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Market Socialism, 2007.
This paper explores the viability of the market socialism system.
3,710 words (approx. 14.8 pages), 8 sources, MLA, $ 102.95
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Abstract
The paper explains that market socialism is a market-driven economic system that abolishes private ownership, places the control of business enterprises in the hands of workers and allows everyone to share and benefit from the profits. The paper argues that market socialism is feasible as an economic system and can compete successfully with market capitalism.
Outline:
Introduction
From Socialism to Market Socialism
Addressing the Deficiencies of Socialism
Models of Market Socialism
Discussion
From the Paper
"When Soviet-style communism fell, socialists had to reinvent themselves in order to survive. What emerged in response to their need for survival was market socialism, an economic system designed to combat the evils of capitalism and correct the deficiencies of the old socialism that failed. Market socialism is an economic and political system that "combines the principles of social ownership...with the continuing allocation of commodities (including labor) through the mechanism of markets" (Pierson, 1995, p. 84). Because market socialism is anti-capitalist and views capitalism as obsolete, the system seeks to eventually replace capitalism while at the same time it replaces old-style classical socialism, which relied on central planning. The system claims to preserve the best that capitalism offers, while it overcomes capitalism's worst evils (Kornai, 1993)."
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Market Socialism, 2005.
An overview of market socialism with a focus on Eastern Europe.
1,990 words (approx. 8.0 pages), 7 sources, APA, $ 63.95
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Abstract
This paper looks at market socialism - a theory that advocated an amalgamation of capitalism (specifically the free market) and socialism. It discusses when and why market socialism came into being and how it fits in with Marxist ideas about the market. It also examines the effect of the collapse of socialism in Eastern Europe and in particular, where Yugoslavia fits into socialist theory.
From the Paper
"The critique of real existing socialism resulted in some socialists adapting existing theories (e.g. market socialists) while other academics saw the failure of state socialism as an indication that socialism was finished: 'It is the failure of both the political right and the left to disentangle the concepts of private ownership and the competitive market that has led to the premature obituaries for socialism.' 'A reasonable person might expect that recent events in eastern Europe would put this proposal [market socialism] to permanent and well-deserved rest.' With the failure of Soviet style socialism, market socialists saw an opportunity to improve on Marxism by incorporating the market into socialist theory. "
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Social Marketing Interventions, 2008.
This paper provides a critique of the article "The Effectiveness of Social
Marketing Interventions for Health Improvement: What's the Evidence?" by R. Gordon, L. McDermott, M. Stead, and K. Angus.
800 words (approx. 3.2 pages), 1 source, APA, $ 28.95
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Abstract
In this paper the writer notes that the article analyzed is an examination of previous studies that were conducted to determine the effectiveness of social marketing interventions on the healthcare industry. The writer points out that this report uses information from the other reviews and studies to operationally define social marketing and support the hypothesis that social marketing interventions are a successful tool in improving the general health and awareness of individuals. The writer concludes that the information in the article is geared toward a general hypothesis that social marketing intervention is a positive technique to the health care industry but the information presented is simply a summary of a review.
From the Paper
"The second was a review of studies and literature on the subject of physical activity and social marketing interventions. Twenty-two studies were included for comparison; of that, eight reported a positive overall effect. The third and final review consisted of substance misuse interventions. Thirty-five substance misuse interventions were identified for analysis including smoking prevention, alcohol prevention and illicit drug use. Smoking prevention studies showed an overall positive effect while alcohol prevention studies exhibited mixed results depending on the study examined. According to the researchers, social interventions can have an overall positive effect on smoking and alcohol use and illicit drug use prevention."
"While the researchers examined a vast amount of original and secondary research, the information is somewhat vague and does not clearly define the implications and complete findings of each of the studies. Essentially, this article provides a review of studies already completed and compares those to another set of criteria."
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Product Marketing and Marketing Research, 2005.
Cites an article that discusses the relationship between marketing research and marketing strategy.
690 words (approx. 2.8 pages), 2 sources, APA, $ 23.95
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Abstract
This essay cites an article that discusses the relationship between marketing research and marketing strategy and tactics. It describes the purpose of the marketing research and assessing the importance of this research in relation to the organization's marketing strategy and tactics.
From the Paper
"According to an essay published by the U S Small Business Administration online entitled Marketing Basics to be successful senior management must know its markets its competitors strengths and weaknesses ..."
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Marketing and Market Penetration, 2007.
This paper looks at the issue of market penetration and discusses marketing strategy.
1,636 words (approx. 6.5 pages), 15 sources, APA, $ 53.95
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Abstract
In this article, the writer notes that market penetration is both a growth strategy and a pricing strategy. Before seeking to implement a market penetration strategy a company must perform accurate market research to determine whether or not penetration pricing will optimize growth. Marketing managers must first rule out other strategies such as product development, market development and diversification. The writer discusses that market penetration falls under a cost leadership strategy in that it focuses on providing existing customs with existing products at a lower price than competitors. The writer also notes that some critical contingencies that must be considered prior to implementation are operating capital, engineering capabilities as well as manufacturing and distribution costs. The writer then points out that it is simply not feasible for a company to offer penetration pricing when production costs do not warrant it.
Outline:
Introduction
Market Penetration as a Growth and Pricing Strategy
Market Penetration and the Marketing Plan
Market Penetration in a Global Economy
From the Paper
"In a global economy market penetration goes far beyond selecting a growth strategy with an underlying pricing model. As the bricks and mortar companies of yesterday are transformed into electronic commerce entities there are other factors that must be considered for successful market penetration. Penetration of a foreign market requires extensive knowledge of that market. While technology is forging more efficient paths for market penetration, companies cannot afford to recklessly enter markets without performing their due diligence. The results of rushing to a market unprepared cannot only be disastrous for the company but for the industry and even the entire country where the company is domiciled.
"When executed properly a market penetration strategy can gain and sustain competitive advantage for a firm. A firm that meets the conditions necessary to implement penetration pricing can exploit its strategic advantages and help achieve its overall goals."
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Stock Market And The Bond Market, 2002.
Compares and contrasts both markets in the U.S. from the investor's perspective.
1,350 words (approx. 5.4 pages), 6 sources, $ 47.95
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Abstract
Compares and contrasts both markets in the U.S. from the investor perspective. Advantages and disadvantages of each class of securities. Dow Jones Industrial Average as a measurement. Volatility of the markets, and risks for the investor. How the two investment vehicles differ. Three factors that determine price of a bond. Four Exhibits.
From the Paper
"COMPARING AND CONTRASTING THE STOCK MARKET AND THE BOND MARKET IN THE UNITED STATES
This research compares and contrasts the stock market and the bond market in the United States from the perspective of the investor. The assessment discusses advantages and disadvantages of each class of securities.
There are several barometers used to describe stock market activity in the United States. The most widely known of these barometers is the Dow Jones Industrial Average of 30 stocks. There are other Dow Jones index averages, utilities and transportation as examples, and there are other indexes, such as such as the Standard and Poors 500, the Wilshire 5000, the NASDAQ, and others. The Dow Jones Industrial Average is easily the most recognizable stock market measure to most people."
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From Socialism to Capitalism, 2002.
This paper discusses the transition from centrally planned socialism to market capitalism in post-communist Russia.
900 words (approx. 3.6 pages), 2 sources, $ 35.95
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Abstract
This paper relates that the debate was over whether to go fast or slow. The author points out that there was a serious question about whether rapid change was the best option, or whether a more gradual approach would be better.
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Socialism and Capitalism in Cuba, 2002.
Assesses the changes made to the Cuban economy since the collapse of communism in Eastern Europe the extent to which the free-market has been embraced.
2,650 words (approx. 10.6 pages), 14 sources, $ 97.95
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Abstract
The post-1989 collapse of communism in Eastern Europe led many observers to believe that a comparably rapid transition to democracy and economic liberalization was imminent in Cuba. This paper will examine the changes made to the Cuban economy and the affects of the changes during the 1990s. An assessment will be made of the extent to which Cuba has moved from state socialism to a free-market capitalist economy.
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Contemporary Marketing Problems and Capability-Based Marketing, 2002.
Examines the need for contemporary marketing policies to change to those based on capabilities, due to globalization.
2,316 words (approx. 9.3 pages), 13 sources, MLA, $ 71.95
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Abstract
The nature of marketing has changed in the wake of globalization. The marketing organization that both survives and thrives in this evolving environment will be the one that hones its capabilities, builds upon these capabilities and applies these capabilities in the satisfaction of customers. This research examines contemporary marketing problems within the context of capability-based marketing. Essentially, capability-based marketing holds that a firm should concentrate on its most problem-causing customers and attempt to satisfy them. The paper shows that through learning to deal with such problem customers, the capability-based marketing approach holds that marketing companies will develop expertise that will enhance their capabilities to serve all customers.
From the Paper
"The concept of mass production is based on assumptions of stability in both product and process change. Within the framework of such assumptions, both "product specifications and demand are relatively stable and predictable" (Boynton, Victor, & Pine, 1993, p. 43). Such stability facilitates the standardization of products, the centralization of decision-making, the routinization of work and rewards, the development and enforcement of standardized rules and procedures, and the allocation of work on a dedicated basis to specialized tasks. Such conditions, thus, lead naturally to the development of the mechanistic organization (Davidson & Davis, 1990)."
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Marketing Management and Online Marketing, 2008.
An analysis of the strategies of offline and online marketing procedures in today's business world.
2,093 words (approx. 8.4 pages), 12 sources, MLA, $ 65.95
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Abstract
This paper discusses two major modifications that the business sector has been marked by, both resulting from different approaches to corporate resources and the outside environment. It specifically analyzes offline and online marketing procedures. The paper discusses the strategies that each marketing procedure must implement and their importance in today's world.
Table of Contents:
Abstract
Marketing Management
Online Marketing
Congruence of Online and Offline Marketing
From the Paper
"A specific particularity of online and offline marketing strategies is their one-way dependency. In this order of ideas, the online marketing is dependent and cannot be implemented without offline marketing. On the other hand however, offline marketing can easily be implemented without the support of online marketing. This is generally due to the traditional and largely established characteristics of offline marketing. To better explain, offline marketing revolves around market studies of numerous elements and sits at the basis of the decision making process. The traditional collection and processing of information requires no assistance from the internet. The online marketing is on the other hand directly linked to the offline marketing as it basically does the same things, only via the internet. For instance, it advertises products and services based on the same principles as offline marketing; but does this online. Then, it promotes and sells the product and also offers customer service, just like traditional marketing; but it again does this online."
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Marketing Products in the European Markets, 2006.
A discussion regarding the marketing of products in Europe.
2,925 words (approx. 11.7 pages), 5 sources, $ 115.95
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Abstract
This paper addresses the characteristics and requirements for marketing products in the European markets. Because there are many local differences in Europe, a single unitary approach is difficult to fashion. The paper further discusses how by gathering data and applying it globally with emerging patterns of target publics, global themes can be developed and applied in marketing campaigns.
From the Paper
"In the competitive economic environment evident in European markets, the importance of marketing cannot be overemphasized. Just as in the United States, the developed markets and sophisticated consumers in the countries of Europe necessitate effective marketing strategies for products to be successful. A mediocre product can gain market prominence with a strong marketing campaign; however, even the best product can languish if effective marketing strategies are not used to make consumers aware of the product and convince them to consider its purchase. This paper will consider the environment and policies that drive the development of product marketing in European markets."
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Socialism in the Writings of Tillie Olsen, 2006.
An analysis of the socialist life of author Tillie Olsen through a review of her writings.
2,250 words (approx. 9.0 pages), 10 sources, $ 89.95
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Abstract
This paper looks at how the basis of Tillie Olsen's writings reflect the socialism that was part of her family background. In many ways her short stories as well as her novel writing reveal the poverty and struggles for a family to rise above the injustice of radical capitalistic systems. The problem with unregulated monetary or banking systems as was seen in the Stock Market Crash of 1929 is clearly represented through the social milieu of Olsen's characterizations.
From the Paper
"The biographical sense of life in the 1930s not only expresses a need for greater balance over radical capitalism, but also expresses the need for realizing how women lived in the Depression Era. In her stories, there is a need to realize her plight for the working person, since was raised in an environment where desperation and labor were the central focus of her work. Furthermore, the essence of socialism as a political structure is emphasized in her activity within Communist and Socialist parties that were being formed and persecuted in this time period. In essence, the life and times of Tillie Olsen will be analyzed through her writings, which will bring forth her socialist political views that were her main literary message to the..."
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Socialism to Capitalism, 2002.
An evaluation of the extent of progress in economic transition in Russia.
2,650 words (approx. 10.6 pages), 8 sources, $ 97.95
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Abstract
This paper will probe deeper into the transition from socialism to capitalism, paying particular attention to the situation in Russia. It will show that the transition from plan to market has been especially difficult and unsuccessful in the mother of all communist states, and that the prospects for its successful any time soon reform remain very small.
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Capitalism vs. Socialism, 2006.
Discusses the differences between capitalist and socialist economies.
1,150 words (approx. 4.6 pages), 4 sources, APA, $ 39.95
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Abstract
This paper discusses the differences between capitalist and socialist economies as politico-economic systems. The paper describes the political ideology and the mechanisms of economics of each system. It examinrs free-market economy versus collectivism.
From the Paper
"Capitalism and socialism are politico-economic systems that differ profoundly both in terms of their political ideology and their mechanisms of economics. Capitalism as an economy is based on a democratic political ideology and produce ..."
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The Little Purple Coffee Shop, 2004.
Business plan for a coffee shop designed to target a market of young, social coffee drinkers.
2,209 words (approx. 8.8 pages), 6 sources, APA, $ 68.95
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Abstract
This paper describes a marketing strategy for The Little Purple Coffee Shop. The paper begins by segmenting the market to identify a specific market with specific characteristics and needs. Next, the paper discusses how to position the product in order to meet the two major needs of this targeted market. The two major needs recognized are variety and a high degree of socialization. The paper then provides product development and marketing strategies to position the products based on these two recognized needs and to match the characteristics of the target market.
From the Paper
"The Little Purple Coffee Shop is a new business designed to target a young market of social coffee drinkers. In this highly competitive market where the coffee shop will be competing against recognized and successful companies such as Starbucks and Gloria Jean?s it is critical that the business targets a specific market effectively. This has been achieved by segmenting the market to create a target market with specific characteristics and needs. The product has then been positioned to meet the needs of this target market. Product development and marketing strategies have then been created to position the products as desired, and to meet the needs of the target market. This includes considering branding, product/service attributes, and product-support services. Overall, this information creates a specific product and service tailored to the needs of a specific market, with this helping to assure the success of The Little Purple Coffee Shop."
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