| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "HUMOR ADVERTSING": |
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Humor in Advertsing, 1994.
A looka at the use and effectiveness, quality, dangers, examples, getting attention, role in consumer comprehension, target audiences and ad durability.
1,125 words (approx. 4.5 pages), 6 sources, $ 39.95
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From the Paper
"Humor in Advertsing
This paper will examine the use and effectiveness of humor in advertising. Specifically, the paper will discuss the ways in which humor increases or decreases the effectiveness of advertisements and whether specific types of products, services and humor affect the effectiveness of humor in advertisements.
Advertising executives generally consider humor to be a powerful sales tool. The Radio Advertising Bureau, for instance, uses humor as one of its criteria in awarding its "Chassie" awards for most effective advertisements.1 But advertisers commonly make the mistake of using humor for the sake of using humor. Stan Freberg, a humorist, satirist and advertising icon advocates the use of entertainment and humor in advertising, but with a caveat..."
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The Impact of Humor in Radio Advertising, 2001.
The objective of this study is to find out if the use of humor in radio advertising aids the listener in comprehension and recall.
1,715 words (approx. 6.9 pages), 7 sources, $ 55.95
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Abstract
The paper analyzes whether humor in radio advertising aids the listener in comprehension and recall. The author discusses past experimental studies that look at the effect of humor in advertising upon source credibility, comprehension, and audience preference, and compares them to the author's own method of experimentation.
From the Paper:
"The use of humor in radio advertising is not a new concept. Every year millions of dollars are spent in the development and execution of humorous advertising in the United States. It is a tool that advertisers and radio stations have been using for years to grab the attention of their listeners. They use humor to help them place a product image in the listeners mind, but does this technique really work? Advertisers use humor appeals in radio advertising in order to differentiate a product whose advertising faces a heavy amount of corporate noise. The use of humor, some advertisers feel, can help listener recall, and attitude toward the brand. Humor, however, is hard to conceptualize or put into operation."?
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Classroom Humor, 2002.
An examination of the effects of instructor use of classroom humor on the stress and arousal levels of high school students.
7,521 words (approx. 30.1 pages), 18 sources, MLA, $ 165.95
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Abstract
Previous researcher has indicated that stress can have a negative impact on student classroom performance. Other studies have indicated that humor can have a beneficial impact on student learning outcomes. However, little prior research has examined the links between humor and classroom stress. This study examines the effects of instructor use of classroom humor on stress among high school students. Fifty-four students in two high school classes were surveyed to determine their levels of stress and arousal. The classes were evenly divided along gender lines (28 males, 26 females). The classes were also mixed ones containing both juniors (n=20) and seniors (n=34). One class was led by a teacher who regularly employed humor in her presentations; this was the experimental group (n=26). A second class was led by a teacher who did not utilize humor in his presentations; this was the control group (n=28). Two hypotheses were proposed, one that stress levels would be lower in the humor classroom, one that arousal levels would be higher in the humor classroom. Both hypotheses were strongly supported at or near the p=.01 level. The paper concludes by noting some limitations that should be addressed in future studies.
From the Paper
"This review of literature will consider the general nature and source of stress and its effects; it will also examine stressors associated with the educational environment and the processes of learning that directly impact upon the capacity of students to function efficiently and at full potential. Issues related to how humor can be used to reduce stress or ameliorate its effects will be considered. To the degree possible, classroom or instructional use of humor will be considered.
The term ?Stress? has historically been used to refer both to adjustive demands placed on an organism and to then organism?s internal responses to such demands (Coleman, 2000). Stress is generally regarded as the outcome or artifact of frustration, conflict and pressure, each of which is can be omnipresent within the school or classroom environment. Generally, theorists argue that frustration occurs when one?s strivings are thwarted, either by obstacles that block progress toward a desired goal or by absence of an appropriate goal (Coleman, 2000). Conflict arising from the simultaneous occurrence of two or more incompatible needs or motives: the requirements of one preclude satisfaction of the other(S). Stress may also stem from pressures to achieve specific goals or to behave in particular ways; such pressures may originate from internal or external sources (Coleman, 2000; Davison & Neale, 1989). "
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The Three Theories of Humor, 2005.
An analysis of the respective relevance and accuracy of three theories of humor, each being primarily determined by the issue or situation in question.
1,350 words (approx. 5.4 pages), 4 sources, $ 53.95
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Abstract
This paper examines how in a philosophical context the superiority relief and incongruity theories of humor offer revealing insights into human nature the role of humor in society and the various psychological factors that play a primary role in determining what human beings consider humorous. The superiority relief and incongruity theories of humor are all credible and relevant, for they each provide a distinct emphasis and perspective even though they all share many of the same basic characteristics of humor.
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Humor in "The Canterbury Tales", 2005.
An analysis of the theme of humor in Geoffrey Chaucer's "The Canterbury Tales".
3,447 words (approx. 13.8 pages), 9 sources, MLA, $ 97.95
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Abstract
This study of humor in "The Canterbury Tales" begins with an examination of the building blocks of laughter in some of the narratives and attempts to demonstrate that the humor used by Chaucer is multifaceted and sometimes equivocal. The paper then turns to the definition of "humor" in the Middle Ages and pays specific attention to instances of slapstick comedy, parody and burlesque within the tales. Finally, the paper tackles the subtleties of humor within the tales and provides some reflections on the presence of irony and satire.
From the Paper
"The readers of the Canterbury Tales are often able to elicit much laughing matter out of the pilgrims' narratives because humour in the tales is present on several levels. On the one hand, the pilgrims laugh at customs and traditions, at members of society and behaviours they condemn. They also tease each other within their own narratives and sneer at other pilgrims who are their rivals. On the other hand, the pilgrims themselves, as characters of the frame story, become subjects of mockery and this is especially valid for The General Prologue. They tell a great variety of tales, all of which could be found humorous or witty to some extent. These tales are interlinked and one of the particularities that bind them together is the use of humour. Humour gives unity to the tales and banishes uniformity. "
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Political Humor in Politics, 2002.
The paper looks at the role played by political humor in providing both political information and comic relief.
936 words (approx. 3.7 pages), 4 sources, MLA, $ 33.95
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Abstract
The paper discusses the different forms of political humor available and the range of media now available, from newspaper cartoons to digital clips sent by e-mail. The paper examines how political humor has become an increasingly influential force in the American political scene, with high profile politicians, such as the President, often becoming the main target of jokes. The paper portrays such humor as a useful tool in keeping citizens lighthearted in tense situations.
From the Paper
"In the United States, political humor has become a very popular entertaining form of entertainment, and is used as a way to make light of political situations and poke fun at the politicians that have been elected and are in the national spotlight. Political humor has been in newspapers and other forms of mass media since the elections of some of the first politicians. However, unlike the comedians of the French Revolution Era, political humorists today will not be beheaded for making jokes about the president."
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Humor in "Huckleberry Finn", 2005.
This paper discusses how humor is used as a narrative strategy in "Huckleberry Finn" by Mark Twain.
1,350 words (approx. 5.4 pages), 7 sources, MLA, $ 47.95
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Abstract
The paper explores how humor is used as a narrative strategy in Mark Twain's novel, "Huckleberry Finn." The paper explains how Twain embedded humor into the pattern of ideas in the novel and examines the language and tone of the novel.
From the Paper
"There is a view of "Huckleberry Finn" that it is not mainly a humorous book, that instead it is an epic enterprise of high seriousness. In Eliot's opinion, for example, "Huckleberry Finn" resonates with seriousness because of the River which is the only natural force that can wholly determine the course of human peregrination, never wholly charitable it changes its pace, it shifts its channel. (Eliot)"
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Humor in the "Canterbury Tales", 2003.
An analysis of Geoffrey Chaucer's use of humor in the "Canterbury Tales".
2,300 words (approx. 9.2 pages), 7 sources, MLA, $ 79.95
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Abstract
This paper analyzes Chaucer's use of humor in "The Canterbury Tales" and considers the way in which the comedy serves to provide social commentary. It also examines Chaucer's use of humorous characters to highlight the beauty and ugliness of human nature.
From the Paper
"When analyzing The Canterbury Tales, many critics take issue with Geoffrey Chaucer's use of humor and his failure to seriously address the major ills of his day. Chaucer's references to the Black Death, the Peasant's revolt and the labor disputes of the ..."
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The Language of Humor, 2007.
This paper looks at the increasing use of humor in the mass media.
953 words (approx. 3.8 pages), 4 sources, MLA, $ 33.95
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Abstract
The paper discusses how the language of humor has invaded various mass media, such as the newspaper, television, the movies or the Internet. The paper relates that humor is used in a variety of ways and means. The paper looks at the popular use of satire as seen in the comic strip, Dilbert' by humorist/cartoonist Scott Adams.
From the Paper
"One form of humor used since the dawn of humanity is "satire." Satire is defined as "a literary work holding up human vices and follies to ridicule or scorn; trenchant wit, irony, or sarcasm used to expose and discredit vice or folly (Merriam-Webster Dictionary)." The use of satire evolved in various media and one of which is the cartoons or comic strips in newspapers, magazines and other literary journals. A famous cartoon rendition of satire is the comic strips of Dilbert by humorist/cartoonist Scott Adams, which has been syndicated worldwide to over 65 countries."
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Aqueous Humor Production and Drainage, 2004.
This paper discusses aqueous humor production and drainage and its effect on intra ocular pressure.
675 words (approx. 2.7 pages), 4 sources, MLA, $ 23.95
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Abstract
This article looks at aqueous humor production and the drainage of the liquid secreted by the eye. The writer discusses the effect of aqueous humor on intra ocular pressure. In this paper, the writer discusses production and drainage problems resulting in glaucoma. The writer also examines the treatments for glaucoma.
From the Paper
"Aqueous humor is a liquid secreted by the eye. Aqueous humor fills the anterior and posterior chambers with fluid. The production of aqueous humor is essential to normal function of the human eye. The balance between production and drainage of the aqueous humor helps the eye to maintain a certain size and shape. Aqueous humor is produced in the posterior chamber and it is drained from the anterior chamber. The peripheral part of the anterior chamber between ... "
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Humor, Love, and Sex in Literature, 2004.
Looks at how Aristophanes, Chaucer, and Lucian used humor in their writings to discuss love and sex.
1,294 words (approx. 5.2 pages), 5 sources, MLA, $ 43.95
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Abstract
This paper looks at how three classic literary artists from the past, Aristophanes, Chaucer, and Lucian look at the institution of marriage as a sexual trap for both men and women and how they all used humor to express this point of view. Passages and examples from their writings are cited to demonstrate their humor.
From the Paper
"Humor associated with love and sex is by no means a new literary goal. It seems that dirty jokes were a favorite of many of the serious seeming writers of old. (Long 11) The messages these great men developed gave light to the ideas associated with the very serious and life long commitment to the marriage bed. It is clear from a careful look at three such works, of different times that love and sexual relationships were thought of as a trap for both men and women, at least as described through the eyes of Aristophanes, Chaucer and Lucian. For these three authors the only response to such a grave and nonetheless necessary situation was the introduction of humor, lightening the reality to make it bearable to consider."
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Humor in Medieval Poetry, 2005.
This paper discusses humor in early anonymous medieval English poetry: "The Dream of the Holy Rood", "Beowulf" and "The Wanderer" and later pieces "The Canterbury Tales", "Sir Gawain and the Green Knight" and "Everyman".
3,725 words (approx. 14.9 pages), 4 sources, MLA, $ 102.95
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Abstract
This paper explains that, on first reading, early medieval English poetry seems so deadly serious but, by look at some of the exaggeration in this poetry, even "Beowulf" and the "Wanderer" could be considered funny. The author points out that the bards of the Celts and Druids had a tradition of humor in which musicians and storytellers poked fun at people and situations. The paper relates in detail examples of humor in each poem such as "Sir Gawain and the Green Knight", which the paper states is "a positively outrageous story".
From the Paper
"When the reader gets into the poem ["Beowulf"] itself, it seems the ideas are ponderous and so is the language. How men who spent all night drinking could continuously be, or at least be portrayed, in such pompous, overblown terms, doesn't make sense. Mead is a powerfully alcoholic drink and ale is what it is. How could these men drink themselves to sleep every night and still function at all? Is it just the modern mindset that is so foreign to this kind of writing or is the sense of someone poking fun at this "warrior class" that apparently thought very highly of itself and its values, an accurate perception? The rigid, almost comically so, codes of honor the peoples of this poem lived by almost defy logic. The aggrandizement of people whose best skills are killing other people leaves something to be desired."
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Pain Transformed by Humor and Poetry, 2002.
A look at how the use of humor and poetry transforms an otherwise miserable childhood in "Angela?s Ashes" by Frank McCourt and "The Liars? Club" by Mary Karr.
894 words (approx. 3.6 pages), 2 sources, $ 31.95
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Abstract
The paper discusses two memoirs of childhood, "Angela's Ashes" by Frank McCourt, set in Ireland, and "The Liar's Club" by Mary Karr about a girl's childhood in East Texas. The paper shows how these two memoirs share many common elements-- poetry, savage humor, great emotional pain, bad weather, the wonder of books, the joys and terrors of sex, and ultimately, the redemptive power of love. Above all, it shows that it is the humor that renders the unbearable both readable and even inspiring.
From the Paper
"Liars? Club opens with a singularity rather than a mythic overview: ?My sharpest memory is of a single instant surrounded by dark.? That frozen instant only unfolds over time??it took three decades?to unfreeze??so that we realize that seven-year-old Mary, nicknamed Pokey, has been raped by a neighbor and at that moment is being examined by the family doctor. And yet the details of this girl?s upbringing in a swampy Texas town (which, like Ireland, is beset with hurricanes and bad weather), with a drinking, lying, fabulating, mad, loving family also takes on a quality of the mythic, and achieves its power through humor and poetry."
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Spontaneity & Humor, 2006.
This paper discusses the subject of spontaneity in humor focusing on flash mobs, television, Internet and art.
3,019 words (approx. 12.1 pages), 14 sources, APA, $ 88.95
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Abstract
In this article, the writer discusses that the myth of fun has increasingly made its way into post-modern culture. The writer points out that sometimes the fun is participatory, like the flash mob fad or creating art, while others are through watching, such as comedy. One specific form of entertainment enjoyed by many people today is spontaneous humor. The writer notes that flash mobs, a name given to a group of people that gather in a public place for a short time to do something abnormal, originated in May of 2003. The writer maintains that all of the scenarios of spontaneous humor mentioned in the paper link together. The writer notes that happenings, absurd theater, and TV comedians have origins in Dadaism, while flash mobs and other groups like them have origins in the comedians. The writer concludes that the purposeless acts are a way to voice opinion in an odd, yet amusing way; however, because it is odd and amusing it captivates and fascinates more people.
From the Paper
"The late night shows with Jay Leno, Conan O'Brien, Letterman, and other hosts are involved with spontaneous humor as well. The Leno show has segments such as having a talking photo booth where people sit in it for a wallet size photo, but the machine jokes with them about their current behavior inside the booth. People are confused and cannot understand how the machine knows what they are doing. Similarly, Leno has another skit where people at a gas pump can watch the news while pumping gas, but really the news station is watching them and will randomly converse with the person pumping their gas. People are bewildered on how the newscast can do such a thing and try to figure it out. Other times these hosts will stop people on the street and try to get them to perform something such as singing, telling a joke, or provide their insights on a certain topic. Because they are just random people on the street without preparation, the responses are often humorous."
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Theories of Humor, 2006.
Examines three theories pertaining to humor.
1,532 words (approx. 6.1 pages), 8 sources, APA, $ 50.95
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Abstract
This paper explains the three theories of humor - using research from several sources for a diversity of definitions - and then examines specific humor excerpts from the "Blue Collar Comedy Tour" DVD. The excerpts are analyzed using material from Francis Hutcheson, Immanuel Kant, John Morreall, Michael Clark and Sigmund Freud. The three theories discussed are: The Incongruity Theory, the Relief Theory and the Superiority Theory.
From the Paper
"Michael Clark in his essay, "The Rejection of Humor in Western Thought" writes that laughter and humor should not be seen as the same thing. Clark says philosophers sometimes see laughter "as a form or scorn and humiliation..." and further believes that "to ridicule and humiliate another person just because doing so makes you feel better about yourself, is antisocial at best and curl at worst." By saying a married man rarely has sex with his wife, and that a gay man likewise can't remember the last time he had sex with a woman (since likely he has never had intercourse with a female), Foxworthy is creating laughter by ridiculing both men."
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