| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "GLOBAL STRATEGY DELL COMPUTERS": |
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Global Strategy: Dell Computers, 2008.
A case study analysis of Dell Computers' global strategy and market expansion considerations.
1,325 words (approx. 5.3 pages), 2 sources, APA, $ 44.95
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Abstract
This paper illustrates the various aspects of the global economy that lead an industry competitor such as Dell Computers to utilize the comparative advantages of global markets to enhance their own competitive advantages. It begins by examining computer industry as a whole and then discusses Dell Computers in terms of its competitive position and its relative strengths and weaknesses.
Outline:
Abstract
Purpose
Approach
Industry Climate
Managerial & Competitive Strategies
Conference Activity
From the Paper
"NTT Corporation is Japan's largest telecommunications provider. Among its list of services is telephone, cellular, ISDN services, and multimedia and data communications services. NTT is better equipped to integrate data services across its network of wireless customers because this has been a focus of its corporate strategy for sometime. NTT Corporation reported more than $97b but this figure was an overall decrease from the previous year of 0.6% (Global, 2006). How NTT Corporation manages its expansion across the Asia-Pacific rim may very well determine its future competitiveness on the global markets where there is a significant demand for its data capabilities across wireless networks."
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| Term Paper # 37023 |
temporarily unavailable
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Innovation Of Dell Computer And Gateway Computer, 2002.
This Management strategy and Policy level paper is on the Innovation Of Dell Computer And Gateway Computer and focuses on the strategies adopted by both Dell Computer and Gateway Computer, to establish a well define position in the global computer market.
650 words (approx. 2.6 pages), 3 sources, $ 26.95
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Abstract
This Management strategy and Policy level paper is on the Innovation Of Dell Computer And Gateway Computer and focuses on the strategies adopted by both Dell Computer and Gateway Computer, to establish a well define position in the global computer market. This paper also focuses on the comparison between innovations made by both the industries. It also reviews the factors responsible for setting back Gateway Computer to Dell Computer.
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Dell Computers and the Computer Industry, 2005.
Examines the success of this company within the computer segment.
2,489 words (approx. 10.0 pages), 7 sources, MLA, $ 75.95
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Abstract
Dell Computers is one of the great success stories of the microcomputer revolution. Starting with only $1000 in capital, Michael Dell built a computer manufacturer which is one of the most successful, and which changed the way that computer manufacturers provide products to consumers. The paper shows that the company's success illustrates the effect that a strong and charismatic leader can have on an organization, and Dell Computers bears the unforgettable imprint of its founder. This research examines the factors which have made Dell successful, considers the state of the computer industry today, and offers recommendations for Dell's strategy in the future.
Paper Outline:
Introduction
Background of Dell Computers
Analysis of Computer Industry
Threat of New Entrants
Rivalry Among Existing Firms
Threat of Substitute Products
Bargaining Power of Buyers
Bargaining Power of Suppliers
STEP Analysis
Technological Factors
Economic Factors
Political Factors
Recommended Strategy for Dell Computer
References
From the Paper
"The threat of new entrants into the microcomputer market is relatively low. This is because of the high cost of marketing microcomputers when there is little or no brand identification already established, and because the market share for existing firms is being consolidated. The industry itself has changed considerably from when Gateway 2000 entered the market (the most recent entrant of significance), and the price pressures that exist in the market are likely to discourage companies which do not have a solid financial basis on which to base their entrance (Feibus, 1998, p. 69)."
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Business Strategy for Dell, 2004.
Discusses various business strategy questions for Dell Computers.
3,825 words (approx. 15.3 pages), 10 sources, MLA, $ 135.95
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Abstract
This paper discusses these issues: What generic business level strategy is Dell pursuing?
What are the advantages and disadvantages of this business level strategy? What are the company's company's core competencies, sustainable competitive advantage and the company's strengths?
From the Paper
"Like other PC makers Dell ordered its components in advance and carried a large amount of component inventory. If its forecasts were wrong Dell had major write-downs based on lower of cost or market price adjustments. Then Dell began to implement a new business model. Its operations had always featured a build-to-order process with direct sales to customers but Dell took a series of steps to eliminate its inventories. The results were spectacular..."
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Dell Computers, 2007.
An analysis of Dell Computer's promotion and pricing strategies, including a SWOT analysis.
2,232 words (approx. 8.9 pages), 4 sources, MLA, $ 69.95
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Abstract
This paper discusses promotion and pricing strategies for Dell Computers. The paper begins by describing the background of Dell Computers and then introduces its pricing and promotion strategies. It follows with an integrative paper which analyzes the organization, includes details on Dell's marketing mix and provides a SWOT analysis. The paper concludes with recommendations for the organization.
Table of Contents:
Background
Promotion and Pricing Relative to Dell Computers
Integrative Paper
Introduction
Dell's Marketing Mix
SWOT Analysis
Recommendations
Concluding Discussion
From the Paper
"There are several strengths at Dell's disposal. As noted previously, one of these strengths is their wide breadth of their product mix. Dell offers a variety of products including: notebooks, desktop PCs, servers, storage systems, workstations, printers, software, cameras, camcorders, televisions, and more. In addition to these products, Dell has a variety of services that it offers, from consulting to financial services. This width in their product mix not only allows them to meet the needs of a wider variety of consumers, but also gives them an increased opportunity to cross-sell to existing consumers."
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Dell Computers and the Computer Industry, 2002.
Examines the creation of this computer firm and its place in the world's computer industry.
2,503 words (approx. 10.0 pages), 7 sources, APA, $ 76.95
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Abstract
Dell Computers is one of the great success stories of the microcomputer revolution. The paper first traces the founding of Dell Computers by entrepreneur Michael Dell. It then analyzes the general computer industry, focusing on five factors: threat of new entrants, rivalry among existing firms, threat of substitute products, bargaining powers of buyers and bargaining powers of suppliers. Finally, the paper performs a STEP (social, technological, economical and political factors) analysis of Dell Computers.
From the Paper
"The American economy is enjoying a period of stable growth that is characterized by stable interest rates and low inflation. Prices for personal computers have been dropping as manufacturers are eager to gain market share and are able to take advantage of declining cost schedules. In 1998, personal computers could be found in 43 percent of American homes; this represents a substantial increase from the 40 percent for the three years previous. It is estimated that 60 percent of American homes will have personal computers by 2002 as prices continue to decline. The decline in prices makes it possible for increased numbers of Americans to afford the machines; the attractiveness of the Web and other benefits fuels the demand for these lower-priced computers (Burrows, 1998, p. 28)."
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| Term Paper # 46745 |
temporarily unavailable
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Marketing Dell Computers Inc., 2006.
This paper details the manner in which Dell Computers Inc. markets its products in various fields such as pricing, placement and promotion.
990 words (approx. 4.0 pages), 3 sources, MLA, $ 35.95
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Abstract
This paper examines the marketing practices of Dell Computers Inc. Dell Computers Inc. is a for-profit manufacturer of personal computers. This paper details the history of the company, which made its name in the PC industry by offering a unique custom configuration of personal computers and portables. This writer of this paper focuses on the pricing, product placement and promotion of Dell's various computer related products. This paper also discusses the Dell "Build-to-Order" strategy which proved successful in marketing as well as an overall strategy in supply chains across the country. This paper details how Dell has not only cornered the personal computing home office market but also the manner in which it derives a substantial amount of its revenue from its small business clients.
Table of Contents:
The Product-What is Dell?
Pricing
Placement
Promotion
Works Cited
From the Paper
"Dell Computers is a for-profit manufacturer of personal computers. Early on in its corporate history, Dell Computers made its name in the PC industry by offering a unique custom configuration of personal computers and portables. Thus, Dell made its mark by developing distinctive competencies in the then still-evolving PC market of the 1980's. The then, small, Texas based firm resolved to show to the world that Dell Computers was not simply technologically astute-in fact, the company placed a rather low priority upon this aspect of Dell in its marketing, pricing, promotions, and placement in the PC market. The company did not emphasize that Dell was on the cutting edge of every new technical development. Rather, the Dell Company stressed that the company had sound knowledge of how to manufacture, design, and market its products or services effectively in a way to keep costs low for the average consumer or small business."
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Development Strategy For Dell, 2007.
A discussion about the success of Dell Computer's product mix and new product development strategy.
805 words (approx. 3.2 pages), 3 sources, MLA, $ 28.95
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Abstract
This paper discusses product mix and the new product development strategy for Dell Computers. It looks at the impact that globalization and the rapid increase of Internet technologies has had on Dell and how they have increased success for this computer manufacturer. The paper also discusses market development for Dell and Dell's competitive advantage relative to its product mix.
Outline:
Product Mix as a Facet of Success
Professional Use Product Mix
Schools/Healthcare/Government Institutions Use Product Mix
Family Home Use Product Mix
Product Market Grid
Product Development vs. Market Development for Dell
Dell's Competitive Advantage Relative to its Product Mix
From the Paper
"Yes, Dell has an advantage relative to its product mix. Dell has developed products to fit the needs of virtually every consumer with a computer technology need, and beyond. Whether it is a family looking to purchase their child's first computer, while on a tight budget, or a multimedia maven looking for processing capacity that can make their computing experience fly, to an executive who needs Dell has a product for them. In addition, they go beyond simply computers. As mentioned earlier, Dell has a vast product offering that includes: televisions, cameras, camcorders, projectors, software, games, MP3 players, and more. Shopping with Dell is truly one stop electronics shopping. And, as was financial figures in 2000 and 2002, it is their product mix that has allowed them to become a leader in their industry ("Companies: Dell", 2002; "Dell Computer: Product mix", 2000)."
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Management Strategy at Dell, 2004.
This paper examines how a company like Dell computers can retain its competitive advantage through appropriate business strategy.
904 words (approx. 3.6 pages), 7 sources, MLA, $ 31.95
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Abstract
The paper discusses how a company such as Dell computers can achieve and defend its competitive advantage through appropriate business strategy. The paper evaluates the success of Dell, Inc. and examines its cash flow, as well as its high performance computers at reasonable prices.
From the Paper
"Dell Inc. was a struggling PC maker. Like other computer manufacturers ten years ago, Dell ordered its components in advance and carried a large amount of component or raw material inventory. Consequently, if its sales forecasts were wrong, then Dell could experience significant write-downs based on lower cost market (LCM) price adjustments. Dell decided on a new business strategy that it hoped would allow the company to develop, achieve and maintain a competitive advantage.
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Dell Computers, 2002.
A study of the decreasing computer hardware industry and the impact on the Dell Computer Corporation.
1,395 words (approx. 5.6 pages), 7 sources, MLA, $ 46.95
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Abstract
This paper explores the foreign expansion of the Dell Computer Corporation into China and other international markets. It discusses how this relatively young company expanded overseas with research and development departments and future projects. The paper compares Dell with Gateway, which has not expanded globally. This paper found that they share similar business strategies, but that Dell executed the strategy better, which enabled successful global expansion.
Table of Contents:
Introduction
History of Dell
The Industry
The Expansion
Comparisons
Conclusion
Works Cited
From the Paper
"Though the computer hardware industry was once booming, in recent years the industry has experienced a decrease in profits. Most of this is due to the downturn in the economy and a decrease in consumer confidence and spending. The decrease in profits is also due to a decreased need of consumers to upgrade. The technology that computers provide is not growing at the rate that it once was which means that consumers can continue to use older computers to meet their needs."
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Dell Computers, 2006.
Examines the messages used by Dell Computers to market its products.
1,133 words (approx. 4.5 pages), 3 sources, MLA, $ 39.95
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Abstract
This paper investigates the promotional messages used by Dell Computers and describes how these messages are conveyed. In addition, it analyzes how the messages work to position Dell's products to appeal to its target audience. Lastly, this paper identifies where the products are in its product life cycle and how this life cycle stage affects pricing strategies for Dell.
Paper Outline:
Abstract
Introduction
Promotional Messages Used by Dell
Dell Products, Life Cycle Position and Pricing Strategies
Conclusion
References
From the Paper
"Computers and computer peripherals are the lifeblood of Dell Computers. For this reason, they are also the primary thrust of their marketing efforts. Dell's computers are in the maturity phase of the product life cycle. They are under intense competition from direct to consumer manufacturers, such as Gateway. For this reason, their pricing strategy is to offer comparable products at the price point or slightly lower than their competitors. At this stage, very little differentiation, in actual product, occurs, as the computers are built with similar, if not the same, components."
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Dell Computers, 2005.
An industry overview of Dell Computers, including an analysis of current and future market conditions.
3,226 words (approx. 12.9 pages), 16 sources, MLA, $ 93.95
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Abstract
This paper takes a look at the current and future market conditions of Dell Computers and uses that analysis to develop a model for operations of the company. The paper examines the competitive position Dell Computers holds in the personal computer market. The paper contends that it has built a solid base in the PC industry from which expansion into other markets becomes possible. The paper suggests that careful consideration should be given to these forays, as they can have a large financial impact on the company in a short time. With a focus on maintaining a strong position in the core market and strategic involvement in related sectors, Dell can not only maintain its dominant position, but can extend it.
Outline
Introduction
Industry Overview
Current Market Conditions
Future Market Conditions
Outlook and Analysis
Market Structure
Impact of New Competitors
Pricing
Productivity
Cost Structure
Price Elasticity of Demand
Future Competitors
Strengths and Weaknesses of Competitors
Government Regulations
Supply and Demand
Recommendations
Conclusion
From the Paper
"In 1984 Michael Dell was a college student pursuing a degree in medicine. He also happened to have a hobby of building computers. He decided to sell the product of his hobby, and began the business in his dorm room (Entrepreneurship, 2005). Business quickly took off, and he soon abandoned his dreams of practicing medicine to develop Dell Computers. From these humble beginnings the company rapidly grew to be a major competitor in the personal computer market. Dell's focus on efficiency of manufacturing, and a direct marketing approach, allowed him to continue gaining ground on the competition. In 1992, his company joined the Fortune 500 list as one of the largest companies in the world. In 1993 their growth placed them in the top five computer system manufacturers."
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Dell Computers, 2005.
A discussion of Dell Computer's drive for industry leadership, in 2003.
1,695 words (approx. 6.8 pages), 9 sources, MLA, $ 54.95
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Abstract
The paper analyzes Dell computer company. The paper includes a personal history of Michael Dell, as well as a history of Dell Computers. The paper discusses the direct sales philosophy, and how this is used in Dell's business plan to increase profits. The paper concludes with recommendations for Dell to increase market share and profitability.
Table of Contents:
Company Background and History
Historic Financial Performance and Results
Organizational Culture and Structure
Current Issues and Opportunities
Constraints to Success Achievement
Strategic Analysis and Choice
Summary and Concluding Recommendations
From the Paper
"Their description included an architecture that would be based on the usage of standards based and low costing two way and also four way clustered 'server building blocks' which would be able to deliver to the user a combination of unlimited scalability and also an excellent and strong database performance. They expressed their firm belief and hope that this type of small server/cluster design architecture would be able to finally rival the traditionally vertically scaled SMP systems, and give a better overall performance, and also at a cheaper rate than the traditional models."
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