel campaign that aimed to hit its young targets. (Ad week?s Marketing Week, 1991) Joe Camel has greatly influenced not only the teenagers between the ages of 14- 18 years but even the very young. For instance of the study showed that almost one-third of three-year-olds matched Joe Camel with cigarettes and by the age of six, children were as familiar with him as with the Mickey Mouse (Brand Logo Recognition by Children Aged Three to Six Years, 1991)."
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The Tobacco Industry & Youth, 2002.
The paper discusses the tobacco industry's marketing of cigarettes to youth.
1,390 words (approx. 5.6 pages), 10 sources, MLA, $ 46.95
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Abstract
This paper examines how the tobacco industry markets it's products, with specific attention payed to the youth market. The author also describes the tobacco industry, and details its success and failures, especially over the past years wince the public now has a heightened awareness of the negative affects of smoking. Several components of the marketing plan are analysed and evaluated. The components of the campaign discussed include the use of cartoon characters, free cigarette giveaways, event sponsorship and the use of walking billboards.
From the Paper
"Researches and findings have indicated that tobacco companies have always attempted to target their marketing campaigns entirely the young generation between the ages of 18- to 25 year who are mostly smokers. Furthermore, the financial incentive is overwhelming for involving underage smokers more effectively than the competition. Countries like Unites States and Canada has the tobacco industry sponsors with so-called youth access programs, in which the retailers are repeatedly told as not to sell tobacco products to minors (Redirect to - Regulation of Tobacco Sales, Marketing, and Use)."
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The Tobacco Industry, 2002.
Discusses the controversy surrounding smokers, smoking and the tobacco industry.
3,610 words (approx. 14.4 pages), 10 sources, APA, $ 100.95
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Abstract
"Smoking is a factor, and an important factor, in the production of carcinoma in the lung,? wrote Richard Doll and Bradford Hill some fifty years ago. It was this first study which would initiate all others. It was this first study which would be expanded and eventually establish smoking as a major health risk linking it to problems including everything from heart disease to bronchitis, from indigestion to impotence. And it was this first study which would spark the controversies still surrounding smoking, smokers and the tobacco industry. The paper argues that for over fifty years the tobacco industry has repeatedly demonstrated a callous and irresponsible demeanor. Throughout the years, the industry has lied to the public about the harmful effects of cigarettes and they have consciously marketed their product toward youth, minorities and the poor. This paper looks closely at issues surrounding cigarettes, smoking and the multi-billion dollar industry which supports and promotes mass consumption of tobacco throughout the world.
From the Paper
"In 1995, ABC News reported that tobacco companies manipulate the amount of nicotine ? the primary addictive ingredient ? in their cigarettes. They do this by removing nicotine from the tobacco and then restoring it, thus making it more potent. Unfortunately, ABC used the term ?spike? in their report, leading many to believe that tobacco companies add more nicotine to their product. Though the vast majority of the report was valid, that single word gave the tobacco companies the opening that they required. The executives at Phillip Morris were not amused by the report at all, so they took that opening and sued ABC for ten billion dollars. (Glass, Pg 3)"
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Research and Debate on Smoking and the Tobacco Industry, 2000.
A paper defending the tobacco industry in the war against smoking, arguing that the distributors should not be blamed.
2,300 words (approx. 9.2 pages), 6 sources, $ 70.95
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Abstract
This report and debate was written as an English project. It focuses on why, as consumers, we place the blame for cigarette smoking solely on the distributors. This paper is meant as a defense for the Tobacco Industry. If you feel it would be helpful to learn more statistical information on smoking as well as a comparison between the arguments, it is provided in this report. Links are also provided so that you may find additional information directly from the organizations.
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Tobacco Industry, 2003.
Examines the tobacco industry's sale of unsafe products.
2,250 words (approx. 9.0 pages), 16 sources, $ 79.95
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Abstract
Discusses the criminal justice standpoint using John Rawls's theory of distributive justice. Discusses the 1997 national tobacco settlement that mandated the tobacco firms make payment to settle a series of lawsuits.
From the Paper
"This research examines the tobacco industry's history of producing and selling unsafe products from the standpoint of criminal justice. Using primarily John Rawls's theory of distributive justice as the theoretical basis, the research will set forth the ..."
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Ethics in the Tobacco Industry, 2002.
Looks at the lack of ethics in the tobacco industry as they try to cover up the risks of smoking.
2,301 words (approx. 9.2 pages), 3 sources, MLA, $ 71.95
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Abstract
This paper examines the ethical dilemma that the tobacco companies find themselves in, now that it is almost universally accepted that smoking can cause grave health risks. This paper questions why a company would sell a product that it knows is harmful and whether this is an ethical practice or not. The paper shows the tobacco companies' irresponsibility in the fact that they hid the consequences of using their product
From the Paper
"This whole argument that the tobacco companies are unethical in the way they do business is grounded in the utilitarian moral doctrine. This states that ?we should always act to produce the greatest possible balance of good over bad for everyone affected by our action. By good, utilitarians mean happiness or pleasure.? (Moral Issues 59a) This is obviously the case. For example, thousands of people are positively affected in the tobacco industry: lawyers, employees, executives, marketing, farmers, and the receivers of the taxes placed on the product. To these people, tobacco and cigarettes bring much pleasure, from money, to a job, to a way to relax, and not just to them, but to those around these people who are affected by their lives. Many people benefit from its existence. However, many millions of people die every year from smoking. And many millions more are affected by the illnesses, deaths, and addictions of these people, it is a huge ripple effect. So while thousands, and it is probably hundreds of thousands benefit, millions suffer. But the biggest disparity is that employees work for the firm for many years, turnover is relatively low. So over say 100 years, a relatively small number of total people benefit when compared to the 500 million expected to die, and the countless millions who will become sick, because 5 million die a year right now; such turnover is not seen on the benefit side of the argument. This is the main reason that the way in which the tobacco companies do business is shockingly unethical. To put it even more simply, many times more people become unhappy when encountering cigarettes and tobacco than become happy."
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Tobacco Industry Reform, 1999.
Examines product liability reform at the state and federal level, bills and lawsuits, warning labels, regulation, tort reform, examples and insurance.
2,700 words (approx. 10.8 pages), 19 sources, $ 95.95
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From the Paper
"EXECUTIVE SUMMARY
PRODUCT LIABILITY REFORM AND THE TOBACCO INDUSTRY
Product liability cases provide compensation for injuries incurred from the use of an unreasonably dangerous product. Recently, tobacco products have become a focus for product liability lawsuits. These cases brought against tobacco manufacturers allege both that the product is defective since it is unreasonably dangerous for its intended purpose and that the industry intentionally concealed the dangers from the public.
Congress has an extensive history of attempting to regulate and restrict the sale, marketing and distribution of tobacco products. State legislatures have also enacted laws attempting to tax and control the use of such products.
Outside of the legislative arena, individuals and state ..."
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Tobacco Industry, 1996.
Legal & regulatory challenges based on health risks, political struggle, public views, concessions, class-action suits.
2,025 words (approx. 8.1 pages), 19 sources, $ 71.95
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From the Paper
"This research paper discusses the structure of the tobacco industry, the legal and regulatory challenges it faces and the strategies pursued by the industry in meeting threats to its sales and profits from the sales of cigarettes in the United States. Until recently, the industry has used its oligopolistic market position, its financial power and its political influence to dilute efforts to regulate the manufacturing and sale of cigarettes. However, recent developments pose the most significant threats the industry has ever faced.
Industry Structure and Growth
Since the Supreme Court broke up the American Tobacco trust in 1912, the American tobacco industry "remained under the control of the giants," a small number of large corporations with..."
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The Tobacco and Sugar Industries of Cuba, 2002.
An analysis of the economic differences between the tobacco and sugar industries of Cuba through a review of "Cuban Counterpoint Tobacco and Sugar" by Fernando Ortiz.
900 words (approx. 3.6 pages), 1 source, $ 35.95
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Abstract
This paper will discuss the nature of tobacco and sugar in the Cuban economy, and will show how they differ in the greater scope of the Cuban economy. By showing the statistics of how the sale of each of these items plays a part in the survival of Cuba, we can begin to see the ideas of how they interact within the value of their production value. By using the book "Cuban Counterpoint Tobacco and Sugar" by Fernando Ortiz, we can see how these values are created within the Cuban economic structure.
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Tobacco Marketing, 2002.
A study of tobacco companies' marketing to under age American smokers.
2,575 words (approx. 10.3 pages), 6 sources, APA, $ 77.95
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Abstract
This paper examines the motive of American tobacco industry's advertisements directed at minors. It describes the battle to win brand loyalty through the youthful advertisement and cartoon characters, such as Joe Camel. The paper discusses the public's anger toward this marketing tactic, and the numerous court battles to protect adolescent Americans from a life time of cigarette smoking.
From the Paper
"The tobacco industry has been in a battle to capture the youth market for decades mainly because of the degree of brand loyalty that is characteristic of cigarette smokers. Cigarette companies have a lot at stake in making sure that their brand is one of the first tried by the young smoker. In its bid to obtain young smokers, R.J. Reynolds created the Joe Camel campaign with a cool character that youths found highly appealing and the company created fierce advertising, promotional, and sales campaigns to take their message to market. The Joe Camel campaign proved to be one of the most successful bids to capture young smokers in tobacco history. Ultimately, its tremendous success was in part the reason for the campaign?s eventual downfall, as public outcry demanded that cigarette companies stop marketing to adolescents and as courts gained legal leverage against the tobacco industry. Today, Joe Camel may be vanquished, but R.J. Reynolds and tobacco companies continue to find more subtle ways to target youths at an early age and have moved on to lesser developed countries where opposition to the industry isn?t as strong."
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Vietnamese Tobacco Market, 2002.
A look at the strategy for capturing a successful entry into the Vietnamese tobacco market.
3,900 words (approx. 15.6 pages), 12 sources, $ 142.95
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Abstract
This paper discusses the critical issues and factors to be studied closely in order to formulate a successful market entry strategy. If we want to capture the Vietnamese tobacco market, it is important to, first, study all the economic, legal, and social factors that can affect the success of the product in the long run. The country is undergoing economic change, and its social conditions have changed significantly. This can prove favorable to new entrants, provided the new companies enter the market with a sound strategy.
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Targeting Youth in Tobacco Advertising, 2004.
Examines how and why the tobacco industry aims its advertisements at the youth market.
1,074 words (approx. 4.3 pages), 5 sources, APA, $ 37.95
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Abstract
The largest market segment in the smoking and non-smoking population, the youth sector, has been targeted as the most important market segment for cigarette product ads. This paper discusses the main reasons why targeting the youth sector is considered the most lucrative market in the cigarette/tobacco industry today and answers the question why advertisements remain the most effective method of enticing consumers to buy cigarette products despite the obvious health risks to the consumer.
From the Paper
"In psychology, the influence of tobacco ads among the youth illustrates the importance of image copying and self-concept formation than the risks of potential health problems as primary motivations for smoking. It is evident that social interaction is important, since ?[s]moking experimentation commonly occurs at transition points in adolescence when there is a threat to a teen?s emerging self-concept? They are more subject to social pressure and more attuned to advertising? (Lynch, 1994:119). Thus, smoking among the youth cannot be generalized as a product of ?limited capacities? in the process of decision-making, but rather, participating actively in making the choice on whether to smoke to form one?s own self-concept and image in his/her society or not to smoke in order to avoid the health risks posed by consuming the product."
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Tobacco Dilemma, 2005.
A brief look at the ethical factors involved in marketing tobacco products to Third World countries.
753 words (approx. 3.0 pages), 2 sources, MLA, $ 26.95
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Abstract
This paper examines the tobacco industry's marketing efforts abroad as they sell their products to Third World nations. Like many industries in the United States, when a product is banned there, it often finds buyers outside of the country's borders. Although this practice seems unethical, it does provide answers for the tobacco industry even when they are not socially or ethically acceptable. This paper shows that once the tobacco industry had to admit their guilt in the United States, economics kicked in and dictated the new marketing solution of selling to poorer nations.
From the Paper
"How a product is marketed makes a big difference in sales. "Brazil also has probably the highest level of tobacco advertising per capita in the world. When advertising stopped for a year, cigarette sales fell 4.8% in nine months." (Chapman & Leng, 2004) The American Cancer Society has been very critical in the media regarding the US tobacco companies' marketing strategies. As the largest exporter of tobacco products in the world, US tobacco companies have been criticized for selling cigarettes with tar levels well beyond those levels allowed in the United States. Also, the marketing efforts have been focused on women and children who prior to these new endorsements had relatively low numbers of smokers in the developing countries."
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On-Line Grocery Retailing Industry, 2002.
Analysis and recommendations based on problems and opportunities within the on-line grocery segment of the food and beverage industry.
9,458 words (approx. 37.8 pages), 28 sources, MLA, $ 194.95
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Abstract
This project analyzes and makes recommendations on the viability of on-line grocers. Analysis of this industry consists of an assessment of the internal and external environment, the strengths and weaknesses, the opportunities and the strategies of companies operating in the on-line grocery industry. This report discusses the strategic implications of the industry structure for companies currently operating in and those considering entering the industry. Finally this report suggests ways of increasing the overall effectiveness of the online grocery business model, ultimately making conclusions of the overall attractiveness of the industry as well as making recommendations for improving the online business model.
1.0 INTRODUCTION
1.1 Purpose and Objectives
1.2 Industry Definition/Timeline
1.3 Scope and Limitations
1.4 Methodology/Data Extraction
2.0 INDUSTRY DOMINANT ECONOMIC FEATURES
2.1 Industry Major Players
2.2 Industry Profitability and Lifecycle Stage
2.3 Market Size and Growth Rate
2.4 Capital Requirements
2.5 Industry Driving Forces
3.0 INDUSTRY CRITICAL SUCCESS FACTORS
3.1 Profitability and Capital
3.2 Technical Capability
3.3 Brand Image
3.4 Customer Service
4.0 INDUSTRY COMPETITION ANALYSIS
4.1 Major Competitors
4.2 Rivalry
4.3 Competitive Position and Strategy
4.4 New Entrants and Barriers to Entry and Exit
4.5 Perceived Product Substitutes
5.0 KEY STRATEGIES OVERVIEW
5.1 Key Industry Strategy
5.2 Key Industry Players Strategic Approaches
6.0 INDUSTRY BUYERS
6.1 Buyer Characteristics
6.2 Brand Preferences and Customer Loyalty
6.3 Customer Power
7.0 INDUSTRY SUPPLIERS
7.1 Supplier Characteristics
7.2 Supplier Bargaining Power
8.0 INDUSTRY PROSPECTS AND ATTRACTIVENESS
8.1 Industry Attractiveness
8.2 Industry Issues
8.3 Industry Profit Outlook
9.0 ALTERNATIVES
9.1 Abandon the Online Grocery Industry
9.2 Merge or Partner with Brick-and-Mortar
9.3 Maintain existing business model
10.0 RECOMMENDATIONS
REFERENCES
From the Paper
"The online grocery industry is a niche market within the greater food and beverage industry. It is a business-to-consumer e-commerce industry possessing the characteristics of both a retail grocer and a courier. Companies operating in this industry allow customers to purchase grocery items, prepared meals, meats, produce, packaged goods, flowers, and just about everything else offered by the major grocery chains. Products are offered via the company website and are delivered to the customer within a specified time frame. These companies often rely upon high average orders to make their margins (a typical Webvan.com order was quoted to be $80) (Weston, 2000)."
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The United States Oil and Gas Industry, 2004.
This paper is an industry analysis of the United States oil and gas industry, excluding the industry-related exploration and production pre-refining activities.
1,710 words (approx. 6.8 pages), 7 sources, MLA, $ 55.95
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Abstract
This paper explains, using Porter Five Forces Model, that there is a limited threat of new entrants cutting into Shell, Mobil, Texaco, Gulf, and Exxon?s market share because the industry is fairly oligopolistic, with only a few giant firms controlling the majority of the industry even on the global scale. The author points out that the world's oil-producing nations are very influential in the supply and demand factors associated with oil production and consumption through the Organization of Oil Producing Countries (OPEC). The paper stresses that, as globalization increases the world?s demand for oil, it will be critical for the oil-producing nations to maintain a steady cost per barrel, while, at the same time, meeting the high production demands because there are few new technological advances or regulatory controls available to overshadow the basic economic formula of supply and demand. OPEC promises to control pricing for the industry. Tables.
Table of Contents
Introduction
Industry Overview
Five Forces Model
Major Competitors and Strategic Group Mapping
Future Trends
Opportunities and Threats
Conclusion
Appendix A: Oil Industry
From the Paper
"The oil and gas industry are driven by the price of crude oil. The industry was shaped in the late 1990?s when the price of oil lagged around $10 a barrel forcing many smaller independent companies into seeking bankruptcy protection and the larger oil companies like Shell, Mobil, Texaco, Gulf and Exxon to look for partners through acquisition or merger. This entailed reduced refining and exploration activities and less gas production. However, today, the industry must contend with a new global economy that has increased demand for energy to record levels, which has allowed a robust rebound in the oil and gas industry. ?Oil prices advanced closer to $50 a barrel Monday as domestic and foreign supply concerns persist amid strong global demand.? "
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