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Elements of Marketing Mix, 2007.
An examination of the key components of a solid marketing strategy and the marketing mix (product, place, price and promotion).
1,723 words (approx. 6.9 pages), 3 sources, MLA, $ 55.95
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Abstract
This paper discusses the key components of a solid marketing strategy included in a comprehensive analysis of the marketing mix (product, place, price and promotion). The paper addresses each element of the marketing mix and describes the impact of the development of an organization's marketing strategy and tactics. Furthermore, the paper describes how each of the four elements of the marketing mix affects the development of the marketing strategy and tactics of the Performance Food Group company.
Table of Contents:
Abstract
Elements of Marketing Mix
Performance Food Group
Product
Place
Price
Promotion
Conclusion
From the Paper
"PFG understands that "marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals" (Kotler and Keller, 2006 p.16). PFG focuses on each element of the marketing mix as depicted in Figure 1 and incorporates the vital marketing mix components in the organizational strategic planning of the company at the corporate and local levels of the organization."
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Marketing Mix, 2005.
This paper explains the concept of marketing mix and describes the 4P's used by Motorola.
675 words (approx. 2.7 pages), 6 sources, APA, $ 23.95
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Abstract
This paper explores the concept of marketing mix. The author describes the 4 Ps (product, place, price, promotion) that make up the marketing mix. The paper points out the marketing mix used by Motorola, with emphasis on brand identity.
From the Paper
"The parameters in the marketing mix for a product include the product itself along with the place price and promotion-also referred to as the 4Ps. The product parameter includes such things as brand name, functionality and quality, as well as cosmetic features such as packaging. The product's repairs support, warranty ,accessories and features also play a part in its overall desirability from the customer's standpoint. The place parameter refers to distribution of the product and includes such factors as distribution channels, market coverage, warehousing ..."
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Sears and the Marketing Mix, 2006.
A discussion regarding the marketing mix and how it was implemented by Sears.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
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Abstract
This paper discusses the marketing mix in terms of the combination of elements that go into a marketing plan. The marketing mix is often identified in terms of what are called the 4 p's, those being product, price, placement, and promotion. Any company will base its marketing plan on how these are combined and on how they answer consumer needs. The paper further discusses the use of the marketing mix by Sears.
From the Paper
" The marketing mix is the combination of elements that go into a marketing plan. The marketing mix is often identified in terms of what are called the 4 p's, those being product, price, placement, and promotion. Any company will base its marketing plan on how these are combined and on how they answer consumer needs. Sears is such a company. The term "marketing mix" was made popular by the publication of an article by Neil H. Borden in 1964. Borden offered a number of elements in the marketing mix, and these were later combined in the 4 p's by McCarthy (The marketing mix, 2005, para. 1). Marketing may be undertaken by a company that produces a product, or by a company that sells a lot of products. In either case, the four elements are considered. For a retailer, for instance, the purpose may be to differentiate the store from others in the same field."
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Marketing Mix, 2005.
A description and discussion of the marketing mix concept, illustrated through the marketing example of Apple Computers' product, iPhone.
1,370 words (approx. 5.5 pages), 4 sources, APA, $ 45.95
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Abstract
This paper discusses the marketing mix concept, one of the fundamental marketing concepts that is applied whenever a firm first plans to market a product or service. The paper points out that the marketing mix - involving product, price, place, and promotion - seeks to control and influence demand for the product or service provided. The paper maintains that a firm's ability to incorporate the marketing mix into its strategic plan plays a key factor in the success or failure of a product or service. To illustrate this, the paper takes a look at the specific example of Apple Computers, whose recently-released iPhone hit the streets with considerable success. Although, much of this success is doubtless due to the innovative nature of the phone itself, the paper concludes that, without a carefully crafted marketing plan and the loyalty of numerous Apple fans, it would be safe to assume the iPhone would not have achieved the level of success that it has.
Outline:
Description
Apple Computer, Inc.
Product
Price
Place
Promotion
Conclusion
From the Paper
"Promotion is the Marketing Mix component most commonly attributed to the job of marketers, though the other components are also vitally important. In this arena, Apple appears to have excelled. Apple has always remained notoriously tight-lipped about future products developments. The January 2007 announcement that Apple would enter the Smartphone arena was somewhat shocking to many. Just as shocking was the company's ability to move from announcement, to design, to full-fledged production and release within approximately six months."
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Marketing Mix, 2004.
This paper discusses the concept of the marketing mix.
2,260 words (approx. 9.0 pages), 10 sources, APA, $ 79.95
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Abstract
This paper defines the concept of the marketing mix. The author points out the role of the 4Ps. The paper relates the marketing mix to the marketing strategy of three organizations---one each from the government, non-profit and service sectors.
From the Paper
"The marketing mix is the four main elements used by a marketing manager to market goods and services These elements are product price distribution or place and promotion. These four tools and more specifically the interplay between these elements combine to shape market demand with a target market. It is the effective blending of product packaging and price, channels of distribution, advertising, promotion and personal selling to get the product in the hands of the customer that determines a marketing program's success. Dell Incorporated is ..."
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Marketing Mix, 2007.
An analysis of the elements that make up the marketing mix, specifically product, price, place and promotion.
1,570 words (approx. 6.3 pages), 7 sources, APA, $ 51.95
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Abstract
This paper discusses the concept of the marketing mix, which is a model of crafting and implementing marketing strategies and elements that improve the efficiency of the selling process. The paper describes the process that represents the marketing mix, that of the "4 Ps" - product, price, place and promotion. It also discusses the selling process and how it differs from the marketing process.
Table of Contents:
Introduction
Product
Price
Place
Promotion
Conclusion
From the Paper
"The bottom line is that firms want to make their business profitable and a business can become profitable if it meets some important conditions: having the right product, selling it at the right price, and in the right place and using the most suitable promotion channels. The marketing mix has many variables that can be changed and adapted in every company, but in this process it is important to keep in mind the position the company wants on the market and its objectives."
"The marketing mix planning is the process of developing long term strategic plans that can help the company to achieve its goals. Each element in the marketing mix - product, price, promotion, and place -should be very well used in the attempt to satisfy the needs of consumers."
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Marketing Mix, 2005.
A look at the tools that form what is known to marketers as the marketing mix.
1,103 words (approx. 4.4 pages), 4 sources, MLA, $ 38.95
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Abstract
This paper describes the "4Ps" of the marketing mix. The paper explains how these 4P marketing-mix tools, which include product, price, place, and promotion, each play a role in achieving desired marketing objectives.
From the Paper
"The most basic marketing-mix tool is the product. This is the company's tangible offering to the market that includes the product quality, design, features, branding and packaging. Product can either be goods or a service that is available for sale either to an end customer or a commercial customer. A customer purchases a product and a consumer puts it to use. At times, a customer is also the consumer. For example a father might buy chocolates for his kids in which case the father is the customer and the kid is the end consumer. It is the task of the marketing manager to find out who his target market is what their product demand is, and offer it to them for sale at every stage in the sequence."
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Marketing Mix, 2005.
A discussion on the marketing mix and how it is used to promote the Apple iPod.
1,350 words (approx. 5.4 pages), 4 sources, $ 53.95
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Abstract
This paper discusses the elements of the marketing mix: product, price, placement, and promotion. The paper discusses these in general terms and then considers how they apply to the marketing of the Apple iPod and its related products, noting the way the company has positioned the product and the way the mix serves the needs of the company.
From the Paper
"The marketing mix is the combination of elements that make up a marketing strategy and that help define a given product in the marketplace. One way of viewing the mix is in terms of what are called the 4 p's, meaning produce, price, placement, and promotion. The importance of these has been emphasized many times and can be seen in campaigns both successful and unsuccessful. Marketing is a difficult art to master, and it involve a number of unknowns which can alter the nature of the process itself in some instances: Of all the disciplines that businesses must master, marketing may the hardest to grasp. Technology at least obeys the laws of physics. Finance, however skewed by ego and fear, is girded by mathematics. But marketing is messy: Companies try to respond to customers' wants and needs, and manipulate them simultaneously. Emotions rule; motives are unclear (Brookes & Stodin, 1995, p. 24)."
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The Marketing Mix, 2006.
This paper discusses the four elements of the marketing mix that are needed in order to sell a product or service.
1,299 words (approx. 5.2 pages), 5 sources, MLA, $ 43.95
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Abstract
The paper explains that in order to achieve marketing objectives, an organization needs to have a strategy that includes different elements which make up the various parts of the marketing mix. The paper describes the "four Ps" of marketing and discusses how each of these four elements impacts the development of organizations' marketing strategy and tactics. The paper maintains that this analysis will provide a useful and conceptual framework for businesses interested in exploring what it takes for products to make it from the idea stage to the marketplace to the consumer.
Outline:
Abstract
Conclusion
From the Paper
"The marketing mix is the combination of elements that make up the entire marketing process. These elements frame the marketing strategy for a company in relation to their products and services in order to help them achieve their marketing objectives. A successful marketing oriented company is not product driven. Its success comes because of its focus on customers and their needs and wants. Neil H. Borden created the term "marketing mix" when he published his article "The Concept of the Marketing Mix" in order to act as a guide to assist people in dealing with marketing questions. He considers marketing and the building of marketing mixes to be an art, rather than a science of clearly defined laws. In the 1970s, E. Jerome McCarthy studied Borden's marketing mix and refined it to create the "4 Ps." (McBratney, C. (1998)."
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Marketing Mix-Development and Application, 2006.
This paper discusses the issue of marketing mix within an organization and then applies relevant concepts to a company.
1,350 words (approx. 5.4 pages), 3 sources, $ 53.95
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Abstract
This document discusses the elements of the marketing mix in any given organization, concentrating on the four primary components thereof: product, price, place, and promotion. These concepts and strategies, as they relate to the marketing strategy and plan of an organization, are then examined in relation to an actual company; in this case, Toyota. Further, the writer looks at its gas efficient brands such as the Prius.
From the Paper
"An organization that sells products, services or a combination thereof is very dependent on its sales and marketing strategy. By extension, the sales and marketing strategy is reliant on solid market research and experience with marketing approaches made relevant to specific markets. There are myriad approaches to developing a marketing plan but some solid assumptions regarding its structure can be based on being familiar with the following: (1) highlighting key sampling issues specifically associated with international research; (2) considering the relationship between sampling and internal and external validity; (3) examining the way in which research objectives impact upon sampling (and, through sampling, on validity)."
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Marketing Mix, 2006.
Describes the elements of the marketing mix (product, place, price and promotion).
1,692 words (approx. 6.8 pages), 13 sources, APA, $ 54.95
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Abstract
In an attempt to better explain what marketing is, this paper takes a look at the elements of the marketing mix, defined as product, place, price and promotion and the impact these elements have on the development of a real life organization's marketing strategy and tactics.
From the Paper
"The final element of the marketing mix is Promotion. Promotion can involve anything from where products are displayed to the target market to which the product is aimed. Many consider Nintendo as having the most family friendly console. This is because "..Nintendo's general console strategy, which has been to emphasize its relative low cost and family-friendly games" (Goldman 2006, Para 7). This is evident in that "Sixty-five percent of GameCube games are "E-rated," said Nintendo of America spokeswoman Beth Llewelyn" (Felberbaum 2005, Para 20). Nintendo seems poised to continue their marketing strategy of being family friendly through their announcement of the name of their new gaming system "Wii. That is Wii, pronounced "we." Wii symbolizes Nintendo's goal of creating games for everyone, and bringing people together. The "ii" not only stands for two people, but for the console's two unique controllers" (Edwards 2006, Para 1)."
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Creating a Marketing Mix, 2006.
A review of the available marketing options and the mix of strategy in order to obtain the most effective marketing campaign.
2,250 words (approx. 9.0 pages), 0 sources, $ 89.95
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Abstract
This paper discusses how establishing an effective media mix for business to business (B2B) media plan is, or should be, a carefully planned task that incorporates a considerable amount of research and reference to existing literature relevant to the product, services, or relationships being marketed. Companies must take careful consideration of all their media advertising options and incorporate only those that offer the greatest return on investment, rather than rushing pell-mell to solely the internet with all its allure of instant gratification. The paper further discusses how while print advertising seems to be in decline, rather than in its death throes, as some researchers would have it, it is still a highly visible and effective option given the appropriate product, service or relationship.
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The Marketing Mix, 2004.
An overview of marketing, focusing on McCarthy's Four Ps of marketing.
1,814 words (approx. 7.3 pages), 8 sources, MLA, $ 58.95
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Abstract
This essay explores all the aspects of the marketing mix, while also providing information and definitions on related subjects, such as market segmentation or branding.
Paper Outline
What is Marketing?
Market Segmentation
Target Marketing
Marketing Mix (Mc Carthy?s 4 P?s)
- Product (Branding)
- Price
- Place
- Promotion
From the Paper
"The first ?P? defines the characteristics of a product (or service). In order for the product to stimulate the desired demand its defined characteristics need to set the product apart from its competitors. The process of giving a product unique values is referred to as product differentiation. The distinctive position a product holds on a particular market is called Unique Selling Position (USP). Product differentiation is key when launching a new product or trying to increase awareness of one?s offering."
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Strategy and Marketing Mix for BA, 2003.
Examines the strategic situation at British Airways.
2,300 words (approx. 9.2 pages), 11 sources, APA, $ 79.95
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Abstract
This paper briefly examines the strategic situation at British Airways, including SWOT and Porter's, and offers recommendations for the company's marketing mix. It includes an executive summary. Many strategic areas are lightly touched with the most in-depth analysis applied to the marketing mix.
From the Paper
"British Airways is relatively healthy from a financial standpoint relative to other companies in the air transport industry and it has positioned itself as a premium service provider ..."
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Starbucks: A Marketing Mix Analysis, 2007.
An analysis of Starbucks and its competitors Dietrich Coffee and Coffee Bean and Tea Leaf Company.
3,012 words (approx. 12.0 pages), 3 sources, MLA, $ 88.95
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Abstract
The paper analyzes Starbucks and its regional competitors Dietrich Coffee and Coffee Bean and Tea Leaf Company. The paper provides a comparative analysis and competitive benchmarking for a marketing mix analysis. This includes an analysis of the companies' respective segmentation strategies, approaches to managing their websites, market position, customer relationship management, societal marketing, stages of the product life cycle and the advertising efforts of each of these companies.
Outline:
Introduction
Segmentation Strategies
Marketing Mix Analysis
Website Analysis
Market Position Analysis
Micro-environment versus Macro-environment
Customer Relationship Management
Societal Marketing Concept
Stages of the Product Lifecycle
Personal Buyer Decision Process
Competitive Analysis of Advertising Efforts
From the Paper
"The core products of each of these companies are beverages, bakery items, and increasingly light lunch items including sandwiches and salads. Starbucks has successfully moved into this arena by offering light lunches and a wider variety of items than is the case with its two competitors, Dietrich Coffee and the Bean and Tea Leaf Company. Starbucks has test marketed vitamin-enriched caffeinated drinks in the US and regularly test markets drinks specific to regions of the world."
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