| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "HYUNDAI AUTO AMERICA": |
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Hyundai Auto America, 1989.
Analyzes marketing strategy. Discusses target market selection, marketing mix determination, product line, pricing and promotion.
1,125 words (approx. 4.5 pages), 8 sources, $ 39.95
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From the Paper
" This research analyzes the marketing strategy of Hyundai Auto America. Hyundai Auto America is the marketing subsidiary of Hyundai, Ltd. (Korea) in the United States. Marketing strategy consists of two components . target market selection, and marketing mix determination (Murphy, Ellis, & Kinnear, 1985, p. 54). The results of this analysis are presented in separate discussions related to target market and marketing mix.
TARGET MARKET
The first Hyundai automobiles were sold in the United States in 1986 (Rowand, 1988, p. 1). The model initially marketed in the United States, was the Excel, which carried a sticker.price of $4,995. This price, in 1986, placed the Excell $742 below the average prices for its lowest.priced subcompact competitors, (...)"
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Magazine Advertising and the Auto Industry, 1990.
This paper discusses the use of magazine adertising by the auto industry: Evolution of print ads, early auto ads and modern ad techniques.
2,475 words (approx. 9.9 pages), 10 sources, $ 87.95
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From the Paper
"This paper will trace the evolution of the use of magazine and other print advertising by the automobile industry. Print ads for automobiles have existed for almost as long as automobiles themselves. In this regard, it has been stated that "soon after the horseless carriages began chugging their way into the hearts of Americans, auto advertising appeared". The first automobile ad was printed in 1902. It promoted the "Surrey" model car, which was manufactured by the Haynes-Apperson Company. This advertisement emphasized the mechanical features of the Surrey, including its twelve horsepower engine, its rod-steering capabilities, and its room for four passengers; in addition, the ad gave the price of the car as $1,800. This ad took a very straightforward and information-oriented approach, unlike the auto ads of later years ... "
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The Impact of Joint Ventures on China's Auto Industry, 2008.
This paper looks at the Chinese history of joint ventures and looks at their relevance to changes in the global automobile industry.
17,564 words (approx. 70.3 pages), 105 sources, APA, $ 249.95
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Abstract
This paper demonstrates the role that joint ventures have played and will play in China's automobile industry. In particular, the paper demonstrates the several phases of joint ventures in China's automobile industry and suggests how previous joint venture phases have prepared for China's current burgeoning strength in automobile production. This paper primarily relies on inductive methods in order to understand three major movements in China's burgeoning auto industry: the changes in the global auto industry, the concomitant changes in the Chinese joint venture landscape, and the almost unnoticed growth in the Chinese auto industry. The writer concludes that China's emergence as a major market and global manufacturing competitor can be traced to its success in attracting and learning from, global competitors.
Outline:
Synopsis
Introduction
Literature Review
General Industry Trends
Attitude Phases in Views of the Chinese Auto Market
Strategic Groundwork for Joint Ventures
International Changes in the Automobile Industry
Industry Growth: Comparison with Other Countries
Strategic Imperatives in the Automobile Industry: Historical Evolution
Changing Structure of the Auto Industry
Implications of Strategic Evolution for the Chinese Auto Industry
Early Start of the Chinese Automobile Industry
1911 to 1949
1949 to 1977
1977 to 1985
Early Joint Venture Experience
The Legal Underpinnings for Joint Ventures
Beijing Jeep: Success and Failure of a Joint Venture
FAW-Volkswagen, Better Long-Term Goal Congruence
Additional Entrants During the Period
Dearth of Japanese JV Assemblers
1985 to 1997
1997 to 2006
Pressures for Reform: 2000 to 2006
Current Determinants of Growth in the Chinese Auto Industry
Chinese Joint Venture Evolution: the Future
Chinese Auto Parts Joint Ventures
The Case of Bosch
Push for Fuel Economy
Conclusion
Bibliography
From the Paper
"China, in short, has evolved economically at a time when the global automobile industry has never needed it more. China is both an attractive market for automobiles, and an attractive supplier of parts, subassemblies and, soon, completely-assembled automobiles and other vehicles. From 1977, when China lacked even the vocabulary to negotiate joint venture agreements, to today, when every major automobile manufacturer in the world is working alongside Chinese companies, China's bargaining power with and expectations of joint venture partners has increased exponentially.
"Since automobile parts are integrally tied in to the automobile industry, their evolution, joint-venture participation and growing role in the future will also be discussed in connection to joint ventures. More importantly, most of the profits generated in today's global automobile business are being made in the parts industry, rather than final assembly. Parts companies' progress in consolidation, in R&D and emerging brand strength make them highly sought-after as joint venture partners in China and elsewhere in the world."
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| Term Paper # 93004 |
temporarily unavailable
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Michigan Auto Show: History, 2001.
A look at the Michigan Auto Show as a legend of automobile history in the United States.
1,250 words (approx. 5.0 pages), 5 sources, MLA, $ 42.95
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Abstract
The history of the Michigan Auto Show (now re-named as the North American International Auto Show) dates back to 1899. This paper examines the growth of auto shows across the United States as this idea gain popularity. In first looks at how these became State and Tri-State shows, and points out historical milestones of this event. The economic impact of these shows are also examined.
From the Paper
"In 1899 Metzeger and an associate formed the Tri State Sportsman's and Automobile Association and leased the Light Guard Armory in Detroit to organize a hybrid exhibition of sporting equipment and automobiles. At the first show, the major attractions were big-game trophies from Africa, fishing tackle and assorted sporting equipment, rather than automobiles. Metzeger was the only auto dealer in Detroit at the time and he placed two steam mobiles and two electric cars in the exhibition as an advertising gimmick. (Ibid.) In order to demonstrate the power and speed of his cars, Metzeger ran them on specially developed sets of rollers that were equipped with dials. The Detroit public was fascinated by the demonstration, besides 200 sportsmen who attended the exhibit. The show was a resounding success and took off. It was repeated in the next two years with a dog-show thrown in for added appeal."
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Capstan Autos, 2005.
A brief financial overview of the Capstan Autos company.
902 words (approx. 3.6 pages), 1 source, APA, $ 32.95
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Abstract
This paper examines how Capstan Autos runs a dealership on the East Coast for a large Japanese auto manufacturer and how the owner of Capstan Autos, Sidney Capstan, believes that much of the firm's success is due to a no-frills competitive pricing policy and immediate cash payment. The paper looks at how the company imports cars at the beginning of each quarter and pays the manufacturer at the end of each quarter and how revenues from sales covered payments to the manufacturer as well as the expenses of operating the business.
Outline:
Downturn
Increased Sales
Reluctance to Lend
From the Paper
"2010 turned out to be a poor year for auto importers. The country was in the grip of a recession in the United States. The industry experienced a decline in auto sales and a devaluation of the dollar, leading to reduced profit margins for many dealers of imported automobiles. A new strategy was required to keep on top of the situation, leading Capstan to institute a new policy. This policy entailed offering six months' free credit while maintaining the original sales price of $20,000. Sydney also concentrated on trimming wages and other costs, managing to reduce the outlay to $150,000 per quarter. Though apparently successful, unit sales dropped to 200 units per quarter (a twenty percent reduction). In spite of this fact, the firm still operated at a satisfactory profit."
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US Auto Benchmarking, 2008.
This paper examines the Ford Motor Company and Toyota Motor Company as benchmarks for the US Auto company.
797 words (approx. 3.2 pages), 3 sources, APA, $ 28.95
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Abstract
The paper relates that the US Auto company should consider benchmarking as a method of diminishing certain negative aspects, improving positive ones and eventually amplify the company's profit. The paper analyzes Ford Motor Company and Toyota Motor Company and shows how they represent two different cultures, two different types of management and two different models that can serve US Auto's best interests.
From the Paper
"US Auto is an American car manufacturer with an important past on the American car market, but with a less brilliant present and future, as the company is currently struggling for survival. The company's main negative issues that need to be corrected are related to outdated line plant assets, inflated labor costs, and lack of any significant prospects that could provide some sort of boost in the company's future profitability. The only aspect that US Auto is putting its hopes on is a hybrid gas-electric engine that the company has created. Given the fact that negotiations with AutoMex have failed, the company must find other strategies to help it survive."
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The Auto Industry and the New Economic World Order, 2002.
Looks at the ramifications of an economy dependent on the auto industry.
1,650 words (approx. 6.6 pages), 7 sources, $ 62.95
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Abstract
This essay will explore the realities of Fordism and globalization within a specific context arguing that an economy dependent on the auto industry is doomed, referring particularly to Ontario's auto industry.
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Mobile Auto Service Marketing Plan, 2007.
An analysis of the key elements of the marketing mix (product, place, price and promotion) for Mobile Auto Service.
6,378 words (approx. 25.5 pages), 9 sources, MLA, $ 148.95
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Abstract
This paper details four phases of marketing for a new start-up company called Mobile Auto Service. The paper discusses the key elements of the marketing mix - product, place, price and promotion. The paper then describes how these marketing aspects are essential to acquiring customers and how having a comprehensive marketing plan is critical to the success of an organization.
Table of Contents:
Abstract
Mobile Auto Service Marketing Plan
Phase I
Organizational Overview
Importance of Marketing
SWOTT Analysis
Marketing Research Approach
Phase II
Segmentation
Consumer Targeting
Competitive Landscape
Phase III
Service Attributes
Product Life Cycle
Differentiation and Positioning
Pricing Strategy
Phase IV
Promotional Strategy
Marketing Budget
Evaluating Marketing Effectiveness
Conclusion
From the Paper
"The key components of a solid marketing strategy include an analysis of the marketing mix. The marketing mix includes product, place, price and promotion. Phase 1 of the marketing plan for Mobile Auto Service focuses on the product and consists of a description of the services and value-added offerings that separate the company from the competition. The first phase of the marketing plan also includes an explanation of the importance of marketing to Mobile Auto Service, and an analysis of the organization's strengths, opportunities, weaknesses, threats and trends. Phase 1, further details the marketing research approach used to develop the marketing strategy and tactics for Mobile Auto Service."
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Improving the Quality Image of Hyundai Vehicles, 2005.
This paper is an international marketing plan focusing on the improvement of the quality image of Hyundai Vehicles in the United States.
4,139 words (approx. 16.6 pages), 8 sources, MLA, $ 111.95
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Abstract
This paper provides a final international business plan focusing on the improvement of the quality image of Hyundai Vehicles in the United States. This paper addresses the issues of image quality from the perspective of a consulting company hired by Hyundai to make suggestions in terms of marketing.
Table of Contents:
Description Of Service
Define the Problem
Market and Competitive Analysis
Global Marketing Program Development
Implementation and Control
Economic Analysis
Cultural Analysis
Channels Of Distribution
Promotional Strategy
Modes of Entry
Geographic Description of the Market
Political and Legal Concerns in Korea
Demand Estimation
Strengths
Weaknesses
Opportunities
Threats/Trends
Country Screening
Reason For Product / Service Selection
Pricing Strategy
Evaluation of Alternatives
Policy Recommendation
Overall Effects on International Marketing Strategy
From the Paper
"The two leaders in the Korean automobile industry are Hyundai and Daewoo. Hyundai entered the U.S. market via the traditional route by selling its products through franchise dealers and dedicating itself to quality. They offer a 10-year, 100,000 mile warranty to customers as a way to overcome their quality image problems versus their Japanese competition. Their sister company, Kia Motors enjoyed a sales jump from 160,606 units in 2000 to 247,345 in 2002."
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The Canadian Auto Industry, 2007.
This paper describes a troubled Canadian automobile industry despite government support.
2,265 words (approx. 9.1 pages), 15 sources, MLA, $ 70.95
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Abstract
This paper explains that the liberal Ontario government has developed an industrial strategy to stimulate investment to auto companies in the province. The author points out that this strategy is designed to promote competitiveness and train workers in Ontario's larger auto companies. The paper states that, instead of actually contributing to innovation or the competitiveness of the province's auto industry or to create new jobs, existing companies, like Valiant Corporation, can grab millions from the government simply by suggesting they might leave for a different jurisdiction. The author stresses that Canada does not actually compete in the global auto industry; instead, much of its auto industry is what is called "intra-corporate" trade within its branch plants associated with their much larger counterparts in the United States. The paper concludes that the main competitive threat faced by Canada is simply real competition itself within a free trade environment.
From the Paper
"One example of this tendency can be seen in the free trade agreements that Canada has signed with the United States. In fact, these are managed or regulated trade agreements that, while they open U.S. markets to Canadian industry and vice versa, essentially protect the status quo and guard Canada against the competition of industries in Europe and Asia. Thus, in a paradoxical way, the free trade agreements such as the North American Free Trade Agreement can be seen as a competitive advantage for the Canadian auto industry in the global market as they protect this Canadian industries preferential access to its primary market while keeping the threat of foreign auto industry competition (i.e., non-North American) at a distance."
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The Auto Pact, 2002.
This paper determines the success of the Auto Pact of 1965.
1,150 words (approx. 4.6 pages), 6 sources, $ 44.95
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Abstract
This paper states that the Auto Pact was the best strategy for the development of the Canadian economy in 1965. The author points out that since the Auto Pact of 1965, Canadian light vehicle production has grown 186% to 2.4 million units; in contrast, U.S. light vehicle assembly has grown only 8% to 11.9 million units. The paper states that, under NAFTA, Canada has gained a 16% production increase, but consumes only about 8% of new vehicles. These figures suggest that in Canada the Automotive Industry has had a successful relationship with free trade. In other words, branch plants have proliferated throughout Canada. For many years it has been argued that the economies of the USA and Canada are so closely connected that they are basically a single economic entity. To foreign investors interested in the US or Canada, North America is not only an appealingly lucrative market; but, in comparison to the European Community or other regions of the world, it is relatively homogenous.
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Porter Analysis of the Auto Industry, 2005.
Provides a Five Forces Analysis of the auto industry.
1,125 words (approx. 4.5 pages), 5 sources, MLA, $ 39.95
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Abstract
This paper provides a Five Forces Analysis of the auto industry and concludes that near-term profits are likely to be lower rather than higher. It attempts to predict the level of future earnings in this market.
From the Paper
"The automobile industry is a global industry dominated by large companies that participate in more than just manufacturing automobiles. Companies such as Daimler Chrysler Ford and General Motors also manufacture defense equipment and often participate in finance. General Motors has one of the largest consumer finance operations in the United States. However automobiles remain a mainstay of these companies and their global operations. This research considers Porter's Five Forces as they relate to the automobile industry and attempts to predict the level ..."
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Karl Shapiro's "Auto Wreck", 2006.
Examines the theme and the literary techniques used to express the them in Karl Shapiro's poem, "Auto Wreck".
1,003 words (approx. 4.0 pages), 1 source, MLA, $ 35.95
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Abstract
This essay introduces, discusses and analyzes Karl Shapiro's poem, Auto Wreck". More specifically, the paper examines how Shapiro uses metaphors, symbolism and imagery to describe the car crash and, more importantly, the reactions of the "audience" as they view the scene of the crash.
From the Paper
"Shapiro begins his poem with the use of alliteration and word repetition, "soft silver bell beating, beating" to symbolize the repeated siren sounds. He then quickly shifts into a simile that describes both the scene of the accident and the victim, "And down the dark one ruby flare. Pulsing out red light like an artery." The reds of the lights, the flare and blood pulsing through the body blend into one another. The fast transition from one poetic device to another speeds the readers along with the ambulance."
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NAFTA and The American Auto Industry, 2007.
A discussion on the North American Free Trade Agreement (NAFTA) and the effects on the American auto industry.
3,920 words (approx. 15.7 pages), 7 sources, MLA, $ 106.95
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Abstract
This paper reviews NAFTA and its effect on the American auto industry. Specifically the researcher examines various theoretical propositions providing analysis of the effects of NAFTA since implementation. The author's aims and objectives include identifying the costs and benefits associated with NAFTA's implementation, as well as identifying future trends and areas for research growth with respect to NAFTA and the automobile industry. The primary research examined includes how NAFTA impacted the U.S. automobile industry as a whole; whether the overall effects of NAFTA on the U.S. automobile industry have been positive or negative; and what the future of the U.S. automobile industry is, based on research gathered regarding NAFTA since its inception.
Outline:
Introduction
Journal Review
Theoretical Discussion of Topic
NAFTA Integration Strategies
Data Analysis
Conclusions
From the Paper
"Koechlin & Larudee (1992) take an interesting approach reviewing the potential effectives of NAFTA prior to its full inception claiming that the overall costs of NAFTA would likely be too high or negative in nature, postulating that employment would be affected most severely particularly within the U.S. Lastly Globerman & Storer (2005) provide the most recent analysis of free trade and price convergence resulting from NAFTA. The authors adopt economic theory suggesting that liberalization of trade will ultimately result in price convergence. The authors also examine the impacts of convergence on returns to capital and wages, suggesting that multiple explanations exist for the seeming divergence that followed the Canada-U.S. Auto Pact in the early 1960s."
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