| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "GLOBAL EBUSINESS MARKETING": |
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Global eBusiness Marketing, 2007. This paper provides a discussion of international marketing issues and difficulties for an Australian firm undertaking market research in Vietnam. 4,994 words (approx. 20.0 pages), 17 sources, MLA, $ 126.95 »
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Abstract In this article, the writer points out that in an increasingly globalized marketplace, it is vitally important for enterprises of all types to have reliable and timely information concerning the markets in which they compete. The writer maintains that it is reasonable to assume that obtaining real-world and real-time information about a particular country, especially in developing nations where corruption, piracy or other illegal trade practices are rampant but might not be readily discernible from an outsider's perspective, will play a crucial role in an international venture and will assume new levels of importance in the future. To this end, this paper provides a critical review of the peer-reviewed and scholarly literature to determine the best approach to conducting market research in emerging economies such as Vietnam. This includes whether to use an Australian or locally based research firm to conduct market research for a given product or service. A summary of the research and salient findings are provided in the conclusion.
Outline:
Introduction
Review and Discussion
Background and Overview
General Market Research Considerations
Market Research Considerations in Emerging Nations in General and Vietnam in Particular
Table 1
Table 2
Table 3
Table 4
Conclusion
From the Paper "While there are proven approaches that can be followed for domestic or international market research purposes, the question of whether to conduct such market research in-house or to outsource this need to a third-party provider in a host country has become another issue that may not have an easy answer because there are a number of factors to be taken into account in making this determination. For example, if a company outsources their market research needs for a given country to an in-country provider, there may be some fundamental communication issues that will adversely affect the ability of the commissioning company to reap the benefits of such research. According to a study by Scipione, a number of descriptive words and phrases can play a crucial role in creating magnitude or value impressions in the minds of persons who read market research reports and then make business decisions based on them."
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The Global South and the Global North, 2007. An analysis of the impact of globalization on the inequality between the global north and the global south. 1,402 words (approx. 5.6 pages), 8 sources, MLA, $ 46.95 »
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Abstract This paper looks at globalization and discusses how it has exacerbated the pre-existing inequalities between the poor global south and the wealthy global north. It illustrates how globalization forces some people (predominantly in the southern regions of the planet) to work while permitting other people (predominantly individuals residing in the global north) to become wealthy.
From the Paper "To start with, it is commonly known that powerful multinational corporations in the global north habitually take their manufacturing operations from Europe and/or America and deposit those aforementioned manufacturing operations in global south countries where they can avoid the onerous regulatory regimes, high corporate taxes, and high wage costs they associate with the north. At the same time, the movement of jobs and plants to the south has the unhappy effect of not only costing workers jobs in the north but also of reducing the south to the subordinate position of being "hewers of wood and drawers of water" for multinationals that are looking for cheap human resources that can be utilized in a working environment that is more permissive than the highly-regulated work environments of America and/or Europe. A good example of this phenomenon can be found in the IT sector where skilled U.S. workers are losing jobs to individuals overseas (Sosbe, 4) - presumably because the "cost of doing business" vis-a-vis wage expenses is lower in global south nations which do not have a strong tradition of labor activism or of government involvement in employee-employer relations."
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Globalization and Global Labour Patterns, 2005. An analysis of the factors leading to globalization and global labour patterns. 2,700 words (approx. 10.8 pages), 10 sources, $ 106.95 »
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Abstract This paper discusses globalization and global labour patterns. The paper argues that in a globalized world corporations are determining the labour conditions in both developed and developing countries. It suggests that the corporations are essentially making cheap, unskilled and flexible labourers.
From the Paper "Globalization and Global Labour Patterns Globalization is one of the most controversial issues in politics and economics. In "Note on Terminalogy" David McNally defines globalization as, "The mainstream term for the new world Economy of the past twenty years" (McNally 9). How exactly has the world economy changed? While discussing the political and economic changes that have occurred over the last three decades Teeple explains, A system of highly integrated world trade was an irreversible fact by the end of the 1970s, confirmed and hastened by the new means of transportation and communications, whose increased productivity were transforming the worldwide distribution of products and hence the global conditions for valorization (Teeple 71)."
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Processes of Globalization and Shared Global Culture, 2005. A discussion on whether the processes of globalization are producing a shared global culture. 2,028 words (approx. 8.1 pages), 4 sources, APA, $ 64.95 »
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Abstract The paper states that it is not complicated to find some globalized places such as airline terminals, international hotels or CNN business news revealing the effects of globalization and its repercussions on our understanding of culture in the modern world. The paper relates that through the growing of global interconnections and the processes of ideas and global goods crossing national borders, cultures fuse across the globe. The paper also discusses the presence of English as an international language, and a homogenization of culture. The paper confirms that, culture is a set of values and practices characterized by its particularity, which nevertheless needs universal criteria as a reference to justify this particularity. It is also crucial to define culture as an "encompassing" concept and to keep in mind that it is difficult to know what is cultural.
From the Paper "In addition, a shared global culture is also relevant as a global dissemination of an American or Western culture. Indeed the processes of globalization are providing fuel for a cultural imperialism, that is to say a global culture liable to be a hegemonic culture. Thus the assertion of a shared global culture seems to be linked to what Friedman describes as "the increasing hegemony of particular central cultures, the diffusion of American values, consumers goods and lifestyles" (Friedman, 1994: 195). The diffusion of dominant standard icons and references such as MacDonald's, Coca-Cola leads to think about an obvious Americanization. In a word, cultures are both confronted by a global dominance of the western culture and by the practices of global capitalism. The result is probably a decrease of cultural differences: a process which undeniably worked to the advantage of the USA and others Western nations. A striking example of this tendency of cultural imperialism is the United Nations Educations Scientific and Cultural Organization's call for a "new world information and communication order" and its politics on global culture."
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Globalization and Global Survival, 2005. This paper discusses the effects and dangers of globalization. 1,800 words (approx. 7.2 pages), 5 sources, $ 71.95 »
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Abstract This article examines the cultural, commercial, political and environmental effects of globalization. The writer then looks at the related challenges and dangers. The writer discusses how the existence of international monopolies together with the third world sweat shops and additional factors endanger global survival. The writer further discusses that globalization's exportation of environmentally and perhaps socially unsustainable Western materialism to populous developing nations such as India and China is also worrying for the future of the planet.
From the Paper "Evidence of increasing hegemony by an ever shrinking number of multinational conglomerates is fuelling increasing concern regarding global cultural, commercial, political and environmental effects from such inequitable distribution of power. The creation of international industrial monopolies and massive fortunes of unprecedented size, accompanied as it is by equally massive down-sizing, unemployment, environmental degradation and the exponential increase of Third World sweat shops and child labor, seems to be leading to disaster on a global scale."
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Ebusiness Strategies, 2002. An analysis on competition for advantage for ebusiness (Online Information Strategies for Business). 4,400 words (approx. 17.6 pages), 16 sources, $ 160.95 »
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Abstract This study will discuss the strategy for creating and sustaining competitive advantage within a corporation or business field that this can be applied to. By analyzing the sources of a business and how they can be used to create a sense of competitive profit, a better understanding will be made to understand the how this can be done. The focus will be on management, marketing, company organization, and the necessary resources that go into keeping a company on the cutting edge in the field of business. Examples will be shown how this can be accomplished, along with statistics that will ensure that a good strategy can be made for a more competitive company in today's market place. With all of these assets combined, a company can hope to stay ahead of tends and seek profit with a good sense of information and action. The main focus will be a strategy for online businesses and how they can stay competitive in today's world.
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Wal-Mart's eBusiness Strategy, 2005. Examines Wal-Mart's use of the Internet externally in terms of its website. 2,300 words (approx. 9.2 pages), 15 sources, APA, $ 79.95 »
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Abstract This paper examines Wal-Mart's use of the Internet externally in terms of its website, Walmart.com and internally in terms of its supply chain management, to evaluate how Wal-Mart has used the Internet to its advantage.
From the Paper "Wal-Mart has grown from a little discount store to FORTUNE's most admired company replacing Exxon Mobil ..."
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Internet Security and eBusiness, 2002. Security issues in the ecommerce world. 3,150 words (approx. 12.6 pages), 5 sources, $ 115.95 »
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Abstract This paper examines issues of business security in E-commerce contexts. Topics discussed include Web defacing, Viruses, and e-business security in computer (network) environments. A combination of technical and social engineering is recommended as solutions to these problems.
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Geography of Global Processes, 2007. An examination of how globalization affects and perpetuates divisions between the rich and the poor, the global north and the global south. 1,868 words (approx. 7.5 pages), 6 sources, MLA, $ 59.95 »
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Abstract This paper discusses how globalization affects and perpetuates divisions between the rich and the poor in the global community. More specifically, the paper examines the consequences of disproportionate exchanges of investment and people between different parts of the world. It links this discussion to concepts such as spatial interaction, scale, human/nature relationships and to the linkages between globalization and items such as space, place and landscape. The paper specifically analyzes the nation of Thailand and how it encapsulates the dilemmas and contradictions which comprise the phenomenon of globalization.
From the Paper "Briefly, as time permits, it would be remiss if a few minutes were not given over to how globalization impacts women even more so than men. As mentioned in the preceding paragraph, the destruction of local economies by the massive forces of globalization hits women especially hard - and, because it is hard enough for these women to get work to begin with, the feminization of poverty often follows (Seong-Won, para.2). Further, given how increases in acute poverty often spark increases in suicides and in crime rates (Seong-Won, para.2) - and given how women in developing lands are especially vulnerable to falling into acute poverty and every bit as vulnerable to the depredations of crime - it is impossible to argue against the contention that globalization saves its harshest punishment for the women of global south nations who are already on the bottom rungs of society to begin with."
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Two Articles on Globalization, 2005. This paper discusses and contrasts two articles regarding globalization, that is "The Truth about Globalization" by Timothy Taylor, and "Ecocide and Globalization" by Franz J. Broswimmer. 1,125 words (approx. 4.5 pages), 2 sources, $ 44.95 »
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Abstract In this essay, the writer considers two separate articles regarding globalization. The two articles discussed are "The Truth about Globalization" by Timothy Taylor, and "Ecocide and Globalization" by Franz J. Broswimmer. The writer looks at each of the author's individual arguments and views regarding the subject of globalization.
From the Paper "The two articles that we are here concerned with analyzing are "The Truth about Globalization" by Timothy Taylor, and "Ecocide and Globalization" by Franz J. Broswimmer. Taylor puts forward an intelligent and well-documented argument in favor of globalization, seeing it as a way for all people and nations to grow richer through augmentation of trade opportunities and the exchange of ideas and skills, specifically the growth of technical capacity which has been shown to be a key factor in industrializing and hence growing wealthy."
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Globalization, 2007. An analysis of the major drivers of globalization and the effects of globalization on the community and the Performance Food Group Company (PFG). 866 words (approx. 3.5 pages), 2 sources, MLA, $ 30.95 »
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Abstract This paper presents a definition of globalization along with traditional international trade theories that support the concept of globalization. It presents a synopsis of some of the major drivers of globalization along with four effects of globalization that affect the community and the Performance Food Group Company (PFG). The paper details the major regional trading blocs as wells as two specific trading blocs in PFG's region of interest.
Outline:
Abstract
Globalization
International Trade
Globalization Drivers
Effects of Globalization
Trading Blocs
Conclusion
From the Paper "As countries have increasingly engaged in the importing and exporting of goods and services, international trade has become more prominent. International trade has been the catalysis for globalization. Globalization is the convergence of distinct national economic systems to one huge global market (Hill, 2005). Several theories exist that explain the benefits of international trade and subsequently globalization. Adam's Smith's theory of absolute advantage, the theory of comparative advantage and the Heckscher-Ohlin theory all support the concept of globalization."
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Defining the Global Political Economy, 2005. This paper proves that globalization is a phenomenon that occurs within the global political economy and that the former (GPE) can survive and has survived both with and without globalization. 3,000 words (approx. 12.0 pages), 10 sources, MLA, $ 88.95 »
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Abstract The paper is divided into three sections. The first two sections concentrate on definitions for global political economy and globalization. The different definitions for each are reviewed, and the controversies that surround these definitions are also be highlighted. Each section concludes with an attempt to arrive at a comprehensive and acceptable definition for each of the mentioned phenomena. These are followed up by the third section, which, drawing upon the definitions examined, specifically discuss the differences between global political economy and globalization, demonstrating that, while the global political economy can exist without globalization, the existence of globalization requires the presence of a global political economy.
From the Paper "There is a widespread confusion regarding the meaning of global political economy whereby, according to Professor Henry Tuene of the University of Pennsylvania, some believe it to be interchangeable with the term globalization, and others believe it to be so regarding the term international political economy. However, as shall be later argued, there is a distinct difference between globalization and global political economy. As regards the distinction between global political economy and international political economy, it is expressed in the following quote from Professor Tuene: a global political economy, as opposed to a "national or international [one], would fuse rather than separate the normative and the empirical, and would address the main outlines of the future rather than predict marginal, short-term changes" (523). The point that Professor Tuene is making in this quote is that the international economy has, ever since the development of transportation system that allowed trade between nations, irrespective of distance between them, existed for centuries. However, it was an economy that was based on trade dependencies, and a limited amount of capital flow, as Craig N. Murphy explains (515), and not on interdependency between the various national economies of the world."
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The Positive and Negative Aspects of Globalization, 2005. A discussion on the positive and negative aspects of globalization and their impact on the global community. 1,431 words (approx. 5.7 pages), 8 sources, MLA, $ 47.95 »
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Abstract This paper discusses globalization as a process that increases tge integration of economies of countries through trade and financial flows and that involves the movement of people and knowledge across borders. The paper maintains that some of the aspects of globalization are good and some are bad. The paper then relates that some of the positive aspects are the spread of culture and ideas, the break down of the language barriers, and the reduced risk of armed conflict. In contrast, some negative aspects of globalization are the exploitation of labor, eroding and corruption of local governments and the destruction of the environment. The paper concludes that it is too early to judge the outcome of Globalization. When developing nations reach the level the U.S is at right now we will hopefully all benefit from the process of globalization
From the Paper "The spreading of cultures and ideas are positive aspects of Globalization. The spread of culture will allow nations to understand each other better .This will then lead to a reduction in cultural conflicts Culture is spread though food, music, movies and other mediums. Because the United States is such a driving force behind globalization, it is spreading its culture through almost every medium possible. The songs and movies produced in the United States are often reflective of U.S and western Culture. Therefore, they help spread the ideal and values of Capitalism and Democracy."
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The Geography of Global Processes, 2007. An analysis of globalization's effects on global divisions between the rich and the poor in Thailand. 832 words (approx. 3.3 pages), 4 sources, APA, $ 29.95 »
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Abstract This paper discusses globalization's affects on global divisions between the rich and the poor. In particular, the paper looks at this state of affairs and links it to broader class discussions about spatial interaction, scale, human/nature relationships and "space, place, and landscape." It analyzes the consequences of asymmetric exchanges of investment and people in different parts of the world. The paper focuses its discussion on the situation in Thailand. It contains an annotated bibliography at the end of the paper.
From the Paper "The importance of this discussion is really two-fold. On one hand, demographic trends suggest that the Caucasian or "Western" percentage of the world's population will continue to decline relative to its non-white brethren over the next century; as a result, it is imperative that we understand the factors which are creating problems for that ever-growing proportion of the global population that is non-white. Clearly, if it can be proved that globalization benefits affluent (and demographically stagnant) western nations over demographically explosive Asian or South American nations, then the growing cost of this unjust arrangement will eventually cause debilitating political and social upheavals. In a related vein, there is evidence now available that Europe's share of the global market has declined relative to the share of the market enjoyed by China and by India. If this European decline continues, these latter nations may find themselves in the same position that poorer, developing countries found themselves in throughout the nineteenth, twentieth, and early twenty-first centuries; needless to say, if Europe wishes to be treated humanely by the new "masters of the house", it should endeavor to "smooth out" whatever rough edges of globalization are creating misery and poverty elsewhere."
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Globalization, 2002. A study of globalization and the management of a global firm. 1,900 words (approx. 7.6 pages), 11 sources, $ 71.95 »
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Abstract A paper on globalization and the global firm's management.
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