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Marketing Plan for a Casino, 2001.
A marketing program, strategy and action plan for Burswood casino in Western Australia.
7,218 words (approx. 28.9 pages), 8 sources, MLA, $ 160.95
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Abstract
This paper offers a proposal for a marketing plan for the Burswood Resort Casino in Perth, Western Australia. The study analyzes the positioning, finances and potential business of the complex. The paper begins by examining the current situation faced by the casino and then outlines the marketing strategy proposed.
Contents:
Abstract
Situational Analysis
Marketing Program Goals
Marketing Strategies
Action Plan
Budget
Monitoring System and Control
References
From the Paper
"It is extremely important to first understand Burswood?s background and current situation to be able to develop a solid marketing plan. Hence, this paper will start with a situational analysis of Burswood. This is then followed by its marketing program goals and marketing strategies respectively. The action plan will be the next step in this document. Finally, the budget and monitoring system should finish off this marketing plan."
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E-Marketing Tools Analysis, 2006.
A comparison of the e-commerce and e-marketing strategies of MGM Grand, Trump Taj Mahal and Morongo Casino.
1,125 words (approx. 4.5 pages), 2 sources, $ 44.95
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Abstract
This document discusses the various e-commerce and e-marketing attributes of three gaming and gambling industry competitors: MGM Grand, Trump Taj Mahal, and Morongo Casino. While all three companies have erected elaborate websites they all are generally constrained in their approach to e-commerce and certainly fail to capitalize fully on the opportunities that a truly interactive web-based consumer experience would produce for them and their brand development.
From the Paper
"Businesses throughout the world are changing both their organizations and their operations due to the potentialities contained within the broad spectrum of e-commerce and e-business and the gambling industry has certainly identified these positive attributes. Businesses are flattening hierarchical structures and eradicating barriers between company divisions through the use of technology (Knight & Cavusgil, 2004). Through the use of technology applications, such as customer relationship management (CRM) applications, businesses have been lowering the barriers between the company and its customers and suppliers. E-commerce is a means of enabling and supporting such changes on a global scale: "Electronic interconnectedness in particular is driving the emergence of a borderless global economy."
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Tourism Research in Effective Marketing, 2002.
This paper discusses the growth of the gaming industry in America since the passage of the Indian Gaming Regulatory Act (IGRA) in 1988 and how marketing research aids the growth of the potential gaming market.
3,631 words (approx. 14.5 pages), 12 sources, MLA, $ 101.95
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Abstract
The writer focuses on marketing and research as tools to help casino owners choose geographic venues. The paper describes how an owner must know the draw or appeal of the individual property well enough to optimize profits though marketing to the segment of the traveling (tourism) public. The writer then outlines how this can provide the greatest return for the investment and the effort expended in the process.
From the Paper
"The point of casino marketing is to bring in customers whose primary desire is to gamble in the casino; these customers produce more revenue in a shorter period of time than other types of customers. Casino operators have traditionally recognized the need to segment the potential gaming market along geographic, socio-economic and psychological lines. (Dandurand and Sciullo, 1977). Typically, however, those responsible for doing so have backgrounds in the general hospitality, management or accounting areas, and need to focus on the differences between marketing to visitors who are or might be interested in casino entertainment and those who would not be so inclined is of vital interest in maximizing the return on the efforts. (Gullo and Verbon, 1982)."
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Management Planning, 2007.
An analysis of operational planning, tactical planning, strategic planning and contingency planning within the Allstate Insurance Company.
1,505 words (approx. 6.0 pages), 2 sources, MLA, $ 49.95
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Abstract
This paper explores four major types of management planning - operational planning, tactical planning, strategic planning and contingency planning. It uses Allstate Insurance Company's management planning as an example. The paper then explains the impact of legal issues, ethics and corporate social responsibility on management planning in an organization.
Table of Contents:
Introduction
Planning Function of Management
The Impact of Legal Issues, Ethics and Corporate Social Responsibility on Management Planning
Factors That Influence Allstate's Strategic, Operational, Tactical and Contingency Planning
Conclusion
From the Paper
"Successful companies and organizations do not spring up overnight and they are certainly not successful by accident. Planning is becoming increasingly important in today's work environment particularly with the advancement of technology and the competitive nature of business. Companies and organizations rely on planning to shape not only their futures but nearly every aspect of their business. The complexity of planning only increases when companies must pay mind to legal issues, ethics and social corporate responsibility. The public has demonstrated that not only do they want a quality product at an affordable rate but they want their companies to practice ethically and be socially cognitive of the communities that they do their business in."
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Little Bohemia Restaurant Business Plan, 2006.
This business plan encompasses a comprehensive business plan for a start-up restaurant in Greenwich Village, New York.
10,617 words (approx. 42.5 pages), 23 sources, MLA, $ 211.95
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Abstract
This comprehensive business plan includes all aspects of a start-up business plan including: marketing plan, human resource plan, operations plan and financial plan.
Table of Contents:
Executive Summary
Vision and Mission
Marketing Plan
Operations Plan
Financial Plan
Marketing Plan
Product Concept
Target Market Analysis
Evidence of Market Need
Competitor Analysis
Pricing Strategy
Marketing and Communications Plan
Sales and Marketing Channel Plan
Operations Plan
Facilities and Equipment Plan
Operating Strategy and Execution
Human Resources And Management Plan
Financial Plan
Overview
Sales Forecast
Income Statement
Projected Cash Flow
Industry Norms
Required Investment
Company Valuation
Investor Exit Plan
Appendix A
Appendix B - Tables
Appendix C - Charts
From the Paper
"Little Bohemia is a charming bistro located in Greenwich Village, New York offering an American cuisine menu that uses only the finest organic ingredients and the most modern healthy cooking techniques, without sacrificing great taste. Little Bohemia is perfectly situated in one of New York's oldest neighborhoods known for its uniqueness, diversity, and most importantly high traffic of people with a healthy appetite. Little Bohemia will set the standard for healthy, delightfully delicious food. The business model illustrated in this business plan will demonstrate how Little Bohemia will have a high return on investment and business longevity."
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The Value of Planning, 2006.
An overview of the value of planning and what makes a successful plan.
1,071 words (approx. 4.3 pages), 3 sources, MLA, $ 37.95
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Abstract
The paper defines what planning is. It discusses the advantages and disadvantages of planning. The writer gives an example of what it is that helps a plan work and what can make a plan fail. The paper looks at the advantages and disadvantages of not planning. In conclusion, the writer states that a successful plan is one which has a set goal, takes all stakeholders into consideration, looks at all the alternatives, defines who has what task, and makes sure that all are fulfilling their allotted tasks and that resources are used in the best possible way to achieve the goal. The writer also stresses the importance of a back up plan.
From the Paper
"Advantages of not planning. If something changes you don't need to alter your plan to suit. If you see an opportunity or threat you can overcome it with no planning or hesitation. It saves time and lowers costs, you don't have to go through the process of finding information and accessing the options and there are no costs for finding detailed information and employing many managers to make decisions and formulate detailed plans.
"Disadvantages of not planning. You don't have a direction or goal for the organisation. Everything is left to chance. You don't understand what stakeholders want (you don't check as you are not planning for the future)."
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Language Planning, 2003.
Presents a theoretic view of language planning (LP).
3,538 words (approx. 14.2 pages), 4 sources, APA, $ 99.95
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Abstract
This paper explains that language policy is a big problem in developing countries, especially in the Maghreb world, which was under the French rule: Tunisia, Algeria and Morocco. The paper defines language planning (LP) as the activity of preparing a normative orthography, grammar and dictionary for the guidance of writers and speakers in a non-homogeneous speech community and relates that language planning includes language policy. The paper then discusses corpus, status and acquisition planning using examples mainly from the French Academy and the Hebrew revival movement.
Table of Contents:
A Theoretical View on Language Planning (LP)
Introduction
Definitions and Elements of LP
The Term "Language Planning"
Two Different Definitions of LP
Elements of Language Planning
Types of Language Planning
Corpus Planning
Status Planning
Acquisition Planning
Examples of Language Planning and Language Planning Policies
The "Academie Francaise" as an Example of Corpus Planning
The Promotion of Hebrew in Palestine as an Example of Status Planning
Examples of Language Planning Policies: Policy A, B, C.....
From the Paper
"Richelieu established the AF. In 1624, he became first minister in Louis XIII. Richelieu was so close to artists, writers in particular. In 1629, a group of men interested in language and literature started to meet at a rich man's house just for conversation. Richelieu wanted to transform this club into an official institution serving the country. He formed this group into an official body. He had a political purpose. He wanted them to work on his behalf by supporting his policies, which is the main reason behind his finding of the AF. "
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Coca-Cola Company Marketing Plan, 2002.
This paper is a traditional analysis of the Coca-Cola Company marketing plan and includes the plan for the introduction of a fruit drink.
2,265 words (approx. 9.1 pages), 14 sources, APA, $ 70.95
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Abstract
This paper, as part of the Coca-Cola Company marketing plan, states that the marketing objectives are to sell as much product at the greatest profit margin to the largest targeted audience possible; to maintain dominant market share by constant awareness of its primary competitor, PepsiCo., and to find and develop new market segments. The paper defines the value-creation objectives for the new fruit drink focusing on the health aspects of the drink and the good and energetic tastes with campaigns geared to teenage consumers. The author includes a SWOT analysis.
Table of Contents
Market and Marketing Analysis
What Is The Product Offering?
What Are Competing Offerings?
Who Could Benefit From The Product Offering?
Why Do Customers Buy?
Why Don?t Customers Buy?
How Is The Product Bought?
How Is The Product Sold?
Traditional Market Analysis
SWOT Analysis for Coca Cola Company
Strengths
Weaknesses
Opportunities
Threats
Market Audit
Financial Status the Company
Financial Status of Product Offering
Financial Status of the Industry
Integrated Marketing Analysis
Traditional (Basic) Marketing Channel
Comprehensive Marketing Channels
Integrated Buying and Selling Processes
Marketing Planning
Company Objectives
General Product Offering Objectives
Segmentation and Target Marketing Objectives and Strategies
Key Market Analysis
Profitability Analysis; Longevity Analysis
Value Creation Objectives & Strategies
Image Management Objectives and Strategies
Company/Organization
Communication Objectives and Strategies
Channel-based
Timeline of Events
Budget
Evaluation of Performance
Contingency planning
From the Paper
"The primary beneficiaries of the product offering are the shareholders of the Coca-Cola Company. Next in line are the executives of the Coca-Cola Company who are on strong incentive bonus programs pegged to increased sales. Following the executives are the bottlers throughout the world who sell the product to a multi-layered distribution network. After that, there are the grocery stores, markets, vending machine companies, and restaurants that sell the product at Value Added markups. At the bottom of this benefit, chain is the end user customer. And, it is on the act of understanding purchase motivations of this customer that the remainder of this analysis is focused."
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My Long-Term Plan, 2004.
A personal account of a person's short-term and long-term plans and how the author plans to implement them.
2,415 words (approx. 9.7 pages), 5 sources, MLA, $ 73.95
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Abstract
This paper is based on the writer's long-term goals in life. It starts with an introduction about his point of view, current work status, and performance, followed by an outline of his primary and secondary goals and his alternative action plan in case his primary goals fail. It also highlights how the writer plans to implement his primary and secondary goals. Written in the first person.
From the Paper
"Life is all about planning. It?s all about chalking out one?s educational, career and family path. I come from the same school of thought therefore; I have spent a great deal of time thinking about my long-term goals in life. However, I am also aware of the fact that one?s greatest desires or dreams do not necessarily come true. If one has some primary goals, one must also have some secondary goals simultaneously in mind so as to ensure that if one plan fails, another one is ready to be implemented. That has always been my philosophy and that is the same way I have worked out my long term goals in life."
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Trump Hotels and Casinos, 2007.
This paper gives a corporate analysis of Trump Hotels and Casinos.
1,333 words (approx. 5.3 pages), 6 sources, APA, $ 44.95
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Abstract
This paper provides a general overview of some of the more salient aspects of Donald Trump's Trump Hotels and Casinos. The description of the corporation includes a list of the corporate executives, a brief history and context of the corporation. A description of casinos currently operating under this corporation, and marketing strategies for the Taj Mahal casino is also included. The analysis portion of this study highlights the financial successes and failures of the corporation. The final evaluation of the corporation is based on a synthesis of all information previously discussed. Prospects for the future of the corporation are examined.
Executive Summary
Corporate Executives
Brief History and Context
Casino Description
Casino Marketing: The Taj Mahal
Financial Analysis
Evaluation and Prospects for the Future
From the Paper
"By 2004, the corporation's stocks had fallen 82% to $2.38 a share. At the time, this was little more than the cost of one ride of the New York City subway. And this abysmal performance had nothing to do with the casino industry. During the same period, rival MGM saw its shares rise by 223%. In 2004, Trump Hotels and Casinos was once more in Chapter 11 proceedings while it tried to figure a way out from underneath $1.8 billion in debt through corporate restructuring. In short, the history of Trump Hotels and Casinos has been one significant financial loss after another, falling stock prices, and increasing debt burdens."
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Materials Resource Planning, 2000.
An overview and exploration of the main differences between materials resource planning (MRP), materials resource planning II (MRP II) and Enterprise Resource Planning (ERP).
1,956 words (approx. 7.8 pages), 2 sources, MLA, $ 62.95
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Abstract
This paper looks at how material requirements planning (MRP or MRPI) was developed in the 1960?s, to enable companies to calculate the number of different components necessary and when they were needed. It traces its development over the years and identifes the main differences between materials resource planning (MRP), its predecessor materials resource planning II (MRP II) and Enterprise Resource Planning (ERP) as well as the pro's and con's of the MRP II concept. Using a basic diagram, the three fundamental functions of MRP are explained which are netting, batching and time phasing.
From the Paper
"Distinguishing MRPII from the original MRP concept is a simple process. MRPI is simply the process of identifying the amount of components required and at what time they are required. This developed into closed loop MRP, which calculated the workload required to fulfil the orders and compared this to the capacity available. MRPII expands on this by calculating the cost of proposed MRP runs, this allowed managers to identify viable production-runs and allowed them further control over the operation. In calculating the costs MRPII works in the opposite direction to MRPI, it starts at the lowest level of the BOM and works its way up until the net-requirements of the finished product is determined."
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Strategic Planning, 2002.
A definition and explanation of strategic planning and its application for businesses and governments.
4,803 words (approx. 19.2 pages), 20 sources, MLA, $ 122.95
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Abstract
This paper defines strategic planning and the basic premises of the concept of planning. The paper presents a review of the literature in the area, in order to study the effect of strategic planning in organizations. The study poses certain questions in the area of effectiveness of strategic planning that need to be addressed by future researchers in the field.
Contents:
Table of Contents
Summary
Thesis
Introduction
Strategic and Tactical Planning- Definition
Strategic Planning ? Through the Years
The Eight Maxims of Strategy
Benefits and Costs Associated with Strategic Planning
The Need for Strategic Planning
Successful Implementation of Strategies
The Effects of Strategic Planning - Literature Review
Strategic and Tactical Planning ? A Case Study of the Early 1990s
Strategic Planning ? The Present Scenario
The Conclusions, Recommendations and Areas of Future Research
References
From the Paper
Though the concept of planning is generally known to all and sundry, it assumes confusing connotations in business parlance depending on the prefixes added to it such as long range planning, annual planning and strategic planning. Long range planning is usually associated with forecasting, annual planning with budgeting and strategic planning with the growth strategy of the organization. The term ?Corporate Planning? offers yet another implication, however, it is usually an overall organizational plan including all the other plans and is mainly guided by strategic planning and strategic management principles.
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Emergency Action Plan, 2008.
This paper discusses developing and implementing a business emergency action plan.
1,800 words (approx. 7.2 pages), 3 sources, APA, $ 57.95
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Abstract
In this article, the writer notes that an emergency action plan is a written document required by certain Occupational Safety and Health Administration (OSHA) standards. The writer notes that there are several parts to a well-developed and OSHA-compliant emergency action plan. The writer points out that an employer must have a method by which to alert both employees and the proper authorities of the emergency at hand. The writer looks at elements required by OSHA for such plans. The writer then discusses the emergency action plan's implementation and evaluation.
Outline:
OSHA Requirements For Emergency Action Plans
Developing a Working Emergency Response Plan
Implementing the Plan
Evaluating the Plan
From the Paper
"Businesses must also have evacuation procedures and emergency escape route assignments in place in order to be OHSA compliant. Employees must understand who is authorized to order an evacuation and under what conditions an evacuation would be necessary. They must also know how to evacuate and which routes to take; although they are not required, exit diagrams are traditionally used to identify the escape routes that employees are to follow. Sometimes an important decision must be made when planning, such as whether or not employees should attempt to put out a small fire or leave it alone and evacuate. Evacuation procedures also often describe actions employees should take before evacuating, such as turning out lights and shutting windows. The inclusion of such details is up to the person in charge of designing a company's emergency action plan, but is not required by federal regulations."
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Industrial Plant Emergency Plan, 2007.
A description of the responsibilities of an emergency response team in the case of an industrial plant emergency.
2,023 words (approx. 8.1 pages), 6 sources, APA, $ 64.95
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Abstract
This paper presents a general outline of an industrial plant emergency plan by describing the roles of various members of the response team. The situations in which the plan would be put into action are also detailed. The chain of command in determining when an emergency situation has occurred is highlighted along with the various responses the team may choose to take. The paper concludes that any changes in such a plan must be reviewed by the team manager.
Table of Contents:
Objectives
Scope
Organization
Emergency Initiation
Emergency Response Team (ERT)
Industrial Plant Emergency Task Force (IPETF)
Emergency Information Center (EIC)
Requirements of the Industrial Plan Emergency Plans and Procedures
Criminal, Terrorist and Bomb
Fire Protection Plan
Medical Emergency Response Plan
Earthquake and Flood Control Plan
Major Power Outage Plan
Information Security Plan
Other Plans and Basic Format of the Plans
Bibliography
From the Paper
"The ERT is responsible for the maximum protection of personnel, physical and digital assets and resources of the facility. The team shall remain in control of the emergency situation under the direction and management of the ERT Commander until the situation has been declared by the ERT Commander as contained or controlled. The ERT shall comprise members of the Industrial Security and Information Security Teams trained in various aspects of emergency planning and response procedures. They shall have undergone the following training (Community Emergency Response Team, 2007):..."
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TQM and Strategic Planning, 2007.
A discussion on total quality management plans (TQM) and how they are converted into strategic management plans.
2,103 words (approx. 8.4 pages), 9 sources, APA, $ 66.95
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Abstract
The paper defines a total quality management plan. The paper further discusses how this plan can be suitably converted into a strategic plan that would help firms and organizations in their functioning. The paper examines how better quality products give a competitive edge to an organization. The paper explores how to gain this competitive advantage using strategic planning.
From the Paper
"According to J M Juran, a quality expert, 'total quality management' is the "set of management processes and systems that create delighted customers through empowered employees, leading to higher revenues and lower costs". Therefore, total quality management, as related to he working of an organization, can be defined as the basic integration of all the various processes and workings of the organization that are present in order to achieve continuous improvement and betterment of thee quality of the goods and services being rendered."
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