| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "MARKETING ADVERTISING PROPOSAL": |
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Marketing Advertising: A Research Proposal, 2006.
A look at the marketing research conducted for a new product.
2,293 words (approx. 9.2 pages), 7 sources, MLA, $ 70.95
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Abstract
This paper takes a look at a company that has just developed a new product for which advertising has begun. The company desires to test the effectiveness of this advertising on the public. This paper discusses marketing research and related issues and problems.
Outline:
Problem Statement
Literature Review
Objectives
Research Procedure - Methodology
Research Design
Instrumentation and Data Collection
Data Analysis
Time Schedule
Resources Needed
From the Paper
"In the work entitled: "Advertising Tracking" Jerry W. Thomas states that: The promise of media advertising is great. It's an opportunity for a brand to tell its story directly to the ultimate consumer. It's an opportunity to build awareness and project a powerful brand image. It's an opportunity to create and build brand equity. It's an opportunity to bypass the trade, an opportunity to circumvent competitors. In actual practice however, the promise of media advertising is seldom realize." (1995) Media advertising's potential is seldom realized because "few companies do basic strategy research to develop a creative blueprint to guide the development of their advertising. Second few companies pretest their advertising creative to make sure it has a change to work. Third, even fewer companies track their advertising once it's 'on air' to measure the effects of the advertising over time."(Thomas, 1995) "
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Internet Marketing and Advertising, 2003.
An overview of the history of internet marketing and advertising.
4,105 words (approx. 16.4 pages), 19 sources, MLA, $ 110.95
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Abstract
This paper discusses the history of advertising on the web, current trends of internet marketing and the cost of internet marketing, including the advantages and disadvantages of advertising on the web. It also looks at available statistics on corporate profit from internet advertising and finally the future of the internet.
Outline
Brief History of Development of the Internet & Internet Marketing
Current Trends of Internet Marketing & Advertising
The Cost of Internet Marketing
Corporate Profit from Internet
Web Demographics and Laws Governing the Net
Advantages and Disadvantages of Advertising on the Internet
Future of Internet Marketing
Conclusion
From the Paper
"Ming Chi and Sandy Xu's web page talks about how Internet marketing is an inexpensive way for businesses to market. According to their research, traditional marketing requires time, money and determination. In Internet marketing, businesses deal directly with consumers. There is no need for marketing intermediaries. Businesses no longer deal with marketing agencies and the distribution costs are also eliminated. (WebPromote. 1996) To do mass marketing in the conventional way is extremely expensive but for Internet marketing this is not true all. The Internet enables businesses to conduct mass marketing, target marketing, and niche marketing in a small fraction of the cost of
conventional marketing."
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Effects of Marketing and Advertising, 2002.
A look at the effects of advertising and marketing of businesses today.
1,650 words (approx. 6.6 pages), 3 sources, $ 62.95
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Abstract
This seven-page undergraduate paper discusses the effects of advertising and marketing of businesses today. It is seen that businesses flourish with good advertising campaigns while poor market and advertising can break even the largest of organizations. The effects of marketing and advertising are lasting and therefore the strategies regarding the two should be carried out carefully or else the company will suffer from a poor image in the target market.
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Advertising in the Greek Market, 2004.
A look at the role of advertising in a small tile company in the Greek market.
13,400 words (approx. 53.6 pages), 39 sources, MLA, $ 249.95
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Abstract
This paper examines how marketing and advertising are linked and analyzes the fundamental facets of marketing, advertising, and advertising for small businesses. It provides a case study of a small business in Greece, Aristides A.E., and evaluates its marketing strategy to see if any improvements can be made. It attempts to create a new marketing plan to market Aristides A.E. as a distributor of exclusive goods, to generate more high-value orders, and to build relationships with clients who are likely to keep coming back for more products.
Outline
Literature Review
Methodology
Discussion
Conclusions and Recommendations
From the Paper
"Public Relations is also a necessary evil for the small business: public relations takes a number of forms and in its purest form is viewed as the means by which a company can communicate honestly and accurately with its public: it includes media releases, product launches and premises openings (My Business, 2004c; Williams, 2004). PR is generally a cheap form of communication, but, if you want to do it effectively there are simple guidelines to follow: if you are about to set up a business send a press release to the local paper, or hold a launch event and target the appropriate trade journals (My Business, 2004c). When writing a press release, it is vital to keep it simple: journalists are bombarded with hundreds of press releases every week and have tight deadlines to meet, and so if the press release babbles, there is a very good chance it will end up in the bin before the third paragraph is reached."
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The Children's Advertising Market, 2002.
A look at why children in particular are targeted by advertising.
2,900 words (approx. 11.6 pages), 5 sources, $ 106.95
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Abstract
This paper will explore the children's advertising market in an effort to discover why advertisers focus so much energy on children; how they target the children's market, and consider the consequent social and political effects that such advertising strategies engender.
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Greek Advertising Market, 2004.
A study of how a business advertises and operates in the Greek market.
4,530 words (approx. 18.1 pages), 14 sources, MLA, $ 118.95
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Abstract
This study develops a case study to understand the role of advertisement and the impact of advertisement on a small tile distributing company in the Greek market. The company actually exists. The environment that the company operates in is real. Every assumption made, however, might not always be relevant at all times to a company operating in the region. For this study, a company, "Stavros Labrou", located in the Epirus region of Greece, is selected.
Contents:
Methodology
History and background of EMCO
Demand for EMCO products in the Greek Market
Conclusion
From the Paper
"EMCO was established in 1955. Its headquarters are in Athens, Greece. (EMCO, 2004a) The company represents some of the "largest and most reliable companies producing building materials" and also provides support and service for the companies manufacturing the products. (EMCO, 2004b) EMCO has gained wide recognition in the Greek market. This is due to its focus on selecting products that are of high quality and functionality. At the same time, EMCO also values aesthetics in its products. Clients of EMCO are both corporate and individual. This clientele demands superior products and services. While large construction companies and major projects provide the bulk of the market for the company, EMCO also realizes the potential of the "do-it-yourself" market. In 2000, the company realigned its strategy to target individuals who are interested in repairing and renovating their homes and living quarters. It therefore, retails "sanitary ware, hydro-massage, faucets, bathroom furniture and accessories". Most of the retail selling is done through the company's branches in Thessaloniki and Ioannina."
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Advertising and E-mail Marketing, 2002.
Comparison of the advantages and disadvantages of on-line vs. print and TV advertising.
1,900 words (approx. 7.6 pages), 9 sources, $ 71.95
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Abstract
The following paper will explore ethical and legislative actions considered in the use of e-mail for advertising, as they relate to "SPAM". Details include what motivates advertisers to use unethical and dishonest advertising tactics (SPAM). The paper also will explore a view of the artistic requirements and qualities of on-line vs. print and TV advertising. The benefits and disadvantages of each will be considered, and how they may complement each other in an integrated marketing campaign.
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Advertising and Promotion in Consumer Markets, 2006.
A look at the need for integrating advertising with other promotional techniques as underlined by the changing character of the market, in which consumers buy less for necessity and value than the influence of media images they see everyday.
2,521 words (approx. 10.1 pages), 20 sources, MLA, $ 76.95
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Abstract
This paper takes a look at the fact that in today's world, advertisements are not effective enough to cover for any shortcomings of a product. Studies reflect that advertising is no longer held in high esteem by business and this paper takes a look at the reasons for and causes of this lack of faith in advertising.
Contents:
introduction
Marketing
Advertising and Public Relations
Conclusion
From the Paper
"In today's consumer-driven economy, people no longer buy for economic value or reason but because of the influence of images created by advertisement in media, which has become a powerful determinant on the purchasing decisions of consumers (Chen-yu, J. & Seock, Y. (2000). This perception of present-day consumer behavior confirms that in the efforts of businesses to connect with consumer, it has come to a point where the quality of advertising is more important than the quality of a product. Thus, a product may fall short of standards and is inferior to its competitors, but if the advertising done to promote the product is clever and effective, business will be good for the company involved."
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Ethics in Marketing, 2006.
A discussion regarding the importance of marketing and advertising in today's business world.
4,500 words (approx. 18.0 pages), 6 sources, $ 178.95
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Abstract
This paper discusses how marketing and advertising are important aspects of any organization. They spearhead growth and guide expansion. As such executive leadership and business analysts alike often forget that the ethics that drive an organization are just as relevant to marketing management staff and strategy as it is to the parent organization. With this in mind this paper first examines the role of ethical management and decision making as it applies to the entire organization. The paper then examines the relevance of marketing and advertising in today's business climate.
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Managing Marketing Communications, 2004.
This paper discusses the management of marketing communications: advertising, sales promotion, public relations, and direct marketing.
3,490 words (approx. 14.0 pages), 17 sources, MLA, $ 98.95
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Abstract
This paper explains that the key elements to the success of a marketing, sales, or public relations campaign are the abilities to target audiences and to respond effectively to consumers' ever-changing wants, needs, and desires. The author points out that traditional large-budget mass advertising and marketing campaigns are no longer considered the most effective mechanisms for moving products and services; rather, more focused campaigns, which take into consideration target markets and consumer objectives and preferences, are necessary. The paper stresses that most effective marketing plans and campaigns serve as tools to help move consumers into a manufacturer or retailer's corner and to keep them buying into a particular market share.
Table of Contents
Introduction
Sales Campaigns
Public Relations
Marketing
Advertising
Conclusion
From the Paper
"More than 36 percent of public relations professionals claim that finding strategic direction is difficult. Most public relations campaigns fail due to lack of appropriate insider knowledge regarding industry and business issues and a lack of ability to communicate among professionals and consumers. An effect PR campaign is destined to fail if the individuals promoting it have not aligned their goals with those of the corporation they are representing; at the same time, PR professionals have a duty to understand the industry in which they are working. Without adequately understanding the market they are promoting, PR professionals can't hope to design campaigns that instill confidence in consumers."
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Mass versus Micro Marketing, 2007.
A description of trends away from mass marketing to more customized advertising and marketing approaches.
2,071 words (approx. 8.3 pages), 5 sources, MLA, $ 65.95
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Abstract
This paper examines new approaches to marketing that are more specialized than those in the past. The paper defines mass marketing and micro marketing and gives examples of when they are most effective. Additionally, the paper reviews an article by Anthony Bianco, Tom Lowry, Robert Berner, Michael Arndt entitled "The Vanishing Mass Market," which analyzes the shift from mass marketing and mass production to micro marketing and mass product customization. The paper also discusses the implications for the economy of the shift from mass marketing to micro marketing.
From the Paper
"The revolution consumers want starts with advertising tailored specifically to their tastes, followed by products that can be customized to their needs. The article by Bianco, Lowry, Berner, Arndt (2004) analyzes the shift from mass marketing and mass production to micro marketing, and with that shift, mass product customization. The differences the authors provide between mass marketing and micro marketing is best crystallized in the shift consumers are continually forcing towards more individualized, relevant, and tailored messages. This move to more specific advertising and promotion to consumers is making mass marketing, through the mediums of TV, print, and radio, less effective for marketers to use. In their place, the development and refining of messaging for Web sites, cell phones, PDAs, and highly specific media buying on cable networks that have themselves tailored their content to the needs of a specific audience...."
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South African Marketing Strategies, 2004.
This paper compares the marketing and advertising strategies of three South African industries.
3,825 words (approx. 15.3 pages), 13 sources, APA, $ 135.95
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Abstract
This paper compares the marketing and advertising strategies of South African businesses from three industries: Diamonds, Tourism and Fruit. The author presents the history of Union of South Africa and the three industries. The paper discusses the purpose of TISA (Trade and Investment South Africa).
From the Paper
"The British seized the Cape of Good Hope area in Dutch settlers called Boers trekked north to establish their own republics. The discovery of diamonds in and gold in created wealth and increased immigration. It also intensified the subjugation of the native South Africans. The Boers resisted British encroachments but were eventually defeated in the Boer War that lasted from ... to ... . The resulting Union of South Africa operated under a policy of apartheid the separate development of the races. This policy was formalized ..."
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Marketing, 2002.
An examination of various sectors in the economy and the benefit of correct marketing and advertising.
2,658 words (approx. 10.6 pages), 10 sources, MLA, $ 79.95
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Abstract
The paper discusses how web-based, print, media and outdoor advertising techniques can be used for successful marketing. It also details the principles of marketing, along with its definition, to establish a clear understanding of the subject at start. From the viewers' as well as marketer's perspective, the paper also gives the importance of different communication media, their impact, background, statistical findings, analytical comparison and their effectiveness in relative terms of advertising costs and audience exposure. In conclusion, the examples of non-profit and profit based organizations are studied and noted for their advertising strategies.
From the Paper
"A lot of effort to understand and characterize the market is needed in order to make a marketing plan, along with the customer and the environment in which one is conducting business (Tim, 2002). The four main marketing principles are the convenient component of any marketing plan. However, one may also look into the external factors vs. internal factors of the plan: External / Uncontrollable
There are few elements that are included in the economic environment such as the confidence of consumer, government regulations thought up by ones' favorite legislator, advance and new technologies that may put in jeopardy to oust your own product or business, the sudden competitors that may appear on the horizon, level of unemployment and changing consumer preferences. All these elements are not uncontrollable (Tim, 2002)."
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Marketing for Small Businesses, 2004.
Looks at how various types of social, political, and economic factors influence marketing and advertising strategies for businesses.
4,573 words (approx. 18.3 pages), 30 sources, APA, $ 118.95
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Abstract
This paper talks about the role that advertising has in the success of small businesses and takes a look at how advertising and marketing strategies are influenced by economic, social, and political factors, which can change over time. The paper also explains the functional aspects of advertising and the three critical elements of advertising and uses the example of small Greek tile businesses to demonstrate the need for effective advertisement and promotional campaigns.
From the Paper
"The marketplace is a complex environment. Here manufacturers of goods and services are constantly looking for ways to differentiate their products from those of their competitors. Advertisements without being deceptive should provide the public information of the product or services in a fair and unbiased manner. (McLendon, 1981) The different medium of advertising also informs the public at different levels. (Yiannaka, Giannakas, & Tran, 2002) For example, the electronic media provides low informational content as opposed to the print media, which provides explanations and more detailed information of the goods or services being sold."
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Marketing Motorcycle Helmets on the Internet, 2001.
Discusses the product, marketing problems, SWOT analysis, Internet analysis. Steps to develop a new web site. Marketing & advertising the produce.
1,575 words (approx. 6.3 pages), 4 sources, $ 55.95
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From the Paper
"The product name is Xian Hua, which is a fiberglass motorcycle helmet manufactured in Taiwan. The import cost for the product is $7.95 US in quantities of 100. The product is new, and has been crash tested in Taiwan and is capable of withstanding 130 pounds of direct pressure and is also capable of withstanding crashes of seventy miles per hour.
About the Marketing Problems
When getting ready to market such a product in a nation where there are so many channels from which to choose, it is essential to study the problems that other marketers have faced. The problems connected with marketing the helmet in the United States are believed to be these (Sealey, 1999)...."
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