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The Job Shop, 2004.
An analysis of an entrepreneurial marketing plan for a competitive marketplace.
2,680 words (approx. 10.7 pages), 4 sources, MLA, $ 80.95
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Abstract
This paper discusses the marketing plan for the company, The Job Shop. The paper identifies everything a successful marketing plan should include when starting a business from scratch including the following: SWOT and situational/environmental analysis, a look at the company's mission and objectives, product, pricing, distribution and promotion strategies, innovations, research, controls and recommendations.
Table of Contents
Introduction
SWOT Analysis
Strengths
Weaknesses
Opportunities and Threats
Situational/Environmental Analysis
Competitive Forces
Legal/Political Forces
Socio-cultural Forces
Technological Forces
Economic Forces
Mission & Objectives
Mission Statement(s)
Target Market Selection
Positioning Strategies
Product Strategies
Pricing Strategies
Distribution (Place) Strategies
Promotion Strategies
Innovations, Research
Controls
Recommendations
Bibliography
From the Paper
"The Job Shop was founded in 1994 and is the creation of Cassandra Mack. The basic premise of Job Shop is to provide unmatched career services on a sliding scale basis. The Job Shop offers career assistance at every level designed to assist anyone from entry level all the way to senior executives. Their focus is in education and role play to build and sharpen the skills of their customers to assist them in their job search and negotiation activities. Job Shop services include skills and interest assessments, technical training, resume brainstorming and formatting, cover letter and thank you note writing, phone and in-person interview skills, as well as, proper techniques for negotiation and working with recruiters and headhunters. In addition, the Job Shop holds quarterly workshops for resume help and general job hunting advice that is open to the general public and free of charge."
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| Term Paper # 69433 |
temporarily unavailable
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Shopping Centers, 2007.
This paper explores the reasons for customer satisfaction in shopping malls.
4,073 words (approx. 16.3 pages), 19 sources, MLA, $ 109.95
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Abstract
The paper examines the factors and elements that are related to customer satisfaction. The paper focuses on the differential data relating to gender and age differences in customer satisfaction. The paper reveals how many factors impact the satisfaction of customers including the shopping mall design, location, stores availability, entertainment availability and availability of places to rest and for children to play. The paper also discusses pricing, stock, environment, configuration, whether the store has online Internet shopping and the culinary offerings of the shopping mall.
Outline:
Bigger "Mega' Centers Customer-Preferred
Branding and Image are One-in-the-Same
Lack of Effective Planning Leads to Irrational Development Patterns
Teens, Preferences and Satisfaction Attributes of Shopping Malls
Gender-Focused Research and Customer Satisfaction Variables
Successful Pricing-Strategies
Store Design and Customer Satisfaction
Internet Shopping and the Impact on Traditional Store Shopping
Design of Shopping Mall (Location and Design Factors)
Summary of Review of Literature
From the Paper
"A press release in 2005 related that "in the next two years the total retain spending in UAE is expected to grow to AED 35bn (US$9.5bn) from the present level AED 26bn (US$7bn) or a growth rate of 35%." (Dubai Women's College, 2006) Furthermore the Dubai shopping centers have grown from 2 only one decade ago to approximately 35 shopping centers and ten of them stated to "fall under the category of "Mega" centers, hosting almost every major brand label around the world... [with a reported] retail space...estimated at 2 million square feet...[which incidentally] is "one of the highest per capita availability in the world.""
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"Shopping for Pleasure", 2002.
Explores Erika D. Rappaport's "Shopping for Pleasure" which presents shopping as an expression of feminity in Victorian England.
1,150 words (approx. 4.6 pages), 1 source, $ 44.95
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Abstract
This paper explores the qualities of femininity as expressed through shopping in respect to Erika D. Rappaport's book "Shopping for Pleasure: Women in the Making of London's West End". The theme of this paper is that shopping allowed women to have a realm of social influence that was separate from their male counterpart and this was a positive solution for women seeking independence in the male- dominated pleasure city of Victorian London.
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Where to Shop? The High Street vs. The Internet, 2005.
Examines the benefits of shopping over the internet versus shopping in brick-and-mortar stores.
1,646 words (approx. 6.6 pages), 4 sources, APA, $ 53.95
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Abstract
This paper takes a closer look at the new phenomenon of online retailing, and compares it to the more customary variety of commerce. The researcher interviews "real-life" shoppers, asking them to compare their internet experiences with their experiences in the high street. The paper questions whether consumers prefer one over the other and whether there are certain things that people will not buy in cyberspace. The paper also questions whether the online marketplace inspires the same level of comfort and trust as its brick and mortar counterpart.
Paper Outline:
Introduction
Aims
Literature Review
Methodology
Results
Conclusion
References
From the Paper
"Internet shoppers cited the wider variety of choices available, especially in terms of the above-mentioned favorite purchases. For the high street shopper, the "what you see is what you get factor" proved to be the most positive aspect of the shopping experience. The subjects were fairly evenly divided as far as the other criteria were concerned. However, subjects did feel that one could get a better price online, as opposed to in the high street. There was, nevertheless, a striking difference in spending amounts between the two styles of shopping. Very clearly, the subjects spent considerably more money in the high street than on the Internet."
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Sunday Shopping, 2002.
An overview of the issues related to the Sunday opening of shops in Canada.
1,150 words (approx. 4.6 pages), 5 sources, $ 44.95
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Abstract
This paper looks at the social, economic and, in particular, the legal aspects of Sunday retail shopping. Sunday shopping has been a controversial subject across Canada. Each province has dealt with it slightly differently. These differences will be highlighted and the possible reasons behind them. Many interest groups from the buying public, retailers, the church and the government have strong views on Sunday shopping. These views will also be discussed in terms of the decisions made by the courts.
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Shopping Online, 2006.
This paper discusses to what extent the electronic marketing channel is the future of shopping.
3,836 words (approx. 15.3 pages), 10 sources, MLA, $ 105.95
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Abstract
The paper discusses shopping online and explains that the method of communication for exchange has become simpler through the fastest method of exchange presently available - electronic communication.
The paper relates that the nature of the economy is changing and in the new situation it is becoming important for companies who want to be leaders in the economy to master multi-channel marketing.The paper discusses the structure, advantages and disadvantages of multi-channel marketing. The paper concludes that online shopping has fared better than conventional shopping even in a conservative market like England. Thus there is potential in electronic marketing when it is used as a part of multi-channel marketing and used in a manner to protect the organization's profitability.
Contents:
Executive Summary
Introduction
Structure of the Electronic Marketing Channel:
Advantages of Electronic Marketing Channel
Disadvantages of Electronic Marketing Channel
The Combination of Online and Retail Shopping - the Multi-Channel Marketing Environment
The Future of Online Shopping
Conclusion and Recommendation
From the Paper
"With the advent of modern computers, electronic marketing has gained tremendous advantage which is being boosted further through the facility of the Internet now spreading out to be within the common man's grasp. Like all other media, the average man also views the computer, combined with the Internet as a medium through which he can gain a lot of information, and this attitude has come through the general use that the computer is put to, especially electronic mail. At the same time, there have been efforts to sell items to the average man through the computer since it is relatively easy and inexpensive to use as a medium."
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The Body Shop International, 2007.
This paper performs a SWOT analysis and reviews the internal and external environments of The Body Shop International, a cosmetic company that has a mandate to support social marketing.
1,825 words (approx. 7.3 pages), 9 sources, APA, $ 58.95
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Abstract
This paper explains that, in addition to making a profit, The Body Shop International gears its cosmetics business activities towards supporting community trade, defending human rights, activating self-esteem, trying to protect the planet, fighting against animal testing and supporting its own charity called The Body Shop Foundation. The author points out that, after a period of slowed growth in the 1990s and increased competition, The Body Shop established a new strategy of increased investment in marketing and promotion at the store level. The paper reveals that the industry growth is occurring in Africa and Asia where The Body Shop has a huge market share; however, changes in the political, economic or social climate in these countries will affect the Body Shop's overall demand since some of these countries have volatile environments.
Table of Contents
Internal Environment
Business History and Operations
Business Concept and Mission Statement
Functional Products/Services
Product Marketing
Sales/Profit Profiles
External Environment
Industry: Major Competitors
Competitors
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
From the Paper
"The three major competitors are Alliance Boots, Bath and Body Works, and Estee Lauder. Alliance Boots is a British based company with approximately seventeen percent (17%) market share of the British market. It is the largest pharmacy chain in Europe and is a serious competitor in the cosmetic market for The Body Shop. Bath and Body Works is a subsidiary of intimate brands and enjoys a one point nine percent (1.9%) share of the bath and shower market in the United States. The company is a competitor to the Body Shop since its sells natural body and hair care products as well as personal care products and fragrances."
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Holiday Shopping, 2002.
Examines the demographics of postponing holiday shopping, based on research.
2,650 words (approx. 10.6 pages), 8 sources, $ 97.95
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Abstract
This paper examines the demographics of postponing holiday shopping. This is accomplished in part due to a literature analysis and in part due to a fictitious survey that was conducted during the holiday shopping season of 2000 - 2001 at three urban malls. This paper determines that male shoppers are far more likely than female shoppers to postpone their holiday shopping until immediately before the holidays. In order to take advantage of this, merchants should concentrate on promotional packages that will attract male shoppers, such as gift boxes that are easily displayed and accessible to the shoppers.
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Internet Shopping, 2003.
Examines the effects of Internet shopping on the retail industry.
3,450 words (approx. 13.8 pages), 11 sources, APA, $ 119.95
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Abstract
This paper examines the effects of Internet shopping on the retail industry. It gives several examples including Staples and the GAP. The paper looks at the advantages and disadvantages of implementing on-line shopping and the development of the Internet. The paper looks at the global nature of the marketplace and the growth of online shopping.
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On-Line Shopping, 2004.
An analysis of the use of the Internet for on-line shopping.
1,190 words (approx. 4.8 pages), 6 sources, MLA, $ 40.95
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Abstract
This paper examines how on-line shopping was one of the new activities that was created through the use of the Internet and how its emergence cannot be considered a linear process. It looks at how, based on social constructivism, its development is attributed to different social interests from many social groups and how these social interests result in the pros and cons of the use of Internet for on-line shopping. It attempts to utilize different theories to analyze the use of Internet for online shopping.
From the Paper
"The use of Internet for online shopping also impacts human society in other ways. It constructs a new social relation. Conventional shopping way requires the meet up between consumers and retailers, but the Internet closes the gap between consumers and producers. Consumers can more directly reflect their need to producers through the virtual world, but interestingly, they do not have to meet up. The position of retailer seems disappearing. Some people consider it as alienation between people due to the adoption of this technology , but some think it as more frequent interactions between consumers and producers."
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Specialty Music Shop, 2002.
Discusses the business potential of a speciality music shop which deals mainly over the internet.
1,400 words (approx. 5.6 pages), 4 sources, $ 53.95
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Abstract
This paper examines the potential of e-business and e-commerce for a specialty music shop and an affiliated house club and roti shop. It focuses on synergies among the two bricks and mortar locations and the website.
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Sweat Shops, 2002.
This paper uses a recent Walmart scandal to explore the ethics of sweat shops used in production.
1,645 words (approx. 6.6 pages), 2 sources, MLA, $ 53.95
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Abstract
This paper presents an examination of the ethics of business. Using the recent Kathy Lee Gifford scandal regarding the clothing sweatshop she owned, the writer explores the ethics of such a business. The writer takes the stand that it is not an ethically smart or economically sound idea to run a sweat shop for the purpose of profit.
Contents:
Introduction
Basic Business Smarts that Make Gifford's Sweat Shop Wrong
Conclusion
From the Paper
"For a long time the clothing line at Walmart that was owned by Kathy Lee Gifford was well received. It offered style, class and comfort all for an affordable price. Gifford was on her talk show and plugging her clothing line while at the same time professing her belief in human rights and the importance of the proper treatment of people. The nation was outraged when it was discovered that the clothes for Gifford?s clothing line was being manufactured through the use of underpaid employees in what is commonly referred to as a sweat shop. Gifford has insisted from the beginning of the discovery that she had no idea there were such conditions being used for the development and manufacturing of her clothing line."
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Shopping Malls, 2005.
This paper discusses observed group behavior at shopping malls.
1,125 words (approx. 4.5 pages), 0 sources, $ 44.95
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Abstract
This paper explains social phenomena at a shopping mall as perceived through sociological observations. The author made these observations in shopping malls at a selected concourses for a period of approximately thirty minutes. The paper relates that this process was repeated at for mall locations.
From the Paper
"The setting in which I made my observations was a shopping mall, and I conducted my observation by choosing a concourse to observe, remaining there for approximately thirty minutes, and them repeating this process at three other mall locations. I discretely took notes as I observed the semi-focused gatherings around me, and felt rather devious watching these groups of people walking past me, unaware that they had become human specimens in a sinister sociology experiment."
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The Shopping Mall in Modern American Life, 2005.
Synthesizes five readings on the role of the shopping mall in American culture.
900 words (approx. 3.6 pages), 5 sources, MLA, $ 31.95
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Abstract
This paper examines and analyzes the role of the shopping mall in modern American life using five readings on the topic. The paper looks at reasons for the shift from Main Street, America to the large shopping mall, citing the creation of a special place and the artificial sense of community as possible factors. The paper also looks at the issue of community versus commerce as well as how malls help fill the emotional needs of shoppers.
From the Paper
"For many years the center of retail commerce in the United States was Main Street-the central street in most small towns. Main Street was also the metaphor for small town community life. Parades, festivals picnics, town meetings and social interaction happened in the hustle and bustle of Main Street, as individuals came together to shop, conduct their civic affairs and enjoy their leisure time. In the post World War II era, Main Street evolved into suburbia where sprawling bedroom..."
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