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Franchising in China's Retail Industry, 2004.
Discusses the varied aspects of starting a franchise business in China's retailing industry.
65,535 words (approx. 262.1 pages), 18 sources, APA, $ 249.95
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Abstract
In an effort to identify the opportunities and challenges of franchising in China?s retail industry, this in-depth study attempts to provide a greater understanding of the legal and business elements of franchising in China. Included in the paper is a look at China's recent economic development and a discussion of existing, successful franchises in China and some of the reasons for their success. A summary of China's franchising industry and an analysis of its future viability are also provided, as well as charts depicting various franchise issues, case studies, and data analysis.
From the Paper
"While franchising was a completely new concept in china just a few years ago, today it is recognized as one of the fastest growing industries in the country. In June 2002, there were over 1000 franchisers involved in more than 50 business categories in China (Giles, 2002). The most common categories are fast food/restaurant, convenience stores/supermarkets, specialty stores and printing/photocopying services."
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Franchising in China, 2000.
A review of literature on franchise agreements (joint ventures, master franchisee, licensing, etc.), East Asian business environment, problems and opportunities for Americans and examples. Charts.
3,600 words (approx. 14.4 pages), 6 sources, $ 127.95
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From the Paper
"Executive Summary
This research examines the issue of franchising and franchising opportunities within China. A review of the literature examines the various relationships which can be developed within the franchising framework (master franchisee, joint venture, licensing, direct investment and government as master franchisee). The literature reveals the importance of having an appropriate partner within China who can help the foreign company understand both the Chinese market and the Chinese way of doing business. Even though the articles do not all discuss franchising within China, this finding suggests that franchising through a master franchisee arrangement has particular benefit to companies considering operations in China since the master franchisee would then be responsible for establishing..."
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Franchising in Israel, 2002.
Examines past, present and future trends in Israel's franchising industry.
2,219 words (approx. 8.9 pages), 8 sources, MLA, $ 68.95
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Abstract
This paper deals with the issue of franchising in Israel, while covering related issues dealing with the specifics of Israeli economy and life. The paper includes a brief analysis of the Israeli economy, a more detailed analysis of the franchising industry in Israel in the past and the present, future expectations and, finally, a conclusion. The paper also includes a regional map.
From the Paper
"During its 50 years of existence Israel managed to show the world what the meaning of ?survival in harsh conditions? is. Despite constant conflicts with its neighbors, lack of any significant natural resources, and the socialistic mentality of the founders of the state, Israel managed to build quite an impressive economy (with generous help from the USA, of course). It included heavy and medium industry, progressive agriculture, and in the 90?s Israel offered its famous ?brain-power? to the foreign investors, that developed what seemed to be a strong high-tech industry. One of the advantages that allowed Israel to push forward in this field was the large number of Soviet immigrants that flooded Israel during the 90?s (at the end of 90?s their numbers exceeded 1 million people, creating the biggest ethnic community in Israel). It would probably be immodest for me to say that the contribution of the members of this community to all aspects of Israeli economy was invaluable, especially those dealing with science and technology, but it is a very well known and unquestionable fact."
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McDonald's Franchising Strategy, 2007.
An analysis of the critical success factors for McDonald's franchising strategy.
15,872 words (approx. 63.5 pages), 82 sources, MLA, $ 249.95
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Abstract
This research essay examines McDonald's franchising strategy, to determine the relationship between franchising advantages and business strategy, as well as the perception of McDonald's franchising program, in relation to their competitors. The paper discusses what McDonald's critical success factors are for their franchising program. It also looks at what McDonald's strategic and future direction through franchising is.
Table of Contents:
Introduction
Background
McDonald's Corporation Overview
Research Objective
Research Questions
Fast Food Industry Background
Rationale for the Chosen Topic
Theoretical Contributions
Practical Applications for McDonald's and Other Fast Food Restaurants
Research Boundaries
Organization of the Dissertation
Summary of the Chapter
Review of Literature
Franchising Systems
Entrepreneurial Competence as a Factor to Franchise Success
Managerial Competence as a Factor to Franchise Success
Venture-Related Determinants of Performance
Environmental Determinants of Performance
International Franchising in Emerging Markets
Diversification in a Hyper-Competitive Industry and Meeting the Changing Needs of Consumers
Summary of the Chapter
Methodology
Method
Procedure
Sample
Research Hypotheses
Limitation of Research
Summary of the Chapter
Results and Analysis
Results
Analysis of Meta-Synthesis
Summary of Chapter
Conclusions
Tables
From the Paper
"Hoffman and Preble's (2003), Alon and McKee's (1999), Connell's (1999), Doherty and Quinn's (1999), Welsh, Alon, and Falbe's (2006), Breuhaus' (1998) and Hadjimarcou and Barnes' (1998) research concur that franchises have entered emerging markets via master franchising and corporate franchise agreements, as well as joint ventures and conversion franchising. This has primarily occurred over the last decade and a half. Researchers agree that these emerging markets not only account for a majority of the world's population but also for a majority of the world's natural resources. For this reason, emerging markets offer a significant opportunity for growth to franchisors. McDonald's has recognized this opportunity and targeted these markets, developing their international franchising system. Despite high risks in untried markets, the potential rewards are an attractive opportunity for many franchisees."
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Franchising, 2002.
An overview of the concepts and benefits of franchising.
2,276 words (approx. 9.1 pages), 5 sources, MLA, $ 70.95
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Abstract
This paper examines how franchising is an excellent business concept, which promises successful business expansion for the franchiser and a good opportunity for the franchisee to enter a profitable business venture. It looks at how the most admirable aspect of franchising is the mutually beneficial nature of the arrangement, as the franchiser promotes his business without incurring additional capital investment, while the franchisee has the opportunity of utilizing the brand image and business reputation of the franchiser as a launch pad for successful business. It discusses the beneficial aspects, as well as the inherent disadvantages, in that a negligent attitude in designing business concept or selecting and training franchisees may engender the loss of mutual trust and backfire.
Outline
Introduction
Franchising
The Need for Franchising
Advantages of Franchising
Disadvantages of Franchising
Benefits for the Franchisee
Financial Benefits
Becoming a Franchiser
Legal Aspects of Franchising
Conclusion
From the Paper
"Over the period of years firms have continuously tried to expand their business without incurring a big risk on their part. Franchising has evolved as a good and natural business arrangement, which enables the rapid expansion of business without the need for any additional investment, and with the minimum of risks. In other words franchising allowed businesses the freedom to grow at the cost of the franchisee. Each franchised store is opened at the cost of the franchisee and the franchiser does not have to shell out any capital investment for establishing the network. Unlike the starting of a new branch which involves huge capital investment and managerial overhead establishing a franchise provides an excellent alternative wherein the franchisee takes care of the local operations under the franchiser?s framework."
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Franchising, 2002.
An overview of franchising using KFC and Churchs as examples.
2,234 words (approx. 8.9 pages), 10 sources, MLA, $ 69.95
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Abstract
This explores franchising in general and the franchising opportunities available with two of the nation's most popular chicken franchisers: KFC and Churchs. It looks at how franchising is a popular method for entrepreneurs to gain entry to a market and how with franchising arrangements, the franchisee uses a recognized brand name and operates under the general guidelines of the franchiser. It discusses the background of each company in turn and examines the different ways each company goes about franchising out its chains with observations and recommendations.
From the Paper
"KFC seeks experienced entrepreneurs with the financial resources necessary to expand to multiple units as well as those who have a strong commitment to the brand. While Tricon does not exclude owners of other franchises from seeking KFC franchises, they are careful not to franchise to competing food businesses. Pre-screening is done by KFC through the application process; those applicants who pass this initial screening then go through a series of interviews as well as on-the-job exercises. The purpose of the exercise is to give the prospective franchisee and KFC the opportunity to learn whether this is an appropriate fit for each. Franchises are granted for ten years with a ten year option following that period."
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International Franchising, 2002.
Examines the benefits and risks of franchising in the international marketplace.
1,350 words (approx. 5.4 pages), 8 sources, $ 47.95
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Abstract
Examines benefits and risks of franchising in the international marketplace. Types of international franchises. Discusses the five strategies used: master franchise, joint ventures, licensing, direct involvement, working with the local government as the franchisee. Cultural factors involved. Trends in international franchising. Success factors. 1 Chart comparing Tradition & Master franchising.
From the Paper
"Introduction
Franchising has been used by many different types of companies to effectively enter new markets, or to expand their existing market share. In a franchise agreement, the franchisor provides training and the rights to a particular technique or product, and the franchisee assumes the risks (and rewards) associated with the business activity. Fast food restaurants and hotels are examples of successful franchise operations in the international market. Franchising provides participants with the opportunity to enter global markets and rapidly expanding economies, thus diversifying the risks associated with operating in only one geographic market. However, the political and economic situation in the international arena can be volatile, particularly in new economies, and many companies are wary of the risks associated with ..."
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The Concept of Franchising, 2002.
A look at the aspects of franchising.
3,315 words (approx. 13.3 pages), 8 sources, APA, $ 94.95
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Abstract
This paper examines liabilities and the relationship between a franchiser and the franchisee. The author looks at the complexities and issues involved in liability relationships. The author defines the relationship, the key requirements of it, the forms of franchising, the franchise as a corporation, and examines the contractors involved and the law concerning franchising.
From the Paper
?One of the most important concerns for any franchiser is the potential liability that the actions of his or her franchisees may subject him too. This paper explores that issue of liability, examining the complexities of liability as mitigated -- or not ? of conditions like the exercise of due diligence. In general, franchisers are not liable for the actions of their franchisees against third parties because the relationship between a franchiser and a franchisee is legally more like that of an independent contractor and contractee than like an employer-employee relationship.?
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Marketing Channels for Franchising, 2007.
This paper examines the importance of marketing channels in the franchising of a business.
3,923 words (approx. 15.7 pages), 14 sources, MLA, $ 106.95
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Abstract
The paper addresses the marketing channels utilized by franchising and analyzes which methods have been proven to be more successful than others. The paper also discusses the importance of marketing channels as related to the franchise business and concludes with a brief summary of the issues.
Outline:
Introduction
Brief Franchise Overview
Franchise Channels: Research Objectives
Marketing Standards
Franchisee Marketing Content Requirements
Antitrust Laws in Marketing Channels
Comparative Advertising
International Franchising Channels
Conclusion
From the Paper
"For the majority of companies, there are two types of franchise methods; business format franchising and product and trade name franchising. Business format franchising provides the franchisee with the use of trademarks and logos, as well as a complete system of doing business (whichFranchise.com, 2007). In this case, the franchisor will assist the franchisee with site selection, interior layout and design, hiring and training, advertising and marketing and product supply. The franchisee pays an initial franchise fee and continues to pay royalties that pay for the research, development and support costs of the franchisor. In business format franchising, the franchise sells goods or services meeting the franchisor's standards under the franchisor's trademark or advertising (whichFranchise.com, 2007)."
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Franchising, 2001.
A detailed look at a system of distribution of goods and services kown as franchising.
3,220 words (approx. 12.9 pages), 16 sources, $ 92.95
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Abstract
A look at franchising (systems for distribution of goods and services). The author defines what it is, gives a brief overview of its history, examines its advantages and disadvantages and looks at the role that it plays in small businesses.
From the Paper
"The role of franchising has been very important to many economies through the last two decades. In the UK it is a big business and has been steadily growth in the last few years. Because in its entirely it has been helping small business development with high chances of succeed. As this essay has the purpose to show in broadly view the role of franchising bearing small business I have divided it into four sections. Firstly, I will be writing about definition, history and up and downsides of taking up a franchise. The second part is about the financial issues in franchising. The third section will approach the meaning and the role of small business. Finally, in the last part I will show up how franchising was worthy to The Subway, a sandwich and salad Restaurant Company. All the aims in this essay have the objective to clarify how franchising can help small firms? development."
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Franchising, 2001.
Discusses fast food industry in general and focuses on KFC and Church's as franchising opportunities.
2,025 words (approx. 8.1 pages), 7 sources, $ 71.95
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From the Paper
"Franchising is a popular method for entrepreneurs to gain entry to a market. With franchising arrangements, the franchisee uses a recognized brand name and operates under the general guidelines of the franchiser. While franchising arrangements take place in many different types of industries, they are particularly popular in the fast food market segment. Generally, franchisers in this market also operate their own "company-owned" stores, which can bring the company into competition with independent franchisees. In addition, franchisees are reliant on the franchiser to provide marketing for the product, although individual franchisees may have some latitude in local marketing activities. In recent years, the American public has grown increasingly health conscious and has also sought greater variety in the type of fast food ..."
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McDonald's Franchising In U.S.and Europe, 1994.
This paper discusses McDonald's franchising In U.S.and Europe: Relations with parent company, economics and a case study of McDonald's in South-Central L.A..
1,125 words (approx. 4.5 pages), 4 sources, $ 39.95
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From the Paper
"Virtually every type of business operated today is available as a franchise. This includes fast-food operations, real estate agencies, quick-copy shops, pet sitting services, and retail establishments.
In a franchise arrangement, the parent company provides the franchise buyer with a well-known business name, training, an operating plan, and marketing and advertising support. In a smaller franchise, most of the initial start-up work is done by the buyer. Then, as the business grows, hiring a staff may be economically feasible. The franchisors usually provide hiring and management support. Some franchisors also provide financing or help in obtaining venture capital.
In exchange for these services, the buyer pays a one-time fee for the right to do business under the franchisor's name, ... "
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Internet Retail vs. High St. Retail, 2002.
Examining the effectiveness of on-line retail when compared with more traditional methods
2,500 words (approx. 10.0 pages), 6 sources, MLA, $ 75.95
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Abstract
Internet retailers and High St. shops were analysed in this report on the effectiveness of on-line music business retail comparative to traditional chain stores and independants. In the interviews people were asked to give their reasons they prefered buying in any specific manner and these answers were analyzed.
From the Paper
"Years ago, when the internet first emerged in its current form, the thought that one day we would be buying anything, let alone household products, using a computer was laughable. So why did things change? Or did they change at all? Do we now buy more things over the Internet than anyone could ever imagine? Or is it all just still, well quite frankly, a bit of a grey area? "
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Franchising Of Services, 1999.
Prevalence, forms, advantages, relationship with franchisor, statistics, example ("Berlitz") and types (security, home inspection, maid, educational).
2,925 words (approx. 11.7 pages), 5 sources, $ 103.95
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Abstract
Franchising is a popular way of starting a business for yourself yet not by yourself. It offers a person the freedom to own, manage, and direct his/her own business with the assistance of the franchisor on such concerns as site selection, financial support, management support, personnel training, business setup, advertising, and product supply.
In addition, the franchisee gets the use of a well-established name. The franchisee pays an up-front fee and on-going royalty for these
From the Paper
"FRANCHISING OF SERVICES
Franchising is a popular way of starting a business for yourself yet not by yourself. It offers a person the freedom to own, manage, and direct his/her own business with the assistance of the franchisor on such concerns as site selection, financial support, management support, personnel training, business setup, advertising, and product supply.
In addition, the franchisee gets the use of a well-established name. The franchisee pays an up-front fee and on-going royalty for these services (Fladmoe-Lindquist, 1996, 420).
Thus, franchising allows a company to expand its brand by using the resources of others, that is, the funds and hard work of those who buy franchises, and in return, the franchisees gain the right to use the company's trade name and to distribute its products."
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Hotel Management: Franchising, 2005.
This paper explores the Embassy Suites Hotels corporation's franchise program and its Uniform Franchise Offering Circular (UFOC).
675 words (approx. 2.7 pages), 4 sources, $ 26.95
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Abstract
This paper first looks at the limitations of franchising the Embassy Suites Hotels corporation. Then, the paper shows a long list of items on the corporation's Uniform Franchise Offering Circular, or UFOC and explains and details as to what exactly they might mean for the prospective franchisee and hotel owner. Finally, a conclusion is made, based upon the proposed relationship and financial benefits and liabilities, including the sources that have been studied.
From the Paper
"This paper will discuss and dissect the issue of the limitations of the Embassy Suites Hotels corporation's franchise program and its Uniform Franchise Offering Circular (UFOC). This document is one that is offered up to potential owners and purchasers of franchises at least ten days before said purchase. The purpose of this circular is to best educate and inform potential franchisees of this, or any, hotel corporation just what limitations there are within said corporation and what liabilities these limitations might pose for franchisees and their franchises. The second section will discuss the various items that a franchisor is required to divulge in the UFOC and these items will be studied on the current UFOC from Embassy Suites Hotels. The first set of items to be listed on the Embassy Suites UFOC are those numbered 1 through 4."
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