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Globalization of Public Relations, 2007.
An analysis of the effects of the globalization of public relations within global organizations.
10,659 words (approx. 42.6 pages), 100 sources, MLA, $ 212.95
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Abstract
This paper explores the effects of public relation activities in global organizations. The paper suggests that the most effective public relations is the pursuit of trust and that the second critical success factor is the challenge of continually defining value, both from a product and services perspective across multiple geographies. It concludes that the third major finding from the research was the reliance on measuring the value generated from public relations activities.
Table of Contents:
Introduction
Abstract
Synopsis
Executive Summary
Introduction to Primary Research
Literature Review
Primary Research
Methodology
Statistical Analysis
Data Collection
From the Paper
"There's more of a focus on accountability and measuring the results of PR than there has been in the past, and coupled with the skepticism many consumers have of the media in general, there is a definite shift away from messaging that tries to be all things to all people, and more of a shift to being highly relevant to a select and smaller audience. This dynamic however is much more pronounced that simply calling it segmentation; there is a strong focus in the PR professionals spoken with that trust and credibility are critical and more important than selling on price or features alone."
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Public Relations and Marketing Management, 2007.
A discussion of the role of public relations in global marketing management and strategies.
6,195 words (approx. 24.8 pages), 38 sources, APA, $ 145.95
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Abstract
This paper gives an in-depth analysis of the role of public relations for today's global companies, with particular focus on marketing and management strategies. The paper includes a literature review which helps define a best practices model for this field. Several other models of public relations are taken from current research in emerging global companies. The importance of the Internet is described as a public relations tool, with applicable sites listed.
Outline:
Introduction
Emergence of Public Relations Maturity Model
Model of Market-Driven Organization, Synchronized Across Functions
Figure 1: Public Relations as being Demand Driven
Figure 2: Public Relations Maturity Model
Literature Review
Figure 3: Sales-force.com PR Manager Dashboard Interface
Turning the Position of Trusted Advisor into a Competitive Advantage
Completing Market Segmentation Based on Trust
Values-Based Segmentation Strategies and Pricing
Organizational and Customer Value Alignment and Relationships
ROI Analysis Literature Review
Nordstrom's Case Study: How Public Relation's Stressing Value Impacts Company Culture
Areas of Future Research
Bibliography or Works Cited
From the Paper
"The second critical success factor emerging from the research completed is the challenge of continually defining value both from a product and services perspective across multiple geographies. Respondent scores reflect a global focus of retaining credibility through stressing value-based selling over features, functions, benefits and other product-centric messaging including price. This second critical success factor centers on positioning and messaging with high credibility to support the trusted advisor role. Researchers mention that this approach to building credibility both supports the trusted advisor role and gets their companies away from selling only product features, which in many industries makes the selling process even more difficult. This second critical success criteria reflects the impact of market-driven organizations on product strategies. It is evident from the market-driven organizations in the sampling base there is a much stronger triad link between marketing, public relations, analyst relations, and investor relations. Imagining an overlapping Venn diagram of these items a best practices model emerges for messaging synchronization across a global enterprise."
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Trends in Public Relations, 2005.
Examines current global trends in public relations campaigns.
1,125 words (approx. 4.5 pages), 2 sources, MLA, $ 39.95
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Abstract
This paper cites the Wikipedia definition of public relations (PR) and explains that, while PR campaigns can be benign, they are often detrimental to society. The paper goes on to examine current global trends in public relations and to discuss the dual purposes of PR: to provide the public with necessary information, or attempt to influence the public with propaganda that may or may not be true.
From the Paper
"Public relations is defined by Wikipedia as the practice of conveying messages to the public through media on behalf of a client with the intention of changing the public's actions by influencing their opinions Public relations can have a benign purpose, such as educating the public about HIV AIDS or advertising a charity, but often the clients of PR firms play neither a constructive role nor offer a public benefit but simply want some advantage to the detriment of the public good."
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Public Relations, 2005.
This paper discusses the key global trends in public relations.
1,130 words (approx. 4.5 pages), 8 sources, APA, $ 39.95
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Abstract
This paper explores the differences in publicity and advertising in terms of their impact on the public.
The author explains when companies need to do proactive PR planning and When they need to utilize reactive crisis management. The paper relates the impact of positive and negative PR in daily life and gives examples.
From the Paper
"Harris Diamond is Chief Executive Officer of the public relations firm Weber Shandwick Worldwide. According to Diamond, there are a number of key global public relations trends. Public relations is growing in importance worldwide. More companies are coordinating their advertising public relations and other marketing services every day. Word of mouth is still the most important form of human communication. Influencing what people say and feel how they receive and process messages how they communicate and pass on information to others and ..."
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Public Relations Campaign, 2007.
A summary of a public relations campaign for a virtual organization called Riordan Manufacturing.
4,410 words (approx. 17.6 pages), 5 sources, MLA, $ 115.95
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Abstract
This paper provides information related to a public relations campaign strategy for a virtual organization called Riordan Manufacturing. It includes an executive summary outlining the public relations issues along with an analysis of the relationship between public relations and marketing. The paper also provides an analysis of ethical, technological and global considerations, along with a crisis management plan and budget for the public relations campaign. The paper concludes with details for evaluating the effectiveness of the campaign.
Table of Contents:
Abstract
Riordan Manufacturing Public Relations Campaign
Executive Summary
PR vs. Marketing
Ethical Considerations
Technology Considerations
Crisis Management
Globalization Considerations
Budget
Evaluation Strategies
Conclusion
From the Paper
"Riordan Manufacturing is a multi-billion dollar plastics manufacturing company. In operation since 1991, Riordan has grown and expanded exponentially resulting in production facilities in California, Georgia, Michigan, and China. Each production facility produces specific items such as beverage containers, fans, heart valves, medical stints, and custom plastic parts. The manufacturing facility in China is planning production of a new biodegradable plastic. Riordan therefore, is developing a public relations (PR) campaign to optimize communication and perceptions of Riordan's publics to ensure the success of the new product."
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Public Relations and Corporate Social Responsibility, 2005.
A look at the link between public relations and corporate social responsibility in the business world.
6,574 words (approx. 26.3 pages), 6 sources, MLA, $ 151.95
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Abstract
Public relations is generally regarded as a bad thing by consumers, whose cynicism has been aroused by recent events involving major U.S. corporations and cultural 'institutions' such as Martha Stewart. However, within the last generation, consumers said they were willing to refuse to purchase products or services from any corporations not perceived to be a corporate good citizen. The question for public relations and for corporations globally is whether it is possible to make corporate actions match the good reputations their public relations departments attempt to create. In short, can the current disconnect between perceptions of corporate behavior and the corporations' misbehavior with concurrent avowals of rectitude be aligned? There are cases in which citizen action has brought those elements into alignment. In other cases-notably Thailand-the government has short-circuited the profit intentions of a major corporation to provide for the citizens. However, in far too many cases, the governments look the other way while corporations extolling their own virtues nonetheless participate in human rights-questionable activities. This study identifies the nature of some of the disparities between corporate public relations and corporate socially responsible-or irresponsible-behavior and suggest scenarios that might bring both into alignment.
Outline
Introduction
Methodology
Literature Review
Findings
Background: Burma Campaign UK
Aon Corporation
Ericsson
Ivanhoe Mines
Rolls-Royce
Unocal:
Conclusion
From the Paper
"How duplicitous are large corporations, and how gullible are consumers? These are questions public relations practitioners probably do not ask themselves very often, or perhaps ever. Yet, there are two violently divergent trends in corporate conduct, which suggest these as questions public relations practitioners-or at least, ethicists involved with corporate public relations, ought to ask. While those are open-ended questions more appropriate to an ethicist than to those planning public relations campaigns, there are two trends that public relations practitioners need to examine; the combination of those trends present precisely the sorts of corporate malfeasance and misfeasance that has captured the attention of both the public and governmental oversight organizations.
The first trend is for corporations to support worthy causes, partially for the increased goodwill it brings, and often sales as well. At first glance, it sends no warning signals. In fact, in 1994, "a nationwide survey...confirmed that a company's social performance significantly influences prospective customers, employees and investors in basic decisions about the firm" (Gildea, 1994, p. 20+) Of course, that was then and this is now. In the past decade, Enron happened, and MCI/WorldCom, and "Martha" and any number of other smaller scandals involving companies that, if not known for their good works, at least were not known for bad ones until the misdeeds came to light. Like all other companies of any size, these companies had established public relations departments to make public note of gifts to charity and the like. Bread and butter to any corporate public relations department is their corporate philanthropy, often carried out while the company is busy in other areas wreaking untold havoc. A case in point is Enron."
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Public Relations, 2004.
A brief overview of the public relations field.
800 words (approx. 3.2 pages), 2 sources, MLA, $ 28.95
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Abstract
This paper presents an examination of public relations. The writer explores the field and discusses the global trends, etc. The writer also interviews a public relations specialist and determines what it takes to provide proactive PR planning and reactive crisis management.
From the Paper
"The field of public relations is a high stress, high satisfaction field. Those who work in it must be able to work with deadlines, people, technology, media outlets and print. They must also be able to handle high stress with a minimum of reaction and be able to turn negative elements into positive elements under tight deadlines. The field is one in which people love it and thrive, or hate it and leave with very little gray in the industry. The public relation specialists of the current industry must be constantly aware of global trends, differences in publicity and advertising, proactive PR planning and reactive crisis management as well as public trends."
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Public Relations, 2005.
This paper discusses that establishing and maintaining public relations is necessary to overcome the fiasco being generated by the news media about Halliburton, one of the world's largest providers of products and services to the oil and gas industries.
1,080 words (approx. 4.3 pages), 9 sources, MLA, $ 37.95
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Abstract
This paper explains that, in this dynamic global business environment, bad public relations (PR) can damage the business by swaying away its customers to its competitors because customers connect negative news reports with the company's core values, as in the case of Halliburton's media challenges to its accounting practices and services in Iraq. The author points out that the company has been under severe scrutiny from the liberal print and electronic media not because it has done something wrong but because of its political connections with the Bush administration; every action taken by Halliburton is news. The paper recommends that the company must counter the liberal media by projecting itself in a way that tells the people it believes in principals and not profits; the company should affiliate with non-governmental-organizations (NGO's) to create a good image towards the American people.
From the Paper
"On March 7, 2005, NBC carried out news asserting, "Halliburton Co. (HAL) in January won a contract to drill at a huge Iranian gas field called Pars - which an Iranian government spokesman said "served the interests" of Iran - despite U.S. sanctions tightly restricting the ability of U.S. companies to do business there, NBC News reported Monday."
Similarly on March 14, 2005, Dow Jones Newswires ran a story asserting, "The oil majors stayed on the sidelines as oil-services companies like Halliburton Co. (HAL) were awarded billions of dollars worth of contracts to renovate Iraqi pipelines and other infrastructure. The U.S.-led postwar administration and the provisional government that followed lacked the democratic or legal legitimacy to approve full-blown production deals - which typically guarantee companies a share of oil extracted from fields they invest in (Dow Jones Newswires)." "
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Globalization and the Public Sector in Canada, 2006.
A discussion on the effects that globalization has had on the public sector in Canada.
2,700 words (approx. 10.8 pages), 5 sources, $ 106.95
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Abstract
In this paper, it is argued that a combination of globalization, privatization and outsourcing has resulted in the shrinkage of Canada's public sector. The paper argues that globalization has not had only an economic impact but has affected other aspects of society as well.
From the Paper
"Globalization is one of the most controversial and confusing terms in the modern lexicon. This is because there are actually a number of globalizations occurring at the same time. For example, in "Globalization and the Decline of Social Reform", Gary Teeple states, "A system of highly integrated world trade was an irreversible fact by the end of the 1970s, confirmed and hastened by the new means of transportation and communications, whose increased productivity were transforming the worldwide distribution of products and hence the global conditions for valorization (Teeple 71). " This statement indicates that globalization is not just an economic phenomenon. Instead it can be argued that what is commonly referred to..."
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Public Relations Campaign, 2005.
Provides a PR Campaign for Huffman Trucking.
1,840 words (approx. 7.4 pages), 3 sources, APA, $ 63.95
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Abstract
This paper presents a PR Campaign for Huffman Trucking, a firm based out of Los Angeles, California. The PR campaign includes the following sections: public relations issues; ethical implications; PR campaign objectives; the company's publics; a media release and distribution list; a PR tool and tactical plan; ethical considerations; technology considerations; and global considerations.
From the Paper
"Huffman Trucking's goal for its public relations campaign is positioning itself as a leader in embracing diversity in the workplace. Organizations that successfully embrace workplace diversity policies ..."
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Globalization and the Canadian Public Sector, 2005.
This paper discusses globalization and Canada and examines global trade from the perspective of Canadian workers.
3,150 words (approx. 12.6 pages), 5 sources, $ 124.95
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Abstract
This fourteen page undergraduate paper examines Canada and globalization. The author notes that proponents of globalization and many free trade theorists contend that global trade creates enough economic gains that every Canadian involved can benefit, as long as the gains are widely redistributed between national trading partners. The writer points out that unfortunately, globalization cannot guarantee that this redistribution will actually occur, and its proponents are limited to predictions that there will be winners and losers in all participating countries involved in free trade.
From the Paper
"Proponents of globalization and many free trade theorists contend that global trade creates enough economic gains that every Canadian involved can benefit, as long as the gains are widely redistributed between national trading partners. Unfortunately, globalization cannot guarantee that this redistribution will actually occur, and its proponents are limited to predictions that there will be winners and losers in all participating countries involved in free trade. These advocates of globalization studiously avoid admitting that many of the losers are and will be average working Canadians, while many of the winners will be people in the upper income brackets, often in other countries."
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The Environment as a Global Public Good, 2007.
This paper examines the destruction of our planet by our consumerist generation.
3,418 words (approx. 13.7 pages), 12 sources, MLA, $ 96.95
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Abstract
The paper discusses how modern technology has brought the states and peoples of the world closer together than at any other time in human history. Globalization is creating conditions of unparalleled prosperity, but it is also setting in motion the destruction of the planet. The paper contends that human beings must begin to consider their effects on the natural world. The paper identifies consumerism - the desire for more goods - as the driving force that lies behind much of the threat to the Earth's natural environment. The paper maintains that if the multinational corporations - the economic movers and shakers of the consumerist world - can learn the lessons of the more traditionalist peoples of the developing world, the Earth's natural environment might yet be preserved.
From the Paper
"The physical bounty that humanity once thought inexhaustible is rapidly being cut up, drunk up, ate up, and dug up. Ancient forests are disappearing. Once-clear lakes and rivers are being contaminated. The soil and the air are being polluted with the waste products of a modern industrial society. Globalization is creating conditions of unparalleled prosperity, but it is also setting in motion the destruction of the Planet. Human beings must begin to consider their effects on the natural world. Humankind must begin to consider the ethical implications of consumer society. Men, women, and children everywhere must begin to think of the environment as a Global Public Good. A Global Public Good belongs to everyone. Together, we must begin to recognize the problem, and work to solve it."
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Globalization and Global Labour Patterns, 2005.
An analysis of the factors leading to globalization and global labour patterns.
2,700 words (approx. 10.8 pages), 10 sources, $ 106.95
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Abstract
This paper discusses globalization and global labour patterns. The paper argues that in a globalized world corporations are determining the labour conditions in both developed and developing countries. It suggests that the corporations are essentially making cheap, unskilled and flexible labourers.
From the Paper
"Globalization and Global Labour Patterns Globalization is one of the most controversial issues in politics and economics. In "Note on Terminalogy" David McNally defines globalization as, "The mainstream term for the new world Economy of the past twenty years" (McNally 9). How exactly has the world economy changed? While discussing the political and economic changes that have occurred over the last three decades Teeple explains, A system of highly integrated world trade was an irreversible fact by the end of the 1970s, confirmed and hastened by the new means of transportation and communications, whose increased productivity were transforming the worldwide distribution of products and hence the global conditions for valorization (Teeple 71)."
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Processes of Globalization and Shared Global Culture, 2005.
A discussion on whether the processes of globalization are producing a shared global culture.
2,028 words (approx. 8.1 pages), 4 sources, APA, $ 64.95
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Abstract
The paper states that it is not complicated to find some globalized places such as airline terminals, international hotels or CNN business news revealing the effects of globalization and its repercussions on our understanding of culture in the modern world. The paper relates that through the growing of global interconnections and the processes of ideas and global goods crossing national borders, cultures fuse across the globe. The paper also discusses the presence of English as an international language, and a homogenization of culture. The paper confirms that, culture is a set of values and practices characterized by its particularity, which nevertheless needs universal criteria as a reference to justify this particularity. It is also crucial to define culture as an "encompassing" concept and to keep in mind that it is difficult to know what is cultural.
From the Paper
"In addition, a shared global culture is also relevant as a global dissemination of an American or Western culture. Indeed the processes of globalization are providing fuel for a cultural imperialism, that is to say a global culture liable to be a hegemonic culture. Thus the assertion of a shared global culture seems to be linked to what Friedman describes as "the increasing hegemony of particular central cultures, the diffusion of American values, consumers goods and lifestyles" (Friedman, 1994: 195). The diffusion of dominant standard icons and references such as MacDonald's, Coca-Cola leads to think about an obvious Americanization. In a word, cultures are both confronted by a global dominance of the western culture and by the practices of global capitalism. The result is probably a decrease of cultural differences: a process which undeniably worked to the advantage of the USA and others Western nations. A striking example of this tendency of cultural imperialism is the United Nations Educations Scientific and Cultural Organization's call for a "new world information and communication order" and its politics on global culture."
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Globalization and Global Survival, 2005.
This paper discusses the effects and dangers of globalization.
1,800 words (approx. 7.2 pages), 5 sources, $ 71.95
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Abstract
This article examines the cultural, commercial, political and environmental effects of globalization. The writer then looks at the related challenges and dangers. The writer discusses how the existence of international monopolies together with the third world sweat shops and additional factors endanger global survival. The writer further discusses that globalization's exportation of environmentally and perhaps socially unsustainable Western materialism to populous developing nations such as India and China is also worrying for the future of the planet.
From the Paper
"Evidence of increasing hegemony by an ever shrinking number of multinational conglomerates is fuelling increasing concern regarding global cultural, commercial, political and environmental effects from such inequitable distribution of power. The creation of international industrial monopolies and massive fortunes of unprecedented size, accompanied as it is by equally massive down-sizing, unemployment, environmental degradation and the exponential increase of Third World sweat shops and child labor, seems to be leading to disaster on a global scale."
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