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International Market Analysis--India, 2006.
A political, economic, social and technological (PEST) risk analysis of the Indian market for a company interested in establishing its design, engineering and manufacturing facilities there.
900 words (approx. 3.6 pages), 2 sources, $ 35.95
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Abstract
This paper discusses the political, economic, social and technological (PEST) risk dimensions associated with the Indian market. The perspective is based on the prospect of a computer products company, Lap Tops, opening up facilities in India related to contract manufacturing and design services for a new product, the Personal Assistant (PA) which is to compete with more expensive laptop products across world markets. Additionally, the character of this broad-based business initiative is examined in terms of its strengths, weaknesses, opportunities and threats (SWOT).
From the Paper
"The Indian market is a promising market where its comparative advantages in international trade can be leveraged for competitive advantage. Lap Tops, a company that has identified an unmet market need for an inexpensive laptop that can operate on the two most popular consumer operating systems: Mac OSX and Microsoft Windows XP, has developed a strategy to manufacture laptop products in India as well as source and locate the engineering, design, and support staff for the operations in that market. The product is referred to as the Personal Assistant or PA for short and while it will be actively marketed to all the major world markets, the executive staff believes that India is the most promising location for its design, engineering and manufacturing facilities."
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International Marketing Trends, 2004.
This paper examines the financial services and import/export markets in China, India and South Korea.
3,390 words (approx. 13.6 pages), 10 sources, MLA, $ 119.95
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Abstract
This paper looks at the financial services and import/export markets in China, India and South Korea.
From the Paper
"The pressures of growth and advantageous strategic marketing facing Multinational Corporations (MNCs) are multifaceted and unprecedented. Capital markets boards of directors and shareholders all demand that senior executives formulate powerful corporate strategies that will procure long-term profit centers within the global economy. As a rule of thumb, a firm becomes a MNC if its foreign sales, not including assets, are ?or more of total sales."
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International Marketing, 2002.
An analysis of a marketing campaign for an American product in India.
2,650 words (approx. 10.6 pages), 18 sources, $ 97.95
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Abstract
A paper on international marketing that researches the launch of a US based product in India and applies the international market research analysis to recommend global strategies of success.
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Marketing in India, 2004.
An extensive analysis of the problematic market in India for water fans or misting fans.
3,329 words (approx. 13.3 pages), 5 sources, MLA, $ 95.95
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Abstract
This paper presents a marketing analysis of the air cooling industry in India. The paper describes the products that are available on the market and illustrates the problems evident-- primarily that of poor water quality and water shortage. The paper presents a company analysis of TPI Corporation of the United States, examining its option of introduction into the Indian market. The paper outlines the possible difficulties the company will face.
Outline
Introduction: Industry Outlook
Product Information and Description
Company Analysis
Export Readiness
Company Philosophy
Company Mission
Company Objective
SWOT Analysis
Financial Resources
Management and Organization Style
Management and Marketing Skills
Foreign Market Opportunities
Home Country Constraints
Host Country's Constraints
Identifying Problems & Opportunities
Selecting a Target Market
Environment Analysis
Economic Overview
Transportation
Sales and Promotional Factors
Advertising Costs
Methods of Payment
Conclusion
From the Paper
"The market in India for water fans or misting fans as they are also called is problematical at best. Without doubt, the climate (except in the northern mountains) is hot; the problem is, it is also quite humid. Still, the Indian people have been looking for ways to stay cool for centuries. It was India that gave the world the slatted shutter; when air comes in through small spaces (as in shutters, adopted in the American South before air conditioning, or in lattice-work walls as in parts of India), it is cooled. Still, they did not develop a cooling system like that of that ancient Romans, which did use water running through channels to create condensation. The reason, of course, is the problem of water quality. While industrial pollution has now added immeasurably to the water quality problems in India, the sluggish flow of its rivers had always rendered free-flowing water murky, at best."
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Marketing to India, 2008.
A marketing plan for Perfection Holidays' expansion to the affluent Indian population.
1,375 words (approx. 5.5 pages), 10 sources, MLA, $ 45.95
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Abstract
The report analyzes and evaluates certain variables likely to affect Perfection Holidays' efforts to market activity vacations to Indian customers. The paper provides a "PESTLE" analysis, considering six factor types affecting marketing. The paper looks at areas that need to be addressed, such as language and cultural barriers, the need for expansion of resources for customer services and targeted marketing.
From the Paper
"Language and cultural barriers: In marketing to Indian customers, Perfection Holidays needs to consider cultural barriers involved with dealing with this new customer base. For example, physical contact with Indians, especially women (even in the form of a handshake), is considered intrusive. While many of the company's customers have been women, unmarried or merely traveling alone, Indian women rarely travel unaccompanied. Further, Indians expect deference to males, to the point of accepting the males as the sole spokesman for the group. Indians expect a degree of formality in address greater than the English, and pointedly greater than our American clientele. On the other hand, Indians expect great flexibility in scheduling. ("Doing Business in India")"
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India Housing Market, 2002.
Summary of the housing situation in India.
3,650 words (approx. 14.6 pages), 13 sources, $ 133.95
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Abstract
This paper discusses the housing market of India and offers 5 solutions for the problems they are facing.
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International Operations and Internalization, 2005.
Considers how international operations affects a company's marketing function.
1,800 words (approx. 7.2 pages), 13 sources, MLA, $ 63.95
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Abstract
This paper considers how international operations affects a company's marketing function, including all four components of the marketing mix. It looks at Porter's model of international strategy and stages of internationalization. The paper provides examples.
From the Paper
"In today's economy companies can no longer be satisfied with serving a single geographic market. This strategy is still effective for some businesses but many companies-including small and medium-sized organizations-have recognized the benefits of expanding their operations to the global market. With the advent of the Internet and the ability to transfer funds across borders seamlessly and with low transaction costs the move toward globalization is no longer limited to only large companies ..."
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Marketing Plan for Water Purification in India, 2008.
A presentation of the issues affecting a marketing plan for a new water purification system for India.
2,240 words (approx. 9.0 pages), 8 sources, MLA, $ 69.95
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Abstract
This paper presents a marketing plan for a water purification system for use in India. The paper cites the need for this water purification system and enumerates the current problems in India with providing clean water. It also describes the competitors and risks to the system, pricing and distribution. Finally, the paper discusses advertising and budgetary issues.
Table of Contents:
Product Description and Introduction
Goals and Strategy
Target Market
Competitors/Risks
Pricing
Channels of Distribution
Advertising, Sales Plans, PR Plans
Budget for Three Years
Budget
Conclusion
From the Paper
"It has cost $600 million in R&D to develop the product, and set up manufacturing operations in India. Our operational costs will be another $100 million annually. We are working on a fixed cost of $30 per unit, and initially $15 for marginal cost for a profit of $5 for each unit. Our advertising cost will be $40 million per year. Our profit will be $5 each unit. However, we are anticipating a operating loss our first year setting our sales at 100million units. We will make up that loss over the year two years, making 2million which still puts us as a net loss for year two, but recouping our investment in year three, by selling 200,000 units (a 50,000 increase in sales each year) In year three, we will make $260 million, which will make up for our $16million loss in year one."
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Netherlands' Bank: ABN AMRO, 2005.
The paper discusses the essential components in a marketing mix for Netherlands' bank ABN AMRO and contrasts the domestic marketing campaign with an international marketing campaign into India.
2,210 words (approx. 8.8 pages), 4 sources, APA, $ 68.95
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Abstract
This paper explains that marketing is a collection of activities such as advertising, public relations and marketing research which is far more than selling: The ultimate aim of all marketing pursuits is profitability and added shareholder value. The author points out that each country has its own unique laws and regulations, the language, cultural barriers, the competitors, cost of infrastructure and setting up of operations and currency, which play a critical part in formulating marketing strategies. The paper describes the marketing strategy to open a retail branch in India, setting up back office operations so that all credit cards, retail and corporate banking transactions could be processed in India.
Table of Contents
ABN AMRO Bank
Marketing Mix
Major Components
Domestic
International
Summary
Global Expansion
Market Research
Location
Measuring Country Wealth
Culture
Competitors
Income and Expenditure
Conclusion
From the Paper
"The merger between ABN BANK and Amro Bank created ABN AMRO Bank on 22 September 1991 in Amsterdam. ABN may not be as popular as the Bank of America or American Express but one only has to walk down the streets of Amsterdam or Rotterdam to be surrounded by the presence of ABN in the form of advertisements, promotions and numerous ATM's located all over the city. In the Netherlands ABN is in your face wherever you may go, for its reputation and brand name is a household name."
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Starbucks in India and Brazil, 2002.
This paper explores the ability of Starbucks to successfully market their product in India and Brazil.
987 words (approx. 3.9 pages), 7 sources, MLA, $ 35.95
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Abstract
This paper discusses how Starbucks' local market has become saturated and how the company is exploring new international market options. It discusses the economic and market positions in India and Brazil and examines whether the company can successfully enter these global markets.
From the Paper
"India is one of the largest economies in the world with a large and rapidly growing consumer market of approximately 300 million people (Doing Business in India). India welcomes foreign investment. Although approval is required, it is automatic for most industries. The country currently has a stable parliamentary democracy. The country has experienced political stability in the past, but economic liberalization has been accepted as a necessity by all political parties in India."
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Rosenbluth International, 2004.
An analysis of Rosenbluth International, an international travel management company based in Philadelphia.
1,541 words (approx. 6.2 pages), 3 sources, MLA, $ 50.95
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Abstract
This paper discusses Rosenbluth International, an international travel management company based in Philadelphia. The paper examines the process of quality management and quality assurance that the company has undertaken in order to remain competitive and to continue to keep a leading position by providing high quality service to its travel customers. The paper explains that the process has been introduced in stages and has achieved some momentum, first by developing a training program that taught the rudiments of quality assurance to all employees, and then set out to implement a board of quality advisors to act as facilitators for quality teams formed at each business unit. The paper explores the issue of how to keep the momentum going and to develop even more means of assuring quality and of promoting it throughout the organization, especially as the organization now wants to implement the program internationally to increase the international clientele.
From the Paper
"The travel business has been changing in recent years, creating first anew business model for the field and then altering the traditional competitive environment. The advent of the Internet and the wide use of the personal computer and other computer systems opened the way for a new form of control for the hospitality and travel industries. In the 1990s, the computer constituted the technology with the greatest effect on travel and hospitality around the world. The travel business has been changing with the development and widespread use of advanced computer programs and with increased access to different computer networks. These changes have included the introduction of new services which travelers can access themselves without the need of agents. One of the reasons for this shift is the belief on the part of the consumer that he or she has been paying too much for travel and that there is some hidden expense in the use of a travel agent that can now be avoided. The customer may also desire to become master of his or her own fate to a much greater degree, using self-service machines and computers to shape individual travel plans. As this form of do-it-yourself-travel grew, the question emerged as to whether the mass of travelers really wanted this sort of system and wanted to do the job themselves rather than leaving it to a travel agent. This idea has been examined and has now been tested."
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International Law, 2005.
This paper discusses the weakness of international law in governing international relations.
2,485 words (approx. 9.9 pages), 5 sources, MLA, $ 75.95
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Abstract
This paper explains that international law differs in major areas from domestic law: (1) The scope of international law is much wider than the scope of domestic law; (2) Domestic law is the guideline that defines the relationship between specific bodies, the government, and the citizens, but there are no specific bodies in international law; and (3) International law is voluntary, whereas, domestic law is largely involuntary. The author points out that, when laws are first proposed, countries or states agree to them or reject them on the basis of their political interests. The paper concludes that international relations should be regulated according to the principles of international law as determined by the United Nations and its different organs.
Table of Contents
Difference between International and National Law
The Voluntary Nature of International law
Absence of Mechanism for Regulating International Relations
Political Considerations
Final Analysis
From the Paper
"International relations are supposedly guided by a number of institutions and a defined body of law. The international arena is hardly a jungle in which countries may act as they choose with the only limitation upon their action being the presence of stronger states willing, and capable, of imposing restrictions upon them and regulating their behavior. In other words, within the context of international relations, state behavior is governed, not by IR theories but, by international law and international institutions, such as the United Nations. Furthermore, in cases where states behavior conflicts with the established regulations, their violations are either dealt with through the UN Security Council or through one of the international courts, depending upon the type of violations. Consequently, on this basis, one would assume international relations to be based upon a just system in which states are treated equally, in the sense that all are equally required to obey the law. However, this is not the case and international relations can almost be contrasted to a jungle because not only are the strongest not required to obey the law but also those under their protection are at equal liberty to disregard international law."
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Indian International Trade, 2005.
This paper discusses that the Indian economy has been effected, positively or adversely, by the controversial World Trade Organization's (WTO) Doha declaration of 2001.
3,615 words (approx. 14.5 pages), 24 sources, APA, $ 100.95
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Abstract
This paper explains that, in India, various reforms, as required by the WTO, were made to remove all barriers in the agricultural sector. The purpose of this move was to strengthen and develop agricultural markets in private and cooperative sectors, to expand futures trading to cover all agricultural products and to use information technology to provide market-led extension services to farmers. The author points out that India has the ability to cultivate superior knowledge through intensive R&D efforts and the expertise in applying the knowledge to commercially viable technologies in software sector, one of the major success stories. The paper relates that the cost benefits associated with manufacturing in India has positioned India as a preferred destination for manufacturing and sourcing for global markets. It explains that India is becoming a production base and an export hub for diverse goods from agricultural products to automobile components to high-end services.
Table of Contents
Introduction
Agriculture
Strength
Weakness
Opportunity
Threat
Services
Strength
Weakness
Opportunity
Market Access for Non Agricultural Products
Trade Related Aspects and Intellectual Property Rights (TRIPS)
Opportunities
Relation between Trade and Investment
Weakness
Opportunity
Threat
Interaction between Trade and Competition Policy
Weakness
Transparency in Government Procurement
Threat
Trade Facilitation
Textile Trade
Strength
Weakness
Opportunity
Threat
Trade and Environment
Electronic Commerce
Trade Debt and Finance
Trade and Transfer of Technology
Strength
Technical Cooperation and Capacity Building
Least Developed Countries
Small Economies and their Special and Differential Treatment
Weakness
Strength
Conclusion
From the Paper
"As concluded by the WTO ministerial statement, (2001) WTO stresses the importance to implement and interpret the agreement on trade related aspects of intellectual property rights (TRIPs) in a of public health, by promoting both access to existing medicines and research and development into new medicines. The Agreement on TRIPs, which is part of the WTO Agreement, provides four norms and standards in respect of seven categories of intellectual property rights, including patents. India has laws in the following categories i.e., Copy Rights, Patents, Trade Marks and Industrial Designs. India is required to examine its laws to align them with the Trips Agreement."
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The Implications of International Law, 2005.
A discussion regarding the need for a validity of international law and the International Court of Justice.
675 words (approx. 2.7 pages), 5 sources, $ 26.95
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Abstract
This paper discusses the purpose of international law and the role that the International Court of Justice (ICJ) plays in resolving disputes between nation states. The large increase in the number of cases is favorably as it shows the willingness of states to use the Court to reaffirm their conviction in the legality of their position in a conflict against a stronger opponent.
From the Paper
" For as long as history has been recorded, nation states have joined forces by entering into treaties in an effort to avoid violent conflict and war (i.e. League of Nations and Treaty of Versailles). In previous times, the Catholic Church mediated international disputes (Currie 2003). These agreements were implemented in an effort to prevent brutal crimes against society, somewhat like a rulebook for war. Treaties between nations involve all parties agreeing upon and adopting a set of rules that dictate interaction with one another ranging from battlefield rules to diplomatic protocol, including a framework for resolving contentious issues among states."
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Netflix's Entry into India, 2007.
This paper evaluates Netflix's international marketing strategy.
3,022 words (approx. 12.1 pages), 20 sources, APA, $ 88.95
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Abstract
The paper assesses Netflix's expansion into the Indian market. The paper examines the market potential and then the strengths, weaknesses, opportunities and threats associated with Netflix's operational character. The paper provides a competitive analysis of the market and of some of Netflix's competitors in its home market. Finally, the paper reviews the issues of market segmentation and channel analysis and develops a market entry and exit strategy.
Outline:
Executive Summary
Overview
SWOT Analysis
Competitive Analysis
Market Segmentation
Channel Analysis
Market Entry Strategy
Conclusion
Recommendations
From the Paper
"Netflix is a movie distribution and rental company with a unique business model. Netflix operates exclusively in an online, web-based environment in tandem with the U.S. Postal Service (USPS). Movie renters go online to the Netflix web-space, enter their accounts and select movies to rent. Once selected in their online queue, the movies are shipped via USPS to the customers' mailing address on account. When the movies have been viewed, the customers merely slip them back into the provided postage paid envelope and mail them back (How, 2004). The system is efficient, convenient and popular. Netflix has been a competitive nightmare for Blockbuster Video for years and Blockbuster has been forced to develop its on online/postal video rental platform just to remain competitive in that market. However, analysts and researchers alike have long questioned whether Netflix could successfully export its business model into overseas markets."
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