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Global E-Business Marketing, 2007.
This paper analyzes the Internetizer Technologies company and its global success.
3,769 words (approx. 15.1 pages), 3 sources, MLA, $ 103.95
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Abstract
The paper explains that Internetizer Technologies, a US based company, has set out to serve its clients by providing an entire Internet business package that will assist companies in running effective business operations on the Internet. The paper discusses their most successful products. The paper explains the three phases of globalization and Thomas L. Friedman's 10 related-forces and/or events that have served to "flatten" the world. The paper concludes that while the challenges for Internetizer Technologies are numerous, the company should resolutely believe that extraordinary opportunities exist for those companies that accept innovation.
Outline:
Introduction
E-Orders
E-talk
Web-Designing
Web-Content Management
Internetizer Technologies: Current Status of Internationalization
Globalization 3.0:
Comparison between Different Phases of Globalization
Ten forces That Flattened the World
Triple Convergence
Challenges to Developing and Implementing "Globalization 3.0" Capability
Internetizer Technologies Becoming a Part of the IT Infrastructure
Brainports as Intelligent Cities
Internetizer Technologies
Infosys
Conclusion
From the Paper
"The advent of technology has transformed the manner in which corporations work, inform, discover, converse and do trade. In addition, it has revolutionized industries, ultimately assisting in crafting welfare economies and robust financial marketplaces. The creation of dependable IT infrastructure is influential in the growth of every developing business. "Internetizer Technologies," a US based company, has set out to serve its clients by providing the entire Internet business package so as to assist companies run effective business operations on the Internet."
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Marketing in E-Business, 2007.
An analysis of how marketing differs on a business-to-consumer (B2C) site compared to a business-to-business (B2B) site for an e-business.
992 words (approx. 4.0 pages), 3 sources, MLA, $ 35.95
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Abstract
This paper describes how the marketing mix for an organization operating as an e-business optimizes an organization's opportunity for success. It discusses how a proper marketing mix is essential to developing tactical plans for selling products and services. The paper then provides an explanation of how marketing differs on a business-to-consumer (B2C) site compared to a business-to-business (B2B) site.
Table of Contents:
Abstract
E-Business Marketing
Product
Place
Price
Promotion
Conclusion
From the Paper
"The introduction of the Internet and electronic commerce (E-commerce) is fundamentally changing the way businesses engage in marketing strategies. "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals" (Kotler and Keller, 2006, p.16). The key components of a solid marketing strategy include a comprehensive analysis of the marketing mix, which includes product, place, price and promotion. Including all elements of the marketing mix optimizes an organization's opportunity for success and is essential to developing tactical plans for selling products and services in a B2B or B2C setting. E-commerce and electronic marketing (E-marketing) is prevalent in business-to-business (B2B) and business to consumer (B2B) settings. This paper provides an explanation of how marketing differs on a B2C site compared to a B2B site."
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E-Business to Business Review, 2002.
A review of online B2B (Business - to - Business) models such as: merisel.com, kellypaper.com and intellibusiness.com.
1,670 words (approx. 6.7 pages), 6 sources, MLA, $ 54.95
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Abstract
A report on B2B (Business - to - Business) models. Reviews the web sites of merisel.com, kellypaper.com and intellibusiness.com. Evaluates how these sites are set up for value-added suppliers and other business users. With the use of well-planned business models, many B2Bs have jumped on to the information technology train and are experiencing improved profit margins through supply chain efficiencies-from purchasing, to manufacturing and selling. In addition to simply sharing forecasts and products, successful B2Bs work jointly to provide greater supply chain services, and ultimately larger profits for all partners involved.
From the Paper
"Although business-to-business activities occur both offline and online, the acronym B2B has come to be known and described as the online version. There is much hype given to the potential size of B2B markets and how much bigger it may get than the online business-to-consumer (B2C) world. The gravy train that drives these expectations is the hopes that information technology (IT) will deliver an inflection point in productivity and economic growth. With the use of well-planned business models, many B2Bs have jumped on this gravy train and are experiencing improved profit margins through supply chain efficiencies-from purchasing, to manufacturing and selling. "
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E-Commerce and E-Business, 2004.
A paper that deals with four pertinent topics in the form of questions and answers relating to e-commerce and e-business.
1,507 words (approx. 6.0 pages), 3 sources, MLA, $ 49.95
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Abstract
This paper answers four discussion questions concerning various electronic marketing concepts. First, the difference between e-commerce and e-business is discussed. Second, details are given as to why B2B has greater potential than B2C. Third, the concept of disintermediation is discussed and the type of business that could benefit most from this concept. Finally, reintermediation as a concept is discussed, along with the type of business could benefit most from this concept.
From the Paper
"When one thinks of thinks of the two terms ?commerce? and ?business?, little difference is found, and in many cases they are transposable when discussing business. However, there is a specific difference between e-commerce and e-business. E-commerce, which is short for electronic commerce, is in the simplest of terms business transacted electronically that involves money. The obvious example of e-commerce is selling products via the web, such as Amazon.com has been successful in doing."
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e-Business and the Supply Chain, 2004.
A study of how e-business has influenced the supply chain management with reference to its past trends, present operations, and future techniques.
6,021 words (approx. 24.1 pages), 2 sources, MLA, $ 142.95
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Abstract
This paper describes the changes that e-business has brought into the supply chain management?s field concisely, including the whole range of management and operation methods. The paper also focuses ,not only on the recognition of the technological breakthroughs, but also the changes that have taken place with the industry after the introduction of e-business concepts into supply chain management.
Contents
Purpose of Study
Importance of Study
Rationale of Study
Overview of the study
Literature Review
What is e-Business?
What is a supply chain management?
The Major Types of e-Business
Business-to-Consumer (B2C)
Business-to-Business (B2B)
Consumer-to- Consumer (C2C)
Peer-to-Peer and Mobile or m-commerce
What are the effects of e-Business on the supply chain management?
Methodology
The Chain Reaction of e-SCM System
Case study
The difficulties of Building an e-SCM System
The Broken Supply Chain by Web Technologies
From the Paper
"The rise of the Internet, and attendant information technologies and their application to business, has engendered a great deal of hype. Commentators have, among other things, heralded the arrival of a new economy and foretold the total transformation of the way people conduct business through online shopping. It has also completely altered in the methods used in the demand and supply chain process.
e-Business has focused on new information products and networks. e-Business has emphasized the cost saving significance of the Internet and the attendant technologies when doing business, this effects the costs of transactions, internal management, and marketing of products. Reactions to the opportunities and challenges of the Internet have embraced every detail of the business environment."
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E-Commerce and E-Business in the 21st Century, 2006.
A discussion regarding e-commerce, focusing specifically on Office Depot, Ford Motor Company and Amazon.com.
3,375 words (approx. 13.5 pages), 3 sources, $ 133.95
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Abstract
This document discusses the underlying principles of e-commerce and e-business. It examines such e-commerce functionalities as customer relationship management applications as a way to illustrate how effective e-commerce and e-business principles can be across all industries. Additionally, the paper utilizes three radically different businesses to illustrate how e-business and e-commerce has elevated business performance measures: Office Depot, Ford Motor Company, and Amazon.com.
From the Paper
"Corporations the world over have utilized e-business or some aspect of electronic commerce (e-commerce) to either act as their sole business model or to enhance the productive performance in some way of their existing traditional business models. E-commerce might be considered as a type of business transaction where the parties to the transaction conduct their commerce electronically where electronically has come to be considered the Internet (Epstein, 2004). Yet, technically speaking e-commerce could just as well be considered to be transacted by phone, fax, or other electronic form of media. Such definitions evade the true essence of electronic commerce, which in practice has become one of those rare cases where changing needs and new technologies have come together to revolutionize the way in which business is conducted over an entirely new medium; commonly termed the Internet."
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e-Business Commerce in the Pharmaceutical Business, 2007.
This paper looks at how online business has changed the pharmaceutical business.
4,264 words (approx. 17.1 pages), 10 sources, MLA, $ 113.95
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Abstract
In this article, the writer notes that in the past decade, the topic of e-business and its' utilization in the pharmaceutical industry has emerged as a significant factor for patients, doctors and online pharmacies. The writer discusses that the operation of e-business has revolutionized communication and has changed the ways hospitals and pharmacies conduct business. The writer points out that from online customer service to remote diagnostics, the World Wide Web offers businesses tools that enhance production, sales, customer satisfaction and profits, as a result. The writer concludes that in the future, perhaps e-business will revolutionize itself so much that prescriptions and medical evaluations will be able to be conducted online, through the use of online video portals and the like.
Outline:
Introduction
Online Pharmacies
Online Pharmacies and Ethical Issues
Healthcare Computer Systems Security
Healthcare-related Websites
Conclusion
From the Paper
"The legal system has been greatly affected by the security and regulatory concerns affecting e-business, and as a result, existing laws have changed and new ones have been implemented accordingly. In recent years, the importance of legal issues in information systems security as it affects the pharmaceutical industry is a pressing concern for both governments and healthcare organizations regarding the protection of the confidentiality, integrity, and availability of data. The regulations implemented by HIPAA increase the security of patient sensitive information, which cannot be exchanged by third parties unless consented to by the patient. This law was implemented to increase the protection of identifiable information of patients such as name, address, contact information, and diagnosis."
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E-Business, 2005.
This paper is a marketing plan for an e-business.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
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Abstract
The paper evaluates the key principles in the development of an effective e-business strategy. The author points out that this process requires an evaluation of the key components of marketing, product, price, plan and promotion. The paper relates that these characteristics must be incorporated into the e-business strategy along with a plan for developing a website and other related objectives.
From the Paper
"In today's organizations, there are a number of issues related to marketing initiatives that must be considered. It is necessary that organizations develop a strategy that will promote growth, sustainability and exposure to their businesses. In the e-business environment, it is necessary that organizations must develop a unique marketing strategy that will ensure that all organizational objectives are satisfied in the most effective manner. The following discussion will develop a strategic marketing plan for Prehistoric Computers, considering the alternatives that the firm possesses with regards to its employee structure and overall objectives. Prehistoric Computers will be successful if the marketing plan considers various opportunities with the Four P's: Product, Plan, Price, and Promotion."
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A Proposed E-Business Strategy, 2002.
A proposed e-business strategy for the Raytheon Missile Systems unit of Raytheon Company.
5,200 words (approx. 20.8 pages), 9 sources, MLA, $ 129.95
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Abstract
A thorough analysis and observation of Raytheon Missile Systems and their current processes as a missing link of knowledge transfer between and within organizations. This e-business initiative provides one of the many possible solutions to improving the e-business execution within the company. The final output, a web-based expert locator and its implementation guidelines and process changes, will help facilitate the transfer of knowledge between and within organizations.
Table of Contents
Executive Summary
Introduction
History
Current Business
Organizational Structure
Business Operations and Practices
Vision
Values
Goals
Operating Environment
Structure
Infrastructure
Applications
Business Strategies
E-Business Strategies
Proposed E-business Strategy
Justification
Cost-Benefit Analysis
SWOT
External Analysis
Internal Analysis
Strategic Options and Choice
Problem-driven
Technology-driven
Strategic Implementation
Implementation
Process
Culture
Technology
Conclusion
References
Appendix A
RMS Interview Questions
From the Paper
"Raytheon Missile Systems, a division of Raytheon Company, celebrated their 80th anniversary in July. Over the last 80 years, Raytheon has ventured into many different entrepreneurial areas including defense, electronics, aircraft, construction, and engineering. E-business strategy and the possibilities, advantages, and disadvantages it presents to Raytheon will be reviewed. Through an analysis of business need and technology at hand, an e-business strategy and implementation plan will also be presented."
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Wal-Mart Canada and E-Business Strategy, 2008.
This paper explores Wal-Mart Canada's strategic goals in the area of e-business innovation.
1,720 words (approx. 6.9 pages), 8 sources, MLA, $ 55.95
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Abstract
The paper explains that in terms of business-to-customer (B2C) e-business, the company aims to sell the Wal-Mart brand to customers, while in terms of business-to-business (B2B), the company has made extraordinary levels of commitment to electronic data interchange (EDI) over the Internet (EDI-INT) and to the radio frequency identification (RFID) technologies. The paper describes how Wal-Mart Canada has used its market dominance to leverage suppliers to similarly commit to these e-business technologies, thereby radically altering the e-business marketplace as a whole.
Outline:
Strategic Goals of the Company
Internet Business Models and Strategies
Evolution and Applications of the Internet
Enterprise-Wide and Inter-Enterprise Systems
Security and Controls
Billing and Payment Systems
Supply Chain Management
E-Procurement, Trading Exchanges and Auctions
Customer Relationship Management
Business Intelligence
Metrics for Performance Measurement in E-Commerce
Executive Summary
From the Paper
"In the 2007 ranking of Forbes Fortune 500, the retail giant Wal-Mart Stores (traded on the TSX as WMT) occupied the number one position with net sales of almost US$350 billion (Wal-Mart Annual 2007 26). In this context, the prime objective of the company is to retain its dominance in the global and the Canadian retail marketplace. In fact, Wal-Mart Canada has in recent years consistently outperformed its US parent company, and today accounts for almost half of all household goods sales in Canada. As Wal-Mart Canada's new CEO Mario Pilozzi contends, the key to attaining this objective is continuing innovation in all areas of the enterprise (Flavelle). To this end, Wal-Mart Canada has adopted two prime strategic goals for the short term future. These goals lie in the areas of structural expansion and e-business innovation."
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E-Business' Impact on Supply-Chain-Management, 2004.
Discusses the impact that internet-based technologies of e-business have on the management of operations.
2,478 words (approx. 9.9 pages), 8 sources, MLA, $ 75.95
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Abstract
In discussing the impact of e-business on operations management, this essay explains Supply Chain Management (SCM). The advantages of internet-based technologies of e-business are analyzed in comparison to traditional systems. The writer also shows how e-business improved SCM in terms of enabling demand-driven supply chain and much more intense supply chain collaboration.
1. Intro
2. What is Supply Chain Management?
3. E-Business vs. Traditional Systems
4. Reduced Inventory Costs and Stock-out Rate
5. Increased Collaboration
6. Risks
7. Conclusion
8. Reference List
From the Paper
"The internet is one of the greatest inventions of the 20th century having revolutionized global communications. Its world wide web enables high speed information exchange at low cost around the globe. This gives companies new business opportunities and provides the basis for the rise of e-business, i.e. electronic business (in some literature it is referred to as e-commerce). The term e-business stands for information exchange and business transactions via the internet and via other electronic devices (e.g. EDI devices). However, for reason of simplification this essay uses the term e-business in relation to internet based technologies only."
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e-Business: Theory and Applications, 2008.
An analysis of current theories and potential applications for e-Business.
7,886 words (approx. 31.5 pages), 39 sources, APA, $ 170.95
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Abstract
This paper provides an overview of current e-business theories and develops a basis for determining potential applications of e-business in real world settings. The paper provides a critical review of the relevant peer-reviewed and scholarly literature, combined with case studies of companies that have benefited from e-business initiatives. The paper concludes with a recapitulation of recent e-business journal articles and their findings, followed by a summary of the research, conclusions, and recommendations.
Outline:
Introduction
Review of Related Literature
Methodology
Data Analysis
Summary and Conclusions
From the Paper
" For many companies today, establishing a presence online has become part and parcel of doing business; however, e-business opportunities and initiatives are frequently regarded as being both risky and challenging, particularly for bricks-and-mortar companies confronting new challenges such as a lack of e-business skills, resistance to process redesign, and the ambiguity associated with changing the information technology (IT) infrastructure of the company (Daghfous and Al-Nahas, 2006). In this regard, Jackson, Harris and Eckersley (2003) emphasize that, "As managers increasingly recognize, the Electronic Age calls into question many established 'good' business practices while also creating new challenges and dilemmas" (p. 4). Likewise, Galagan (2001) cautions, "In such a fast-moving competitive market, there are many ways for companies to take a wrong turn. Bad business models, narrow market niches, low margins, premature entry into a market, and going with the wrong technology have finished off many companies and made others targets for acquisition" (p. 33). In this environment, identifying relevant current e-business theories, real-word applications and the potential for future applications represents a timely endeavor."
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Internet E-Business Models, 2005.
This paper looks at differences and similarities between different types of Internet e-business models.
1,754 words (approx. 7.0 pages), 6 sources, APA, $ 56.95
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Abstract
In this article, the writer examines the similarities and differences between the three main types of e-business models prevalent on the Internet today. The writer explains that there are different e-business business models and then relates that these include business-to-business (B2B) like Intel, business-to-consumer (B2C) like Eddie Bauer, and consumer-to-consumer (C2C) like eBay. Each example website is evaluated in terms of target audience, functionality, and capability characteristic and unique to each model. After assessment, recommendations for each example company are provided. The paper also identifies and assesses the differences and similarities between these e-business models.
From the Paper
"Regarding the methods in which these businesses reach their target audience, although Intel offers lengthy and thoroughly detailed product information, it does not offer any products for sale directly from their main website, thus no shopping cart, pre-order, wish list, or order status. Rather, the website provides a tool in which the customer can choose the right product for their needs through a selectable question and answer method, and provides links to suggested online retailers. It stands to reason that these online retailers have an ongoing relationship with Intel as they provide links to their websites. Intel must not have a department in which to do this. These characteristics signify the likelihood that Intel's main focus in on B2B marketing and sales. "
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Managing the E-Business Image, 2001.
A discussion on the advantages E-Business.
6,070 words (approx. 24.3 pages), 8 sources, $ 143.95
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Abstract
This paper addresses the advantages of and opportunities presented in the E-Business and the Internet. The author explores the growth potential of E-Business companies that by engaging in commerce on the Internet are exposed to a larger target market. The author encourages companies to familiarize themselves with E-Business despite their fears and doubts.
From the Paper
"Managing the E-businesses Image is not an easy thing to do this day in age. Especially because of the reactionary fallout associated with the failure of so many e-commerce companies. However, the e-business model, especially form the business-to-consumer standpoint, is still in its infancy. There, of course, are some old economy philosophies that still need to be adhered to. However, there is still tremendous opportunity and growth over the Internet. But with all of the bad publicity, and the greenness of the industry and its pioneers, there are some rather large hurdles for a newcomer to implement a new e-commerce plan. But, there are some things that can be done to alleviate this."
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An E-Business Plan Project, 2007.
This paper explores how a business can produce an e-business plan that will allow it to take advantage of electronic commerce.
1,639 words (approx. 6.6 pages), 1 source, MLA, $ 53.95
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Abstract
The paper explains that the company discussed in this paper is a service repair and parts installation company for businesses and individuals in the farming sector. The paper then briefly dicusses the company's markeing plan, its enterprise resource planning (ERP) or software 'architecture' and its supply chain management process.
Next, the paper discusses what creative steps need to be undertaken if the e-business is to advance the interests of the company. The paper concludes that while online business is far from perfect and an e-business plan is always daunting for fledgling companies, it is certainly needed in the hyper-active business world of today.
From the Paper
"To begin with, the company in question is a service repair and parts installation company for businesses and individuals in the farming sector. The company itself is not large - it has less than 50 full-time employees - and its yearly sales total about $45-50 million per year with its income from repairs and service work totaling a little less than that. Additionally, it is located in the U.S. Midwest and lies near a number of community colleges that have strong electronics and computer programming departments. Proceeding further, the company is family-owned and wholly private; it has been in business since 1946 and enjoys a loyal customer base. In recent years however, developments within the farming industry have forced the company to re-evaluate its basic operations and whether or not it needs to implement an e-commerce package for its website."
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