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The Value of Malcolm Gladwell's "The Tipping Point" to a Marketing Practitioner, 2002.
This paper reviews the implications and importance of the social environment on organizations, markets and brands.
1,145 words (approx. 4.6 pages), 1 source, MLA, $ 39.95
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Abstract
This paper is an analysis of Malcolm Gladwell?s,"The Tipping Point- How Little Things Can Make A Big Difference." It reviews the different theories posited in the book about how to market a product, the different factors that need to be considered when bringing a new product to market. Using examples from the book, the paper looks at what triggers were involved in turning around the images of Kentucky Fried Chicken and Hush Puppies. The paper suggests the ability to manipulate the 'tipping point' was key to their successful turnaround.
From the Paper
"Yet another thought is that if social trends start slow and then pick up in momentum to become a tidal wave, marketers can well prepare for an anticipated ?tipping point? by laying the ground for it in advance. Suppose, for example, socio-cultural forecasts predict an overwhelming increase in teenage boys who think ?violence is uncool? and that ?true machismo lies in outwitting and outmaneuvering your opponent?. As a marketing manager of an entertainment brand such as a TV network, or video games, one could well prepare for such an eventuality by slowly and steadily bringing in at first, niche programming, that offers intelligentsia games and increasing the marketing weight behind such products as the trend favoring such type of entertainment increases. By doing so, it would be possible to be ready for ?the tipping point.'"
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"The Tipping Point", 2002.
This paper examines Malcolm Gladwell's book, "The Tipping Point".
1,900 words (approx. 7.6 pages), 2 sources, $ 71.95
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Abstract
This paper examines Malcolm Gladwell's book, The Tipping Point, as it asserts that unexpected and sudden behavior can all be predicted and can be manipulated. It observes that previous studies refuted the absolute accuracy of the tipping point hypothesis and uses a 1995 study on the hypothesis as tested against demographic shifts in racially diverse neighborhoods.
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"The Tipping Point", 2005.
A review and analysis of Malcolm Gladwell's book, "The Tipping Point: How Little Things Can Make a Big Difference".
1,236 words (approx. 4.9 pages), 1 source, MLA, $ 42.95
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Abstract
This paper explains the theme in Gladwell's book about the need for business and social change management practices that are guided by insightful strategies and intelligent action. The paper summarizes the main points in the book and explains the analogy Gladwell draws between the emergence of trends and the emergence of viruses and looks at how Gladwell's approach can help us manage change more effectively.
From the Paper
"In support of his theory, Gladwell analyzes the inexplicable revival of the Hush Puppies brand and the sudden, dramatic decline in New York City's crime rate in the 1990s to explain why a parallel can be drawn between trends and viruses. As he points out, both types of social epidemics can be seen to share three remarkably common characteristics with common viruses such as the flu or measles: contagiousness; little causes that had big effects; and change that took place not gradually but at one dramatic point. Further, Gladwell suggests that, of the three characteristics, the third or the idea that epidemics can rise or fall in one dramatic moment is the most important since it helps explain the first two and provides the greatest insight into why modern change occurs the way it does. Indeed, this is precisely why Gladwell has chosen to single out this characteristic by branding it and his book as the "Tipping Point."(p. 9)"
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"The Tipping Point", 2005.
Analysis of Malcolm Gladwell's book, "The Tipping Point: How Little Things Can Make a Big Difference", which is about how trends develop.
1,251 words (approx. 5.0 pages), 1 source, MLA, $ 42.95
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Abstract
This book reviews and analyzes the theory in Gladwell's book that trends develop much like viruses do. The paper explains the parallel that Gladwell draws between trends and viruses, tells how the theory applies to managing social, professional, and business change, and looks at the implications of Gladwell's theory for other academic and professional fields in that it involves a change in the way we view the world.
From the Paper
"In support of his theory, Gladwell analyzes the inexplicable revival of the Hush Puppies brand and the sudden, dramatic decline in New York City?s crime rate in the 1990s to explain why a parallel can be drawn between trends and viruses. As he points out, both types of social epidemics can be seen to share three remarkably common characteristics with common viruses such as the flu or measles: contagiousness; little causes that had big effects; and change that took place not gradually but at one dramatic point. Further, Gladwell suggests that, of the three characteristics, the third or the idea that epidemics can rise or fall in one dramatic moment is the most important since it helps explain the first two and provides the greatest insight into why modern change occurs the way it does. Indeed, this is precisely why Gladwell has chosen to single out this characteristic by branding it and his book as the ?Tipping Point.?(p. 9)"
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Malcolm Gladwell's "Little Things Can Make a Big Difference", 2007.
This paper examines "The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell.
1,492 words (approx. 6.0 pages), 1 source, MLA, $ 49.95
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Abstract
The paper relates that, in "The Tipping Point: How Little Things Can Make a Big Difference", Gladwell looks at why and how major changes in society can happen unexpectedly and suddenly. The paper examines his argument that a few people can make an enormous social difference and large government initiatives are less effective in changing the world than smaller grassroots gestures. The paper explains Gladwell's concepts of the connector, stickiness and context. The writer of the paper is certain that these tools can help him/her affect change in both his/her personal life and the wider world.
From the Paper
"One of Gladwell's main ideas is that of the connector. A connector is a sociable person who serves to bring other people together. Connectors tend to have an unusually large number of social contacts, and share information readily. Gladwell writes, "The point about Connectors is that by having a foot in so many different worlds, they have the effect of bringing them all together" (page 51). As Gladwell so simply writes, connectors are "are a handful of people with a truly extraordinary knack of making friends and acquaintances" (page 41). Gladwell gives the example of a connector Lois Weisber, Chicago's commissioner of cultural affairs for many years."
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Malcolm Gladwell and Healthcare, 2007.
This paper examines three major claims advanced by Malcolm Gladwell which question the traditional American conception of health care insurance.
1,075 words (approx. 4.3 pages), 2 sources, MLA, $ 37.95
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Abstract
The paper discusses Malcolm Gladwell's assertions that the current American health care system is exacerbating the suffering of millions, that the moral hazard theory is erroneous and actually costing America money, and the "actuarial approach" favored by American policy-makers is lagging behind the "social insurance" approach adopted elsewhere. The paper is of the opinion that Gladwell's arguments against the present American health care system are lucid, compelling and relentlessly logical. The paper maintains that until America adopts the same sort of social insurance approach employed elsewhere, it will continue to find itself with an unhealthy population as well as a cumbersome and expensive medical system.
From the Paper
"The first of the three major claims advanced by Malcolm Gladwell is that the American health insurance system, because it demands people pay for their own health care, is not reducing inefficiencies in the system as much as it is exacerbating the suffering of millions of Americans. Indeed, many of these men and women owe money to collection agencies and many more of them are grappling with personal bankruptcy. More tragically, children who are born into poor homes are far more likely to not receive serious medical attention for serious maladies (such as infections) and those with lung cancer who happen to be poor can (usually) forget about chemotherapy just as those who have heart problems but are too poor for insurance can forget about angioplasty (Gladwell, sec.1). For all intents and purposes, the "system" is driving tens of millions of Americans towards an early grave or into insurmountable financial difficulty - and it is hard to see where Gladwell's argument is anything less than convincing."
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"Blink" by Malcolm Gladwell, 2003.
A discussion regarding the book 'Blink: The Power of Thinking Without Thinking' by Malcolm Gladwell.
3,458 words (approx. 13.8 pages), 1 source, MLA, $ 97.95
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Abstract
This paper reviews the book 'Blink: The Power of Thinking Without Thinking' by Malcolm Gladwell. According to the paper, 'Blink' is about the things that you pick up in a single glance that you may not even know about. The idea is that, before an individual figures out why he prefers one thing, he often has feelings or hunches about it. We may not even be aware of these feelings, or we may just have a hunch that something is right. The paper further discusses how these feelings are based on previous experiences and the person may not even be aware that he has a preference.
From the Paper
"In being aware, we can notice more things in facial expressions. Facial expressions can mean many things, but someone who knows them well can tell a lot about someone through their face and the way that they use it. In a review of facial photos of two different tribes, one researcher could tell a great deal about both tribes just by seeing their faces. He could tell not only whether they were peaceful or angry, but also that they tended toward homosexuality as a tribe. Extensive research into the facial muscles has revealed that there are thousands of combinations of muscle use and features. These sorts of different facial expressions were what was used when the married couples were looked at frame by frame in the study in Chapter 1. The face can be a huge source of information on someone's state of mind, emotions, or thoughts. Some insight into how much we need these facial and non-verbal cues comes from observing at people with autism. "
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Product Marketing and Marketing Research, 2005.
Cites an article that discusses the relationship between marketing research and marketing strategy.
690 words (approx. 2.8 pages), 2 sources, APA, $ 23.95
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Abstract
This essay cites an article that discusses the relationship between marketing research and marketing strategy and tactics. It describes the purpose of the marketing research and assessing the importance of this research in relation to the organization's marketing strategy and tactics.
From the Paper
"According to an essay published by the U S Small Business Administration online entitled Marketing Basics to be successful senior management must know its markets its competitors strengths and weaknesses ..."
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Contemporary Marketing Problems and Capability-Based Marketing, 2002.
Examines the need for contemporary marketing policies to change to those based on capabilities, due to globalization.
2,316 words (approx. 9.3 pages), 13 sources, MLA, $ 71.95
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Abstract
The nature of marketing has changed in the wake of globalization. The marketing organization that both survives and thrives in this evolving environment will be the one that hones its capabilities, builds upon these capabilities and applies these capabilities in the satisfaction of customers. This research examines contemporary marketing problems within the context of capability-based marketing. Essentially, capability-based marketing holds that a firm should concentrate on its most problem-causing customers and attempt to satisfy them. The paper shows that through learning to deal with such problem customers, the capability-based marketing approach holds that marketing companies will develop expertise that will enhance their capabilities to serve all customers.
From the Paper
"The concept of mass production is based on assumptions of stability in both product and process change. Within the framework of such assumptions, both "product specifications and demand are relatively stable and predictable" (Boynton, Victor, & Pine, 1993, p. 43). Such stability facilitates the standardization of products, the centralization of decision-making, the routinization of work and rewards, the development and enforcement of standardized rules and procedures, and the allocation of work on a dedicated basis to specialized tasks. Such conditions, thus, lead naturally to the development of the mechanistic organization (Davidson & Davis, 1990)."
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Stock Market And The Bond Market, 2002.
Compares and contrasts both markets in the U.S. from the investor's perspective.
1,350 words (approx. 5.4 pages), 6 sources, $ 47.95
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Abstract
Compares and contrasts both markets in the U.S. from the investor perspective. Advantages and disadvantages of each class of securities. Dow Jones Industrial Average as a measurement. Volatility of the markets, and risks for the investor. How the two investment vehicles differ. Three factors that determine price of a bond. Four Exhibits.
From the Paper
"COMPARING AND CONTRASTING THE STOCK MARKET AND THE BOND MARKET IN THE UNITED STATES
This research compares and contrasts the stock market and the bond market in the United States from the perspective of the investor. The assessment discusses advantages and disadvantages of each class of securities.
There are several barometers used to describe stock market activity in the United States. The most widely known of these barometers is the Dow Jones Industrial Average of 30 stocks. There are other Dow Jones index averages, utilities and transportation as examples, and there are other indexes, such as such as the Standard and Poors 500, the Wilshire 5000, the NASDAQ, and others. The Dow Jones Industrial Average is easily the most recognizable stock market measure to most people."
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Marketing Products in the European Markets, 2006.
A discussion regarding the marketing of products in Europe.
2,925 words (approx. 11.7 pages), 5 sources, $ 115.95
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Abstract
This paper addresses the characteristics and requirements for marketing products in the European markets. Because there are many local differences in Europe, a single unitary approach is difficult to fashion. The paper further discusses how by gathering data and applying it globally with emerging patterns of target publics, global themes can be developed and applied in marketing campaigns.
From the Paper
"In the competitive economic environment evident in European markets, the importance of marketing cannot be overemphasized. Just as in the United States, the developed markets and sophisticated consumers in the countries of Europe necessitate effective marketing strategies for products to be successful. A mediocre product can gain market prominence with a strong marketing campaign; however, even the best product can languish if effective marketing strategies are not used to make consumers aware of the product and convince them to consider its purchase. This paper will consider the environment and policies that drive the development of product marketing in European markets."
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Marketing Management, 2004.
Looks at the concept of marketing and the different types of marketing strategies.
3,550 words (approx. 14.2 pages), 5 sources, MLA, $ 99.95
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This paper looks at how critical successful marketing is to the survival of a company and that company's product and then describes different marketing concepts and strategies. The paper also looks at the company called eBay and cites it as an example of a business with a successful marketing strategy. Finally, this paper looks at the ways in which marketing strategies have changed over time.
Concepts of Marketing
Segmentation in Marketing
The Development of Marketing Strategy
Marketing Mix Decision Making
A Great Marketing Company of Today
From the Paper
"In the highly competitive world of today, all organizations understand the implications of using the concept of marketing to improve the situation for their products or services in the market. In the classical definitions of management where it is viewed as a system, the function of marketing is the one that brings back resources to the organization from the society in which the organization functions. Production is the function which converts the resources for products or services and in a way this completes the cycle for the organization and thus earns the organization its profits. Next is the question of concepts of marketing. It is said that some organizations give a lot of emphasis and importance to the function of marketing and these organizations are said to be progressive and marketing oriented as opposed to others which are said to be production oriented."
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Strategic Marketing Management in Japan, 2002.
The paper explores marketing strategies used to obtain organizational aims and the overall marketing concept in the Japanese market. It outlines a strategic marketing plan and evaluates it in the light of the achievement of organizational aims.
2,129 words (approx. 8.5 pages), 5 sources, MLA, $ 66.95
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The paper outlines a marketing strategic plan based on the known marketing tools and techniques. The paper then analyzes the marketing strategies used in the Japanese market and what it offers to buyers, sellers, manufacturers and investors thereby showing the connection between marketing and the accomplishment of the corporate goals. It also shows how the process of strategic marketing planning determines the accomplishment or failure of the targeted performance and goals of an organization.
From the Paper
"Choosing the market of Japan for a close analysis from the standpoint of marketing strategies and principles being employed in the international market is most suitable decision, keeping in mind the fact that Japan has the world?s second most large economy. This is because Japan ?occupies an important position in virtually every industry and business activity worldwide? (Genzberger & Hinkelman, Introduction)."
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Marketing Ethics, 2004.
A look at the importance of marketing ethics in the business world.
4,284 words (approx. 17.1 pages), 19 sources, MLA, $ 113.95
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This paper assesses the relevance of marketing ethics in current business environment and the extent to which ethical issues should be taken into account while devising marketing strategies. It attempts to understand the nature of marketing ethics and analyzes the possible impact of ethics in marketing from different viewpoints, based on the theories and research work carried out in this field. It identifies and explains how marketing ethics can be improved in practice, as well as ways to integrate ethics in formulating and implementing marketing strategies. It also examines the efficacy and impact of popular marketing strategies with ethics, analyzes the role of ethics in advertising, explains the elements of consumer ethics, and discusses the role of legislation to enforce marketing ethics.
Outline
Marketing Ethics and the Business Environment
Nature of Marketing Ethics
Research on Marketing Ethics
Improving Marketing Ethics
Implementation of Ethical Standards in Marketing
Ethics and Advertising
Marketing Strategies with Ethics
Green Marketing
Marketing Intelligence and Corporate Espionage
Consumer Ethics
Regulation
Conclusion
From the Paper
"Marketing ethics is a sub-set of business ethics and examines the moral issues relating to marketing decisions made by organizations. Although its roots can be traced back to the 1960s, marketing age is believed to have come of age only in the 1990s, thanks to extensive research on the subject carried out in the decade before. (Murphy, 111). Several topics make up the fabric of marketing ethics ? product quality, safety and liability, fairness in pricing, honesty in advertising and selling, privacy in internet database and marketing. According to Kotler, in recent years, people have started questioning the value of marketing concept, when the world is faced with environmental degradation, resource shortages, hunger and poverty and neglected social services."
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Elements of Marketing Mix, 2007.
An examination of the key components of a solid marketing strategy and the marketing mix (product, place, price and promotion).
1,723 words (approx. 6.9 pages), 3 sources, MLA, $ 55.95
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Abstract
This paper discusses the key components of a solid marketing strategy included in a comprehensive analysis of the marketing mix (product, place, price and promotion). The paper addresses each element of the marketing mix and describes the impact of the development of an organization's marketing strategy and tactics. Furthermore, the paper describes how each of the four elements of the marketing mix affects the development of the marketing strategy and tactics of the Performance Food Group company.
Table of Contents:
Abstract
Elements of Marketing Mix
Performance Food Group
Product
Place
Price
Promotion
Conclusion
From the Paper
"PFG understands that "marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals" (Kotler and Keller, 2006 p.16). PFG focuses on each element of the marketing mix as depicted in Figure 1 and incorporates the vital marketing mix components in the organizational strategic planning of the company at the corporate and local levels of the organization."
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