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Magazine Readership and Advertising Effectiveness, 2002.
The paper analyzes the ways magazines have to change with the times and carry out business research in order to target the maximum number of readers and advertisers.
1,539 words (approx. 6.2 pages), 3 sources, MLA, $ 50.95
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Abstract
The paper looks at the match a mazagine must make between different readers' interests, advertising and magazine content, focusing on the magazine "Women's day". The paper examines the different questions that must be researched such as: what subjects are covered, what products are advertised, and what are readers of the magazine interested in. The answers to these questions allows a magazine to recognize how it can improve its publication and generate greater advertising interest.
From the Paper
"Woman's Day is a magazine based on providing content that appeals to the average woman. However, as society has changed, so has the average woman. It is no longer appropriate to consider that the average woman is a wife and mother who stays at home and whose main priorities are to cook, clean and look after the children. For magazines like Woman's Day this became a problem when it was realized that it was no longer easy to define what the average woman wanted. In addition, it must be noted that a significant proportion of income for magazines like Woman's Day does not come from the purchasing price but from the advertising revenue (McCracken, 1993, p. 91). A business need for the magazine is to generate advertising dollars. This becomes a problem when the average woman changes. It is no longer appropriate to assume that the magazine is only useful for advertising food and cleaning products. The magazine needs to increase the range of products it advertises to ensure consistent and ongoing revenue (McCracken, 1993, p. 91)."
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Magazine Advertising and the Auto Industry, 1990.
This paper discusses the use of magazine adertising by the auto industry: Evolution of print ads, early auto ads and modern ad techniques.
2,475 words (approx. 9.9 pages), 10 sources, $ 87.95
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From the Paper
"This paper will trace the evolution of the use of magazine and other print advertising by the automobile industry. Print ads for automobiles have existed for almost as long as automobiles themselves. In this regard, it has been stated that "soon after the horseless carriages began chugging their way into the hearts of Americans, auto advertising appeared". The first automobile ad was printed in 1902. It promoted the "Surrey" model car, which was manufactured by the Haynes-Apperson Company. This advertisement emphasized the mechanical features of the Surrey, including its twelve horsepower engine, its rod-steering capabilities, and its room for four passengers; in addition, the ad gave the price of the car as $1,800. This ad took a very straightforward and information-oriented approach, unlike the auto ads of later years ... "
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Advertising in Magazines, 1992.
An analysis of magazine advertising including a review of specific ads with regard to their ability to capture the attention of readers, to convey a message through brevity, to create a memorable image and to appeal to a target audience.
2,925 words (approx. 11.7 pages), 4 sources, $ 103.95
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From the Paper
"The field of advertising has a long history, and it is a field that is indispensable in our modern society because it helps inform the public of the basic goods and services that are available in the marketplace. Advertising can be defined as any form of paid communication with the purpose of motivating a reader or viewer to purchase a product or service, to influence public opinion, to win political support, to sell an idea or a cause, or to act or think and perhaps influence others in the manner desired by the client. The main goal of advertising is to motivate or persuade people to buy a particular product or service, and among the media used to accomplish this are radio, television, newspapers, magazines, direct mail, billboards, posters, catalogs, and brochures. Accomplishing this task requires the ability to communicate, but this communication often takes..."
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Perfume Print Advertising In Women's Magazines, 2005.
An analysis of perfume print advertising In women's fashion magazines, in the years 2004-2005.
1,350 words (approx. 5.4 pages), 2 sources, $ 53.95
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Abstract
This essay compares two types of media analysis, semiotic and content, by analyzing twelve perfume ads taken from fashion magazines over a one year period. In this discussion, the hypothesis is that perfume ads focus on the creation of meaning through the combination of defined elements that result in the visual construction of an unreal female image. "
From the Paper
"In Women's Fashion Magazines 2004-2005 While enjoying the guilty pleasure of browsing though magazines, one cannot deny the impulse to pause sometimes and gaze intently at images of the products presented. In fashion magazines in particular, one cannot help but read the intended meaning as it associates to our own selves and even perhaps compare ourselves to the meaning presented. Perfume ads are some of the most evocative ads as a mere bottle cannot often communicate the promised benefit of the product. Therefore in order to communicate to the viewer, meaning is created using images and text."
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Online Magazines vs. Hard Copy Magazines, 2007.
A comparison between the printed video game magazine, "Hyper", and the video game website, "Imagine Games Network".
1,618 words (approx. 6.5 pages), 5 sources, MLA, $ 52.95
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Abstract
This paper analyzes the differences found between online journals or magazines and hard copy examples. The paper explores the similarities and differences between two magazine publications - "Hyper" (an Australian video gaming print magazine) and the "Imagine Games Network" (IGN.COM, an American video gaming online magazine). The paper concludes that both styles of magazine have their strengths and weaknesses - both are popular and both are profitable.
From the Paper
"As of the September issue 2003, Hyper has been in monthly print for exactly a decade in Australia. This makes it the longest running video gaming magazine in the country - obviously due to its success. Hyper's publisher Next Media publishing sells approximately two million magazines a month and is ranked in the top ten of Australia's media publishers (Fish: 2003, Hyper Issue 112 pg6). Looking through the various articles, pictures and even advertisements in the magazine one can gather that it is targeted at a predominantly male readership. Subtle sexual innuendos aimed at teenage boys are scattered throughout each issue. The wording of each article is written in a casual fashion and never talks down to the reader. The magazine never takes itself too seriously either, perhaps in a knowing attempt to allow their readership to escape their hectic lives for a while (much like videogames do). An example of this can be found in Issue 97, which shows a preview for a game by the name of 'Conker's Bad Fur Day'. A picture showcasing the visuals of the game depicts a squirrel character standing over a female dinosaur character with a giant bone in his hand. The caption states: 'oooh, looks like she's about to get boned dude!' (Shea: 2003, Hyper Issue 97 pg68). Although it is clear the screenshot itself is not intended sexually, the journalists of the magazine know their audience and are fully willing to use some sexual humour to spark up some interest."
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Magazine Analysis, 2000.
This paper examines 5 magazines and analyzes the different audiences that each magazine targets with their advertising and marketing.
1,688 words (approx. 6.8 pages), 3 sources, $ 54.95
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Abstract
This paper examines 5 magazines and analyzes the different audiences that each magazine targets with their advertising and marketing.
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Women's Magazines, 2004.
A look at the dieting and advertising trends in women's magazines from 1980 to the present.
1,573 words (approx. 6.3 pages), 8 sources, MLA, $ 51.95
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Abstract
This paper describes a study to analyze the frequency of diet ads in two popular women's magazines, "Good Housekeeping" and "Seventeen". It looks at how an archival study was done to record the number of all diet ads and/or articles in the two selected magazines over a time span from 1980 to 2003. It concludes that the results indicated that there was not any significant difference between the number of diet ads between the two selected magazines and also did not support a significant relationship between the number of diet ads and the decades.
Outline
Abstract
Method
Results
Discussion
References
From the Paper
"The projection of the desirable woman, particularly in North America, in mass media is an unrealistic, and for many women, unattainable body type (Harrison, 2003; Koff, & Benavage, 1998). Since the post-war era, there has been a significant increase in eating disorders (Harrison, 2003; Koff, & Benavage, 1998; Polivy & Herman 2004). Large or overweight women are generally stigmatized in respect to how sexually attractive they are, and in courtship (Wiederman, 2000)."
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Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, $ 55.95
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From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
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Advertising Campaigns, 2004.
This paper examines the advertising campaigns of sportswear giant, Nike; small microbrewer, Stone Brewing; and Internet-based Amazon.com.
1,125 words (approx. 4.5 pages), 5 sources, MLA, $ 38.95
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Abstract
This paper explains that effective advertising campaigns are essential to a company's financial success; a good ad campaign can be a key to a company's success. The author points out that Nike uses a slick mass market advertising strategy; whereas, the microbrewery targets its consumers and potential buyers through trade magazines. The paper relates that the advertising campaign of Internet-based Amazon.com is like Nike's in its broad, ambitious scope, but lacks all the artistry of either Nike or Stone Brewing. Amazon.com places small ads on a multitude of websites, enticing web surfers to view items related to whatever it is they are searching for on the Internet.
From the Paper
"Smaller companies, such as those listed in "Inc." magazine, work with a smaller budget and therefore generally produce less dramatic television commercial spots. Moreover, smaller companies cannot afford the prime time Olympics spots like Nike can. Even so, a host of smaller companies do produce effective, engaging advertisements that target a specific consumer group and leave definite brand imprints. One example is a microbrewery based out of San Marcos, California. Listed in the Inc 500 list, Stone Brewing delivers an effective, artistically brilliant and humorous advertising campaign that manages to bypass television or radio. Instead, Stone Brewing focuses its attention on trade magazines and specialty publications and relies more on clever marketing than on slick ads."
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Magazines and the Worlds They Create, 2004.
A comparative analysis of what the magazines "Shape" and "Men's Health" create for their readership.
958 words (approx. 3.8 pages), 3 sources, MLA, $ 34.95
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Abstract
This paper examines how two parallel magazines, "Shape" and "Men's Health," with similar market bases, target women and men with similar interests and from similar lifestyles and age groups. It compares the different ways the magazines conceptualize their readership and how the magazine's advertising attempts to influence the targeted reading populations, despite the mutual parallel between the target audiences in their interest in living a fit lifestyle.
From the Paper
"Both magazines discuss fitness, nutrition, going out, and what to wear when working out and going out on a monthly basis, in both male and female incarnations. One of the most pernicious stereotypes that cling to women's magazines, as noted by Mary Kay Blakely, in her essay, "Help or Hindrance? Women's Magazines Offer Readers Little Fear, Failure" is that such women's-targeted magazines as "Shape" are alleged to hinder women's pursuit of independence. Yet "Shape" magazine, and other female fitness magazines of its ilk, all often show women pumping iron, riding mountain bikes in the great outdoors as well as in great gyms, and show examples of women pushing themselves beyond their available limits on the playing courts as well as in terms of weight loss."
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Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, $ 71.95
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Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
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Advertising, 2005.
This paper studies advertising by looking at three advertising articles.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
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Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.
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The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, $ 79.95
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Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
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Advertising, a Different Perspective, 2006.
A look at the uses of advertising to organizations and the advertising agency's perception of the common man.
1,189 words (approx. 4.8 pages), 5 sources, MLA, $ 40.95
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Abstract
This paper elucidates a few modes of advertising in the ancient and modern worlds. It looks at how advertisements have become indispensable tools to the governments and the private organizations as well as the role of advertising agencies in reaching out to the common man.
From the Paper
"The fastest growing segment in the entire world is the telecom sectors specifically the cellular phones. It isn't surprising to say that there is more number of cellular phone users than computers today, in particular the developing countries. The biggest beneficiary of the telecom boom is the advertisement industry since it is blessed with one additional source to reach the public domain. With the costs of computers and last mile connectivity coming down, Internet penetration is improving in the developing countries."
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Magazines: What They Mean to Us, 2002.
This paper discusses the importance of magazines in our society, and how magazines influence children's reading.
1,190 words (approx. 4.8 pages), 0 sources, APA, $ 40.95
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Abstract
This essay is critical review of the magazine's effect on the literacy among children and youth. Comparisons are made between magazines, newspapers, mass media, and electronic e-zine.
From the Paper
"In my opinion, magazines are the key to our nation's youth becoming avid readers. When they are young, children are naturally more visual learners because this is the only way their minds are able to process information, as their vocabulary is not developed to an extent where merely words can convey an idea. This is the advantage magazines have over books of print. Magazines are littered with colorful pictures to accompany articles so as to provide a more vivid expression of the theme at hand."
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