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"Leadership Secrets of Attila the Hun", 2002.
Reviews Wess Roberts' 1987 book, "Leadership Secrets of Attila the Hun".
650 words (approx. 2.6 pages), 1 source, $ 26.95
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Abstract
This paper provides a personal response to the book "Leadership Secrets of Attila the Hun" by Wess Roberts (Warner Books: 1987).
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Attila the Hun: Biography of a Great Leader, 1999.
A profile of Attila the Hun and his battles.
2,380 words (approx. 9.5 pages), 10 sources, $ 72.95
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Abstract
This paper looks at the effectiveness of Attila the Hun as a leader, discussing the battles he masterminded and his charismatic personality.
From the Paper
"Barbarian is defined as, "a rude, coarse or brutal person"(Funk & Wagnalls 50). When one hears the name, Attila the Hun, one tends to think of him in such a negative way. Contrary to this popular belief, Attila the Hun was not a barbarian, but one of history's great leaders. The Hun kingdom was in modern-day Hungry. The Huns were a Turkish-speaking nomadic people. Attila and his brother Belda succeeded their uncle as leaders of the Huns in 434 A.D. Attila was in the junior role, until his brother's death 12 years later. It is often said that Attila murdered Belda to obtain the throne. When Attila became leader he found a rusty old sword; he said it was the sword of Mars. The empire which he inherited was dependent on tribute, without it, the Huns could not survive. Attila brought about a turn of events for his people. To ensure the survival of his people, in 447 AD, Attila launched an invasion of Eastern Europe. Attila created an empire that reached from the Black Sea to Germany. He was known in the west as ?The Scourge of God'. . Compared to the leaders who had ruled before him, he was aggressive, ambitious, shrewd, intelligent, charismatic, and arrogant. Attila showed his great leadership by his army of magnificent proportions. It is thought to have been the largest army of the late fifth century. Attila also showed his leadership abilities by his motivational speaking. Attila was able to speak to his soldiers before battle, inspiring them to fight even harder. Finally, Attila revealed himself as a great leader in his ability to be a military strategist. The battle of Chalons, in which Attila fought, was one of the most decisive battles in history. One of the most important factors in Attila being a great leader was his army."
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Legal Case: Trade Secrets, 2008.
Looks at a legal case regarding trade secrets, conflicts of interest,
and covenants not to compete.
1,130 words (approx. 4.5 pages), 13 sources, APA, $ 39.95
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Abstract
This paper explains that, as employees have access to trade secrets, they pose the threat of stealing the secrets when they leave the business. Thus, American law allows the employer to protect his interests through the somewhat limited enforceability of covenants not to compete. The paper then points out that, while these covenants have been used for many years, new issues have emerged as the economy has become more flexible with employees frequently changing jobs and with businesses being sold to successor companies. The paper goes on to analyze the test case of "Riamonde v. Van Vlerah" (1975) whereby the Ohio courts uphold covenants to not compete thus protecting trade secrets. The paper includes references to several other cases as well.
From the Paper
"In trying to balance the reasonable rights of the employer to protect trade secrets and the right of the employee to work, Ohio courts seem most inclined toward what might be called the "Express Consent" approach. A successor employer can enforce a non-compete agreement only if it meets three requirements. First, the employer must show that employees expressly consented not to compete against the successor employer. This could be shown by either of two means: (1) the non-compete provision must state that the covenant is an asset of the predecessor employer, and must state that it can be transferred to the employer's successors and assigns."
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Victoria?s Secrets, 2006.
This paper examines the company Victoria Secrets, its goals and its strategic advantages in terms of the competition.
1,136 words (approx. 4.5 pages), 2 sources, MLA, $ 39.95
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Abstract
In this paper the author thoroughly examines the profile and properties of the lingerie company Victoria Secrets. The author starts with a summary of the beginnings of Victoria Secrets. He tells us that its founder Roy Raymond could not find a present for his wife and saw an opening in the market. The author proceeds to expand on how the company grew and constantly changed its perspectives on the market, based on the acceptable fashions of each time period. The paper also looks at the marketing ploys of the company, from advertising through to store design, which has made it the most successful lingerie business there is today. Finally the author confirms Victoria Secrets success by stating it has given the customer a lifestyle which incorporates the product.
From the Paper
"With the transformation of the business, its goals also changed. Working on the thought that while bought and wore underwear, they aspired to buy and wear lingerie, the first move was do away with Raymond's goal of having the stores' as some sort of shopping haven for male shoppers. Wexner, along with Senior Vice President, Dan Finkleman realized that while men gave lingerie as gifts, it was women who bought 90% of their own intimate apparel and therefore the company made female customers the sole focus of all its efforts. The main goal of the company in this respect was and is image. Dan McGinn aptly summarizes this and other goals in his case study of the company. He says, "It started with the name Victoria, which conjures up 19th-century England. To further emphasize the veneer of European luxury, catalogs listed the company's headquarters in London, even though it was really in Ohio. And the products themselves stood apart from traditional department store offerings." Another one of the company's major goals was to avoid mistakes made by other lingerie producers, particularly stories such as Frederick's of Hollywood."
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?Secrets of the Night Sky?, 2002.
An analysis of Bob Berman's book "Secrets of the Night Sky: The Most Amazing Things in the Universe You Can See with the Naked Eye".
961 words (approx. 3.8 pages), 1 source, MLA, $ 34.95
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Abstract
The paper reviews and discusses Bob Berman's "Secrets of the Night Sky: The Most Amazing Things in the Universe You Can See with the Naked Eye", written for amateur astronomers but enjoyed by the advanced as well. The paper describes the factors that make the book so successful, including helpful tips, witty prose, colorful illustrations and the dispelling of the myth that one needs expensive equipment to enjoy the night sky. It also gives an overview of the various chapters in the book.
From the Paper
"One of the strongest features of Berman's book is his strong and witty prose. He clearly intends this book to entertain the audience as well as educate, and he is truly successful in his aim. The book is engaging and interesting, and most readers will have a difficult time setting the book down. Berman liberally applies clever analogies, enhancing the readability of his book. The book is simply packed with endless insights and metaphors that make it engaging and conversational. Berman's conversational tone is humorous and captivating. For example, in his lengthy discussion of time he notes that "misconceptions about time hatch as readily as cuckoo eggs"."
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Secrets in Literture, 2000.
The paper examines the secrets which appear in Henrik Ibsen's play "The Path to Change" and Sophocles' "Oedipus".
1,712 words (approx. 6.8 pages), 2 sources, APA, $ 55.95
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Abstract
This paper examines the premise that once surfaced, the secrets which had so painstakingly been concealed because their discovery was feared, are those which led to the significant change of the main characters in Henrik Ibsen's "A Doll's House" and Sophocles' "Oedipus".
From the Paper
"Literary characters undergo many changes from the beginning of the work throughout the end. Numerous things can cause these changes to occur, although usually some type of life-altering event causes the change to take place. Awakenings, losses, achievements, and self-discovery are typical examples of life-altering events which incur a change in characters. The reaction of the characters to these events is what causes the change and helps to define who they really are, as well as what their goals, values, and morals are. Another example of a life-altering event could be considered the discovery of a deeply hidden secret. Such an event has been the theme of many works for centuries upon centuries. Change in a character following the discovery of a life-transforming secret was evident in both Oedipus and A Doll's House. Once surfaced, the secrets which had so painstakingly been concealed because their discovery was feared are those which led to the significant change of the main characters in Ibsen's A Doll's House and Sophocles' Oedipus."
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"Harry Potter and the Chamber of Secrets", 2002.
A book review of J.K. Rowling's adventure novel, "Harry Potter and the Chamber of Secrets".
1,150 words (approx. 4.6 pages), 1 source, $ 44.95
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Abstract
This five-page undergraduate paper summarizes J.K. Rowling's amazingly popular children's adventure novel, Harry Potter and the Chamber of Secrets. The author discusses the book's plot, characterization, and fast-paced excitement, and analyzes the reasons why the book appeals to millions of readers young and old.
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?Divine Secrets of the Ya-Ya Sisterhood?, 2004.
A review of the novel, ? Divine Secrets of the Ya-Ya Sisterhood?, by Rebecca Wells.
1,135 words (approx. 4.5 pages), 1 source, MLA, $ 39.95
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Abstract
This paper examines how the novel, "Divine Secrets of the Ya-Ya Sisterhood" by Rebecca Wells, tells the story of a family feud that occurs between the daughter and narrator, Siddalee, and her mother, Vivi, and how, with the persuasion of the Ya-Ya Sisterhood, Vivi sends Siddalee a scrapbook that allows her a real insight into who her mother is. It looks at how the novel presents an exceedingly honest view of families and, especially of the mother-daughter relationship, and how this includes allowing a mother to be seen as whole person and not just who she is as a parent.
From the Paper
"Another important point made in the novel relates to the expectations placed on mothers, with the novel clearly expressing the problems these expectations cause. In the novel, Vivi is captured as a character far from the image of the typical caring mother. She is outgoing, a clear individual, and remains this way even past the age of 70. A major part of the problems occurring between Siddalee and Vivi relates to these expectations. Siddalee?s confusion and annoyance with her mother is largely related to her judging her mother based on these expectations. Vivi?s struggles in the novel are largely related to her feeling guilty about not being able to be the mother she feels she is expected to be. The reality that the novel makes clear is that Vivi is not just a mother, she is a person."
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"Harry Potter and the Chamber of Secrets", 2005.
An analysis of the relationship between friends in "Harry Potter and the Chamber of Secrets" by J. K. Rowling.
690 words (approx. 2.8 pages), 1 source, MLA, $ 23.95
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Abstract
This paper examines and discusses the characteristics and relationships between Harry, Ron and Hermione in the book, "Harry Potter and the Chamber of Secrets".
From the Paper
"There is a common saying or assumption that a person is measured by the quality of his or her friends. In school or work groups of friends or cliques or clubs develop and people a ..."
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?Divine Secrets of the Ya-Ya Sisterhood?, 2005.
This paper is a review of Rebecca Wells' "Divine Secrets of the Ya-Ya Sisterhood", which focuses on the psychological aspects of the book.
910 words (approx. 3.6 pages), 1 source, MLA, $ 32.95
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Abstract
This paper explains that the bestselling book, later made into a popular film, tells the story of Vivi and Siddalee Walker, two Southern women, a mother and daughter from two apparently very different generations, one of the "Gone with the Wind" era's popularity in the South, the other of the contemporary North. The author points out that, in the novel, psychological health is tied to memory, friendship between women and one's connections to one's girlhood; thereby, only collectively can Vivi's girlfriends, the Ya-Ya's, bring everyone into a state of peace and relative harmony. The paper relates that the novel advocates a realistic view of motherhood; no mother is perfect because no mother had a perfect upbringing herself.
From the Paper
"The book thus tells the tale of the conflict between Vivi and Siddalee through a series of flashbacks from today back to 1932 Louisiana when Vivi was involved in tap dancing, obsessed with emulating Shirley Temple, and hanging out with a crew of women known as the 'ya-ya' sisterhood. Although the estranged mother and daughter's present day argument is touched off by a "New York Times" review where in an interview her daughter's comments result in a reference to Vivi as a "tap-dancing child abuser," clearly the conflict is much deeper, stretching back to Vivi's own childhood. The sarcastic reference to Southern womanhood as dancing and abusing also suggests the tone deaf ear of the Northern world of Southern California in which Siddalee now dwells does not contain the necessary elements to help her come to terms with her mother, her past, and her regional identity as a Southern woman."
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Harry in "The Chamber of Secrets", 2005.
A character analysis of Harry in J. K. Rowling?s novel, "Harry Potter and the Chamber of Secrets".
1,102 words (approx. 4.4 pages), 1 source, MLA, $ 38.95
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Abstract
This paper discusses how, in Rowling?s novel, Harry?s character develops, revealing how he matures not only as a wizard, but a person. While still young in this book, Harry learns important lessons that will help him later in life. It explains that his unusual heritage provides the perfect backdrop for the story in that Harry must learn how to be brave and have faith.
From the Paper
"One interesting aspect of the novel is the voice that Harry hears early in the chapters. When Harry hears the voice say that it is ?time to kill? (Rowling 137), his instinct to follow to voice in hopes to prevent it from doing any harm. This is a characteristic that Rowling continues to enhance with Harry. His instinct is to do good things and prevent evil from occurring, yet the voice is something that Harry does not understand. This lack of understanding is the source of much angst for Harry and he must learn to deal with it in a positive manner."
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The Secrets of Conformity, 2002.
This paper is an analysis of Mark Twain's "Core-Pone Opinions."
1,065 words (approx. 4.3 pages), 0 sources, $ 37.95
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Abstract
Using the ideas in "Core-Pone Opinions" by Mark Twain about conformity and society, this paper argues that group conformity has lead to many instances of group violence in today's society. Although the author feels that much of the violence found in today's society is caused by too much conformity, they do acknowledge, that there can also be positive results from being part of a group, if you are just aware of its dynamics.
From the paper:
"With his writing of Core-pone Opinions, Mark Twain shows the susceptibility we all have to conformity, and the great influence the opinions of others have on our way of thinking. As Twain said, ?It is our nature to conform; it is a force which not many can successfully resist?. Everyone likes to think they are unique and independent, but the reality for most of us is that we simply follow the trends in the world around us and incorporate others? opinions into becoming our own."
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?Pledged: The Secret Life of Sororities?, 2005.
A look at how Alexandra Robbins spills secrets in her book "Pledged: The Secret Life of Sororities".
1,350 words (approx. 5.4 pages), 1 source, MLA, $ 45.95
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Abstract
This paper reviews the book "Pledged: The Secret Life of Sororities" and examines how Robbins takes the information she had acquired in a year about sororities, ties it up in a pretty package and allows the reader to make judgments on sorority life while keeping her opinion and thoughts extremely non-biased. It shows how Robbins is able to divulge in what she learns, reenact real situations through detailed dialogue and still leave the reader stimulated with enough curiosity by the end that they want to follow up on the characters.
From the Paper
"Robbins' book is comprised of about 75 percent vignettes and 25 percent authorial voice. The vignettes Robbins uses are essential in understanding what the opinions of the main characters are and also gives a general idea of how the other sisters feel and are affected by situations. By using so much dialogue, Robbins put the reader in the room with the characters and gives them a chance to feel as though they are flies on the wall. The only time Robbins interjects into the scene is to explain something that a "normal" or non-Greek affiliated person would know or to explain to you exactly what is happening in the scene between the sisters."
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Secret Settlements, 2002.
A discussion of secret settlements in court, what they involve and their pros and cons.
1,250 words (approx. 5.0 pages), 5 sources, MLA, $ 42.95
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Abstract
The paper examines how knowledge about public hazard is kept secret from the public through the use of secrecy agreements in the courts and how companies often know about deadly defects in their products, yet, they keep the information out of the public eye through secret settlements. This essay analyzes the concept of the secret settlement policy, where companies calculate what is called a cost-benefit-ratio. If the company believes it will be less expensive to settle a claim against it than to recall a product or clean up a hazardous area then the company decides to settle. It discusses the legal aspects of these settlements as well as there pros and cons though literature review and outlines the current laws.
From the Paper
"There have been many pros and cons suggested as to why the legislature should or should not adopt these new secrecy bills (caoc.com). Opponents of this legislation state that there is no evidence that the current practice creates any significant problems in concealing information about dangerous products or conditions (caoc.com). Many feel that the new legislation is a threat to high tech firms because the new legislature forces companies to divulge trade secrets (caoc.com). They fear companies will no longer be able to protect trade secrets (caoc.com). However proponents for the new legislature argue that it is designed to restrict secret settlements, not to divulge trade secrets (caoc.com)."
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Victoria Secret's Men's Line, 2007.
Presents a marketing plan for the launch of Victoria Secret's new men's line called Lil' Devil's .
5,810 words (approx. 23.2 pages), 12 sources, APA, $ 139.95
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Abstract
This paper explains that Victoria's Secret, the leading specialty retailer of lingerie, is planning to market Victoria's Secret Lil' Devil's line of menswear. The launch of this menswear division is expected to be one of the largest in the history of men's intimate apparel. The author relates that Victoria's Secret will create new 'designer' men's underwear and sleepwear with the same great design, unusual fabrics, wonderful colors and large variety of choice for every occasion, which have made their women's line the market leader. The paper extensively discusses the elements of the market mix, segmentation, strategies and control mechanism and specifically relates these issues to the launching of this new menswear range.
Table of Contents:
Final Marketing Plan
Organizational Overview
Product Description
S.W.O.T.T. Analysis
Strengths
Weaknesses
Opportunities
Threats
Trends
Market Research
Segmentation
Positioning
Product Life Cycle
Marketing Mix
Budget
Twelve - Month Marketing Budget
2005
Control Mechanisms
From the Paper
"To ensure a successful launch of our new men's line of undergarments we need to carefully market the new products. Victoria's Secret believes that a three-step process of marketing research will help us achieve our goal of selecting the best strategies and tactics. The first step of the research is to have our marketing teamwork closely with our product development department. The product development department will be able to educate us on the various products, including comfort features, fabrics, and available styles and colors."
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