| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "MAGAZINE ADVERTISING AUTO INDUSTRY": |
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Magazine Advertising and the Auto Industry, 1990.
This paper discusses the use of magazine adertising by the auto industry: Evolution of print ads, early auto ads and modern ad techniques.
2,475 words (approx. 9.9 pages), 10 sources, $ 87.95
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From the Paper
"This paper will trace the evolution of the use of magazine and other print advertising by the automobile industry. Print ads for automobiles have existed for almost as long as automobiles themselves. In this regard, it has been stated that "soon after the horseless carriages began chugging their way into the hearts of Americans, auto advertising appeared". The first automobile ad was printed in 1902. It promoted the "Surrey" model car, which was manufactured by the Haynes-Apperson Company. This advertisement emphasized the mechanical features of the Surrey, including its twelve horsepower engine, its rod-steering capabilities, and its room for four passengers; in addition, the ad gave the price of the car as $1,800. This ad took a very straightforward and information-oriented approach, unlike the auto ads of later years ... "
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Magazine Readership and Advertising Effectiveness, 2002.
The paper analyzes the ways magazines have to change with the times and carry out business research in order to target the maximum number of readers and advertisers.
1,539 words (approx. 6.2 pages), 3 sources, MLA, $ 50.95
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Abstract
The paper looks at the match a mazagine must make between different readers' interests, advertising and magazine content, focusing on the magazine "Women's day". The paper examines the different questions that must be researched such as: what subjects are covered, what products are advertised, and what are readers of the magazine interested in. The answers to these questions allows a magazine to recognize how it can improve its publication and generate greater advertising interest.
From the Paper
"Woman's Day is a magazine based on providing content that appeals to the average woman. However, as society has changed, so has the average woman. It is no longer appropriate to consider that the average woman is a wife and mother who stays at home and whose main priorities are to cook, clean and look after the children. For magazines like Woman's Day this became a problem when it was realized that it was no longer easy to define what the average woman wanted. In addition, it must be noted that a significant proportion of income for magazines like Woman's Day does not come from the purchasing price but from the advertising revenue (McCracken, 1993, p. 91). A business need for the magazine is to generate advertising dollars. This becomes a problem when the average woman changes. It is no longer appropriate to assume that the magazine is only useful for advertising food and cleaning products. The magazine needs to increase the range of products it advertises to ensure consistent and ongoing revenue (McCracken, 1993, p. 91)."
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The Auto Industry and the New Economic World Order, 2002.
Looks at the ramifications of an economy dependent on the auto industry.
1,650 words (approx. 6.6 pages), 7 sources, $ 62.95
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Abstract
This essay will explore the realities of Fordism and globalization within a specific context arguing that an economy dependent on the auto industry is doomed, referring particularly to Ontario's auto industry.
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NAFTA and The American Auto Industry, 2007.
A discussion on the North American Free Trade Agreement (NAFTA) and the effects on the American auto industry.
3,920 words (approx. 15.7 pages), 7 sources, MLA, $ 106.95
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Abstract
This paper reviews NAFTA and its effect on the American auto industry. Specifically the researcher examines various theoretical propositions providing analysis of the effects of NAFTA since implementation. The author's aims and objectives include identifying the costs and benefits associated with NAFTA's implementation, as well as identifying future trends and areas for research growth with respect to NAFTA and the automobile industry. The primary research examined includes how NAFTA impacted the U.S. automobile industry as a whole; whether the overall effects of NAFTA on the U.S. automobile industry have been positive or negative; and what the future of the U.S. automobile industry is, based on research gathered regarding NAFTA since its inception.
Outline:
Introduction
Journal Review
Theoretical Discussion of Topic
NAFTA Integration Strategies
Data Analysis
Conclusions
From the Paper
"Koechlin & Larudee (1992) take an interesting approach reviewing the potential effectives of NAFTA prior to its full inception claiming that the overall costs of NAFTA would likely be too high or negative in nature, postulating that employment would be affected most severely particularly within the U.S. Lastly Globerman & Storer (2005) provide the most recent analysis of free trade and price convergence resulting from NAFTA. The authors adopt economic theory suggesting that liberalization of trade will ultimately result in price convergence. The authors also examine the impacts of convergence on returns to capital and wages, suggesting that multiple explanations exist for the seeming divergence that followed the Canada-U.S. Auto Pact in the early 1960s."
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Porter Analysis of the Auto Industry, 2005.
Provides a Five Forces Analysis of the auto industry.
1,125 words (approx. 4.5 pages), 5 sources, MLA, $ 39.95
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Abstract
This paper provides a Five Forces Analysis of the auto industry and concludes that near-term profits are likely to be lower rather than higher. It attempts to predict the level of future earnings in this market.
From the Paper
"The automobile industry is a global industry dominated by large companies that participate in more than just manufacturing automobiles. Companies such as Daimler Chrysler Ford and General Motors also manufacture defense equipment and often participate in finance. General Motors has one of the largest consumer finance operations in the United States. However automobiles remain a mainstay of these companies and their global operations. This research considers Porter's Five Forces as they relate to the automobile industry and attempts to predict the level ..."
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Canadian Auto Industry, 2007.
This paper is an in-depth analysis of the Canadian auto industry from the perspective of government policy.
2,285 words (approx. 9.1 pages), 16 sources, MLA, $ 70.95
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Abstract
This paper explains that the Ontario province government has implemented several strategies to encourage private sector investment in the province's automobile industry. These strategies combine loans and grants that are designed to "top up" or encourage the investments of companies in the private sector. The author points out that the ideological underpinning of this strategy is liberal democratic capitalism under which the state is seen as playing a supportive role to industry by absorbing some of the costs associated with industrial growth and development. The paper relates that the cars manufactured in Canada are not intended to compete in the global marketplace but rather almost entirely in the U.S. as intracorporate trade in the form of parts and assembly for different plants of the same company on different sides of the Canada-US border. The author points out that the Canadian competitive advantages are the low value of Canada's currency in comparison to the United States dollar and the various Canada-U.S. trade agreements.
From the Paper
"Globalization has also been recognized by critics of Canadian industrial policy as a threat to Canadian jobs and the economy as a whole, for it is argued that highly paid Canadian workers cannot compete on a globally leveled playing field against much more lowly paid workers in places such as Mexico. While many specialists in the fields of trade and economics have argued that free trade and globalization are essential to foster competitiveness in Canadian industry, it seems likely that there will be some cost to Canada given the historic low competition ranking of Canadian industry when compared with its global competitors."
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Alabama Auto Industry, 2005.
A case study on Alabama's use of incentives to attract the auto industry to the state.
1,150 words (approx. 4.6 pages), 2 sources, APA, $ 39.95
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Abstract
This paper presents a case study on Alabama's use of incentives to attract the automobile industry to the state. It examines the financial incentives offered and Alabama's incentives to Mercedes Benz to locate a production facility in the state. The paper highlights the issue of opportunities versus costs.
From the Paper
"Colander has noted that when governments set economic policies they are generally faced with the necessity of making important and consequential trade-offs between competing values potential benefits and drawbacks and ..."
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The Canadian Auto Industry, 2007.
This paper describes a troubled Canadian automobile industry despite government support.
2,265 words (approx. 9.1 pages), 15 sources, MLA, $ 70.95
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Abstract
This paper explains that the liberal Ontario government has developed an industrial strategy to stimulate investment to auto companies in the province. The author points out that this strategy is designed to promote competitiveness and train workers in Ontario's larger auto companies. The paper states that, instead of actually contributing to innovation or the competitiveness of the province's auto industry or to create new jobs, existing companies, like Valiant Corporation, can grab millions from the government simply by suggesting they might leave for a different jurisdiction. The author stresses that Canada does not actually compete in the global auto industry; instead, much of its auto industry is what is called "intra-corporate" trade within its branch plants associated with their much larger counterparts in the United States. The paper concludes that the main competitive threat faced by Canada is simply real competition itself within a free trade environment.
From the Paper
"One example of this tendency can be seen in the free trade agreements that Canada has signed with the United States. In fact, these are managed or regulated trade agreements that, while they open U.S. markets to Canadian industry and vice versa, essentially protect the status quo and guard Canada against the competition of industries in Europe and Asia. Thus, in a paradoxical way, the free trade agreements such as the North American Free Trade Agreement can be seen as a competitive advantage for the Canadian auto industry in the global market as they protect this Canadian industries preferential access to its primary market while keeping the threat of foreign auto industry competition (i.e., non-North American) at a distance."
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Evolution of the U.S. Auto Industry, 1993.
Argues that there has been a radical change in the automotive industry, redefining auto manufacturing and examining some of the factors that caused this change.
2,700 words (approx. 10.8 pages), 6 sources, $ 95.95
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From the Paper
"TABLE OF CONTENTS
Introduction 1
Historical Background 1
U.S. Industry Innovations 4
Outlook for the Future 12
Bibliography 14
Introduction
The past two decades have seen a revolution in the American automotive industry that has redefined automobile manufacturing on the drawing boards, in factories and in the American psyche. This radical rethinking of a major industry may have no parallel in the ..."
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The Migration of the Auto Industry, 2005.
A look at the southern migration of the automobile industry and its effects on the northern and eastern states.
1,366 words (approx. 5.5 pages), 1 source, APA, $ 45.95
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Abstract
This paper examines the impact that the automobile industry's southward migration has had on the northern and eastern states, which have been the traditional sources of labor and manufacturing for the automobile industry. The paper explains how the industry's relocation to southern states is threatening the economic future of the states it is leaving.
From the Paper
"When moving was not an option, the automobile industry was constantly closing plants and laying off employees to help balance the books. As recently as 1990's, companies needed to use solutions like labor force reduction to cut the associated cost of labor. This strategy was a always a resource nightmare as 'getting laid off' or 'getting downsized' became all too common buzz words. The automobile industry has found a viable alternative to moving abroad or shutting down facilities."
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The Auto Industry, 2003.
As examination of the sociology of America's automobile industry.
1,150 words (approx. 4.6 pages), 8 sources, APA, $ 39.95
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Abstract
This paper studies the sociology of the American automobile industry. The paper discusses the unique attributes of the industry's connection with the city of Detroit, Michigan. The paper examines the industry's impact on the multicultural city, as well as its involvement in relevant race-related issue.
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Ethics and the Auto Repair Industry Table of Contents:, 2007.
A discussion on the ethics involved in the auto repair business.
1,268 words (approx. 5.1 pages), 6 sources, MLA, $ 43.95
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Abstract
This paper explains that when it comes to ethics, auto repair shops are not highly regarded by the American motoring public. It claims that consumers fear, among other things, that auto repair shops are only interested in making money and may try to sell consumers things they do not need. It explains that while some shops have tried to enforce a code of ethics, certain operational procedures within the auto repair and service industry have created a climate that encourages shops to sell consumers more than they may require. The paper also offers facts on common myths surrounding the industry.
Outline:
The 3000-Mile Oil Change
Statement Products
Fixation on Dollars per Car
Conclusion
From the Paper
"Another strategy is inexpensive oil changes. Wal-Mart, certainly, has used this strategy through its Tire & Lube Express shops, but independent lube and repair shops say car dealers have been using this strategy most aggressively to steer business to their service centers (Sullivan, 2003). Some of these dealers offer oil changes for as little as $10-$15, which is less expensive than you could buy five quarts of oil and a filter if you wanted to change your own oil. Why would these shops sell services at a loss or, at the very least, at a razor-thin margin? The answer is simple - once you are in the shop, they can sell you different high-margin services such as transmission fluid changes, air filter changes or even tune-ups (Sullivan, 2003). "
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The American and Japanese Auto Industries, 1995.
This paper discusses the American and Japanese auto industries: Trade relations since 1970s, imports, development, competition, economics and politics, quotas, pricing & products, quality, management andsafety.
2,700 words (approx. 10.8 pages), 7 sources, $ 95.95
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From the Paper
"At the beginning of the decade of the 1970s, "Detroit" was shorthand both for the American automobile industry and for American industrial leadership and muscle. Both, in the eyes of most of the American public, were essentially unchallenged. A decade later, the American automobile industry appeared to be in a state of collapse. Imported cars, mainly Japanese, had made enormous inroads into the American domestic automobile market, inroads driven--at least initially--by the Japanese carmakers' ability to provide their product at lower cost to the consumer.
From the time that Japanese imported cars first became highly visible on American roads, the inroads of the Japanese have been accompanied by an increasingly heated debate over whether the success of the Japanese imports was based on genuine competitive advantages, or at least in part by unfair trade ... "
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Advertising in Magazines, 1992.
An analysis of magazine advertising including a review of specific ads with regard to their ability to capture the attention of readers, to convey a message through brevity, to create a memorable image and to appeal to a target audience.
2,925 words (approx. 11.7 pages), 4 sources, $ 103.95
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From the Paper
"The field of advertising has a long history, and it is a field that is indispensable in our modern society because it helps inform the public of the basic goods and services that are available in the marketplace. Advertising can be defined as any form of paid communication with the purpose of motivating a reader or viewer to purchase a product or service, to influence public opinion, to win political support, to sell an idea or a cause, or to act or think and perhaps influence others in the manner desired by the client. The main goal of advertising is to motivate or persuade people to buy a particular product or service, and among the media used to accomplish this are radio, television, newspapers, magazines, direct mail, billboards, posters, catalogs, and brochures. Accomplishing this task requires the ability to communicate, but this communication often takes..."
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Perfume Print Advertising In Women's Magazines, 2005.
An analysis of perfume print advertising In women's fashion magazines, in the years 2004-2005.
1,350 words (approx. 5.4 pages), 2 sources, $ 53.95
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Abstract
This essay compares two types of media analysis, semiotic and content, by analyzing twelve perfume ads taken from fashion magazines over a one year period. In this discussion, the hypothesis is that perfume ads focus on the creation of meaning through the combination of defined elements that result in the visual construction of an unreal female image. "
From the Paper
"In Women's Fashion Magazines 2004-2005 While enjoying the guilty pleasure of browsing though magazines, one cannot deny the impulse to pause sometimes and gaze intently at images of the products presented. In fashion magazines in particular, one cannot help but read the intended meaning as it associates to our own selves and even perhaps compare ourselves to the meaning presented. Perfume ads are some of the most evocative ads as a mere bottle cannot often communicate the promised benefit of the product. Therefore in order to communicate to the viewer, meaning is created using images and text."
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