| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "MARKETING SMALL BUSINESSES": |
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Web-Based Marketing for Small Businesses, 2004.
Proposes a project to examine web-based marketing approaches for small business firms.
675 words (approx. 2.7 pages), 5 sources, MLA, $ 23.95
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Abstract
This paper proposes a project to examine appropriate Web-based marketing approaches for small business firms. It discusses marketing via the internet and issues related to content, attractiveness and security. The paper proposes alternatives to Web-based marketing for small businesses.
From the Paper
"Marketing via the Internet and the World Wide Web is widely hailed as the wave of the future for business firms. For several years however many larger brick-and-mortar business firms were reluctant to engage in digital marketing. While the trepidations of the larger business firms now appear to be largely in the past ..."
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Marketing Challenges for Small Businesses, 2005.
Research paper about building and marketing a small business.
2,371 words (approx. 9.5 pages), 13 sources, MLA, $ 72.95
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Abstract
This research paper explains that an important part of building and marketing a small business is not just about activities necessary to capture business in the first place, but is also about developing processes that will enhance long-term customer loyalty as well. The paper describes strategies that take this approach to marketing. It also emphasizes the use of the Internet as an important marketing tool and explains that the fundamental purpose of marketing is the creation and development of long-term, profitable relationships with customers.
Monitoring Environmental Change
Low-Budget Marketing
Internet Marketing
From the Paper
"Although customers and their needs are the focal point of the marketing process, few companies start with this in mind. Invariably somebody had a good idea for a product or service and this became the initiative to start the business. The ?product? refers to the commodity that the company will offer clients, which may involve concentrating on a narrow product line, developing a highly specialized product or service, or providing a product-service package containing high-quality service. The business owner needs to conduct market research to gather information about the business to create a marketing plan."
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Marketing for Small Businesses, 2004.
Looks at how various types of social, political, and economic factors influence marketing and advertising strategies for businesses.
4,573 words (approx. 18.3 pages), 30 sources, APA, $ 118.95
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Abstract
This paper talks about the role that advertising has in the success of small businesses and takes a look at how advertising and marketing strategies are influenced by economic, social, and political factors, which can change over time. The paper also explains the functional aspects of advertising and the three critical elements of advertising and uses the example of small Greek tile businesses to demonstrate the need for effective advertisement and promotional campaigns.
From the Paper
"The marketplace is a complex environment. Here manufacturers of goods and services are constantly looking for ways to differentiate their products from those of their competitors. Advertisements without being deceptive should provide the public information of the product or services in a fair and unbiased manner. (McLendon, 1981) The different medium of advertising also informs the public at different levels. (Yiannaka, Giannakas, & Tran, 2002) For example, the electronic media provides low informational content as opposed to the print media, which provides explanations and more detailed information of the goods or services being sold."
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Small Business Marketing Strategies, 2003.
An overview of how small business owners can grow their companies through cost-effective marketing techniques.
15,509 words (approx. 62.0 pages), 23 sources, MLA, $ 249.95
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Abstract
This paper provides a review of the relevant literature to assess the background of small business operations in the U.S. today, what resources are available to assist small business owners, the various promotional techniques and methods available, as well as the emerging venues in which these business models can compete. An assessment of how a small business owner can implement the research through strategic planning and marketing is followed by a presentation and analysis of the findings A summary of the research is provided in the conclusion.
I. Introduction
II. Design and Methodology of the Research
III. Literature Review
IV. Implementation of the Research
V. Presentation of Findings and Analysis of Data
VI. Comment on the Findings
VII. Summary and Conclusion
Bibliography
From the Paper
"Small business is the engine of economic growth. While the definition varies, the Association of Small Business Development Centers states that there are currently over 22 million small businesses in the United States and the number is growing rapidly, with over 800,000 started in 2001, alone. Small business accounts for 99 percent of all U.S. businesses. These small businesses employ 53 percent of the private work force and contributes over half of the nation's private gross domestic product. Small businesses are clearly vital to the nation?s economy, but from an individual perspective, the success of a small business is directly tied to the hopes and dreams of those intrepid souls who venture into the marketplace with a good or service, in hopes of making a success of it. The U.S. government and private resources are available to help small business owners grow their companies and compete with larger firms in an industry, but some industries are better suited for a small business configuration than others. Complicating the picture for the small business owner is the explosion in e-commerce and online marketing tools available today, but in the rush to jump on the Internet bandwagon, many small businesses have failed to realize the advantages and benefits this medium can provide by ignoring some fundamental marketing principles that can make or break a small business."
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E-Commerce for Small Businesses, 2002.
Examines the pros and cons of selling merchandise over the internet for small businesses.
938 words (approx. 3.8 pages), 5 sources, MLA, $ 33.95
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Abstract
A recent National Federation of Independent Business (NFIB) small business survey revealed that of approximately 1.6 million small businesses to launch Web sites, most wasted more money than they made. In many cases, the reason for this is that most of the Web sites were little more than electronic brochures gathering dust on the Internet. The paper shows that when the survey was published, more than 65 percent of small-business Web sites did not allow customers to buy on-line, substantially reducing their effectiveness. The paper shows too, that according to researchers and small business experts, small businesses like these would undoubtedly benefit from investing in e-commerce to make their sites fully functional and profitable.
From the Paper
"The Internet and e-commerce present enormous opportunities to small businesses, as they provide access to world markets, achieving the kind of market presence and penetration that has traditionally been exclusively available to larger companies (NSW, Enos). However, there is much more involved in e-commerce than simply creating a Web site.
One of the most important things to consider when investing in e-commerce is client relationships. A good online experience from both a marketing and a sales point of view makes a huge difference in successful e-commerce strategies."
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Managerial Impact on Small Businesses, 2006.
An analysis of the information transformation that has influenced small businesses.
16,069 words (approx. 64.3 pages), 22 sources, APA, $ 249.95
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Abstract
Information technology has transformed businesses all over the world. Nonetheless, many small business managers have yet to make use of this development. The purpose of this paper is to assess the underlying reasons that have either prohibited or made it difficult for small business managers to open their eyes to the information transformation that has been taking place. It discusses a transformation that has influenced almost all organizations, be it large or small, domestic or global, manufacturing or service.
Outline:
Context of the Problem
Hypothesis
Significance of The Study
Research Design and Methodology
Collection of Data
Data Analysis and Search Tactics
Limitations of the Study
Organization of the study
Results
Section One: Foundations of Small Businesses
Section two: Electronic Commerce
Security
Describing the Goods
The Demographics of the Internet
The Fulfillment of the Purchase
Section Three: Achieving Footfall
Internet Success
Making the Sale
Price
Interactivity
Volume of Information
Section Four: Dynamics of Successes and Failures
Micro-management
Systems Thinking and Information
Conclusion
From the Paper
"Therefore, what continues to haunt the businesses today is "status." As a consequence, when managers suppose that strategy is the most significant action of a company -- the one to which all managers seek -- their attitude is a result of a chronological misfortune instead of any indication of authentic merit. Furthermore, it is an approach that is quite reasonably old-fashioned."
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Small Businesses, 2006.
A brief examination of the importance of small businesses in the American economy.
1,154 words (approx. 4.6 pages), 3 sources, APA, $ 39.95
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Abstract
This discusses the manner in which small businesses contribute to the American economy. It also looks at how middle managers, who find themselves out of work at a certain stage in their career, are often the prime innovators in small businesses.
From the Paper
"Small business is the backbone of the nation's economy and represents most of the job growth in America during the last decade. The economy is strong, and some taxpayers saw an increase in their earning and spending power in 1998, yet there are many middle managers, particularly baby boomers, who have lost their jobs. Some of these mid career former middle managers who have been downsized or laid off due to company restructuring or other changes to their work environment have decided to establish their own businesses and compete side by side with the world's corporate giants. Despite the sadness associated with a baby boomer, or anyone for that matter, who suddenly discovers joblessness, there is a certain positiveness emerging from the small business community that can be linked directly to the growing community of highly experienced former middle managers."
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Marketing Plan for the Small Grocer, 2005.
This paper discusses marketing strategy for the small market grocer in Toronto.
1,800 words (approx. 7.2 pages), 0 sources, $ 71.95
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Abstract
This paper examines and discusses the current market condition for small grocers in metropolitan Toronto. Areas of discussion include the four P's - product, price, place, and promotion all of which are key concepts when developing strategic marketing initiatives. Distribution channels are examined as well as competition from both big and small grocers including Loblaws, Safeway, and No Frills.
From the Paper
"Strategic marketing is crucial to the success of most businesses. All too often businesses that neglect to plan and execute a strategic marketing plan seem to not do as well as some of its competitors. Without sufficient attention to marketing strategy even the most profitable grocer may not be so financially stable in the end. Several marketing possibilities exist for the small market grocer, however competing with the large grocery chains has proven to be challenging to say the least. The big grocers including Safeway, No Frills, and Loblaws have enormous marketing budgets, especially compared to the little grocer."
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The Small Business, 2005.
A discussion on how the principles outlined in Michelle Wright's article "Small Business Accounting, Big Deal" pertain to any small business owner.
700 words (approx. 2.8 pages), 2 sources, MLA, $ 24.95
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Abstract
With the recent emergence of unethical accounting and falsification of financial reports, big corporations have come under great scrutiny. This paper discusses the impact these unfortunate events on the owners of small businesses and whether it is as important for these organizations to be as diligent in accurate financial accounting as large corporations are, especially when those financial records affect far fewer entities and individuals.
Outline
Abstract
Small Business Accounting
Importance of Ethics in Accounting Practices
Tools for Small Businesses
Discussion
From the Paper
"Financial accounting methods have come under fire recently, following the scandals involving large companies like Enron and MCI Worldcom. Although the problem may seem to encompass large corporate America only, many small businesses are falling into this dangerous trap, as well. Wright states that the problem of "creative accounting" carries far greater consequences for small businesses than owners may foresee (2004, 2)."
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Small Businesses and Competitive Advantage, 2002.
An overview of some of the practices that will allow small businesses to achieve a competitive advantage.
1,150 words (approx. 4.6 pages), 3 sources, $ 44.95
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Abstract
This paper will look into some of the practices that are followed by small business establishments to stay afloat and profitable in this highly-competitive marketplace. The findings will be based on research conducted on various small entrepreneurial firms, and the practical implications for small-scale entrepreneurs will be discussed in general.
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Small Business, 2002.
A research paper on the effects e-commerce can have on small businesses and the global economy.
25,477 words (approx. 101.9 pages), 71 sources, MLA, $ 249.95
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Abstract
This paper researches the potential of small business to effect the global economy, through the introduction of technological innovation. The purpose of this study is to identify the factors that likely will determine the probability of success by small businesses in e-commerce. The paper includes background and explanation of these factors and their probable impacts on small business in relation to e-commerce. Small businesses, as the term was used in this study, refers to small and medium business enterprises. The paper includes statistical tables with data relating to the subject.
Contents:
Introduction
Statement of the Problem
Research Questions
Purpose of the Study
Significance of the Study
Scope and Delimitations of the Study
Definition of Terms
Overview of the Remainder of the Study
Review of the Literature
Introduction to the Literature Review
Theoretical Framework
Economic Growth & Development
Capitalist World System
Institutionalist Economic Thought
Related Research
Globalization
Information Technology
E-Commerce
Conclusions Relative to the Problem
Methodology
Introduction to the Method
Research Design
Research Questions and Hypotheses
Variables and Operational Definitions
Population and Sample
Data Collection Procedures
Data Analysis
Methodological Limitations
Data Analysis
Overview
Description of the Sample
Results of Data Analyses
Results of Testing Hypothesis
Results of Testing Hypothesis
Results of Testing Hypothesis
Results of Testing Hypothesis
Summary, Discussion and Recommendations
Summary
Discussion
Recommendation for Further Research
References
From the Paper
"The virtual explosion of technological advances in telecommunications and information technology in the early- and mid-1990s, together with the acceleration of technological innovations in these fields in the late-1990s and continuing into the twenty-first century, however, are providing small businesses expanding opportunities. Primarily, their access to markets has expanded and continues to expand beyond limits perceived as impenetrable barriers a decade ago."
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The Small Business, 2004.
An analysis of the small business sector and the role it plays in the economy.
1,875 words (approx. 7.5 pages), 6 sources, MLA, $ 59.95
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Abstract
This paper discusses the small business sector, an essential component to economic progress in nations throughout the world. The paper presents the theory of small business and the definition of a small business.The advantages and disadvantages of small businesses are outlined in the paper. In addition, the paper explores the small business plan and the development of such a plan.
From the Paper
"Small business has always existed in the American Economy in some form. Early settlers traded goods with Native Americans and settlers conducted business with one another. However, the concept of small business came to the forefront in 1953 with the establishment of the Small Business Act and the formation of the small business administration (Anglund 2000). The small business act and the formation of the SBA came in the post war era and proved beneficial to the American Economy (Anglund 2000). Legislators believed that small business would be "a source of competition, opportunity, freedom, and democracy (Anglund 2000)." Additionally, the theory of small business was rooted in the concept of free competition. Auglund (2000) explains that "The essence of the American economic system of private enterprise is free competition. Only through full and free competition can free markets, free entry into business, and opportunities for the expression and growth of personal initiative and individual judgment be assured. The preservation and expansion of such competition is basic not only to the economic well-being but to the security of this Nation. Such security and well- being cannot be realized unless the actual and potential capacity of small business is encouraged and developed. It is the declared policy of the Congress that the Government should aid, counsel, assist and protect insofar as possible the interests of small business concerns in order to preserve free competitive enterprise (Auglund 2000)."
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Strategy Options for Small Business Concerns, 2007.
An in-depth study of how a well developed and executed plan can contribute to the success of small businesses.
3,232 words (approx. 12.9 pages), 7 sources, MLA, $ 93.95
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Abstract
This paper maintains that small businesses need to have a strategy. The paper demonstrates how a firm with proactive policies, managed by an entrepreneurial or quasi entrepreneurial owner-manager or manager will be more likely to succeed. The paper describes how managing small entrepreneurial concerns is a risky business; according to government statistics, about 400,000 small businesses fail each year. The paper illustrates how a firm with no strategic plan, managed by a 'caretaker' and 'reactive' manager will face a higher chance of failure.
Outline:
Abstract
Introduction
What is Strategy?
Strategic Perspective
Problem Statement
Comparison of Strategic Perspectives for Small Business
Strategy of Choice for Small Businesses
Conclusions
From the Paper
"The strategy planning of a business may be viewed from various perspectives. The strength of a business in a particular area gives it substantial advantage over other business. However, many of the advantages may be short lived as the competitors can also try to acquire these advantages. A proper well thought out strategy may not make a business famous for its well known technology or brands of products but it can certainly give the business the required profitability to operate as a viable business."
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Small Business Hiring and Retention, 2007.
This paper reviews literature regarding hiring and retaining employees for small businesses.
2,087 words (approx. 8.3 pages), 12 sources, MLA, $ 65.95
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Abstract
The paper discusses how smaller businesses have very different needs compared to their larger, corporate counterparts. The paper looks at articles that discuss the challenges facing small business, with an emphasis on those in the public sector. The paper explores the factors that make it difficult for small businesses to find qualified employees and then retain them. The paper discusses globalization, salaries psychological contracts, job training and job advancement prospects. The paper explains that small businesses could also use personal attention to attract employees and prevent turnover. The paper emphasizes that employees with high levels of job satisfaction are also more productive and loyal. To a small business, they certainly constitute the most important resource.
From the Paper
"A study conducted by Arthur Anderson (2000) highlighted the changing nature of small business. As expected, small business faced challenges in acquiring adequate capital, meeting state and federal regulations and in keeping afloat in times of economic uncertainty. However, the majority of small businesses found that finding and retaining qualified workers was their biggest challenge in ensuring their survival. One of the changes wrought by globalization is the constant "restructuring" in industry. To keep up, many businesses find that they need to be agile in accommodating the needs of their workforce (Capelli 1999)."
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Small Business, 2006.
An analysis of small businesses in the U.S.
1,120 words (approx. 4.5 pages), 4 sources, APA, $ 38.95
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Abstract
This paper studies the growing phenomenon of small businesses. The paper begins with a discussion of their formation, studying the factors that would lead someone to open their own small business. In particular, the paper examines the pivotal role of out-of-work middle managers. Then the paper turns to an evaluation of small businesses in the American economy. The author asserts that small businesses are a significant -- and growing -- part of the overall gross domestic product.
From the Paper
"Out-of-work middle managers have provided the impetus for the development of many companies started by young, adventurous entrepreneurs, i.e., young people who decided early in life that they wanted to be in positions to make things happen in their careers and not sit on the sidelines and wait for someone to chart their professional paths for them as many of their parents had done. Seeing enough of the older generation devote a lifetime of loyal support to the growth of companies and then observing their forced unemployment in their late forties is a strong motivating tool and has given many young people a reason to take a chance at success."
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