| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "INTERNATIONAL HOTEL MARKETING PLANNING": |
|
|
International Hotel Marketing Planning, 2006.
This paper examines the case study of the Accor Group of Hotels in Indonesia, in which the company decided to market and develop a chain of standardized hotels similar to the Holiday Inn chain in the US.
3,200 words (approx. 12.8 pages), 4 sources, APA, $ 92.95
»
Click here to show/hide summary
Abstract
This paper details how Paul Dubrule and Gerard Pelission, innovative entrepreneurs, along with the Indonesian Accor Group of Hotels came to launch a chain of 3 star hotels, popularly known as "Novotels," which afforded guests a convenient location, reasonable price and service, while expanding their business abroad. The paper examines hotel business practices in different parts of world and details the many factors involved launching and marketing new hotels including choosing locations and staffing these establishments while increasing tourism and profits wherever these hotels may reside.
From the Paper
"With 2200 Hotels around the globe & 265000 rooms worldwide, Accor had standardized its hospitality structure. The number of rooms and the category of rated hotels in the Accor group are given per Exhibit 8 of the case study. The Management always ensured while establishing a Hotel that it was done at a good location, like out of town or near International Airports or International Highways where the land was procured cheaply and in abundance. This enabled the hotel to have plenty of open space, free car parks, playgrounds, swimming pools and so on.
It also ensured that the hotel could maintain it's international image with standardized customer services throughout its network."
| |
|
Hotel Marketing, 2006.
A discussion regarding the marketing strategy of a new hotel.
4,950 words (approx. 19.8 pages), 0 sources, $ 196.95
»
Click here to show/hide summary
Abstract
This paper answers a series of questions in several modules concerned with the marketing of a new hotel in Centerville that needs to identify its target market. The paper discusses how the target market in this case is a multiple market, most clearly divided according to time of year, though the hotel would do well to target vacationers and tourists year round. This being a college town, visitors in the winter are different from visitors in the summer. In addition, the town has a major change in weather between winter and summer.
From the Paper
"The hotel in Centerville needs to identify its target market. The target market in this case is a multiple market, most clearly divided according to time of year, though the hotel would do well to target vacationers and tourists year round. This being a college town, visitors in the winter are different from visitors in the summer. In addition, the town has a major change in weather between winter and summer. For the summer period, the hotel should target those people who would avail themselves of the hunting, sailing, and fishing that is offered in the area because of the proximity to a large lake. For the winter, the hotel should target people interested in snow activities such as snowmobiling, cross-country skiing, and skating. In the fall in particular, many of the visitors to the town are parents seeing to it that their children are fitting into campus life."
| |
|
Hotel Marketing Strategies, 2008.
A look at marketing strategies applied to tourism in the case of the Copacabana Palace hotel, Brazil.
2,119 words (approx. 8.5 pages), 6 sources, APA, $ 66.95
»
Click here to show/hide summary
Abstract
This paper discusses the Copacabana Palace hotel in Brazil and its marketing strategies. The paper first relates that the Copacabana Palace is the largest and most luxurious hotel in Rio de Janeiro, Brazil. The paper then discusses how the hotel should identify their target market, how they can add more value to their promotional campaigns and how they can identify customers' expectations and desires. The paper notes the successful location of the Copacabana Palace and looks at how they can measure the level of customer satisfaction.
Outline:
Executive Summary
Target Market
Customer Information
Tourist Expectations
Linkage of Products and Services to the Hotel's Location
Satisfaction Methodologies
Conclusions
From the Paper
"Tourism has always been an extremely popular industry, generating billion dollars in revenues each year. Depending on the land's resources and the authorities' ability to properly manage them, countries have the possibility of reaching national growth and development through touristy activities. A most relevant example of a country who has managed to become a great touristy attraction is Brazil. However there are still important issues that need to be addressed, such as uneven distribution of wealth and still increased poverty rate, the country is developing with the support of its touristy industry."
| |
|
International Marketing Planning, 2005.
This paper discusses the elements of international marketing planning to global or Euro-consumers, especially in the hospitality industry.
3,045 words (approx. 12.2 pages), 4 sources, APA, $ 89.95
»
Click here to show/hide summary
Abstract
This paper explains that the emergence of the global consumer or Euro-consumer can be attributed to the marketing activities of large multi-national organizations, rather than changes in consumer behavior; however, at the same time, more and more businesses have begun to market internationally because of the emergence of the global and Euro-consumer. The paper stresses that the major issues in designing international marketing campaigns are price, including the cost of transportation, tariffs, importer, wholesaler and retailer margins in addition to the factory price and the promotional process in which the main issue is communication adaptation. The paper states that the international hospitality industry has responded to and created global trends by solving consumer demands, such as easy purchase, last-minute bookings and non-conventional tourism, by using the internet for books, providing in-room guest portal services and eco-tourism.
Table of Contents
Introduction
The Global or Euro-consumer
International Marketing Planning
International Marketing Techniques
Has the International Hospitality Industry Responded to or Created Global Trends?
Conclusion
From the Paper
"Ultimately, the world is undergoing unprecedented social and cultural changes as global trade in consumer goods begins a new phase of expansion. Global communications media and cheap air travel have reduced the costs of cross-cultural connections of all kinds, increasing trade, tourism, and consumerism to new levels -- and bringing about the emergence of the global and Euro-consumers. At the same time, following the collapse of the Eastern Bloc communist countries, capitalism has become more omnipresent, less nationally-limited, and more influential all over the globe. All of these occurrences have contributed (along with mass marketing campaigns) to the development and emergence of the global and Euro-consumers. Now that the global and Euro-consumer has emerged, multinational organizations direct their marketing accordingly to meet the changes in consumer behavior."
| |
|
International Operations and Internalization, 2005.
Considers how international operations affects a company's marketing function.
1,800 words (approx. 7.2 pages), 13 sources, MLA, $ 63.95
»
Click here to show/hide summary
Abstract
This paper considers how international operations affects a company's marketing function, including all four components of the marketing mix. It looks at Porter's model of international strategy and stages of internationalization. The paper provides examples.
From the Paper
"In today's economy companies can no longer be satisfied with serving a single geographic market. This strategy is still effective for some businesses but many companies-including small and medium-sized organizations-have recognized the benefits of expanding their operations to the global market. With the advent of the Internet and the ability to transfer funds across borders seamlessly and with low transaction costs the move toward globalization is no longer limited to only large companies ..."
| |
|
Tourism Report by Hilton International, 2005.
A thorough tourism report as presented by findings of the Hilton International Hotel Group.
2,141 words (approx. 8.6 pages), 7 sources, MLA, $ 67.95
»
Click here to show/hide summary
Abstract
This report presents an overview of Hilton International (HI), an operating division of the parent company Hilton Group. The report presents HI within the global hotel industry and explores many facets of the business within this global context. It explains that the overall nature of the hotel industry is volatile and heavily influenced by several forces.
Outline
Summary
Introduction
Background
Legal and Financial
Size and Structure
Products and Services
Customers and Market
Employment
Policy Statements
Conclusion
Appendix 1 - HI Hotel Summary
Appendix 2 - US Tourism Industry Summary
Bibliography
From the Paper
"Hilton International (HI) is a global leader in the hotel segment of the tourism industry, with 98% brand recognition. HI has worldwide rights to the Hilton brand, excluding the United States. HI was spun off from Hilton Hotels Corporation in 1964 as a separate entity, and was acquired by the Hilton Group plc in 1987. HI currently operates over 500 hotels (almost 400 under the Hilton brand) in nearly 80 countries around the world, and is currently in expansion mode including through the use of lease arrangements and management contracts. HI is one of three divisions of the parent company Hilton Group plc, and contributes approximately 40% of overall profits to the parent company. HI caters to a four- and five-star hotel clientele. HI has struggled over the past year to minimize losses due to a difficult time within the overall tourism industry. However by repositioning its marketing strategy to target local markets instead of global audiences, losses have been slowed to 30% over the previous year's earnings. HI employs a variety of programs to support its 65,000-strong workforce to pursue service excellence including its Esprit rewards program. HI demonstrates social corporate responsibility through programs such as its Hilton in the Community program that currently supports six primary charities that relate to the tourism industry."
| |
|
Internal PR Action Plan, 2005.
A look at internal organizational communication within Hewlett Packard and Compaq.
1,287 words (approx. 5.1 pages), 6 sources, APA, $ 43.95
»
Click here to show/hide summary
Abstract
Effective communication with the internal organizational public at all levels is the key to the success of an organization, especially when change is happening within the organization. Communicating in a timely manner, honestly and openly, with the employees results in an augmentation of confidence and productivity, as well as a reduction of job insecurity and other related fears. Extensive research in this field proves that a sound communication mode, employee contentment, and efficiency are in direct proportion when done correctly by an organization. This paper outlines the communications within Hewlett Packard and Compaq, as well as the impact of these communications. An effective internal public relations action plan is defined as well.
From the Paper
"Many different organizations over the years have realized effective internal communication is the primary reason behind every successful change, "No matter what the change -- merger, restructuring, downsizing, reengineering, the introduction of new technology, or a customer service campaign" (Larkin, 1996, p. 96). For this very reason, organizations today emphasize on the effectiveness and promptness of internal communication. However, the lesson learned came through appalling experiences when in intricate situations, companies as big as Hewlett Packard failed to inform their internal public about changes that employees neither welcome nor are comfortable with. Consequently, extreme resistance is the result, which is felt throughout the entire organization."
| |
|
Management Planning, 2007.
An analysis of operational planning, tactical planning, strategic planning and contingency planning within the Allstate Insurance Company.
1,505 words (approx. 6.0 pages), 2 sources, MLA, $ 49.95
»
Click here to show/hide summary
Abstract
This paper explores four major types of management planning - operational planning, tactical planning, strategic planning and contingency planning. It uses Allstate Insurance Company's management planning as an example. The paper then explains the impact of legal issues, ethics and corporate social responsibility on management planning in an organization.
Table of Contents:
Introduction
Planning Function of Management
The Impact of Legal Issues, Ethics and Corporate Social Responsibility on Management Planning
Factors That Influence Allstate's Strategic, Operational, Tactical and Contingency Planning
Conclusion
From the Paper
"Successful companies and organizations do not spring up overnight and they are certainly not successful by accident. Planning is becoming increasingly important in today's work environment particularly with the advancement of technology and the competitive nature of business. Companies and organizations rely on planning to shape not only their futures but nearly every aspect of their business. The complexity of planning only increases when companies must pay mind to legal issues, ethics and social corporate responsibility. The public has demonstrated that not only do they want a quality product at an affordable rate but they want their companies to practice ethically and be socially cognitive of the communities that they do their business in."
| |
|
Language Planning, 2003.
Presents a theoretic view of language planning (LP).
3,538 words (approx. 14.2 pages), 4 sources, APA, $ 99.95
»
Click here to show/hide summary
Abstract
This paper explains that language policy is a big problem in developing countries, especially in the Maghreb world, which was under the French rule: Tunisia, Algeria and Morocco. The paper defines language planning (LP) as the activity of preparing a normative orthography, grammar and dictionary for the guidance of writers and speakers in a non-homogeneous speech community and relates that language planning includes language policy. The paper then discusses corpus, status and acquisition planning using examples mainly from the French Academy and the Hebrew revival movement.
Table of Contents:
A Theoretical View on Language Planning (LP)
Introduction
Definitions and Elements of LP
The Term "Language Planning"
Two Different Definitions of LP
Elements of Language Planning
Types of Language Planning
Corpus Planning
Status Planning
Acquisition Planning
Examples of Language Planning and Language Planning Policies
The "Academie Francaise" as an Example of Corpus Planning
The Promotion of Hebrew in Palestine as an Example of Status Planning
Examples of Language Planning Policies: Policy A, B, C.....
From the Paper
"Richelieu established the AF. In 1624, he became first minister in Louis XIII. Richelieu was so close to artists, writers in particular. In 1629, a group of men interested in language and literature started to meet at a rich man's house just for conversation. Richelieu wanted to transform this club into an official institution serving the country. He formed this group into an official body. He had a political purpose. He wanted them to work on his behalf by supporting his policies, which is the main reason behind his finding of the AF. "
| |
|
Cyprus: Developing International Business., 2002.
A plan of how to encourage international investors in Cyprus.
1,650 words (approx. 6.6 pages), 1 source, $ 62.95
»
Click here to show/hide summary
Abstract
This seven-page Masters level paper discusses Cyprus' current position in the world economy. Moreover, it proposes a plan whereby it can attract international business and retain it to join the big players.
| |
|
Rosenbluth International, 2004.
An analysis of Rosenbluth International, an international travel management company based in Philadelphia.
1,541 words (approx. 6.2 pages), 3 sources, MLA, $ 50.95
»
Click here to show/hide summary
Abstract
This paper discusses Rosenbluth International, an international travel management company based in Philadelphia. The paper examines the process of quality management and quality assurance that the company has undertaken in order to remain competitive and to continue to keep a leading position by providing high quality service to its travel customers. The paper explains that the process has been introduced in stages and has achieved some momentum, first by developing a training program that taught the rudiments of quality assurance to all employees, and then set out to implement a board of quality advisors to act as facilitators for quality teams formed at each business unit. The paper explores the issue of how to keep the momentum going and to develop even more means of assuring quality and of promoting it throughout the organization, especially as the organization now wants to implement the program internationally to increase the international clientele.
From the Paper
"The travel business has been changing in recent years, creating first anew business model for the field and then altering the traditional competitive environment. The advent of the Internet and the wide use of the personal computer and other computer systems opened the way for a new form of control for the hospitality and travel industries. In the 1990s, the computer constituted the technology with the greatest effect on travel and hospitality around the world. The travel business has been changing with the development and widespread use of advanced computer programs and with increased access to different computer networks. These changes have included the introduction of new services which travelers can access themselves without the need of agents. One of the reasons for this shift is the belief on the part of the consumer that he or she has been paying too much for travel and that there is some hidden expense in the use of a travel agent that can now be avoided. The customer may also desire to become master of his or her own fate to a much greater degree, using self-service machines and computers to shape individual travel plans. As this form of do-it-yourself-travel grew, the question emerged as to whether the mass of travelers really wanted this sort of system and wanted to do the job themselves rather than leaving it to a travel agent. This idea has been examined and has now been tested."
| |
|
Materials Resource Planning, 2000.
An overview and exploration of the main differences between materials resource planning (MRP), materials resource planning II (MRP II) and Enterprise Resource Planning (ERP).
1,956 words (approx. 7.8 pages), 2 sources, MLA, $ 62.95
»
Click here to show/hide summary
Abstract
This paper looks at how material requirements planning (MRP or MRPI) was developed in the 1960?s, to enable companies to calculate the number of different components necessary and when they were needed. It traces its development over the years and identifes the main differences between materials resource planning (MRP), its predecessor materials resource planning II (MRP II) and Enterprise Resource Planning (ERP) as well as the pro's and con's of the MRP II concept. Using a basic diagram, the three fundamental functions of MRP are explained which are netting, batching and time phasing.
From the Paper
"Distinguishing MRPII from the original MRP concept is a simple process. MRPI is simply the process of identifying the amount of components required and at what time they are required. This developed into closed loop MRP, which calculated the workload required to fulfil the orders and compared this to the capacity available. MRPII expands on this by calculating the cost of proposed MRP runs, this allowed managers to identify viable production-runs and allowed them further control over the operation. In calculating the costs MRPII works in the opposite direction to MRPI, it starts at the lowest level of the BOM and works its way up until the net-requirements of the finished product is determined."
| |
|
International Law, 2005.
This paper discusses the weakness of international law in governing international relations.
2,485 words (approx. 9.9 pages), 5 sources, MLA, $ 75.95
»
Click here to show/hide summary
Abstract
This paper explains that international law differs in major areas from domestic law: (1) The scope of international law is much wider than the scope of domestic law; (2) Domestic law is the guideline that defines the relationship between specific bodies, the government, and the citizens, but there are no specific bodies in international law; and (3) International law is voluntary, whereas, domestic law is largely involuntary. The author points out that, when laws are first proposed, countries or states agree to them or reject them on the basis of their political interests. The paper concludes that international relations should be regulated according to the principles of international law as determined by the United Nations and its different organs.
Table of Contents
Difference between International and National Law
The Voluntary Nature of International law
Absence of Mechanism for Regulating International Relations
Political Considerations
Final Analysis
From the Paper
"International relations are supposedly guided by a number of institutions and a defined body of law. The international arena is hardly a jungle in which countries may act as they choose with the only limitation upon their action being the presence of stronger states willing, and capable, of imposing restrictions upon them and regulating their behavior. In other words, within the context of international relations, state behavior is governed, not by IR theories but, by international law and international institutions, such as the United Nations. Furthermore, in cases where states behavior conflicts with the established regulations, their violations are either dealt with through the UN Security Council or through one of the international courts, depending upon the type of violations. Consequently, on this basis, one would assume international relations to be based upon a just system in which states are treated equally, in the sense that all are equally required to obey the law. However, this is not the case and international relations can almost be contrasted to a jungle because not only are the strongest not required to obey the law but also those under their protection are at equal liberty to disregard international law."
| |
|
The Value of Planning, 2006.
An overview of the value of planning and what makes a successful plan.
1,071 words (approx. 4.3 pages), 3 sources, MLA, $ 37.95
»
Click here to show/hide summary
Abstract
The paper defines what planning is. It discusses the advantages and disadvantages of planning. The writer gives an example of what it is that helps a plan work and what can make a plan fail. The paper looks at the advantages and disadvantages of not planning. In conclusion, the writer states that a successful plan is one which has a set goal, takes all stakeholders into consideration, looks at all the alternatives, defines who has what task, and makes sure that all are fulfilling their allotted tasks and that resources are used in the best possible way to achieve the goal. The writer also stresses the importance of a back up plan.
From the Paper
"Advantages of not planning. If something changes you don't need to alter your plan to suit. If you see an opportunity or threat you can overcome it with no planning or hesitation. It saves time and lowers costs, you don't have to go through the process of finding information and accessing the options and there are no costs for finding detailed information and employing many managers to make decisions and formulate detailed plans.
"Disadvantages of not planning. You don't have a direction or goal for the organisation. Everything is left to chance. You don't understand what stakeholders want (you don't check as you are not planning for the future)."
| |
|
Physical Planning, 2008.
This paper defines and studies issues related to physical planning.
6,463 words (approx. 25.9 pages), 30 sources, APA, $ 149.95
»
Click here to show/hide summary
Abstract
In this article, the writer examines the theoretical issues in physical planning and its role in upgrading traditional rural industries. The discussion focuses on several issues including the conceptual differences between physical, urban, regional and rural development planning. In addition, the research also examines the correlation between physical planning and economic development along with various issues related to core facilities and secondary facilities. The investigation then concentrates upon the role of physical planning in industrial development and several issues are examined.
Table of Contents:
Introduction
Definition of Physical Planning
Brief Examination Conceptual Differences among Physical, Urban, Regional and Rural Development Planning
Physical Planning and Economic Development
Content and Objectives of Physical Planning
Core Facilities
Secondary Facilities
Physical Planning in Industrial Development
Role of Physical Planning in Industrial Development
Role of Physical in Upgrading Traditional Small Scale Industries
Issues in Physical Planning Designs, Constraints, Obstacles
Challenges to Implementation of Physical Planning Schemes
From the Paper
"Indeed, physical planning is vital to the economic and social growth of nations. When physical planning is absent the population of a nation or a region may suffer greatly as it relates to their quality of life. In addition, economic and social development can be stifled because the necessary infrastructure such s hospitals, schools and industry are not available. Without the needed infrastructure a nation or a region does not have the capacity to sustain itself socially or economically and is often dependent upon nations that have the type of infrastructure that allows them to proper socially and economically development. Now that we have provided a definition of physical planning, the next section of the discussion will focus on conceptual differences associated with physical, urban, regional and rural development planning."
|
|
|
