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Marketing Strategy of Gateway Inc., 2006.
A paper explaining Gateway Inc.'s multi-channel marketing strategy for presenting their products.
3,968 words (approx. 15.9 pages), 6 sources, MLA, $ 107.95
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Abstract
This paper describes the products of Gateway Inc. and describes the company's marketing strategy that has managed to keep the company name conspicuously in the public's view. The paper explains that, in addition to operating a network of company-owned retail outlets, Gateway also focuses on providing complete technology solutions for its clients, including financing, internet service, a personalized internet portal, peripherals, software, training and of course speedy service where needed. This multi-channel marketing strategy, the paper points out, is the key to the company's continued and future success.
From the Paper
"Gateway's marketing strategy is in reality based upon how one's approach toward the company is configured. The company is set off into segments consisting of first and foremost, the consumer segment. Then comes the commercial purchaser of their products such as network servers, wide area networking equipment and finally local area networking equipment. These latter customers are businesses, both large and small and professional business installations such as offices large and small plus institutional buyers. These clients usually have a specialist assigned to them in order to get them up and running in their more complex systems."
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Public Relations at Gateway, 2008.
This paper explores whether the Gateway company's proposed public relations campaign that will include relationship marketing strategies will be successful.
1,742 words (approx. 7.0 pages), 22 sources, APA, $ 56.95
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Abstract
The paper discusses how Gateway's leadership revamped a declining organization in the computer industry. The paper proposes to illustrate how implementing a relationship marketing program within Gateway helps it to improve its market positioning and public relations campaign with customers, leading to an increase in its profits.
Outline:
Introduction
Hypothesis and Literature Review
Methodology
Possible Result and Method Analysis
Conclusion
From the Paper
"Gateway Inc. has developed into a Fortune 500 company after undergoing strenuous and complex changes throughout its origin in 1985. Gateway was founded by Mr. Ted Waitt in a farmhouse in Iowa and has always been a customer-based company. Throughout the early and mid-2000s, the company experienced difficulty in finding a steady state operation that would maintain a balanced level of revenue for the organization. The company has recently agreed to be acquired by Acer for approximately $710 million after having achieved a status of being the third largest computer company in the United States."
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McDonald's: A Marketing Strategy Study, 1997.
Describes the company, product and service. Discusses relationship strategy, product strategy and customer strategy. Examines the McDonald's attitude as a sales clerk.
1,125 words (approx. 4.5 pages), 6 sources, $ 39.95
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From the Paper
"McDonald's: A Marketing Strategy Study
McDonald's has become a multi-billion dollar operation by following some very old-fashioned ideas of selling. Essentially these boil down to provide a good product at a low price and make it easy to get and you have a success.
Company Description
McDonalds Golden Arches are one of the world's most recognized brand symbols. The company has more than 15,000 locations in 79 countries and a new McDonald's restaurant opens every 4.2 hours (Mcfacts web page, 1997).
Product/Service Description"
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McDonald's Strategy, 2007.
An analysis of five general business strategies and the strategy that best suits McDonald's.
2,615 words (approx. 10.5 pages), 1 source, MLA, $ 78.95
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Abstract
This paper presents an examination of five different generic strategies for business. It analyzes their meanings and then discusses the advantages and disadvantages of each one. The writer then chooses a strategy (best cost provider strategy) and applies it to a business analysis. It explains the strategy and analysis as it pertains to McDonald's.
Table of Contents:
Introduction
The Plans
Low Cost Provider Strategy
Broad Differentiation Strategy
Best-Cost Provider Strategy
The Threats
McDonald's
Executive Summary
From the Paper
"For many years the company of McDonald's was able to maintain its competitive edge over the industry because of the low cost by which it was able to promote and provide its products to the public. However, in recent decades there has been a long list of competitors that have built businesses around competing with McDonald's. The past few years have seen a demand for a shift in strategy when it came to the way McDonald's handled its customer data base and the time has come to move to a best provider strategy. This strategy will still play up the low cost of the product while at the same time providing the customer with a knowledge that they will get a superior product or service from McDonald's over the competition."
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Green Strategy, 2002.
Looks at how some companies today are undertaking what might be called a "green" strategy, or a strategy that takes into account environmental issues.
920 words (approx. 3.7 pages), 1 source, MLA, $ 32.95
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Abstract
This paper cites "Ticona" as an example of a company that employs a "green" strategy when conducting business, handling waste, and dealing with employees. The paper reviews the measures taken by Ticona to implement the green strategy and discusses the trend, demonstrated by many companies today, toward a more environmentally friendly approach to conducting business.
From the Paper
"Ticona is a subsidiary of Celanese AG and is a producer of a wide range of plastics products. Celanese AG is a company with worldwide operations and leads in the production of key products with leading production technologies. The products cover five main segments, these being acetyl products, acetates, chemical intermediates, engineering plastics (Ticona), and performance products, the latter including polypropylene films (OPP) and food additives. Celanese AG has a worldwide workforce of some 13,900 employees and operates production facilities in North America, Europe, and the Asia/Pacific region. The corporation currently has 32 production sites in eight countries."
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Deliberate and Emergency Strategy, 2004.
A discussion of different reasons for strategy changes in business, known as Deliberate or Emergent Strategy.
3,830 words (approx. 15.3 pages), 6 sources, MLA, $ 105.95
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Abstract
This paper describes three companies in three different sectors that are pursuing a deliberate strategy and three that are pursuing an emergent strategy. The first part of the paper looks at examples of deliberate strategy, whereby the decisions are initiated from within a company and accord with the company?s intrinsic goals. The paper then explores three companies that use emergent strategy, where the company continually shifts its strategy in line with the market's needs.
From the Paper
"An apparel company that is currently using an emergent strategy is Vans, which is continually shifting its strategy. In the arena of youth fashion in which Vans operates, producing shoes as well a clothes for the segment of the youth market that associates itself with skateboarding, being the ?in? label is the most important thing. It is the most important thing for the company but it is also the most important thing for those who wear Vans products. There is actually relatively little that a company can do to guarantee this ?in? status: Such a designation as being in is made by the young men (and some very few young women) who identify with this brand."
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Human Resources Strategy, 2008.
This paper looks at the importance of human resources strategy and different relevant options available.
1,945 words (approx. 7.8 pages), 5 sources, APA, $ 61.95
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Abstract
In this article, the writer examines the importance of the human resources strategy and looks at the necessary steps to formulate such a strategy. The writer then discusses human resources (HR) strategy, how to align the HR strategy to the business strategy and why and how best to do this. Furthermore, the writer describes the need for scanning the environment, the challenges in doing so and also the environmental factors that impact an organization. In addition, the writer discusses the different aspects of HR planning that encompass job analysis, forecasting, demand for human resources in an organization and the internal and external labor supply in the same organization. Finally the writer looks at the strategic options available to meet the necessary shortages or excesses in the workforce. The aspects discussed in this section are downsizing and restructuring, mergers and acquisitions, outsourcing and strategic international human resources management.
Outline:
Abstract
Introduction
Importance of HR Strategy
Aligning HR with business Strategy
Environment Scanning
Evaluation of HR programs and policies
HR Planning
Job Analysis
Forecasting
Human Resources Demand
Labor Supply
Strategic Options
Downsizing & Restructuring
Mergers & Acquisitions
Outsourcing
Strategic International HRM
Conclusion
From the Paper
"In order to formulate an effective HR strategy it is essential to scan the environment the organization operates in. In this section we will be discussing the sources and methods used to scan the environment, the challenges involved, and environment factors."
"There are many different sources and methods that can be used to scan the environment. Publications, professional associations and professional consultants are some of the most popular sources used. Trend Analysis, Delphi Technique and Impact Analysis are some of the techniques that are very popular when scanning the environment."
"The inability to accurately predict the future is one of the main challenges of environment scanning. Isolating the critical from the insignificant is another challenge.
"There are many environment factors that can impact an organization. Some such factors are economic, technological, political, legislative, demographic, social and cultural factors."
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Leadership and Strategy, 2004.
This paper is about leadership and strategy and includes from Sun Tzu five "laws of Leadership" and five "laws of strategy."
1,125 words (approx. 4.5 pages), 2 sources, MLA, $ 39.95
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Abstract
This paper is about leadership and strategy and includes from Sun Tzu five "laws of Leadership" and five "laws of strategy." Each law is buttressed by a (brief) verbatim reference to The Art of War.
From the Paper
"Leadership and Strategy. Sun Tzu was born in the Chinese state of Ch'i during the Spring and Autumn period of Chinese history and is believed to have authored "The Art of War" sometime during the fourth century BCE. Many great Chinese philosophers lived during this time including Confucius Mencius and Lao Tzu. Charles Rarick explains in SAM Advanced Management Journal, that the legend is that Sun Tzu's manuscript attracted the attention of King Ho-luof Wu who requested an audience with the author."
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German Naval Strategy During World War II, 2002.
A discussion of Germany's Naval Strategy during World War II, focusing on the development of the German Navy as well as their weapons and strategy.
19,400 words (approx. 77.6 pages), 64 sources, MLA, $ 249.95
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Abstract
As a result of the Treaty of Versailles the German Navy was reduced to a small coastal defense. This thesis looks at the German Naval plan during World War II and why it was not as successful as it should have been. Issues such as their deployment strategy, ship and submarine building, weapons are examined in great detail. The German Naval strategy is compared with the British Navy. The miscalculations made by the German Naval leaders are evaluated to show what went wrong for the German Navy.
From the Paper
"During the Second World War Great Britain depended on her sea born trade to maintain her ability to be involved in the conflict. This required the Royal Navy to protect convoys by using most of its capital ship strength. German leaders realized that they could never create a navy large enough to challenge the British directly. From the onset of German remilitarization they planned to build a small, technically advanced fleet of battleships that could destroy the capital ships of the Royal Navy in succession and weaken Britain to such a point that she would be compelled to negotiate a settlement."
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"Strategy as Action", 2008.
A review of business strategy and strategic rationale for competitive advantage, as discussed in "Strategy as Action: Competitive Dynamics and Competitive Advantage," by C. Grimm, K. Smith and H. Lee.
1,321 words (approx. 5.3 pages), 2 sources, APA, $ 44.95
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Abstract
This paper discusses the book entitled "Strategy as Action: Competitive Dynamics and Competitive Advantage," written by C. Grimm, K. Smith and H. Lee. The paper first discusses the book in relation to general managerial economics as applied for competitive advantage. The paper then discusses the relationship between establishing a sound economic justification for business strategy and strategic rationale. It also provides various examples from the literature used to support these observations.
Table of Contents:
Abstract
Overview
Major Themes
Economic Integration
Conclusion
From the Paper
"Such a mentality at the managerial and executive level within a given organization allows the company, no matter how large or hierarchical in nature, to respond more quickly and more effectively to both threats and opportunities in the marketplace. In such an environment, while there still exists many real and unforeseeable market threats, the market itself is reduced as close to the concept of perfect competition as it likely can be (Besanko, Dranove, Shanley & Schaefer, 2006, p.208). In this ideal type of market companies compete in a relatively level playing field of opportunity where there are sufficient consumers, a market price completely arrived at by market forces, and a market not controlled by any single competitor or supplier. By framing the global market in such a context, the authors of Strategy as Action: Competitive Dynamics and Competitive Advantage becomes a field manual for contemporary organizations in the global economy."
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Mintzberg?s Strategy, 2003.
An analysis of Mintzberg's ten schools of thought on strategy.
2,004 words (approx. 8.0 pages), 27 sources, MLA, $ 63.95
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Abstract
This paper attempts to define and describe the concept of strategy. The paper begins by explaning that few theories actually define the subject, but one of the main ones is Mintzberg's theories or school's of thought on the topic of strategy. The paper explains what the ten theories are and then shows how they apply to the organization.
Contents:
Mintzberg?s ten schools of thought
Strategy as a process
Strategy in content
Strategy in context
References
From the Paper
"In Mintzberg?s ten schools of thought Mintzberg classifies strategy into 10 schools of thought. These schools are grouped into either prescriptive and practitioner-focused or descriptive and research-focused. Prescriptive schools aim to control strategy process through analysis and are interested in how strategies should be formulated (Minzberg, p35, 1990). Whereas descriptive schools are more about how strategies arise and emerge (Minzberg, Ahlstrand, & Lampel. 1998). The first of the prescriptive school?s is the design school. The design school seeks to establish a fit between internal capabilities and external possibilities by using a SWOT analysis (Bennigson, 1999). The next prescriptive school, the planning school, views that specialists and professional planners should develop strategy."
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International Marketing Strategy, 2005.
A marketing strategy for Chinese textile products.
9,905 words (approx. 39.6 pages), 17 sources, MLA, $ 201.95
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Abstract
This study evaluates the best possible marketing strategy for the entry of Chinese textile products into the international market. Through careful and comprehensive analysis, the paper evaluates all aspects of the strategy including exporting tactics, a SWOT analysis, the marketing mix, and distribution and growth strategies.
Introduction
Aims of the Study
Literature Review
Concept of Market-Entry
Marco-Market Analysis
A brief Overview of the Chinese Textile Industry
SWOT Analysis of the Chinese Textile Industry
Marketing Mix
Summary
Communication Strategies
Public Relations Strategies for the Chinese Textile Sector
Advertising Strategies for the Chinese Textile Sector
Other Promotional Strategies to Cater the International Textile Market
Entry Strategies
Pricing Policies for the Chinese Textile Sector
Distribution strategy for the Chinese Textile Sector
Conclusion
Methodology
From the Paper
"Before we attempt to craft an international marketing strategy, it is vital to understand that the basic concept and definition of marketing does not change, whether the target market is local or international. Nevertheless, the possibilities and alternatives of the marketing strategy increase when the company decides to become export oriented because the range of threats and opportunities widens. For case in point, a Chinese company's language of communication might be "Chinese," but when dealing with international clients, for instance in America, then the company has to carry out its business activities in "English." This does not simply mean that they have to communicate in the English language, but it means that they not only have to understand the American business and social culture but also promote their products and services in keeping with the American culture. If they wither or fail to fulfill or overlook this criterion, then their chances for international success are very low."
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Michael E Porter: What is Strategy?, 2002.
This management paper is based on an evaluation of successful business strategies, and is based on Michael Porter's (1980) book, "Competitive Strategy."
3,900 words (approx. 15.6 pages), 7 sources, $ 142.95
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Abstract
This management paper is based on an evaluation of successful business strategies, and is based on Michael Porter's (1980) book, "Competitive Strategy." The essay compares strategies that have failed with those more successful approaches, and examines the problems that can arise when unsuccessful decisions are implemented.
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De Wit and Meyer's "Strategy Synthesis".
This paper discusses the ten strategic paradoxes illuminated by B. De Wit and R. Meyer in their book, "Strategy Synthesis".
1,685 words (approx. 6.7 pages), 0 sources, $ 54.95
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Abstract
This paper explains that global business environments have become so complex that a strategy, which may have worked successfully in the past, now calls for new requirements for a different solution; furthermore, solutions are sometimes contradictory to those previously adopted. The author points out that decentralization has its many advantages, the most notable being the ability and capacity to quickly respond to market challenges and to react to external factors. The paper relates that, in general, any rational organization has profit maximization as its primordial goal; on the other hand, this strategic goal sometimes comes up against many of the company's social and environmental responsibilities, in some cases causing significant disasters.
Table of Contents
Strategic Thinking
Strategy Formation
Strategic Change
Business Level Strategy
Corporate Level Strategy
Network Level Strategy
The Industry Context
The Organizational Context
The International Context
Organizational Purpose
From the Paper
"This paradox refers to the fact that creativity and rational analysis need to coexist in a company in order for it to survive. This paradox is applicable to any individual's life as well: we often find ourselves in a situation where the decision we take relies on instinct and imagination rather than on the planning and analysis performed previously. This is the same in the case of organizations and General Electrics is perhaps the best example in this sense."
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The Positioning Strategy, 2004.
This paper discusses positioning strategy, which encompasses principles, governing laws, policies, and examples of how the client?s modes of thought vary and diversify in the context of the rivalry.
3,060 words (approx. 12.2 pages), 13 sources, APA, $ 89.95
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Abstract
This paper discusses that, as market conditions continue to ebb and flow, and financial planners feel the strain, a positioning strategy provides the way for strong growth. The author points out that rivalry has erupted in the 1990s because of globalization, global standards, private label brands, knowledge transfer, Internet technology, free trade, alternative media, and alternative distribution channels. The paper includes many references to various positioning strategies for individual companies.
Table of Content
Introduction
Rivalry
New Era
Various Positioning Strategies for Organizations
Importance of Positioning Strategy for Organizations
Positioning Strategy for Sports Drink Category and Competition
The Significance of Positioning Strategy
Conclusion
From the Paper
"For case in point, tourism and travel industry?s thriving destination promotions thrive, the resemblances across plans for contending destinations frequently overshadow the actual differences. This stops both tourists and trade from increasing and developing a deeper sense of the individuality of a lot of locations. An interrelated problem is the over-dependence on the ?Chinese-menu? approach, promotions that basically enumerate plentiful attractions or paybacks devoid of giving a unifying background."
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