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E-mail Marketing in Singapore, 2005.
A study of e-mail marketing adopted by small and medium-sized enterprises in Singapore.
12,012 words (approx. 48.0 pages), 58 sources, MLA, $ 232.95
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Abstract
The study focuses on the current state of e-mail marketing in Singapore, particularly Singaporean companies' uses, attitudes, practices, and results of e-mail marketing. The research explores ways in which e-mail marketing has changed the face of industrial marketing in general, not just within Singapore, but worldwide. The study first reviews available literature on e-mail marketing, and looks at the results of a questionnaire consisting of twenty (20) questions about e-mail marketing. Answers to the 20 separate questions are then analyzed and broken down by percentages, and interpretations are made according to how many responses each type of survey question, and what the particular group response means. Based on that analysis, interpretations are made about Singaporean companies' current attitudes and practices about e-mail marketing. Attitudes, uses, practices and results of e-mail marketing of companies outside of Singapore are also analyzed.
Abstract
Chapter 1
Introduction
Chapter 2
Literature Review
One-to-One Marketing
Viral Marketing
E-mail Marketing
Spam Marketing
Chapter 3
Research Methodology
Research Aim and Questions
Research Strategy
Research Sample, Selection & Size
Research Method
Telephone and Face-to-Face Interviews
Secondary Sources
Limitations
Ethical, Political & Legal Constraints
Chapter 4
Findings
Chapter 5
Discussions and Analysis
Chapter 6
Conclusions and Recommendations
References
From the Paper
" Since the invention of the personal computer and the emergence of the online world, millions of people have started using e-mail, because it is a wide-reaching communication tool, easy to use, and fast and cheaper than other communication methods. With e-mail, one can communicate with anyone, anyplace, twenty-four hours a day. Many people have already replace telephone and postal mail with e-mail. Corporate culture has also been enormously affected by e-mail. Staffs now prefer sending e-mail over talking on phone or correspondence by fax. Use of e-mail in business today is specially prevalent; you need no worry about missing any messages as that are received, rather in meetings travelling, or sleeping at night: e-mail waits until you open it.
Many companies also increasingly use e-mail as marketing tool to communicate with customers; for products and services sales, and to build relationship with customer and future customer. Although traditional marketing tool used for mass communication, as newspapers, magazines, radio and television, are still dominating the market, their dominance is declining, whereas direct marketing tool have become increasingly important with shift from traditional mass marketing to personalised and segmented marketing. That led to communication environment changed from a mass communication to a more targeted, one-to-one communication environment. In order to adapt this shift, however, marketers need communicate to current and prospective customers individually, and give personalised attention with tailor-made products and services information."
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The Free E-Mail Business, 2005.
This paper discusses the top three free e-mail services on the Web: Google, Yahoo and MSN Hotmail.
690 words (approx. 2.8 pages), 5 sources, MLA, $ 23.95
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Abstract
This paper compares the features of free e-mail services -Google, Yahoo and MSN Hotmail and discusses which offers the best options. The author relates why Google decided to enter the e-mail market and what unique options it offers. The paper discusses importance of e-mail to e-commerce.
From the Paper
"Of the three main free e-mail competitors Google Yahoo and MSN Hotmail, Google has several advantages. First, it offers one gigabyte of storage space compared to MSN and Yahoo. This means you never have to discard any mail as ..."
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E-Mail as a Morale Builder on Merchant Ships, 2002.
This position paper argues that providing e-mail on merchant ships would boost morale on board.
2,945 words (approx. 11.8 pages), 13 sources, APA, $ 87.95
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Abstract
This paper studies the positive impact of having e-mail on board merchant ships and how it would help boost the morale of the sailors. The author shows that both the U.S. Navy and NASA have provided e-mail access to crews and families that resulted in increased morale and decreased negative attitude and behavior. The author concludes that merchant marine companies should provide e-mail access to employees for personal use. This position paper cites examples of the positive effects e-mail use has had on space craft, naval, and merchant ships. Arguments against the use of personal e-mail are evaluated and rejected.
From the Paper
"On December 10, 2001 the following was published in The Union Leader: ?when you least expect it, you get a message that makes your heart swell with pride. Last week, Dave and Barbara Warren got just such an e-mail. It came from their son, His name is Matt Warren?.He?s a Fire Control Officer aboard the USS Leyte Gulf. That?s an Aegis Cruiser. Basically it?s a weapon ship laden with Tomahawk missiles. She?s part of the battle group running alongside the USS Theodore Roosevelt in the Arabian Sea. Matt?s e-mail came with a photo attachment. It?s a simple photo. It?s the kind of photo sailors send home all the time. It shows Matt, in uniform, with an M-60 machine gun slung over his shoulder He?s also cradling a flag in his arms. It?s not just any flag. ?It?s the flag they raised at the World Trade Center,? Barbara said. ?it?s the same flag that was in the picture that showed the firemen raising the flag on Sept.11th?. (p.1)"
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E-Mail Etiquette, 2004.
An overview of e-mail etiquette when dealing with customers.
1,014 words (approx. 4.1 pages), 6 sources, MLA, $ 35.95
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Abstract
This paper examines how, in order to write effective e-mails, business professionals should always look at e-mail in the same regard that they look at sending a typical business letter. It looks at how companies realize the cost of postage and stationery is nothing in comparison to how the letter is presented, and e-mail should be seen in the same light. It demonstrates how e-mail should comply with statutory and regulatory requirements and how it should integrate with existing business systems as much as possible.
From the Paper
"David Angell, author of The Elements of E-mail Style, advises every professional to focus on 20 percent of English grammar, usage, and mechanics issues that cause 80 percent of the problems when writing e-mails. When that is done, he explains, e-mail messages improve dramatically. (Angell, 1994, 4) Leslie O?Flahavan agrees with Angell. Everyone who writes a business e-mail ?must be able to control the tone of their writing so their e-mail messages will have the results they intend,? she says. Tone is essential because it reveals the attitude toward the topic as well as the attitude toward the customer. Because e-mails lack the body language of in-person communication, words carry more feeling, says O?Flahavan (2001)."
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E-mail as an Effective Tool, 2003.
This paper discusses managing company e-mail as an effective communication tool for doing business.
1,191 words (approx. 4.8 pages), 4 sources, MLA, $ 40.95
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Abstract
Every company in the world is now connected to the World Wide Web, and most business transactions are done through e-mail on a global scale. This paper discusses how various companies can use e-mail as an effective tool to communicate and enhance their businesses. It also discusses the benefits arising from the use of e-mail as a communication tool.
From the Paper
"From the days of postal mails ? which are now called as ?Snail-Mail? ? the technology of communications has developed leaps and bounds. When telephones and later on fax machines were invented, these were heralded as the greatest advancement in the field of communications. It still is, but now things are slowly changing. A new advancement in technology known as the email is making telephones and fax machines, slowly but surely obsolete. Email is the most inexpensive way of reaching thousands of people around the globe. The world has virtually shrunk because of email. Even businesses have started to cash in on this wonderful piece of technological advancement. They have started to realize that email can be used as an effective communication tool that can enhance businesses."
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The Pain and Pleasure of E-Mail, 2004.
An overview of the advantages and disadvantages of using e-mail.
737 words (approx. 2.9 pages), 1 source, MLA, $ 26.95
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Abstract
This paper examines today's use of e-mail and takes the stance that virtual communities are not a pale substitute for ?real? ones and that e-mail is not, in fact, simply a poor proxy for honest conversations, but provides the kind of organic solidarity that is an essential part of traditional societies. It shows how e-mail can provide fundamentally rewarding blessings, even as it also can bring with it, as can any form of human communication does, a number of curses.
From the Paper
"There are certain disadvantages to this method, primary among them being that one gets between 50 and 100 separate emails each day from other list-members: This is a very high-volume list and sometimes the simple number of emails (even though they tend to be interesting and quite articulate and literary) can be overwhelming. This is certainly one of the curses of email: It can easily lead one to feel that one is indeed drowning in information. Even when one has invited that information into one?s life, it is sometimes tempting simply to turn off one?s computer and retreat to an era in which a family was lucky to have a handful of books."
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Effective E-Mail Communication, 2003.
A look at the pros and cons of communicating via e-mail, as well as tips for making sure messages are effective.
1,152 words (approx. 4.6 pages), 6 sources, MLA, $ 39.95
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Abstract
Discusses the pros and cons of communicating via e-mail. It includes examples of negative and positive e-mails and six major points to writing an effective email. Also includes examples of emoticons.
From the Paper
"No matter where you go email has become an essential part of the business world. Most, if not all professionals are using email in some way or another. Whether you use email a lot or a little, it is important to know how to use email properly. In this paper we will discuss the pros and cons of communicating via email as well as tips for making sure your messages are effective. We will also see several examples of some emails that were improperly written and some that were extremely motivating. How you write the email says a lot even if you are only writing one sentence."
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E-mail Privacy, 2002.
The debate on whether an employer has the right to read every piece of e-mail written by an employee.
753 words (approx. 3.0 pages), 5 sources, MLA, $ 26.95
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Abstract
This paper discusses an issue of great interest to both employees and employers: whether or not the employer has the right to read every piece of e-mail that goes through its server, even if the employee considers some of that e-mail to be personal. It looks at both sides of the argument from the employer and employee points of view and discusses the legality of communication pertaining to the First Amendment and freedom of speech.
From the Paper
"Granted, an employer is not the government, but at that point, it would also be reasonable to bring freedom of speech into the argument. Freedom of speech, as granted by the First Amendment and consistently upheld by the courts pertains not only to speech to or about the government, but any speech whatsoever. So, an employee would have the right to say whatever he or she wanted to say to any person whatsoever. At this point, the practicalities of work life would enter the discussion. The employer could make the case that the email is sent through the employer?s equipment on the employer?s time."
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E-Mail Business, 2002.
Exploring the uses and importance of e-mail in the business world.
1,658 words (approx. 6.6 pages), 4 sources, MLA, $ 53.95
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Abstract
This paper presents a detailed examination of e-mail in the business setting and its use for the purpose of communication. The writer takes the reader on an exploratory journey through the uses of e-mail in the business world for communication and presents an overview of the positive and negative aspects of its use.
From the Paper
"Today, with the click of a mouse one can manage their own stocks, plan and purchase vacations, chat with others around the world and make purchases of anything they want or need. Another positive advent stemming from the technological boom is the invention of e-mail. Electronic mail is the process by which one can send message to another or many others with the click of a mouse. With the invention of e-mail many problems that were an everyday part of business have been alleviated. Time constraints, the ability to communicate nation- or world-wide and the need to address large numbers of people in many areas at once have all been taken care of with the invention and use of e-mail. While it has had a positive effect on the world of business, there have also been negative aspects of its use that have come to light in recent years. Employees using it for personal use, legal battles over who owns the e-mails and other questions have been the focus of media attention of late."
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E-Mail Monitoring, 2004.
Questions the privacy rights of employees, using an article on e-mail and Internet monitoring as a source.
760 words (approx. 3.0 pages), 1 source, APA, $ 27.95
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Abstract
S.A. McEvoy's article entitled, "E-Mail and Internet Monitoring and the Workplace: Do Employees Have a Right to Privacy??, explores whether the monitoring of employee emails and Internet use is a violation of a person?s constitutional right to privacy. This paper analyzes the article and discusses the issue of email monitoring within the framework of constitutional rights.
From the Paper
"Is the constitutional right to privacy honored when it comes to workplace email? According to Mcevoy, most employees better think twice before sending private messaged at work using company email. Messages sent on most employers? equipment can legally be monitored. Many employers are purchasing e-mail security systems to monitor employees messaging while at work (Mcevoy, 2002). A study conducted by the American Civil Liberties Union estimated that more than 20 million workers in 2000 had their email communication monitored (Mcevoy, 2002)."
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E-mail and Communication, 2004.
A discussion on e-mail as an effective communication tool.
690 words (approx. 2.8 pages), 2 sources, MLA, $ 23.95
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Abstract
This paper determines that the immediacy of e-mail, its lack of personal interaction and sheer volume impedes its effectiveness as a communication tool. The author contends that face-to-face meetings provide the most communication information.
From the Paper
"Communication in business has changed dramatically over the past years with a rapid pace of change taking place in the last years. For many years written communication was the standard ..."
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E-Mail Training Program, 2002.
A research design for an e-mail training program to aid parole officers with a new communications system which can improve productivity.
1,368 words (approx. 5.5 pages), 4 sources, MLA, $ 45.95
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Abstract
This paper proposes research to develop an e-mail training program for a parole officer who is a field supervisor in the Department of Corrections. The purpose of this training program is to exploit the advantages of remote interactive messaging technology to enable field supervisors to meet their communication and information-management needs in a more timely and productive way. The research hopes to set forth the purpose of the program and make a needs assessment for the training, then discuss the training objectives, method and materials to be used for program implementation, as well as evaluation and reinforcement strategies.
From the Paper
"Evaluation of the psychological impact and features of e-mail messaging is essential. That is because computer-driven communication alters the entire communication process. E-mail by its very nature does not allow senders and receivers of messages to evaluate nonverbal cues. Sometimes e-mail writers fall into the trap of making statements in e-mail that they would not make if the receiver of their message were face to face with them (Sussman, Golden, & Beauclair, 1991). Messages typed and sent in haste or anger can lead to misunderstanding or conflict. Thus managers should be alert to complaints from recipients of supervisors' e-mail messages and should be ready to intervene as necessary to bring e-mail communications in line with organizational policy and protocols."
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Reading Employees' E-mail, 2006.
Discusses the issue of employee email monitoring by employers vs. employee privacy rights.
1,169 words (approx. 4.7 pages), 4 sources, MLA, $ 40.95
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Abstract
This paper discusses the significant issues facing employers and their workplaces today which concern the monitoring of employee e-mail and the right to employee privacy. The paper explains why e-mail is, at the same time, a benefit and a burden to a company and looks at why some companies are finding it necessary to monitor employee e-mail. The paper also looks at current laws in place regarding e-mail monitoring and concludes that, ultimately, a company should have the right to look at e-mails written on company time, using company equipment and using company access to the internet.
From the Paper
"E-mail is likely the most frequently used means of communicating in the workplace, and certainly rivals telephone conferences and face-to-face meetings (Feeley pp). E-mail is a relatively new phenomenon, in that it was not so long ago that it was called "electronic mail" and was as foreign a concept as the "information superhighway" (Feeley pp). However, days of anonymity are long gone and today it has become a common and necessary tool used to facilitate communication, especially in the workplace, and in fact, has revolutionized the workplace (Feeley pp)."
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E-Mail and Communication, 2002.
Looks at how electronic mail has affected communication between people.
2,150 words (approx. 8.6 pages), 10 sources, $ 80.95
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Abstract
This paper examines the diverse impacts of e-mail on human communication. It begins by noting the revolutionary nature of e-mail. It then considers its implications in terms of privacy and anonymity, viruses, e-commerce and, finally, its impacts on academia and industry.
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The Role of E-mail, 2001.
3,060 words (approx. 12.2 pages), 9 sources, $ 89.95
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Abstract
This paper examines the influence of e-mail on the way people inhabit places and its affect on the intra-office communication and creation process. A special look is taken at the corporate office where e-mail has become a standard way to communicate.
From the Paper
"E-mail has become a big influence on the way people inhabit places. Because of its very nature- which is only biased toward your being at a computer- location doesn?t ?matter? because information can disseminate from anywhere. In a corporate office in the U.S. today, especially for a business with several office branches, email has become a standard way to communicate outside of one?s own computer. Being able to send mail electronically has affected the inter-office dynamic, and the intra-office communication and creation process. It has also made white-collar workers less place-bound, and has created dangers for liability that didn?t exist before."
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