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Marketing Plan: XM Radio, 2007.
This paper applies marketing principles to a marketing case featuring the introduction by satellite radio XM Radio of a new revolutionary product, Replay Radio.
1,845 words (approx. 7.4 pages), 3 sources, APA, $ 59.95
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Abstract
This paper discuses Replay Radio's product life cycle, channel management, an advertising plan and price, promotional and public relations strategies. The author points out that, during the launch phase, XM's marketing team should follow a skimming price strategy because of their competitive advantage and limited product availability. The paper relates that the pricing strategy for Replay Radio should be sales-oriented objective, which seeks some level of unit sales, dollar sales or share of market goal without referring to profit. The author recommends an initial promotion schedule starting the first of August so that the company can catch the height of sports, shopping and new releases for television shows and the music tour calendar. The paper suggests a public relation campaign by promoting technological sharing with the other satellite radio system Sirius, to assist in growing the industry market.
From the Paper
"The second phase is growth, during this phase of the product's life cycle the product tends to become more profitable and competitors tend to become more attracted to the market. Companies tend to start forming alliances, and more money is put into the advertising the product. Replay radio should be in mass production at this point of the life cycle and be marketed to manufacturers worldwide. The third phase is maturity; products that tend to survive the early phases normally spend the longest in this particular phase. Sales tend to grow at a decreasing rate then stabilize and price wars begin with the competition and promotion of the product becomes more widespread."
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The Satellite Radio Industry, 2005.
This paper is a general overview of the satellite radio industry, which uses satellites to beam exclusive, high-quality ad-free digital programming coast-to-coast. There is also a comparison of Sirius and XM Satellite Radio, the only two companies.
5,250 words (approx. 21.0 pages), 10 sources, APA, $ 130.95
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Abstract
This paper relates that the satellite radio industry is in the very early stages with a predicted long, multi-year global growth curve. The author points out that Sirius has set the tone for the industry, being the first to offer commercial free programming on all its music channels and has larger selection of receivers, adapters and other products. XM has a cheaper subscription fee, at least for its basic plan, which offers much the same fare as its competitor. The paper concludes that Sirius and XM Satellite Radio companies have individual benefits, which will ensure their longevity in the satellite radio industry, and the companies are on a level playing field
Table of Contents
Introduction
Overview of Satellite Radio
Overview of Sirius Satellite Radio
Overview of XM Satellite Radio
Comparative Analysis of Sirius and XM Satellite Radio
From the Paper
"Just as many TV viewers have come to consider cable TV a life necessity, so too is satellite radio becoming a mainstream replacement for traditional AM/FM listening. Similar to cable, this service has to be paid for, but just as with cable, you get a lot more channels and edgier, more innovative programming. An additional benefit is that there is no loss of your favorite station as you travel across the state or country. As an added plus, satellite players show the artist and name of the song, which is definitely an incentive for those who like to know what they're listening to."
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Management Planning, 2007.
An analysis of operational planning, tactical planning, strategic planning and contingency planning within the Allstate Insurance Company.
1,505 words (approx. 6.0 pages), 2 sources, MLA, $ 49.95
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Abstract
This paper explores four major types of management planning - operational planning, tactical planning, strategic planning and contingency planning. It uses Allstate Insurance Company's management planning as an example. The paper then explains the impact of legal issues, ethics and corporate social responsibility on management planning in an organization.
Table of Contents:
Introduction
Planning Function of Management
The Impact of Legal Issues, Ethics and Corporate Social Responsibility on Management Planning
Factors That Influence Allstate's Strategic, Operational, Tactical and Contingency Planning
Conclusion
From the Paper
"Successful companies and organizations do not spring up overnight and they are certainly not successful by accident. Planning is becoming increasingly important in today's work environment particularly with the advancement of technology and the competitive nature of business. Companies and organizations rely on planning to shape not only their futures but nearly every aspect of their business. The complexity of planning only increases when companies must pay mind to legal issues, ethics and social corporate responsibility. The public has demonstrated that not only do they want a quality product at an affordable rate but they want their companies to practice ethically and be socially cognitive of the communities that they do their business in."
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Little Bohemia Restaurant Business Plan, 2006.
This business plan encompasses a comprehensive business plan for a start-up restaurant in Greenwich Village, New York.
10,617 words (approx. 42.5 pages), 23 sources, MLA, $ 211.95
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Abstract
This comprehensive business plan includes all aspects of a start-up business plan including: marketing plan, human resource plan, operations plan and financial plan.
Table of Contents:
Executive Summary
Vision and Mission
Marketing Plan
Operations Plan
Financial Plan
Marketing Plan
Product Concept
Target Market Analysis
Evidence of Market Need
Competitor Analysis
Pricing Strategy
Marketing and Communications Plan
Sales and Marketing Channel Plan
Operations Plan
Facilities and Equipment Plan
Operating Strategy and Execution
Human Resources And Management Plan
Financial Plan
Overview
Sales Forecast
Income Statement
Projected Cash Flow
Industry Norms
Required Investment
Company Valuation
Investor Exit Plan
Appendix A
Appendix B - Tables
Appendix C - Charts
From the Paper
"Little Bohemia is a charming bistro located in Greenwich Village, New York offering an American cuisine menu that uses only the finest organic ingredients and the most modern healthy cooking techniques, without sacrificing great taste. Little Bohemia is perfectly situated in one of New York's oldest neighborhoods known for its uniqueness, diversity, and most importantly high traffic of people with a healthy appetite. Little Bohemia will set the standard for healthy, delightfully delicious food. The business model illustrated in this business plan will demonstrate how Little Bohemia will have a high return on investment and business longevity."
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New Product Launch, 2006.
This paper describes the launch of the XM Radio service.
675 words (approx. 2.7 pages), 2 sources, $ 26.95
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Abstract
This paper addresses the marketing mix, segmentation, target public and message taken by XM Radio to launch its service in 2001. The basic facts of the product launch are relayed and a brief evaluation of the effectiveness is offered. It is pointed out that the initial push to announce the service launch in 2001 was done in ads in movie theaters.
From the Paper
"When XM Radio launched its communications satellite in early 2001 and the subsequent radio service later that same year, it hailed a new age of choice-driven, no-holds-barred, clear-as-a-bell radio. The expectation was that through equipping new automobiles with satellite radio services and providing consumers the option of plug-and-play receivers they could use at home or in the car, the company would change the face of radio, capitalizing on what they believed was a demand for uninterrupted music and talk entertainment. In the next six years, the company doubled the number of radio channel offerings it made and raced to sign up high profile talent that would interest the listening public and win potential customers for XM's service over upstart competitor Sirius Satellite."
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The Value of Planning, 2006.
An overview of the value of planning and what makes a successful plan.
1,071 words (approx. 4.3 pages), 3 sources, MLA, $ 37.95
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Abstract
The paper defines what planning is. It discusses the advantages and disadvantages of planning. The writer gives an example of what it is that helps a plan work and what can make a plan fail. The paper looks at the advantages and disadvantages of not planning. In conclusion, the writer states that a successful plan is one which has a set goal, takes all stakeholders into consideration, looks at all the alternatives, defines who has what task, and makes sure that all are fulfilling their allotted tasks and that resources are used in the best possible way to achieve the goal. The writer also stresses the importance of a back up plan.
From the Paper
"Advantages of not planning. If something changes you don't need to alter your plan to suit. If you see an opportunity or threat you can overcome it with no planning or hesitation. It saves time and lowers costs, you don't have to go through the process of finding information and accessing the options and there are no costs for finding detailed information and employing many managers to make decisions and formulate detailed plans.
"Disadvantages of not planning. You don't have a direction or goal for the organisation. Everything is left to chance. You don't understand what stakeholders want (you don't check as you are not planning for the future)."
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Language Planning, 2003.
Presents a theoretic view of language planning (LP).
3,538 words (approx. 14.2 pages), 4 sources, APA, $ 99.95
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Abstract
This paper explains that language policy is a big problem in developing countries, especially in the Maghreb world, which was under the French rule: Tunisia, Algeria and Morocco. The paper defines language planning (LP) as the activity of preparing a normative orthography, grammar and dictionary for the guidance of writers and speakers in a non-homogeneous speech community and relates that language planning includes language policy. The paper then discusses corpus, status and acquisition planning using examples mainly from the French Academy and the Hebrew revival movement.
Table of Contents:
A Theoretical View on Language Planning (LP)
Introduction
Definitions and Elements of LP
The Term "Language Planning"
Two Different Definitions of LP
Elements of Language Planning
Types of Language Planning
Corpus Planning
Status Planning
Acquisition Planning
Examples of Language Planning and Language Planning Policies
The "Academie Francaise" as an Example of Corpus Planning
The Promotion of Hebrew in Palestine as an Example of Status Planning
Examples of Language Planning Policies: Policy A, B, C.....
From the Paper
"Richelieu established the AF. In 1624, he became first minister in Louis XIII. Richelieu was so close to artists, writers in particular. In 1629, a group of men interested in language and literature started to meet at a rich man's house just for conversation. Richelieu wanted to transform this club into an official institution serving the country. He formed this group into an official body. He had a political purpose. He wanted them to work on his behalf by supporting his policies, which is the main reason behind his finding of the AF. "
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Coca-Cola Company Marketing Plan, 2002.
This paper is a traditional analysis of the Coca-Cola Company marketing plan and includes the plan for the introduction of a fruit drink.
2,265 words (approx. 9.1 pages), 14 sources, APA, $ 70.95
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Abstract
This paper, as part of the Coca-Cola Company marketing plan, states that the marketing objectives are to sell as much product at the greatest profit margin to the largest targeted audience possible; to maintain dominant market share by constant awareness of its primary competitor, PepsiCo., and to find and develop new market segments. The paper defines the value-creation objectives for the new fruit drink focusing on the health aspects of the drink and the good and energetic tastes with campaigns geared to teenage consumers. The author includes a SWOT analysis.
Table of Contents
Market and Marketing Analysis
What Is The Product Offering?
What Are Competing Offerings?
Who Could Benefit From The Product Offering?
Why Do Customers Buy?
Why Don?t Customers Buy?
How Is The Product Bought?
How Is The Product Sold?
Traditional Market Analysis
SWOT Analysis for Coca Cola Company
Strengths
Weaknesses
Opportunities
Threats
Market Audit
Financial Status the Company
Financial Status of Product Offering
Financial Status of the Industry
Integrated Marketing Analysis
Traditional (Basic) Marketing Channel
Comprehensive Marketing Channels
Integrated Buying and Selling Processes
Marketing Planning
Company Objectives
General Product Offering Objectives
Segmentation and Target Marketing Objectives and Strategies
Key Market Analysis
Profitability Analysis; Longevity Analysis
Value Creation Objectives & Strategies
Image Management Objectives and Strategies
Company/Organization
Communication Objectives and Strategies
Channel-based
Timeline of Events
Budget
Evaluation of Performance
Contingency planning
From the Paper
"The primary beneficiaries of the product offering are the shareholders of the Coca-Cola Company. Next in line are the executives of the Coca-Cola Company who are on strong incentive bonus programs pegged to increased sales. Following the executives are the bottlers throughout the world who sell the product to a multi-layered distribution network. After that, there are the grocery stores, markets, vending machine companies, and restaurants that sell the product at Value Added markups. At the bottom of this benefit, chain is the end user customer. And, it is on the act of understanding purchase motivations of this customer that the remainder of this analysis is focused."
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My Long-Term Plan, 2004.
A personal account of a person's short-term and long-term plans and how the author plans to implement them.
2,415 words (approx. 9.7 pages), 5 sources, MLA, $ 73.95
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Abstract
This paper is based on the writer's long-term goals in life. It starts with an introduction about his point of view, current work status, and performance, followed by an outline of his primary and secondary goals and his alternative action plan in case his primary goals fail. It also highlights how the writer plans to implement his primary and secondary goals. Written in the first person.
From the Paper
"Life is all about planning. It?s all about chalking out one?s educational, career and family path. I come from the same school of thought therefore; I have spent a great deal of time thinking about my long-term goals in life. However, I am also aware of the fact that one?s greatest desires or dreams do not necessarily come true. If one has some primary goals, one must also have some secondary goals simultaneously in mind so as to ensure that if one plan fails, another one is ready to be implemented. That has always been my philosophy and that is the same way I have worked out my long term goals in life."
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Materials Resource Planning, 2000.
An overview and exploration of the main differences between materials resource planning (MRP), materials resource planning II (MRP II) and Enterprise Resource Planning (ERP).
1,956 words (approx. 7.8 pages), 2 sources, MLA, $ 62.95
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Abstract
This paper looks at how material requirements planning (MRP or MRPI) was developed in the 1960?s, to enable companies to calculate the number of different components necessary and when they were needed. It traces its development over the years and identifes the main differences between materials resource planning (MRP), its predecessor materials resource planning II (MRP II) and Enterprise Resource Planning (ERP) as well as the pro's and con's of the MRP II concept. Using a basic diagram, the three fundamental functions of MRP are explained which are netting, batching and time phasing.
From the Paper
"Distinguishing MRPII from the original MRP concept is a simple process. MRPI is simply the process of identifying the amount of components required and at what time they are required. This developed into closed loop MRP, which calculated the workload required to fulfil the orders and compared this to the capacity available. MRPII expands on this by calculating the cost of proposed MRP runs, this allowed managers to identify viable production-runs and allowed them further control over the operation. In calculating the costs MRPII works in the opposite direction to MRPI, it starts at the lowest level of the BOM and works its way up until the net-requirements of the finished product is determined."
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Community Radio for Development, 2006.
An in-depth analysis of the existing framework of community broadcasting in India and how to use community radio for development in underdeveloped areas.
4,059 words (approx. 16.2 pages), 13 sources, MLA, $ 109.95
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Abstract
The paper looks at community radio as a new way of providing communication development support to the people residing outside of the major cities in India. The paper analyzes the existing framework of community broadcasting in India with regard to historical background, legal and financial aspects, policy interventions and government and corporate interest. The writer explores the best possible practices for community radio to be used as a community participatory tool to ensure the participation of the underprivileged sectors of the society in designing, producing and then subsequent airing of radio programs based on local community issues, problems, needs and interests. In conclusion, the writer posits that the denial of information to the lower classes aggravates the poverty gap and that community radio could help bridge this gap.
Table of Contents:
Introduction
What is Community Media?
The Concept of Community Radio
What Community Radio Can Do?
The Present Scenario of Community Radio in India
The Legal Aspects of Community Radio in India
The Financial Aspects of Community Radio in India
The Technical and Training Requirements
Possibilities Within the Existing Indian Framework
The Policy Interventions
The Indian Experiences
Community Radio - Voices
Community Radio - AID
Conclusion
References
From the Paper
"In contrast to the government efforts to bridge the digital divide and to take the advantages of Information and Communication Technology (ICT) to the masses, the colonial and fossilized Indian Broadcasting laws continues to hold sway over the broadcasting arena. On the one hand, Judiciary has endorsed that 'airways are public property', while on the other, in practical realm, lines between public and private broadcasting still remain conveniently blurred. No doubt, that private radio has made an entry into the Indian broadcast arena, but community radio remains to find legitimacy by the law of the land."
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Strategic Planning, 2002.
A definition and explanation of strategic planning and its application for businesses and governments.
4,803 words (approx. 19.2 pages), 20 sources, MLA, $ 122.95
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Abstract
This paper defines strategic planning and the basic premises of the concept of planning. The paper presents a review of the literature in the area, in order to study the effect of strategic planning in organizations. The study poses certain questions in the area of effectiveness of strategic planning that need to be addressed by future researchers in the field.
Contents:
Table of Contents
Summary
Thesis
Introduction
Strategic and Tactical Planning- Definition
Strategic Planning ? Through the Years
The Eight Maxims of Strategy
Benefits and Costs Associated with Strategic Planning
The Need for Strategic Planning
Successful Implementation of Strategies
The Effects of Strategic Planning - Literature Review
Strategic and Tactical Planning ? A Case Study of the Early 1990s
Strategic Planning ? The Present Scenario
The Conclusions, Recommendations and Areas of Future Research
References
From the Paper
Though the concept of planning is generally known to all and sundry, it assumes confusing connotations in business parlance depending on the prefixes added to it such as long range planning, annual planning and strategic planning. Long range planning is usually associated with forecasting, annual planning with budgeting and strategic planning with the growth strategy of the organization. The term ?Corporate Planning? offers yet another implication, however, it is usually an overall organizational plan including all the other plans and is mainly guided by strategic planning and strategic management principles.
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Industrial Plant Emergency Plan, 2007.
A description of the responsibilities of an emergency response team in the case of an industrial plant emergency.
2,023 words (approx. 8.1 pages), 6 sources, APA, $ 64.95
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Abstract
This paper presents a general outline of an industrial plant emergency plan by describing the roles of various members of the response team. The situations in which the plan would be put into action are also detailed. The chain of command in determining when an emergency situation has occurred is highlighted along with the various responses the team may choose to take. The paper concludes that any changes in such a plan must be reviewed by the team manager.
Table of Contents:
Objectives
Scope
Organization
Emergency Initiation
Emergency Response Team (ERT)
Industrial Plant Emergency Task Force (IPETF)
Emergency Information Center (EIC)
Requirements of the Industrial Plan Emergency Plans and Procedures
Criminal, Terrorist and Bomb
Fire Protection Plan
Medical Emergency Response Plan
Earthquake and Flood Control Plan
Major Power Outage Plan
Information Security Plan
Other Plans and Basic Format of the Plans
Bibliography
From the Paper
"The ERT is responsible for the maximum protection of personnel, physical and digital assets and resources of the facility. The team shall remain in control of the emergency situation under the direction and management of the ERT Commander until the situation has been declared by the ERT Commander as contained or controlled. The ERT shall comprise members of the Industrial Security and Information Security Teams trained in various aspects of emergency planning and response procedures. They shall have undergone the following training (Community Emergency Response Team, 2007):..."
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TQM and Strategic Planning, 2007.
A discussion on total quality management plans (TQM) and how they are converted into strategic management plans.
2,103 words (approx. 8.4 pages), 9 sources, APA, $ 66.95
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Abstract
The paper defines a total quality management plan. The paper further discusses how this plan can be suitably converted into a strategic plan that would help firms and organizations in their functioning. The paper examines how better quality products give a competitive edge to an organization. The paper explores how to gain this competitive advantage using strategic planning.
From the Paper
"According to J M Juran, a quality expert, 'total quality management' is the "set of management processes and systems that create delighted customers through empowered employees, leading to higher revenues and lower costs". Therefore, total quality management, as related to he working of an organization, can be defined as the basic integration of all the various processes and workings of the organization that are present in order to achieve continuous improvement and betterment of thee quality of the goods and services being rendered."
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Emergency Action Plan, 2008.
This paper discusses developing and implementing a business emergency action plan.
1,800 words (approx. 7.2 pages), 3 sources, APA, $ 57.95
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Abstract
In this article, the writer notes that an emergency action plan is a written document required by certain Occupational Safety and Health Administration (OSHA) standards. The writer notes that there are several parts to a well-developed and OSHA-compliant emergency action plan. The writer points out that an employer must have a method by which to alert both employees and the proper authorities of the emergency at hand. The writer looks at elements required by OSHA for such plans. The writer then discusses the emergency action plan's implementation and evaluation.
Outline:
OSHA Requirements For Emergency Action Plans
Developing a Working Emergency Response Plan
Implementing the Plan
Evaluating the Plan
From the Paper
"Businesses must also have evacuation procedures and emergency escape route assignments in place in order to be OHSA compliant. Employees must understand who is authorized to order an evacuation and under what conditions an evacuation would be necessary. They must also know how to evacuate and which routes to take; although they are not required, exit diagrams are traditionally used to identify the escape routes that employees are to follow. Sometimes an important decision must be made when planning, such as whether or not employees should attempt to put out a small fire or leave it alone and evacuate. Evacuation procedures also often describe actions employees should take before evacuating, such as turning out lights and shutting windows. The inclusion of such details is up to the person in charge of designing a company's emergency action plan, but is not required by federal regulations."
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