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Marketing Sanitation Products in Japan, 2002.
This paper is a marketing analysis for the introduction into Japan of established, technologically superior sanitation products from the United States.
1,570 words (approx. 6.3 pages), 5 sources, MLA, $ 51.95
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Abstract
The paper explains that the United States? sanitation company wants to extend its market into Japan because the product demand for sanitation products is large, thus providing an opportunity for better profits. The author believes that the language problem is a strong marketing barrier and that there are many local products. The paper states that the company might face import problems because the government in Japan would certainly introduce some kinds of taxes, which would discourage people from importing these products from the United States or any other foreign country.
Table of Contents
Introduction
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Marketing Plan
Synchronizing with the Market Realities
Export and Product Deployment
Assigning Distributors and Dealers
Market Penetration
Advertisement
Intellectual Right
Conclusion
From the Paper
"Even though the company is proficient in retail as well as direct marketing, there will be a definite change in scenario once the operation shifts to Japan. The company, as its first steps, has to ensure that the exports to Japan happen in a smooth manner. Before the actual commencement of exports, the company must ensure that its products are produced in the right quantity and is exported according to the needs of the Japanese market. Any problems with logistics or misinterpreting the demand dynamics in the Japanese market could create a lot of problem for the company and result in losses."
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Productivity in Germany, Japan & U.S., 1997.
Definition, measurement & significance in nations' relative economic strength.
1,350 words (approx. 5.4 pages), 7 sources, $ 47.95
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From the Paper
"PRODUCTIVITY CONCEPTS AND EXPLAINING THE RELATIVE STRENGTHS OF THE ECONOMIES OF GERMANY, JAPAN, AND THE UNITED STATES
Introduction
This research examines productivity as a key element of competitiveness. An examination of productivity concepts and the measurement of productivity is followed by an assessment of the adequacy of productivity measures as explanations for the relative strengths of the economies of Germany, Japan, and the United States.
Productivity Concepts
Productivity is defined generally as a measure of the rate at which output flows from the use of given amounts of the factors of production (Pappas & Brigham, 1990, p. 191). When the factors of production are used in an efficient manner, a.."
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Mfee Screw Machinery Products, 2004.
Provides a business plan for Mfee Screw Machinery Products to grow into a leading supplier of quality, precision screw products.
7,458 words (approx. 29.8 pages), 5 sources, APA, $ 164.95
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Abstract
This paper is a business plan for Mfee Screw Machinery Products. Its objective is to present a plan that will enable Mfee to enhance its share of the market for precision screw products. The paper includes a vision and a mission statement, a marketing analysis and plan, a financial plan, and an overview of the company. Also covered are the management structure of the company, information on company products, and company research and development. The paper makes ample use of graphs and charts and financial data.
1.0 Executive Summary
1.1 Vision and Mission
1.2 Company
1.3 Product Strategy
1.4 Market Analysis
1.5 Marketing Plan
1.6 Financial Plan
2.0 Vision and Mission
3.0 Company Overview
3.1 Legal Business Description
3.2 Management Team
4.0 Product Strategy
4.1 Products
4.2 Production Equipment
4.3 Research and Development
4.4 Production and Delivery
4.5 Production Site
5.0 Market Analysis
5.1 Industry Analysis
5.2 Customer Profile
5.3 Competition
6.0 Marketing Strategy
6.1 Key Elements of MSMP?s Marketing Strategy
6.2 Product
6.3 Promotion
6.4 Price
6.5 Distribution
6.6 Operations Strategy
7.0 Financial Plan
7.1 Key assumptions
7.2 Key Financial Indicators
7.3 Break Even Analysis
7.4 Projected Profit and Loss
Works Cited
From the Paper
"Mfee Screw Machinery Products is dedicated to providing screw machinery products that combine quality performance with value pricing. We wish to establish a successful partnership with our customers, our employees, and our suppliers that is based on respect for the interests and goals of each party."
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Autosafe Products Ltd, 2007.
This paper evaluates the potential for Autosafe Products Ltd's newest safety product.
2,605 words (approx. 10.4 pages), 8 sources, MLA, $ 78.95
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Abstract
This paper discusses Autosafe Products Ltd's state-of-the-art automotive safety device, the Autosafe Seat Belt Height Adjuster. The paper provides an in-depth analysis of the desirability and market sustainability of this product. The paper examines the automotive safety industry and other competitors, as well as economic factors. The paper discusses the importance of product differentiation and explains that if the company differentiates itself, it has an increased probability of increasing its foothold within an ever expanding market.
Outline:
Introduction
Segmentation
Marketing Communications
From the Paper
"The political framework for the current automotive safety industry is very favorable for the expansion of new safety equipment. The government has increased its rigid policy on automotive safety on both a national level as well as many locally sponsored initiatives that will have a positive affect on the automotive safety market. In the last year, new regulations "aimed at improving road safety through appropriate use of child restraints" were adopted by the Road Safety Ministry on a national level (AutoIndustry, npg). The inevitable result is that stiffer penalties and stricter enforcement are now being put into play to increase safety procedures."
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Premium Pork Products, 2004.
This paper discusses the marketing of Premium Pork Products (PPP).
2,065 words (approx. 8.3 pages), 4 sources, APA, $ 65.95
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Abstract
This paper explains that Premium Pork Products is seeking to shift its current company status from a commodity business to a business providing consumer-packaged goods. The author points out that pork?s traditional role in a bacon-and-eggs breakfast, one the most tantalizing selling points of the Atkins Diet, creates an ideal tome for a potential rise in consumer interest in pork. Thus, by creating easy-to-prepare, high-protein, low-carbohydrate ?comfort food? TV dinners or pre-prepared frozen foods, PPP can create a marketable niche for itself. The paper recommends that advertisement of PPP products should create a brand that is seen as sinfully rich and decadent, yet paradoxically, healthy, perhaps solidified in the image of a lean pig, fresh from working out, kicking away a bowl of cereal from the lunch table or outrunning a pudgy, dumpy, overstuffed turkey in a race.
Table of Contents
The Pork Industry and Its Major Competitors in the Frozen Food and Refrigerated Meat Sections
People?s Needs and Wants Regarding Cooking with Meat Products and Convenience Food Products
Conflicting Desires for Quick Food Preparation vs. Meals from Scratch
Opportunities for Increasing Pork Consumption
Consumer Purchase Behavior of Meat
Recommendations of Developing the Business
From the Paper
"Conventional dietary wisdom as of late has proclaimed America?s lack of interest in consuming and purchasing pork products. Despite the supposed identity of pork as the ?other? white meat, according to the industry?s advertising campaign, for the past two decades, low fat and high carbohydrate eating has become the standard dietary recommendation for health-conscious consumers by both their physicians and by the federal government, in the form of the FDA. Turkey and chicken meat alone has benefited from this low-fat trend, as well as companies that sell meat alternatives, like soy and garden burgers."
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Garudafood Food Products in China, 2006.
This paper is a complete dissertation exploring the potential sale in China of Gurudafood, Indonesian snack food products.
25,815 words (approx. 103.3 pages), 30 sources, APA, $ 249.95
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Abstract
This paper explores the research question: What strategies are needed to assure Garudafood can launch a profitable product into the Chinese marketplace? The author reports that the research design method for this study is in the form of a case study of Garudafood, utilizing a structured interview with the Garudafood marketing manager and a survey of the company's target market. The paper relates that the research concludes that the best channel for the Garudafood products from Indonesia is the indirect channel: importer to retailer to end-consumer. The paper includes pictures, tables, diagrams and surveys.
Table of Contents:
Introduction
Background - Snacks Industry in China
Overview of the Problem
Research Question
Research Objectives
Benefits of the Study
Scope of the Study
Definitions of Terms to be Used in the Study
Problem Context
Industry/Organizational Perspective/Implications
Overview of Garudafood and its Products
Economic Conditions in China
Advantages and Disadvantages of Investing in China
Provide Tools to Invest in China
Food and Snacks Industries Background
Pros and Cons of Investing in China
Legal Issues or Aspects
Target Audience
Industry Analysis: SWOT Analysis
Marketing Methods
Advertising and Promotion
Opportunities
Snack Characteristics
Review Of Literature
Research Design/Methods
Research Design
The Degree of Research Question Crystallization: Formal Study
Method of Data Collection: Secondary Data
Research Effects of Variables: Ex Post Facto
Purpose of the Study: Descriptive
Time Dimension: Cross-Sectional
Topical Scope: Case Study
Research Environment: Field Setting
Data Collection Methods
Limitations Of Research
Data Analysis And Presentation
Data Presentation
Answers to the Survey Questions
Business Environment in China and Market Opportunities
Benefits and Costs of Investing in China
Summary of the Surveys And Evaluation of the Overall Outcome
Data Analysis
Outcome from the Surveys
Revenue Projections
Break-Even Analysis
Balance Sheet
Balance Sheet
Summary, Conclusions & Recommendations
Summary
The Four Ps
Product
Price
Place (Distribution)
Promotion
Product Positioning
Financial Analysis
Competitive Analysis
Marketing Plan
Conclusions
Implementation Plan/Action Plan
Recommendations
Appendix: Target Market Survey, Supermarket Manager Survey, Garudafood Marketing Manager Interview
From the Paper
"The price is also very important, because some countries will pay much more for certain things than other countries will. It is important, therefore, to ensure that a country wants what is going to be sold and that it matters enough to it that it will pay a realistic price for the items. In other words, if the product is brought to a new country and marketed well but the price is too high for what the people in that country will pay, the product will not sell.This will happen regardless of how good the product is or how well the marketing is done, and has little to do with whether customers are satisfied with a product."
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Nestl? Products Marketing, 2003.
An in-depth look into the successful international marketing strategy of Nestle Products.
13,200 words (approx. 52.8 pages), 25 sources, MLA, $ 249.95
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Abstract
This paper provides an investigation into Nestle's marketing activities, examining its marketing techniques in terms of product, promotion, pricing and distribution. The paper looks at how Nestle has progressed to its present status in the food industry. It provides an analysis of Nestle's global marketing strategy and a study of the macro and micro environmental factors that affect the marketing strategies adopted by Nestle. The paper also looks at the Nestle website and shows how it can be used as a marketing tool.
Outline
Background and Significance Discussion
Implications and Recommendations
Macro and micro environmental factors and global marketing
The External Macro Environmental
Demographics
Technology
Economic Conditions
Business Cycle
Inflation
Interest Rates
Competition
Social And Cultural Forces
Gender Shift
Time Fitness
Political And Legal Forces
External Micro Environmental Factors
Market Suppliers
Marketing Intermediaries
An Organization's Internal Environment Factors
Market Segmentation
Marketing Segmentation Strategy of Nestle
Marketing Research Product, Packaging And Branding Strategy Of Nestle Nestle Product Positioning
Nestle Products Packaging And Labeling
Branding
Brand Equity
Pricing Strategy Of Nestle
Promotion of Nestle
Advertising
Sales promotion
Public Relations
The Role of Nestle's Website in Promotion
Distribution of Nestle's Products
Distribution System
Franchising Nestle's Organization Structure
Region Structure
Business Unit Structure
Nestle Foods And Beverages
Other Operations
Conclusion
References
From the Paper
"Nestle is a large company and its main aims are to maintain or increase its market share and sales volume in order to have stability in the market. Nestle adopts a sales oriented pricing scheme. Increase in sales volume would be advantageous to a company like Nestle because it allows for rapid growth and intimidates other companies which would like to enter the same market. Increasing or maintaining market share ensures that Nestle's products are the most widely used by consumers, giving Nestle market confidence in its products. This in turn could increase share prices and the stock because Nestle is regarded to be in a relatively stable position compared to other companies in the same market."
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Marketing Birth Control Products in China, 2005.
This paper is a summary of marketing information needed to sell birth control products in China.
2,245 words (approx. 9.0 pages), 6 sources, APA, $ 69.95
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Abstract
This paper explains that, given the paramount position of fertility reduction, people in China must use a birth control method unless they have justified reasons; they do have a choice among a specified range of contraceptives. The author points out that contraception falls totally on the woman, the majority practicing family planning or using IUDs, with little demand for contraceptives, particularly among rural families. The paper states that family planning programs are controlled by the Ministry of Health; local councils and other organizations enforce family planning but will not over ride the dictates of the state government. Includes a table contrasting differences between Chinese and the Western culture and values.
Table of Contents
Market Audit and Competitive Analysis
Market Trends
The Market Potential
Penetration of Urban and Rural Markets
Product Uses
Consumer Buying Habits
Product Use Patterns
Product Feature Preferences
Major Problems to Product Acceptance
Distribution (Modes, Channels, Relationship Between Levels, Traditional System)
Regulatory Agencies
Government Treaties
Business Customs and Practices
Currency (Official, Popular Use, Exchange Restrictions)
Payment (Banks, Cash Transfers, Accepted Methods of Payment, Payment Restrictions)
Trade and Industry Organizations
Independent Foreign Policy, With Trade and Relations
Trends
Technology
Current Technology Available
Technological Skills of the Labor Force and General Population
From the Paper
"China has changed the parameters of its health care system and is now focused more on patient safety and care. The center for policy and process is the Ministry of Health. In addition the National Institute for Control of Pharmaceutical and Biological Products plays a key role in enforcing regulations regarding drugs and biotech products.
The emphasis on economic efficiency also redefined the role of the Chinese government in the health care sector. There was a call for modernization and an increasing demand for urban health care services. However, even with modernization, strict controls remain in effect."
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Social Class and Cultural Products, 2008.
An analysis of the significance of social class and race to advertising and marketing of consumer products.
2,174 words (approx. 8.7 pages), 6 sources, MLA, $ 67.95
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Abstract
This paper argues that cultural products we produce and consume today have connections to a particular social class. The paper discusses the concept of class in relation to culture and concludes that race is significant whenever one discusses advertising in global societies because race is still another tool to be used by (Western) advertisers to market a line of products through the individual endorsing those products.
From the Paper
"Finally, race is significant whenever one discusses advertising in global societies because race is still another tool to be used by (western) advertisers to market a line of products through the individual endorsing those products. Suffice it to say, Tiger Woods - by virtue of the fact that he is not "white" but an aggregation of different ethnicities and races - is a man whose racial identity does not so much make him unique but, lamentably, makes him just another item that can be utilized to appeal to consumers throughout the world in a global economy. In a real sense, race in this instance is meaningful because Tiger Woods is used (has arguably always been used) as a pawn in the homogenizing march of western-based globalization and consumerism over the entire world (Yu, 203-207). In the final analysis, the cultural products we consume each day are often rife with socio-economic and racial associations - and race can be used to turn a "white" cultural product (Nike shoes, for example) into something that others from different ethnic and racial backgrounds will endorse."
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Drinking Water and Sanitation, 2002.
Examines the global situation vis a vis drinking water supply and sanitation.
2,400 words (approx. 9.6 pages), 11 sources, $ 89.95
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Abstract
The 1980s was the 'International Drinking Water Supply and Sanitation Decade.' However, drinking water supply and sanitation problems persist in developing countries. Further, currently problems are emerging with drinking water supplies and sanitation facilities in the developed countries as well.
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Working Conditions at the Personal Products Company, 2006.
An analysis of whether a criminal action suit against the Personal Products Plc company might be possible because of the company's hazardous working conditions.
1,848 words (approx. 7.4 pages), 5 sources, APA, $ 59.95
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Abstract
This paper discusses and analyzes the working environment and conditions at a company in Britain to determine whether the company can be held responsible for the fire that erupted on its premises. The paper looks at whether a criminal action suit can proceed against the Personal Products Plc company on behalf of the 261 people that died and the many others that were severely injured in the fire. The paper argues that, while company directors can very often act with impunity when it comes to the safety of their employees, in the case of Personal Products Plc, this may not be the case since the company's pattern of negligent attitudes regarding employee safety is quite obvious and indicative of a cavalier attitude toward corporate responsibility. The paper goes on to look at the company's insurance records to see just who might be held responsible for all of the damage caused by the fire and concludes that, ultimately, the chairman and the directors are responsible for the conditions at Perfect Products Plc with the accountants and the insurance company having only secondary responsibility.
From the Paper
"While it is not a question of equal pay, the decision of the HRM Manager to lay off 300 workers, predominantly mainly over-50 and female workers brings to mind intimations of unequal pay. In fact, there may be a cause of action, depending on the conditions of working because the Equal Pay Act of 1970 makes it "unlawful for employers to discriminate between men and women in terms of their pay and contractual conditions" (womenandequalityunit Web site, 2005). It is possible that the move violated contractual conditions; the Act applies to both genders, and the women might find a cause of action because of the necessity of comparing their contractual treatment not with that of other women, but with that of men. If they were laid off at greater rates than men were, then it is likely they have a cause of action against Perfect Products plc on that basis."
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The Demand for Indian Tobacco Products, 2004.
Thorough study and evaluation of the demand in the European Union for Indian tobacco products.
8,836 words (approx. 35.3 pages), 44 sources, MLA, $ 185.95
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Abstract
This dissertation aims to examine the viability of expanding the interests of the Indian Tobacco Company by exporting to the markets of the United Kingdom, Germany, and France. The study explores the economies of the region, the capacity for production, and the potential demand for tobacco exports in the three target countries, as well as their potential markets. Economic indicators, financial indicators, and the relationships between them, as well as growth trends in private spending, country imports, inflationary change, and GDP are reviewed, and standard prices for tobacco products among the countries in light of these other factors are examined.
Outline
Indian Tobacco Company ? Financial Analysis
Profitability and Income
Expense Analysis
Economic Factors
Gross Domestic Product and Net Income
Capacity and Production
Consumption
Price Elasticity of Demand
Nominal vs. Real Prices
Cigarette Imports
Foreign Import Growth
Real Total Domestic Demand
Real Private Consumption Expenditures
From the Paper
"The advantages for Indian tobacco are a low unit production cost. Average retail prices for export are competitive with respect to Brazil, the United States and Zimbabwe. The cost of converting tobacco into cigarettes in India is approximately .80 US $/1000 pieces in 1999 versus 3.50 in UK and 4.0 in USA. In addition, the Indian market can address the low to medium nicotine levels now being requested by world markets. In addition, such global developments as government controls to restrict production in China, the phasing out of Agri subsidies by EU and Land invasions & Land acquisition in Zimbabwe i.e. change of tobacco farms from White farmers to Native farmer combine to provide an opportunity to gain entrance to export markets, particularly in the United Kingdom, France and Germany."
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Total Quality and the Gerber Products Company, 2002.
A look at the success of the implementation of total quality in the Gerber Products Company.
1,462 words (approx. 5.8 pages), 7 sources, APA, $ 48.95
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Abstract
This paper examines the principles of total quality: ensuring that the product meets all specifications, that the product has no hidden dangers or disadvantages, and that the product meets and even surpasses consumers? expectations. It demonstrates how total quality has been a success story for the Gerber Products Company and how, by adhering to the principles of the total quality concept, Gerber has molded itself into a company that is at once responsive and proactive. Though a huge, multinational corporation (now a subdivision of another multinational), it shows how Gerber still manages to keep in touch with its customer base and to listen to its employees, both managers and hourly workers, and how it keeps up with the latest trends in health and science, carefully remembering that it is more than just a profit-making machine, but a vital part of the lives of millions and millions of parents around the world.
From the Paper
"Meeting these goals mean putting quality and the consumer first, before any considerations of profit, or corporate culture. All citizens of the corporate environment ? whether at Gerber or Ford or Seiko ? must accept the fact that they are a team, a team that works together to meet the needs of the marketplace, and to anticipate those needs. The successful company is ahead of trends and government regulations. It watches the latest developments in science and technology not only to ensure that it possesses the most up-to-date methods of production and organization, but even more importantly to guarantee that its product line is state-of-the-art. Back in the 1940s, Gerber executives noticed the increasing use of pesticides in agriculture and, knowing that parents want only the best and purest food for their children, they were quick to begin monitoring exactly which chemicals were finding their way in to Gerber products."
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Food Safety and Sanitation, 2008.
An analysis of food safety and sanitation requirements to prevent food and waterborne illness.
1,543 words (approx. 6.2 pages), 6 sources, APA, $ 50.95
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Abstract
This paper discusses the importance of food safety. It analyzes issues related to food safety, such as spoilage, food-borne pathogens and the microbiological quality of food. It then discusses sanitation regulations and standards with regards to food handling. The paper also looks at the two increasing trends of people desiring healthier nutrition and increasing global imports of produce and the effects these have on the potential for food and waterborne illness to expand.
Table of Contents:
Introduction
Literature Review
Food Safety
Sanitation
Solutions and Conclusions
From the Paper
"More importantly, interviews with sorters and packers later revealed that the tomatoes had not been washed at any site. The evidence indicated that the tomatoes were contaminated at a terminal distribution site instead of a more central site of production, processing, or distribution. Currently, new contributing factors are aggravating the issue of food safety. Among these factors are changes in food consumption and cooking practices; increased restaurant dining; diminished consumer immunity; increased time between production and consumption; government and food industry negligence; and poor management (Griffith, 2006). Adding to the problem are new strains of pathogens. Meanwhile, other trends are counteracting those factors. According to West (2006), a major advance for the food sector is that concepts such as hazard analysis and critical control point for food safety are currently aspects of management systems."
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Alden Products, 2005.
This paper is an examination of a Harvard case study involving Alden Products Inc.
678 words (approx. 2.7 pages), 0 sources, $ 23.95
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Abstract
In this article, the writer examines of a Harvard case study involving Alden Products Inc. (A.P.I.) The writer looks at the question of whether the company should expand an existing manufacturing facility. The writer examines the increase in sales of A.P.I. products and discusses whether a new plant should be built in Europe.
From the Paper
"The A.P.I. plant in Holland should be expanded again to accommodate the expected increase in sales in the E.U. which are expected to double in the next ten years There are several reasons for this recommendation. The first is that there is every reason to believe that expansion is necessary and that demand for A.P.I. products will double over the next ten years. One of the reasons that demand is so robust in the E.U. is the fact that the E.U. is an unqualified success and with the ..."
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