| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "INTERNATIONAL MARKETING DRAGONS T WEAR": |
|
|
International Marketing--Dragons Don't Wear Nikes, 2005.
A discussion on international marketing strategy with a focus on Nike.
2,925 words (approx. 11.7 pages), 7 sources, $ 115.95
»
Click here to show/hide summary
Abstract
This paper discusses international marketing strategy and several shortcomings of current strategies. Particularly, standardized approaches to global marketing across markets are examined as being rife with potential cultural hazards. A segmented marketing strategy is offered as an alternative because it focuses on depth rather than breadth. Nike is utilized as an example of an MNC that is victim of a standardized marketing approach.
From the Paper
"When moving from a national to an international market, one of the primary issues in developing a marketing plan and a strategy to execute on the plan is the ability to integrate the cultural characteristics of the target market into the plan. While the need for such consideration might seem self-evident there is still a significant percentage of the business community that enters foreign markets without proper due diligence and the results can prove catastrophic at worst and embarrassing at best. Some debate exists whether market research deserves its own separate business emphasis in marketing strategy: "the topic of business communication requires an independent research agenda about intercultural interaction. Indeed, research has paid little attention to the quality of persuasive documents used in international business..."(Hoeken et al, 2003, para.2). "
| |
|
O'Reilly Associates and T&D International, 2006.
A case study of advertising agency, O'Reilly Associates, and whether it should retain or terminate its relationship with a long-term business client.
900 words (approx. 3.6 pages), 1 source, $ 35.95
»
Click here to show/hide summary
Abstract
This paper reviews the case of O'Reilly Associates, an ad agency -- in order to determine whether it should retain a seemingly unprofitable account: T&D International. The brief paper reviews the problem, the nature of the service provided, the alternatives available to management to being the account in line with profitability, and the specific facts. It is concluded that the account should be terminated.
From the Paper
"Following the findings of a recent profit audit, it has come the attention of the management of O'Reilly Associates that the company's relationship with a long-term business client, T&D International, may not be a profitable one for the advertising agency. In fact, in an income statement dated 12/31/89, it is clear that the agency has lost $72,000 in the previous calendar year, on an account in which commissions and fees to the agency were only $154,000."
| |
|
International Operations and Internalization, 2005.
Considers how international operations affects a company's marketing function.
1,800 words (approx. 7.2 pages), 13 sources, MLA, $ 63.95
»
Click here to show/hide summary
Abstract
This paper considers how international operations affects a company's marketing function, including all four components of the marketing mix. It looks at Porter's model of international strategy and stages of internationalization. The paper provides examples.
From the Paper
"In today's economy companies can no longer be satisfied with serving a single geographic market. This strategy is still effective for some businesses but many companies-including small and medium-sized organizations-have recognized the benefits of expanding their operations to the global market. With the advent of the Internet and the ability to transfer funds across borders seamlessly and with low transaction costs the move toward globalization is no longer limited to only large companies ..."
| |
|
Militarization and the "Don't Ask, Don't Tell Policy", 2005.
Argues that the "Don't Ask, Don't Tell" policy in the U.S. military is highly prejudiced and wrong, as well as ineffective.
4,000 words (approx. 16.0 pages), 15 sources, MLA, $ 108.95
»
Click here to show/hide summary
Abstract
Examines the history and current state of the "Don't Ask, Don't Tell" policy, which allows military officials to fire service members for revealing their homosexuality. The paper shows how the policy is ineffective and unjust by looking at personal accounts, spending policies of the military, and a wide array of research.
From the Paper
"The exclusion of openly homosexual individuals from military service reveals homophobic undercurrents to society, as well as raises questions about militarism being above the law. During the Clinton administration, President Bill Clinton attempted to overthrow the ban restricting gay and lesbian members from joining the army and allow them to serve openly. However, after "having promised in his campaign to extend this civil right to gays and lesbians, Clinton faced a difficult challenge when he attempted to fulfill his pledge, opposed as he was by the Joint Chiefs of Staff and prominent members of Congress" (Belkin 1). Instead, in 1993 Clinton passed the "National Defense Authorization Act" (Belkin 1), better known as the "Don't Ask, Don't Tell, Don't Pursue" policy, which allows homosexual people to serve in the army as long as they do not reveal their queer sexual orientation or engage in so-called "homosexual conduct.""
| |
|
Don't Ask Don't Tell, 2002.
This paper examines the policy adopted by the U.S. military regarding gays - that if they do not openly announce their sexual orientation, they can not be dismissed.
2,054 words (approx. 8.2 pages), 9 sources, MLA, $ 64.95
»
Click here to show/hide summary
Abstract
This paper argues for the 'Don't Ask, Don't Tell' policy claiming that even though it may be considered an infringement on human rights and freedom of expression, it protects the rights of the rest of the military and opens a loophole for gay men to serve in the armed forces. It discusses how other countries have successfully integrated gay men into their militaries and compares the treatment of other "minority" groups in the military.
From the Paper
"Under the terms of the Don?t Ask, Don?t Tell policy, military personnel are not asked about their sexual orientation and are not discharged because they are gay. However, gays can be discharged if they either acknowledge their homosexuality by word or deed or if they engage in sexual conduct with a member of the same sex. Gay advocates believe that this policy fosters discrimination against gays in the military. While the policy is by no means an ideal, it does represent the best option for the military at this point in time. The military isn?t noted for facilitating rapid policy change, rather it takes place gradually over time. This coupled with strong anti-gay prejudices and the military?s lack of knowledge and resources for coping with the problem make the Don?t Ask, Don?t Tell policy a suitable foundation for facilitating further change in the future."
| |
|
It Ain?t Standard So it Ain?t No Good, 2002.
A study of the deconstruction of standard English, and a debate on whether or not such a standard is effective.
1,000 words (approx. 4.0 pages), 4 sources, MLA, $ 35.95
»
Click here to show/hide summary
Abstract
This paper debates the existence of a standard grammatically correct English language. It describes that English, like all languages, is continually and constantly changing. The author argues that language is constantly changing, because it is as alive and organic as the people speaking it. The paper does establish that written English has a more established set of rules that is taught in academic institutions than the spoken language.
From the Paper
"A debate rages across the worlds of lexicographers, authors, professors and creators of dictionaries alike: what is ?standard English?? The question is, of course, oversimplified. The standardization of any language involves ??a uniformity of orthographic, typographic, grammatical and lexical practices,? and so one might research the subject of language standardization for years to no conclusion specific or accepted enough to answer the posed question (Davis 69). Some have attempted ambiguous conclusions, including linguist Peter Trudgill who said, ?Standard English is that variety of English which is usually used in print, and which is normally taught in schools and to non-native speakers learning the language."
| |
|
Rosenbluth International, 2004.
An analysis of Rosenbluth International, an international travel management company based in Philadelphia.
1,541 words (approx. 6.2 pages), 3 sources, MLA, $ 50.95
»
Click here to show/hide summary
Abstract
This paper discusses Rosenbluth International, an international travel management company based in Philadelphia. The paper examines the process of quality management and quality assurance that the company has undertaken in order to remain competitive and to continue to keep a leading position by providing high quality service to its travel customers. The paper explains that the process has been introduced in stages and has achieved some momentum, first by developing a training program that taught the rudiments of quality assurance to all employees, and then set out to implement a board of quality advisors to act as facilitators for quality teams formed at each business unit. The paper explores the issue of how to keep the momentum going and to develop even more means of assuring quality and of promoting it throughout the organization, especially as the organization now wants to implement the program internationally to increase the international clientele.
From the Paper
"The travel business has been changing in recent years, creating first anew business model for the field and then altering the traditional competitive environment. The advent of the Internet and the wide use of the personal computer and other computer systems opened the way for a new form of control for the hospitality and travel industries. In the 1990s, the computer constituted the technology with the greatest effect on travel and hospitality around the world. The travel business has been changing with the development and widespread use of advanced computer programs and with increased access to different computer networks. These changes have included the introduction of new services which travelers can access themselves without the need of agents. One of the reasons for this shift is the belief on the part of the consumer that he or she has been paying too much for travel and that there is some hidden expense in the use of a travel agent that can now be avoided. The customer may also desire to become master of his or her own fate to a much greater degree, using self-service machines and computers to shape individual travel plans. As this form of do-it-yourself-travel grew, the question emerged as to whether the mass of travelers really wanted this sort of system and wanted to do the job themselves rather than leaving it to a travel agent. This idea has been examined and has now been tested."
| |
|
International Law, 2005.
This paper discusses the weakness of international law in governing international relations.
2,485 words (approx. 9.9 pages), 5 sources, MLA, $ 75.95
»
Click here to show/hide summary
Abstract
This paper explains that international law differs in major areas from domestic law: (1) The scope of international law is much wider than the scope of domestic law; (2) Domestic law is the guideline that defines the relationship between specific bodies, the government, and the citizens, but there are no specific bodies in international law; and (3) International law is voluntary, whereas, domestic law is largely involuntary. The author points out that, when laws are first proposed, countries or states agree to them or reject them on the basis of their political interests. The paper concludes that international relations should be regulated according to the principles of international law as determined by the United Nations and its different organs.
Table of Contents
Difference between International and National Law
The Voluntary Nature of International law
Absence of Mechanism for Regulating International Relations
Political Considerations
Final Analysis
From the Paper
"International relations are supposedly guided by a number of institutions and a defined body of law. The international arena is hardly a jungle in which countries may act as they choose with the only limitation upon their action being the presence of stronger states willing, and capable, of imposing restrictions upon them and regulating their behavior. In other words, within the context of international relations, state behavior is governed, not by IR theories but, by international law and international institutions, such as the United Nations. Furthermore, in cases where states behavior conflicts with the established regulations, their violations are either dealt with through the UN Security Council or through one of the international courts, depending upon the type of violations. Consequently, on this basis, one would assume international relations to be based upon a just system in which states are treated equally, in the sense that all are equally required to obey the law. However, this is not the case and international relations can almost be contrasted to a jungle because not only are the strongest not required to obey the law but also those under their protection are at equal liberty to disregard international law."
| |
|
The Implications of International Law, 2005.
A discussion regarding the need for a validity of international law and the International Court of Justice.
675 words (approx. 2.7 pages), 5 sources, $ 26.95
»
Click here to show/hide summary
Abstract
This paper discusses the purpose of international law and the role that the International Court of Justice (ICJ) plays in resolving disputes between nation states. The large increase in the number of cases is favorably as it shows the willingness of states to use the Court to reaffirm their conviction in the legality of their position in a conflict against a stronger opponent.
From the Paper
" For as long as history has been recorded, nation states have joined forces by entering into treaties in an effort to avoid violent conflict and war (i.e. League of Nations and Treaty of Versailles). In previous times, the Catholic Church mediated international disputes (Currie 2003). These agreements were implemented in an effort to prevent brutal crimes against society, somewhat like a rulebook for war. Treaties between nations involve all parties agreeing upon and adopting a set of rules that dictate interaction with one another ranging from battlefield rules to diplomatic protocol, including a framework for resolving contentious issues among states."
| |
|
International Mutual Funds, 2004.
This paper discusses investing in various international mutual funds, describes individual funds, and compares international funds to mutual funds in the U.S.
4,925 words (approx. 19.7 pages), 14 sources, MLA, $ 125.95
»
Click here to show/hide summary
Abstract
This paper explains that there are four types of international mutual funds: The international funds, which invest only in well-known markets outside the U.S. such as Germany, France, Japan, Hong Kong and Australia; the global funds, which contain mixtures of U.S. and international stocks; the regional funds, which concentrate in geographic areas like Latin America, the Pacific Rim and Europe, with the concentration of these firms in small countries and emerging markets; and the country funds, which concentrate only on one country. The author points out that international funds are useful when it is felt that the U.S. market is not doing so well, and the emerging markets in the foreign countries are expected to perform better than the U.S. market. The paper relates that an important feature of international funds is that they give small investors an opportunity to invest in shares all over the world, an activity that would be very difficult or expensive to pursue on their own and that provides a good opportunity for diversification.
Table of Contents
Mutual Funds, the Dynamic Market
What is a Mutual Fund?
The Choice of International Funds
How Does One Know What the Fund is Doing?
From the Paper
"The aim of any mutual fund is to pool in the money from different investors and put it in a position where it can be managed by professionals. The manager makes the trades, realizes the gain or loss, and collects the income in the form of dividend or interest. The gains or losses are then passed on to the individual investors. The operation of most funds are open-ended, and that means that the investment company is at liberty to issue new shares to investors, and also undertakes to buy back shares from investors who want to leave the fund. There are also close ended funs which issue a fixed number of shares, and only these can be bought or sold by the investors among themselves through a stock exchange. The person who has issued these closed funds is not responsible for redeeming them, so the trading of these has to be only through a broker."
| |
|
Contemporary International Economy, 2007.
This paper argues that current international institutions are no longer effective in regulating the contemporary international economy.
4,594 words (approx. 18.4 pages), 18 sources, MLA, $ 119.95
»
Click here to show/hide summary
Abstract
This paper provides an overview of the forces at play in the international community today as they affect the contemporary international economy. The writer then provides a discussion of the current trends affecting international institutions in the 21st century. Further, the writer offers an analysis of the impact these events and trends have had on international institutions. This is followed by a summary of the research and salient findings in the conclusion.
Outline:
Introduction
Review and Discussion
Background and Overview
Events and Trends Affecting International Institutions in the 21st Century
Impact of Events and Trends on International Institutions
Conclusion
From the Paper
"Following World War II, the United States assumed a leadership role in developing new types of international institutions. For example, the General Agreement on Tariffs and Trade (GATT) provided for a liberalization of international trade, the Bretton Woods framework created a fixed exchange-rate system (which lasted until 1971), and the International Monetary Fund controlled the flow of credits until the mid- 1970s and once again from the early 1980s thereafter; in addition, these authors note that the EEC institutionalized a free-trade area in the heart of Western Europe at this time. According to Mingst, international institutions are defined as those they are comprised of membership from at least three states, having activities in several states, and whose members are held together by a formal agreement. A coordinating body for international institutions, the Union of International Associations, currently distinguishes between the more than 250 international governmental organizations (IGOs) that have been created by intergovernmental agreements and whose members are states, and the approximately 6,000 nongovernmental organizations (NGOs), whose members are associations or individuals."
|
| Term Paper # 61118 |
temporarily unavailable
|
|
|
|
International Labour Standards, 2002.
An overview of international labor laws including international trade agreements and their impact on labor standards.
4,400 words (approx. 17.6 pages), 10 sources, $ 160.95
»
Click here to show/hide summary
Abstract
This paper analyzes existing international labor laws and discusses these laws in the contexts of globalization. Some of the issues covered in this essay include international trade agreements and their impact on labor standards, international laws regarding unions and worker rights, as well as economic contexts of capitalism and imperialism. This paper also offers strategic solutions for international labor laws as a way to anticipate the problems of labor and globalization.
| |
|
The Palestinian-Israeli Conflict within International Law, 2005.
Examines this Middle Eastern conflict within the realm of international law.
3,658 words (approx. 14.6 pages), 13 sources, MLA, $ 101.95
»
Click here to show/hide summary
Abstract
This paper argues that the nature of the Arab-Israeli conflict, in itself, is not irresolvable. International law clearly provides the means for settling the issue; Israel and Palestine should both recognize the other's right to existence and security, and pre-1967 borders, with no exceptions, should be respected. The paper argues that were we living in an international community in which international relations were determined by the just application of the law, the conflict may have been resolved. However, since we are living in an international community in which international relations are determined by force and power, the conflict is constantly becoming more and more critical because one side to the conflict has been given the power to disregard the law, while the other has been denied the protection of the law. The paper shows that the Arab-Israeli conflict is not, therefore, examined in this research in order to argue a solution, but as a means of exposing, in the author's opinion, the true face of international relations as governed by the law of force and power.
From the Paper
"At the very start of the occupation, that is in 1967, Israel admitted that it was an "occupying force." A few years later, Israel insisted that it had to continue its occupation of Arab Palestinian lands until a final peace treaty was signed. Meanwhile, Israel began to establish Jewish settlements, or what can be defined as small Jewish villages, on the Arab lands. To justify doing so, contrary to international law which prohibited an occupier from establishing settlements on occupied territories, Israel stated that these territories were "of strategic importance to its defense," and therefore, "land would be expropriated for settlements that would serve Israeli security interests." At this point, Israel stated that the status of these occupied lands would be negotiated over in the final peace settlement."
| |
|
Inter-related International Business, 2005.
This paper discusses the inter-relationship of international companies and the various countries in which they do business using Beckman Instruments, a California-based international biomedical company.
1,185 words (approx. 4.7 pages), 14 sources, MLA, $ 40.95
»
Click here to show/hide summary
Abstract
This paper explains that changes in governments of Italy and Hong Kong precipitated events which required that Beckman Instruments, a Fortune 500 company, totally re-engineer all of its processes. The author points out that, throughout the first half of the 1990s, Beckman was profitable and successful in penetrating new markets worldwide; unfortunately, in late 1994, at the same time, (1) in Italy, there was a complete change of government; (2) the rest of Western Europe was experiencing a major recession and (3) the realization that Hong Kong was going to be given back to the People's Republic of China began to dawn in the minds of the long term development team. The paper relates that Beckman found that the international market is riskier than the domestic market; although Beckman tried to understand the various types of negotiation and business ways of various cultures, like many other international companies, it lost both money and prospective business when the international countries political climate changed.
From the Paper
"By fall of 1994, Beckman realized that it had to totally reengineer itself again. This time not only did it move its emphasis totally away from the scientific instrument focus; it had to refocus the medical device side of its company. With the economic disaster in Europe, Beckman had to close many of its offices and layoff hundreds of people in every company from Great Britain to Germany. It also had to layoff hundreds if not thousands of US employees as well. Before October 1994, Beckman had retired 90 percent of the employees who had more than 20 years of employment with the company By November 1994; Beckman had given notice to over two thousand individuals that were employed by the company worldwide. Employment practices in Europe required as long as one year's notice for most employees. In the United States, employees were laid off just before Christmas."
|
|
|
