| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "MARKETING ETHICS": |
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Marketing Ethics, 2004.
A look at the importance of marketing ethics in the business world.
4,284 words (approx. 17.1 pages), 19 sources, MLA, $ 113.95
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Abstract
This paper assesses the relevance of marketing ethics in current business environment and the extent to which ethical issues should be taken into account while devising marketing strategies. It attempts to understand the nature of marketing ethics and analyzes the possible impact of ethics in marketing from different viewpoints, based on the theories and research work carried out in this field. It identifies and explains how marketing ethics can be improved in practice, as well as ways to integrate ethics in formulating and implementing marketing strategies. It also examines the efficacy and impact of popular marketing strategies with ethics, analyzes the role of ethics in advertising, explains the elements of consumer ethics, and discusses the role of legislation to enforce marketing ethics.
Outline
Marketing Ethics and the Business Environment
Nature of Marketing Ethics
Research on Marketing Ethics
Improving Marketing Ethics
Implementation of Ethical Standards in Marketing
Ethics and Advertising
Marketing Strategies with Ethics
Green Marketing
Marketing Intelligence and Corporate Espionage
Consumer Ethics
Regulation
Conclusion
From the Paper
"Marketing ethics is a sub-set of business ethics and examines the moral issues relating to marketing decisions made by organizations. Although its roots can be traced back to the 1960s, marketing age is believed to have come of age only in the 1990s, thanks to extensive research on the subject carried out in the decade before. (Murphy, 111). Several topics make up the fabric of marketing ethics ? product quality, safety and liability, fairness in pricing, honesty in advertising and selling, privacy in internet database and marketing. According to Kotler, in recent years, people have started questioning the value of marketing concept, when the world is faced with environmental degradation, resource shortages, hunger and poverty and neglected social services."
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Marketing's Relationship with Ethics and Total Quality Management, 2002.
This paper discusses two separate issues: How marketing is related to ethics and how it is related to total quality management.
2,145 words (approx. 8.6 pages), 10 sources, MLA, $ 67.95
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Abstract
This paper begins with a discussion of the relevance of ethics and social responsibility to both marketing and operations activities. The author looks at theories used to make ethical decisions, and how the issues at stake are the environment and human quality of life. The writer then reviews the relationship between marketing and total quality management, which is used to amplify the effectiveness of an organization requiring absolute employee participation. The author looks at widely recognized key characteristics of TQM systems.
From the Paper
"Ethics and social responsibility have always been critical issues in both marketing and operations activities. However, recent accounting scandals and bankruptcies involving high profile and well-respected companies such as Enron, Global Crossing, PG&E, WorldCom and numerous others have renewed interest in ethics and social responsibility. Social responsibility is the concept that business is part of the larger society in which it exists and must therefore act in a way that not only advances the firm, but also serves the society. More than ever firms are being challenged to integrate social responsibilities in to their operations. Numerous firms now believe that social responsibility to be a lot more than granting money to community groups or volunteering their time to organizations - although these are both important ways that firms support the community."
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Nestle's Marketing Ethics: Infant Formula, 2002.
A discussion of the morality of Nestle's marketing strategy of encouraging the switch from breastfeeding to infant formula in third world countries.
1,200 words (approx. 4.8 pages), 5 sources, APA, $ 41.95
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Abstract
This paper discusses the morality of Nestle's marketing tactics in promoting the use of infant formula in third world countries. Immanuel Kant?s theory of Act Utilitarian and John Rawls' Original Position are used to evaluate the morality of Nestle's marketing behavior.
From the Paper
"Corporate ethics and responsibilities are considered to be of utmost importance. Every level of the organization reflects the action of the community. An open door policy in an organization is considered to be good because it allows the employees, who are also members of society, to point the unjust actions of the organization. However, how and where do we draw the line of the perceived ?responsibilities? within a community? How can we determine whether an organization is acting within the boundaries of moral standards? To understand this author has taken into consideration the controversial issue of Nestl??s Infant Formula and its marketing tactics in the third world countries. The author uses Immanuel Kant?s theory of Act Utilitarian and John Rawls Original Position to argue whether Nestle is morally correct in its marketing practice or not."
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Pharmacy Marketing Ethics, 2008.
This paper evaluates a proposed action of pharmaceutical manufacturers to mail prescription drugs through bulk mail.
2,064 words (approx. 8.3 pages), 5 sources, MLA, $ 65.95
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Abstract
The paper looks at the problems with a proposal to mail prescription drugs through bulk mail and then examines what is permitted under the Health Insurance Portability and Accountability Act (HIPPA). The paper examines the legal, economic and moral considerations affecting this plan. The paper also considers the views of those who believe that the proposal is sound because it addresses the profit and competition factors that are impacting the pharmaceutical industry, as well as those that suggest that the pharmacy industry must return to a more ethically stable environment. The paper concludes with the recommendation that the manufacturer require the administrators and marketing professionals to undergo ethics training. The paper is of the opinion that when consumer confidence is built, the company will ultimately prosper.
Outline:
The Problem
Issues for Consideration
Legal, Economic and Moral Considerations
Opposition
Recommendations
From the Paper
"The problems in this case are related to several issues. First, the use of patient records to promote a product creates privacy issues of the individual, as the patient has not agreed to divulge personal health information simply by receiving a prescription drug. Second, the issue of business practices must be considered. This is because the tactics that are used by any company in relation to the public must focus on the moral concern for the individual and not the monetary gain of the business. While businesses may be functioning to gain prosperity, business administrators must also understand that they have a social contract with the public that makes them obligated to care for their fellow human beings above all else."
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Corporate Codes of Ethics and Marketing Practices, 2004.
An exploration of the extent to which corporate codes of ethics can help to influence an organisational commitment to ethical marketing practices.
2,256 words (approx. 9.0 pages), 19 sources, MLA, $ 69.95
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Abstract
This paper examines two organisations: Exxon Mobil and The Body Shop. It suggests that in the case of The Body Shop, the presence of an ethical code has increased their commitment to ethical marketing practices. However, in the case of Exxon Mobil, the presence of an ethical code does not necessarily ensure a strong commitment to ethical marketing practices. It concludes that the presense of an ethical code can only increase organisational commitment to ethical marketing practices if it is enforced by either an ethics officer or an ethical awareness programme. In addition, it shows how the effectiveness of ethical codes can vary between organisations and industries.
From the Paper
"The Body Shop is an organisation that set themselves tough standards within their code of ethics; their mission is to dedicate its business to the pursuit of environmental and social change (Anon 1, 2004). In an organisational context, the code of ethics has been developed in order to support the marketing objectives and the mission statement of the company. Due to the size of the company, the actions of the Body Shop are visible to the public and the external pressure to manage ethical activities is far greater than that of a smaller company (Weaver, 1993). Therefore, any mismanagement of ethical activities will reflect badly on the company and contradict the high expectations that have been outlined within the code of ethics. Weaver (1993) reinforces this perspective suggesting that it can be potentially dangerous for a company to use ethics as a positioning tool."
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| Term Paper # 53104 |
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Ethics and Multinational Marketing, 2006.
A look at ethical multinational marketing, the new approach.
2,100 words (approx. 8.4 pages), 11 sources, MLA, $ 65.95
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Abstract
This paper looks at the trend of U.S. and Western companies adopting more ethical marketing tactics and discusses these practices. This paper also reviews the effect this is having on foreign interests who are being forced to follow suit by doing business without bribery and corruption.
From the Paper
"These are particularly important considerations today as companies from one country attempt to project a new presence in a foreign market. During this process, they are inevitably confronted by a number of considerations involving powerful cultural and social differences that might not be readily discernible, but which nevertheless play an important role in how the company's product or service sells and how its business practices are perceived. If a U.S. telecommunications company, for example, wants to establish a presence in the burgeoning Chinese market, or take advantage of the opportunities represented by the increasing affluence of Eastern Europe and Russia, they must conform to all applicable legal and regulatory requirements to legitimately do so. Unfortunately, though, the requirement for doing business in a foreign country does not stop with merely securing all of the legal authority required, it also entails doing business in a locally acceptable fashion. According to a recent article by Peter Wonacott (2005), "In a system lubricated by money, U.S. companies often face pressure to play along. Boston Scientific Corp., a Natick, Massachusetts, medical-devices company, used outside distributors for years even though it suspected them of providing unethical incentives to doctors" (Wonacott, 2005, p. A1). If this means that bribes must be paid in order to land an account, or secure an important import permit, or obtain permission to construct a building, the U.S.-based company is indeed confronted with a dilemma. "
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Ethics in Marketing, 2006.
A discussion regarding the importance of marketing and advertising in today's business world.
4,500 words (approx. 18.0 pages), 6 sources, $ 178.95
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Abstract
This paper discusses how marketing and advertising are important aspects of any organization. They spearhead growth and guide expansion. As such executive leadership and business analysts alike often forget that the ethics that drive an organization are just as relevant to marketing management staff and strategy as it is to the parent organization. With this in mind this paper first examines the role of ethical management and decision making as it applies to the entire organization. The paper then examines the relevance of marketing and advertising in today's business climate.
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Ethics Of Internet Marketing, 1999.
Emerging ethical issues in selling and advertising, utilitarian aspects, deception, e-mail, impact on children, lack of regulation and the use of consumer data.
1,800 words (approx. 7.2 pages), 8 sources, $ 63.95
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Abstract
The recent emergence of the Internet as a growing virtual marketplace has brought with it all the standard ethical dilemmas that face marketers in any other medium. But the nature of the Internet also raises fresh problems or, at least, puts a new spin on old ones.
From the Paper
"The recent emergence of the Internet as a growing virtual marketplace has brought with it all the standard ethical dilemmas that face marketers in any other medium. But the nature of the Internet also raises fresh problems or, at least, puts a new spin on old ones. The most prominent additions to marketers' ethical considerations are the exploitation of the direct, often interactive and largely unregulated, access to children offered by the Internet, the gathering of information by market researchers, the ease with which lines between information and advertising are blurred in this medium, and the use of consumer information in combination with new technologies such as e-mail. None of these problems is, in essence, new to marketing ethics, but all of them have gained increased importance because of the nature of the new medium."
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Ethical Marketing, 2008.
This paper analyzes the legal and ethical issue surrounding the Hoodia Gordonii marketing and claims surrounding its use as an appetite suppressant.
2,621 words (approx. 10.5 pages), 7 sources, MLA, $ 79.95
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Abstract
The paper analyzes a particular ethical marketing issue by focusing on diet supplements that use Hoodia Gordonii as an ingredient and claim to help individuals lose weight. The paper provides a thorough investigation and analysis of the claims, so as to grasp the ethical and legal implications of this marketing activity. The paper discusses how unethical marketing destroys a market. The paper concludes that the Hoodia Gordonii products is guilty of intentionally advertising falsely in order to maximize profits.
Outline:
The Magic Weight Loss Ingredient, Hoodia Gordonii: Can it Do What it Claims?
Ethical and Legal Implications of Hoodia Claims: A Comprehensive Analysis
Marketing Outcomes and Ethics: Examples from Hoodia Gordonii
Legality Versus Ethics: Lessons from Hoodia Gordonii
Consumer Bill of Rights: A Consideration in Wake of Diet Pill Scams
Social Marketing and the Organizational Culture: Where Does Hoodia Lie?
Conclusion
From the Paper
"Hoodia is a natural herb, from a flowering plant, that was used by African villagers for treating various illnesses. It was later found that a component of the plant was an appetite suppressant (Adams, 2005, para 25). This chemical component called P57 was isolated and patented and licensed in 1996. This license was released by the original holders United Kingdom company Phytopharm in 2002 (this company had collaborated with the large pharmaceutical company Pfizer to develop an appetite suppressant)."
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Ethical Marketing and U.K. Private Acute Care Providers, 2004.
This paper is a dissertation proposal to examine what ethical standards are necessary in acute care settings within the private health care industry in the U.K.
2,280 words (approx. 9.1 pages), 12 sources, APA, $ 70.95
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Abstract
This paper explains that, in the U.K., private health care providers are consistently seeking to expand their business and influence in the face of a declining National Healthcare System; and thus, in order for private health care providers to successfully market their services to the public, they must first prove that what they have to offer is worthwhile and ethical. The author states that the primary goal of this dissertation is to develop a theory-building process that will result in a strategic marketing plan for acute health care in the UK that will (1) build on best practices based on current medical ethics standards, (2) support the private health care industry?s goals, and (3) provide guidance for private healthcare industry participants in the strategic marketing development process. The paper relates that the data will be collected via questionnaire utilizing Likert-type scales distributed to health care providers, marketing agents, and consumers.
Table of Contents
Introduction
Research Rational
Goals/Objectives of Study
Literature Review
Methodology
Approach/Research Design
Methods for Data Collection
Methods for Data Analysis
Discussion
Purpose/Relevance of Study
From the Paper
"The private healthcare sector within the UK accounts for 25.3% of the UK healthcare market as of 2000. The private industry is divided among the following sectors: primary care services, acute care, psychiatric care, long term care and private medical insurance. Within the private healthcare sector, acute care accounts for a very small portion of services offered, and therefore will likely require the most aggressive marketing stratagems. Long term care accounts for the largest sector. The National Health Care Service in the UK has been suffering from a variety of problems affecting the infrastructure, including staff shortages. This leaves opportunity for growth in the private industry. This paper will focus on the acute care sector, which is currently expanding gradually in part as a result of the development of specialist facilities."
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Ethics and Environmental Ethics, 2006.
An investigation into ethics and how they apply to natural resource management.
4,455 words (approx. 17.8 pages), 16 sources, MLA, $ 116.95
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Abstract
This paper defines ethics and explains some of the different viewpoints on ethics that exist. The paper then gives a critical view of ethics. Next, it discusses Aldo Leopold's land ethic. The paper concludes that there are many different opposing viewpoints in ethics and every person must make up their own ethics by which to live.
Table of Contents:
How do we Define Ethics?
A complicated System of Groups
Ethical Theories
Deontological Versus Teleological Theories
Every Situation is Different
The Critical View of Ethics
The Never Ending Story
Ethics as a Limiting Factor
Ethics as Propaganda
Ethics and the Environment
Aldo Leopold's Ethics
Aldo Leopold's Land Ethic
Conclusion
In the Literature
The Rose Theory
From the Paper
"In order to discuss ethics, one must first attempt to understand the intricacies involved in this discipline. First, a distinction must be made between ethics and morality. "Ethical wisdom consists in knowing how to frame the ideal, and moral sagacity consists in knowing how to put the ideal to work and realize it in practice" (Rader 1964). In other words, ethics may be thought of as the theory by which morality is practiced. Although separate ideas, neither morality nor ethics can exist without the other. Once this distinction is made, the question must be asked, is ethics a science? Researchers have long tried to answer this question, and many have come to the following conclusion. It is believed that ethics is a "normative science: concerned with norms and standards not empirical facts" (Rader 1964)."
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Ethical Egoism and Ethical Relativism, 2002.
Examines the positions of ethical egoism and relativism about morality of individual action and their validity in the contemporary discourse of philosophy.
1,900 words (approx. 7.6 pages), 3 sources, $ 71.95
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Abstract
This paper shows that ethical egoism underlies a fundamental assumption of self-interest and happiness whereas ethical relativism holds that morality is relative to the norms of society.
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E-Commerce and Marketing, 2006.
This paper examines the various methods of electronic commerce and marketing while also discussing the ethical and legals aspects of operating an online business.
1,371 words (approx. 5.5 pages), 4 sources, MLA, $ 45.95
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Abstract
This paper focuses on two particular forms of e-commerce, which consist of: Business-to-business, B2B, and business-to-consumer, B2C. This paper defines the B2B method as a group that incorporates all applications proposed to facilitate or develop the association within the firms and between two or more companies. The B2C method is a more prominent area and largely entails the retailing of electronic software and equipment over the internet. This paper discusses the risks surrounding e-commerce, which include issues of security and privacy as well as the strategies and measures available to reduce the risk of online fraud and theft. The writer of this paper also delves into the legal and ethical aspects of e-commerce and marketing. The writer contends and explains why it is imperative from both an ethical and legal standpoint to ensure that the written words and what are represented about either the B2B or B2C company are factual.
From the Paper
"The legal and ethical confinements in a society are pushed to the maximum and the way the attitude pervades those around us that if there are no rules against something then it is right to do, then it is worth knowing the reason behind considering the ethical issues over the Web, as it influences the user personally. The Internet is a growing and a persistently evolving element that will live on in perpetuity. Whatever mentioned and appeared online will exist there forever. Think of the billions upon billions of text information pages that those are and will be preserved for a long time. There exist some sites where it is possible to turn back and search out archives of other websites and notice pages those were generated at the initiation of their infancy. Moreover, the video, films, movies and audio in several application formats are also possible viewed."
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| Term Paper # 40916 |
temporarily unavailable
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