| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "IMC INTEGRATED MARKETING COMMUNICATIONS": |
|
|
Integrated Marketing Communications, 2004.
This paper examines marketing communications global use of Integrated Marketing Communications IMC.
675 words (approx. 2.7 pages), 1 source, APA, $ 23.95
»
Click here to show/hide summary
Abstract
This paper defines integrated marketing communications (IMC). The author points out the use of integrated marketing communications to help coordinate and add collaboration to marketing communications international marketing. The paper states that the overall purpose to increase revenues.
From the Paper
"Nabisco, Inc. is an international manufacturer of biscuits, snacks and other premium food products with global revenues of ... billion. With three subsidiaries and employees in ... countries, integrated marketing communications IMC has become increasingly important for Nabisco to enhance its long-term relationships with customers instead of focusing on one-time transactions, As the Director of Sales Systems at Nabisco, Inc., Ray Paul maintains, "Using current messaging and collaboration technologies to ensure efficient customer and distributor-driven communication is an integral ingredient in ensuring we meet our customers needs.""
| |
|
Integrated Marketing Communications, 2005.
This paper discusses the Integrated Marketing Communications (IMC) at the Ford Motor Company.
1,035 words (approx. 4.1 pages), 6 sources, MLA, $ 36.95
»
Click here to show/hide summary
Abstract
This paper explains that Integrated Marketing Communication (IMC) is a present day marketing concept, which is devised to integrate all aspects of marketing communication, such as advertisement, sales promotion, public relations, internet and direct marketing, instead of developing and executing each area in isolation. The author points out that a fully IMC campaign was unveiled by Ford during the launching of 'Mercury', a North American brand of the company with the slogan "New Doors Opened", which featured the liveliness of the Mercury brand in the routine discoveries of modern life. The paper relates that Ford is delivering marketing communications to the Internet customers through Ford.com, the web portal of Ford Motors, (1) to buyers facilitating the consumers to buy and configure their vehicles, (2) to dealers by assisting in the growth of relationship between the customer and local dealers and (3) to Ford owners connection as a method of cultivating customer relationship.
From the Paper
"Ford Motor Company with global sales exceeding $170 billion is steadfastly positioned as one of the biggest makers of cars and trucks, with a sale of nearly 7 million vehicles across the world. The intricacies of running businesses spanning across continents, in multiple languages and across several time-zones make crucial challenges for Ford. The entire workforce of the company is geared towards the upkeep of high-profile brands who take part in the routine business of designing new products, providing a solution to the distribution issues and coordinating the marketing exercises and advertisement programs. Being a company of international stature focused on providing superior values to its customer, the Ford management team is all the time determined to improve the manner in which it designs and delivers products to its global customer base."
| |
|
Integrated Marketing Communications, 2005.
This paper describes the marketing mix for an integrated marketing communications (IMC)
1,800 words (approx. 7.2 pages), 5 sources, APA, $ 63.95
»
Click here to show/hide summary
Abstract
This paper defines integrated marketing communications. The author describes the marketing mix for an integrated marketing communications effort for a virtual private network VPN . The paper details how each component of the IMC would be designed.
From the Paper
"For the marketing of our VPN, we will employ an integrated marketing communications IMC approach to deliver a clear and consistent message to our target market. According to P. Griffith Lindell in "Lining up Your Marketing Ducks", Integrated Marketing Communications IMC starts by understanding the customer's dilemma. Then you can integrate all the marketing communications elements into a unified well-orchestrated campaign by developing a relevant umbrella theme that can accommodate all the various marketing communications tactics. Consistent with this philosophy, we have identified a working description of the ..."
| |
|
Integrated Marketing Communications, 2006.
A study of literature related to integrated marketing communications.
2,154 words (approx. 8.6 pages), 4 sources, MLA, $ 67.95
»
Click here to show/hide summary
Abstract
The paper is three fold in its mission. Firstly it examines the writings of Ben Wightman's "Integrated Communications: Organization and Education" and his views of the state of the art of integrated communications (IC). Secondly, three other works are examined, by other distinguished authors in the field, to determine the amount of overlap, agreement, or disagreement they have with Wightman. Finally the paper examines, in short, the United States Department of State's latest "Domestic Intelligence Estimate, Indonesia." This determines whether or not the principles of integrated communications organizations can or should be integrated into their emerging, vast and varied economy.
Thesis Statement
"Integrated communications (IC): Organization and education" By, MR. Ben Wightman
The Public Relations Based Approach
Thomas Hunter's Five Step Model
Additional IMC Article Comparisons
Integrated Marketing Communications and Indonesia
Bibliography
From the Paper
"Furthermore, Wightman makes the strong point that not many scholars have offered suggestions despite the conviction that organizational structure is one of the strongest hindrances to the successful implementation of IC within a corporation. He also states, admonishes is actually a better word, that students coming out of our colleges and universities are ill equipped to deal with these problems. These despite many having degrees, higher degrees, but have had little exposure to the situation in their respective schools."
| |
|
Strategic Integrated Marketing Communication, 2005.
This paper examines the use of integrated marketing communications (IMC) in today's marketing environment.
4,500 words (approx. 18.0 pages), 23 sources, MLA, $ 159.95
»
Click here to show/hide summary
Abstract
This paper examines the use of integrated marketing communications (IMC) in today's marketing environment. The writer looks at the whole concept of marketing. The writer discusses how marketing has changed over the past 100 years. This article contrasts IMC with the marketing mix. In this paper, the writer examines the use of IMC at three different companies.
From the Paper
"Marketing communications is not a new concept and indeed has even been cited as being most effective when it encompasses both internal and external communications. However, attention has been increasingly focused on the concept of integrated marketing communications (IMC). IMC is based on the principle that marketing communications encompasses far more than just advertising and promotions. IMC includes traditional communications with customers, vendors and other stakeholders in an organization and should include a component for measuring the effectiveness of marketing in ... "
| |
|
Marketing Communications, 2005.
This paper discusses Countrywide Home Loans' marketing communications.
2,920 words (approx. 11.7 pages), 14 sources, MLA, $ 86.95
»
Click here to show/hide summary
Abstract
This paper explains that Integrated Marketing Concepts (IMC), which Countrywide Home Loans uses in its e-marketing strategy, encompasses the use of tools like advertising, public relations and direct marketing in different types of media. The author points out that, because the business of financing a home and other property is greatly service oriented, it is of utmost importance that the Countrywide name symbolize integrity. This paper concludes that Countrywide's use of marketing is a means of customer manipulation but this manipulation is well presented in the company's marketing communications, which illustrate the company's best attributes.
Table of Contents
Introduction
Marketing
Marketing Approach
Strategy
Brand Identity
Leadership Placement
Understanding the Customer and Loyalty
Conclusion
From the Paper
"With powerful leadership in place as a foundation, an organization can move forward with its strategies for market share and competitive uniqueness. Part of this starts with knowing the customer and their needs. As discussed earlier on, this marketing technique can sometimes be overstressed causing a strategy to lose its purpose. However, I believe that for a company like Countrywide to move forward with momentum, the company must go straight to the source of their livelihood. In this way, management can be begun to formulate understanding what aspects of the existing strategy do not add value for the customer's experience."
| |
|
Marketing Communication, 2007.
A review of an article called, "Forecasting and Evaluating the Impact of Marketing Communication", by Angela Sinickas, which discusses concepts of marketing communication.
763 words (approx. 3.1 pages), 0 sources, $ 27.95
»
Click here to show/hide summary
Abstract
This paper reviews an article called "Forecasting and Evaluating the Impact of Marketing Communication" by Angela Sinickas, which summarizes the book "IMC The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication", written by Don and Heidi Schultz. The paper describes the book as one of the new books in integrated marketing communication concepts and methodologies. The paper describes how the article underlines the authors' change of focus from the traditional 4Ps to the more complex, more adapted to the modern economic environment framework of the 5 Rs of customers.
From the Paper
"On the other hand, we first need to consider several particular elements when relating to forecasting. First of all, we need to pick the right metrics, the metrics that are likely to best reflect the activity of the company. A wrong pick of metrics will give way to wrong interpretations and useless forecasting. Second of all, forecasting and the resulting metrics will need to be interpreted. There is no point having a scientific interpretation that no one discerns and understands, it is important to have an interpretation that can be explained to the employees, measures and tactics decided upon it and swiftly implemented."
| |
|
Integrated Marketing, 2005.
This paper explores the concept of integrated marketing as applied to business.
675 words (approx. 2.7 pages), 6 sources, $ 26.95
»
Click here to show/hide summary
Abstract
This paper defines integrated marketing and its usefulness in companies and their marketing campaigns. The author points out its use in measuring the success and structure of marketing campaigns as they lead to customer awareness. The paper includes several brief synopses of specific internet articles with integrated marketing as the main topics.
From the Paper
"ROI in marketing was developed as a method of measurement and, if used correctly, could enable a company, department or executive to prove his usefulness and importance within an organization. This concept takes what used to be a difficult process and migrated it into the form of statistical analysis as well as the translation into dollars. This can be done by tracking sales or counting certain hits on a website directly related to a recent marketing campaign. Unfortunately, marketing in business has often been viewed as a "necessary evil" or something that cannot be quantified. As stated in the article listed above, "marketing people" allow themselves to feel threatened over the issue that they often cannot justify their existence within a company. They are the ones who help generate sales but it is usually indirectly linked to their positions."
| |
|
International Marketing Campaigns (IMC), 2005.
This paper discusses the ethical challenges in international marketing campaigns (IMC).
860 words (approx. 3.4 pages), 3 sources, APA, $ 30.95
»
Click here to show/hide summary
Abstract
This paper explains that, when developing an international marketing campaign (IMC) in a global and diverse competitive environment, one of the first challenges is that different nations across the world embrace different standards of ethical advocacy and regulate marketing and advertising in different ways. The author points out that taking advantage of a country's greater overall naivete or less stringent government regulations regarding the divulging of information, such as cigarette warning labels, might be effective marketing but hardly ethical. The paper relates that a country, which is tolerant of its own national corporations' foibles, might be less tolerant of a United States company engaged in similar practices.
From the Paper
"The increased scrutiny to such 'word of mouth' campaigns in the American media made such an ethical manifesto a necessity for companies to embrace, rather than a free ethical choice. In other European nations, such as Canada and the United Kingdom, cynicism about marketing practices runs equally high. A 2003 Daily Telegraph newspaper poll in the UK found "on a net trust rating (calculated by subtracting the negative percentage score from the positive) ministers in government came out with a lamentable score of minus 49 per cent and directors who run large companies fared even worse, being right at the bottom with minus 56 per cent." But what should one do in the case of marketing to a nation where a technique of water cooler buzz by paid advocates in ordinary offices is not so scrutinized, and ethical standards by marketing executives are notably, and acceptably more lax?"
| |
|
European Community Law and Market Integration, 1994.
A look at the development of economic controls restricting competition and promoting common goals including the Treaty of Rome Articles, scope of the rules, efficiency, the Court of Justice, partitioning and mergers.
4,500 words (approx. 18.0 pages), 7 sources, $ 135.95
»
Click here to show/hide summary
From the Paper
"EC Competition Law and Market Integration
Introduction
This paper will discuss the broad policy of competition law within the European Community. Specifically, the paper will examine the development of competition law in light of the objective of constructing an integrated market within the Community. This objective apparently outweighs all others in EC competition law. In other jurisdictions, the overriding concerns have been economic efficiency and fairness. The European Community, while recognizing these concerns as important, has made a conscious decision to subordinate them to economic integration. As a result, decisions of the European Commission and the European Court of Justice differ from competition and antitrust case law in other countries, especially the United States."
| |
|
Product Marketing and Marketing Research, 2005.
Cites an article that discusses the relationship between marketing research and marketing strategy.
690 words (approx. 2.8 pages), 2 sources, APA, $ 23.95
»
Click here to show/hide summary
Abstract
This essay cites an article that discusses the relationship between marketing research and marketing strategy and tactics. It describes the purpose of the marketing research and assessing the importance of this research in relation to the organization's marketing strategy and tactics.
From the Paper
"According to an essay published by the U S Small Business Administration online entitled Marketing Basics to be successful senior management must know its markets its competitors strengths and weaknesses ..."
| |
|
Countrywide Home Loans.
This paper discusses Countrywide Home Loans' use of integrated marketing communication (IMC ) in its e-marketing strategy.
1,030 words (approx. 4.1 pages), 4 sources, MLA, $ 36.95
»
Click here to show/hide summary
Abstract
This paper explains that integrated marketing communication (IMC ) as a concept encompasses the use of tools such as advertising, public relations, and direct marketing in different types of media. The author points out that, in 1996, Countrywide introduced the concept of e-marketing as part of its IMC strategic plan; its use of technology and implementation of innovative practices brings e-marketing into the forefront of its IMC. The paper relates that Countrywide has benefited from its use of IMC because it has allowed the company to grow its customer base, thereby increasing its profitability.
From the Paper
"Founded in 1969 as Countrywide Credit Industries, the company "provides consumer and business to business financial services in domestic and international markets" The company is headquartered in Calabasas, California and has more than 40,000 employees in over 500 offices many in California, Texas, Arizona, Nevada, Virginia and New York. Countrywide Financial as it is now called, boasts a wide diverse portfolio of products that acts as an umbrella for the Countrywide Family. The company has seen the need to keep every aspect of mortgage banking under one roof to better serve its customer base."
| |
|
Contemporary Marketing Problems and Capability-Based Marketing, 2002.
Examines the need for contemporary marketing policies to change to those based on capabilities, due to globalization.
2,316 words (approx. 9.3 pages), 13 sources, MLA, $ 71.95
»
Click here to show/hide summary
Abstract
The nature of marketing has changed in the wake of globalization. The marketing organization that both survives and thrives in this evolving environment will be the one that hones its capabilities, builds upon these capabilities and applies these capabilities in the satisfaction of customers. This research examines contemporary marketing problems within the context of capability-based marketing. Essentially, capability-based marketing holds that a firm should concentrate on its most problem-causing customers and attempt to satisfy them. The paper shows that through learning to deal with such problem customers, the capability-based marketing approach holds that marketing companies will develop expertise that will enhance their capabilities to serve all customers.
From the Paper
"The concept of mass production is based on assumptions of stability in both product and process change. Within the framework of such assumptions, both "product specifications and demand are relatively stable and predictable" (Boynton, Victor, & Pine, 1993, p. 43). Such stability facilitates the standardization of products, the centralization of decision-making, the routinization of work and rewards, the development and enforcement of standardized rules and procedures, and the allocation of work on a dedicated basis to specialized tasks. Such conditions, thus, lead naturally to the development of the mechanistic organization (Davidson & Davis, 1990)."
| |
|
Issues and Innovation in Retailing, 2002.
Explores the Integrated Marketing Communications (IMC) model and security issues surrounding it.
1,400 words (approx. 5.6 pages), 12 sources, $ 53.95
»
Click here to show/hide summary
Abstract
This paper outlines the concept of Integrated Marketing Communications: A feedback model that employs the information generated by electronic sales as market research data and employs it to fine tune a rifle-targeted marketing approach. Subsequently, the security issues that this technology raises are explored. These include security of financial information and privacy questions.
| |
|
Stock Market And The Bond Market, 2002.
Compares and contrasts both markets in the U.S. from the investor's perspective.
1,350 words (approx. 5.4 pages), 6 sources, $ 47.95
»
Click here to show/hide summary
Abstract
Compares and contrasts both markets in the U.S. from the investor perspective. Advantages and disadvantages of each class of securities. Dow Jones Industrial Average as a measurement. Volatility of the markets, and risks for the investor. How the two investment vehicles differ. Three factors that determine price of a bond. Four Exhibits.
From the Paper
"COMPARING AND CONTRASTING THE STOCK MARKET AND THE BOND MARKET IN THE UNITED STATES
This research compares and contrasts the stock market and the bond market in the United States from the perspective of the investor. The assessment discusses advantages and disadvantages of each class of securities.
There are several barometers used to describe stock market activity in the United States. The most widely known of these barometers is the Dow Jones Industrial Average of 30 stocks. There are other Dow Jones index averages, utilities and transportation as examples, and there are other indexes, such as such as the Standard and Poors 500, the Wilshire 5000, the NASDAQ, and others. The Dow Jones Industrial Average is easily the most recognizable stock market measure to most people."
|
|
|
