| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "MARKETING SENIORS": |
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Marketing to Seniors, 2004.
An overview of marketing in the 2000s, focusing on the trend of marketing to senior citizens.
2,413 words (approx. 9.7 pages), 10 sources, MLA, $ 73.95
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Abstract
This paper begins by providing a scan of marketing trends in the current business world. It then moves on to the phenomenon of marketing in the senior citizen sector and the changes that need to be made to classic marketing methods in order to fit this unique population group.
From the Paper
"The Wall Street Journal recently ran an article looking into the changing needs and desires of the new class of elderly, the aging baby boomers. "We are stunned at the high percentage of older consumers who felt that their needs were not being met. According to a survey by Georgia State University, consumers 55 and older control 75% of the nation's wealth, and about half of the discretionary income. Other studies from Grey Advertising warn that marketers who overlook the 50-and-over market could be headed for disaster. The over-50 age bracket is an especially good market for tax and legal advice, home entertainment, financial services, and travel and clothing." Time Magazine also echoed the findings as they chided Madison Avenue for disregarding a vast, long ignored market. (Bauer, 1989)"
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Senior Housing Marketing Plan, 2004.
This paper is a thorough marketing plan for a proposed senior housing community in Maryland.
3,568 words (approx. 14.3 pages), 7 sources, MLA, $ 99.95
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Abstract
This paper examines all the marketing angles in order to promote a unique housing community in Maryland. The focus of the housing community would be sports-oriented active seniors, with an emphasis on equine sports. The writer discusses the target market and describes the competing communities in the area. The strengths and weakness of the proposal are examined, and an analysis of the proposed community is provided.
From the Paper
"This 14-acre site one mile from historic Annapolis is near the mouth of the Severn River and overlooks the Chesapeake Bay and the spectacular Bay Bridge. This is a community of 147 multi-family units within two six-story, elevator-access buildings. There?s a three-level clubhouse and two-story health-care center; the health center offers residents a variety of flexible health care plans. Ownership is through a cooperative, in which residents will cooperatively own the land, buildings, health-care center, fishing and crabbing piers. The intention was to offer residents home ownership with no maintenance and upkeep hassles. One-bedroom co-op apartment homes begin at $366,500. Monthly fees begin at $1,576 and include maintenance inside each home, utilities, parking, storage areas, real estate taxes and insurance on the buildings. Also included are weekly housekeeping and linen service, scheduled transportation to local shopping and events, emergency call system monitored 24/7, daily security check, concierge, dietary consultations, one meal each day, basic cable service and fitness, nutrition and wellness services. Fee-based services include water taxi, limousine, private catering, extra meals, dry cleaning pickup and delivery and guest meals. In addition to the clubhouse, the community also features a private dining room available for personal entertaining, a convenience shop and guest suites. It also offers a computer-equipped library, woodworking shop, arts-and-crafts studio, billiard/card room, beauty and barbershops and a bank."
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Marketing Plan, 2002.
This senior level marketing paper discusses the marketing plan of Palm INC.
2,150 words (approx. 8.6 pages), 4 sources, $ 80.95
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Abstract
This senior level marketing paper discusses the marketing plan of Palm INC.
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Frequency Marketing, 2002.
An overview of frequency marketing.
2,400 words (approx. 9.6 pages), 5 sources, $ 89.95
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Abstract
This ten-page senior year paper defines frequent marketing, tracing its history, using examples to prove its strengths and weaknesses.
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Inequality in Housing for Seniors: The Elderly Poor of Minnesota, 2005.
A study of the elderly poor of Minnesota which examines the trends in housing available to seniors. Discusses Section 8 housing and demographics.
3,000 words (approx. 12.0 pages), 13 sources, APA, $ 88.95
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Abstract
This study examines the history and national trends of poverty rates for senior citizens and compares them to the statewide levels in Minnesota. Projections of the senior population and income levels are examined to see if they are increasing or decreasing. Poverty can be measured by any of the following: absolute, U.S. government (officially sanctioned level for means tested programs), and relative. This study examines official poverty levels of seniors in comparison to being able to purchase a median-priced home and the availability of the U. S. government's Section 8 subsidized housing programs.
Introduction
Research Question
Literature Review
Theoretical Framework
Results
Implications
Limitations
Recommendations
Conclusions
Bibliography/References
Appendix
From the Paper
"The history of the current Federal Government's Section 8 housing programs can be traced to the civil rights movements in the early 1960's. The 1968 Housing Act states that everyone no matter race, color, age or religion is entitled to equal housing. This section 8 program gives vouchers to each state in the USA and the Federal Government funds these. Minnesota uses these vouchers to subsidize rent for means tested participants. These rental units can be in multi-family apartments or in single-family stand-alone homes. Property owners that participate in this program agree to meet certain minimum housing standards in exchange for rent and incentives (low rate of interest on mortgage or lower taxes)."
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The Over-Medication of Seniors, 2005.
This paper discusses health psychology and looks at the over-medication of seniors.
1,800 words (approx. 7.2 pages), 3 sources, $ 71.95
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Abstract
This paper discusses the contemporary state of the health care system in terms of how some seniors are over-medicated by health practitioners, particularly when it comes to psychoactive drugs (i.e. antidepressants). In this research, the writer demonstrates a lack of accountability by the federal and provincial governments in terms of monitoring the use of medications in seniors.
From the Paper
"According to the American Psychological Association, the definition of health psychology is the study of scientific relationships between behavioral principles and physical health and illness such as the role of environmental, psychosocial, or socio-cultural factors that may contribute to disease or its prevention; behavioral methods used in the diagnosis, treatment, or rehabilitation of individuals having physical disorders; and techniques that could reduce disease risk by modifying health beliefs, attitudes, or behaviors including decisions about using professional services."
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Social Security Programs for Seniors, 2006.
A look at federal government programs for seniors in Canada.
1,350 words (approx. 5.4 pages), 2 sources, $ 53.95
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Abstract
Over the past thirty years the federal government has improved its social security programs for seniors. Older women have particularly benefited from these initiatives. This paper discusses the programs available to senior women in Canada and examines some of the reasons which help to explain why women more so than men need such programs.
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Seniors and Nursing Home Study, 2007.
This paper evaluates a study in which seniors were asked whether they understood their risk of moving to a nursing home.
859 words (approx. 3.4 pages), 2 sources, MLA, $ 30.95
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Abstract
This paper critiques a study done on whether seniors understood the risks of moving to a nursing home. The stated research question was how best to provide long-term care services for the aging US population over the 21st century. The means of gathering data as well as the study's limitations are presented. The author concludes that the findings of this study could be somewhat useful, but may be too generic for any immediate solution, with the exception that younger people probably need to be more fully educated in the statistics that they are facing later.
From the Paper
"In the Health Services Research report by Donald H. Taylor, Jr. Jan Osterman, S. Will Acuff and Truis Ostbye, the abstract's stated objective is to determine whether seniors understand their risk of moving to a nursing home. The conclusion, however, addresses why the study was done, which is to determine whether low rates of private long-term care insurance are a result of seniors underestimating their personal risk of moving to a nursing home. There is no clear hypothesis stated as a basis for the study. Further, on page 6 of the study, the second paragraph clarifies that the focus of the study is, in fact, on two questions: a) Do individual's beliefs about their likelihood of moving to a nursing home predict their actual move to one and, b) do individuals over or underestimate their likelihood of moving to a nursing home? These questions, combined, make a more cohesive focus to address the overall purpose of the study, which is, finally, how to best provide long-term care services for the aging US population over the 21st century. Once that is established, it is easier to interpret the study."
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Seniors and Medicare Reforms, 2005.
A look at medicare reforms and health care costs, questioning whether seniors are really better off.
22,651 words (approx. 90.6 pages), 9 sources, MLA, $ 249.95
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Abstract
This study looks at the Medicare reform issue and determines whether there is merit to the desires of those that wish to change the reforms that will go into effect in two years. Chapter One takes into account the problem, the overview of the study to be conducted, and how significant this study is. Also included is the rationale and scope of the study, as it is necessary not only to show how and why the study is important, but also to show what will be proved and how this will be carried out. Chapter Two is a review of sources that give indication as to the feelings and beliefs about Medicare reform, as well as what kinds of changes will actually occur when Medicare reform takes place. Positive and negative aspects are discussed, as well as a description of the sources. Chapter Three is the methodology chapter, and it explains what kinds of tools were used to create this study. Chapter Four deals with the analysis of the data that was collected in Chapter Two, since the opinions and beliefs of the individuals that are dealing with this issue are very important. Chapter Five then examines the recommendations that can be made as to how the program can be improved and looks at the conclusions that can be drawn from the information already collected about the issue at hand.
Table of Contents
Chapter One
Introduction
Statement of the Problem
Overview of the Study
Significance of the Study
Rationale of the Study
Scope of the Study
Chapter Two
Review of Related Literature
Description of Sources Used
Positive Aspects
Negative Aspects
Literature Review
Chapter Three
Methodology
Research Design and Approach
Procedures Used and Data Analysis
Research Considerations and Limitations
Validity and Uniqueness of the Data
Summary
Chapter Four
Analysis of the Data
Chapter Five
Summary Conclusions and Recommendations
Bibliography
From the Paper
"This study that will be conducted here is a simple one. A review of the literature will be undertaken in the following chapter, and this will allow for study of the plans that the government has and the ways that they have decided to change the Medicare system. Sources will be used to show both the positive and negative aspects of changing the Medicare system, as well as to show the positive and negative aspects of the system that Medicare currently uses.
Only by examining both of these can it truly be determined whether the changes that are to be made to Medicare are going to be good or bad for the majority of people in the long run. It is possible that the changes that will be made to Medicare will actually help some people, but if they do not help the majority of those that use the system, then they are not really what is needed to fix Medicare. It is safe to assume that the Medicare system, like so many other health care systems in the United States today, is broken and needs to be fixed. However, there is grave concern about whether the reforms that are planned for Medicare are actually the fix that Medicare needs."
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Observations of Populations: Young Children, Adolescents and Seniors, 2002.
This paper reports the findings of the writer's observations of the following three populations: (1) Young children in a public playground; (2) A group of adolescents "hanging out" in a mall and (3) Seniors on an outing to Las Vegas.
2,594 words (approx. 10.4 pages), 6 sources, MLA, $ 78.95
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Abstract
The paper discusses the following characteristics and features of each population-- their reason for gathering together, the "rules" that seem to govern their interaction; common behavior; their response to "outsiders;" their reactions to new group members; their communicatory processes; their handling of extreme emotions or outbursts; their appearance and dress; their handling of money and/or possessions; and the types of personalities noted in each group.
From the Paper
"In terms of handling money or possessions, one child was given some money by a parent in order to get a coke from a nearby vendor (he appeared to be the oldest child in the group). This soon resulted in about a third of the children asking their mothers to either give them money to purchase a coke or buy them a coke. Those children whose parents refused were upset, although the expression of this "upsetness" varied from child to child with a couple of children acting like they were about to die of thirst (and then the parent would be sorry) while others just put on a sad or miffed face and let it go at that, their attention almost immediately being caught by something else."
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Physical Training and Seniors, 2002.
A look at physical strength training for senior citizens.
2,400 words (approx. 9.6 pages), 5 sources, $ 89.95
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Abstract
This ten-page paper presents a detailed discussion in the subject of physical strength training for senior citizens. The author takes the reader on a journey in we explore the many benefits of physical strength training and stamina as well as long term health benefits are discussed. Ways to build that strength are also discussed.
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Seniors Driving.
This paper discusses the need to examine the physical and psychological health of drivers over the age of sixty-five to ensure their and other person's safety.
1,370 words (approx. 5.5 pages), 8 sources, MLA, $ 45.95
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Abstract
This paper explains that vision impairment increases with age; therefore, the eyesight of senior citizens over the age of sixty-five should be tested. The author points out that reflexes, range of motion, overall physical health and potential problems from prescription medication must be evaluated. The paper relates that memory loss, disorientation, confusion and ability to react to unexpected situations difficulties also should be tested.
From the Paper
"As many as four million Americans are afflicted with Alzheimer's disease and some of them do not know it (or do not want to admit it). Many refuse to accept the fact that we are getting older, but not being responsible and admitting that it may not be safe to drive a vehicle should not be an option. Testing a person's mental capability would eliminate the possibilities of an absent-minded person at the wheel. Overall, one can see that mental awareness plays a key factor in proving whether senior citizens over the age of sixty-five should be tested in their ability to operate a motor vehicle."
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Case Study: Lavazza Hiring Process, 2008.
This paper is a case study, which presents the human resource process of obtaining a senior marketing analyst to be integrated into the Lavazza the international marketing team.
3,445 words (approx. 13.8 pages), 10 sources, APA, $ 97.95
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Abstract
This paper explains that Lavazza has a marketing strategy that is grounded in its premier reputation in Italy; however, on an international basis, Lavazza uses its website and its subsidiaries and authorized distributors to facilitate increased market share across many other geographic areas. The author states that the senior marketing analyst, who will report directly to the Global Marketing Director, must have significant quantitative skills to analyze and recommend strategic development decisions that are viable and within the scope of the Lavazza's current portfolio. The paper includes copies of a position advertisement, interview questions,letters to unsuccessful candidates and to the successful candidate and a draft contract.
Table of Contents:
Introduction
Senior Marketing Analyst Description
Marketing Goals (Senior Marketing Analyst Link with Business Strategy)
Recruitment Section
Draft Advertisement
Immediate Opening: Senior Marketing Analyst
Positioning of Advertisement
Selection Process
Selection Processes/Related Interview Questions
Schedule
Letter to Unsuccessful Candidate
Letter to Successful Candidate
Induction Program and Performance Management System
Table 1: Outline of the Induction Program
Overview of Performance Management System
Remuneration Management
Effective Human Resource Management & Good Corporate Governance
Draft Contract
From the Paper
"Lavazza offers a high-quality product that is already established in it's home-based market, Italy. It offers a premium product and other coffee based services that place it outside the realm of a coffee distributor. The production process and quality control offered by the company has led to customer loyalty on the home market. However, Lavazza needs to improve its market share on the international market; in fact it needs to begin market expansion throughout Europe, in areas that competitors are unlikely to penetrate like Australia or Eastern European nations."
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Canadian Senior Immigrants, 2008.
This paper discusses the problem of social isolation among Canadian senior immigrants.
2,280 words (approx. 9.1 pages), 14 sources, APA, $ 70.95
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Abstract
This paper explains that Canadian senior immigrants are more vulnerable to social isolation and exclusion than Canadian-raised seniors; therefore, it is important to consider the importance of social inclusion for this population. The author points out that problems, such as the lack of social and family support, the lack of knowledge of the English/French language and the lack of community resources have resulted in senior immigrants becoming more socially excluded. The paper stresses that, to encourage social inclusion, social workers need to help break down these barriers, which have caused senior immigrants to face problems of accessibility to services. The author underscores that it is important to not homogenize the senior population but rather to offer culturally sensitive and accessible programs that meet the needs of specific immigrant senior populations and that encourage them to meet their own specific needs.
Table of Contents:
Introduction
Senior Immigrants: Exploring Assumptions and Reality
Social Exclusion to Social Inclusion
Barriers to Services
Recommendations
Conclusion
From the Paper
"Contemporary Canadian society is among the most diverse in the world: the 2001 Census lists around two hundred ethnic groups. Among the immigrant population, 68% of all immigrant seniors are originally from Europe and 19% come from Asia (one in five). This development is the result of a change in immigration patterns since the 1960s, when the trend of admitting immigrants from Europe shifted to one admitting people from all over the world, especially Asia. For the purpose of this paper, senior immigrants can be defined by age as legal immigrants 65 years old and above."
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Senior Residences and Care Options, 2002.
An analysis of senior residences and care options for senior citizens including a discussion of the positive and negative aspects of each one.
3,028 words (approx. 12.1 pages), 13 sources, MLA, $ 89.95
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Abstract
This paper presents an analysis of senior residences and care options. The writer explores several choices for the care of senior citizens and discusses the positive and negative aspects of each one. The paper includes statistics about the age and percentages of elderly people in society. In addition, the writer presents a literature review on studies and other published works regarding the issue. The literature establishes that long term residential acute care and living assisted care, place a financial burden on the families and the government. The writer concludes by arguing that it is necessary to re-evaluate and revamp the residential and care facilities currently available.
From the Paper
"Over the past fifty years advances in medical science have allowed people to live longer than ever before. The average lifespan is expanding, as is the quality of life for those who reach the golden years. There are many contributing factors to the needs of the elderly with a primary focus on residential care. Senior citizens often find themselves in need of residential care, whether that care is full service, or assisted living. The nation?s care options have been scrutinized for years and some shocking results have come out of the studies"
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