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William F. Frederick, 2004. Biographical account of businessman William F. Frederick, owner of Pittsburgh's W.F. Frederick Piano Company. 1,768 words (approx. 7.1 pages), 2 sources, MLA, $ 57.95 »
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Abstract This paper describes William F. Frederick's early experiences in business, how he got started in the business of selling pianos, the growth, expansion, and success of Frederick's business, and the eventual downfall of his company.
From the Paper "Before the 1870s, coal and coke extraction in Fayette County, Pennsylvania, had been handled on a small, experimental basis. However, between 1876 and 1882, the number of beehive coke ovens increased exponentially. The amount rose from 3,000 to 8,400. In fact, by 1907, nearly 24,000 coke ovens were running. This had a tremendous impact on the socio-economic conditions of the area. Local residents had regular work (albeit very difficult and unhealthy), and thousands of immigrants from Eastern Europe relocated here for jobs in the coalmines and coke works. The new industry also had a major effect on local business. Money was plentiful for those who made the first investments in coal and the merchants benefited from the employees' regular paychecks. William F. Frederick, owner of Pittsburgh's W.F. Frederick Piano Company, which became the largest establishment in the world devoted exclusively to selling pianos, was one such fortunate businessman."
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P.F. Chang's China Bistro, 2005. This paper is a marketing plan for P.F. Chang's China Bistro to add a new delivery service. 6,100 words (approx. 24.4 pages), 9 sources, APA, $ 143.95 »
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Abstract This paper defines a marketing plan for a new delivery service of gourmet Chinese food, at the door within 45 minutes, by the publicly-held P.F Chang's China Bistro, a successful restaurant serving Chinese food with a European twist, which enjoys a loyal and growing customer base. The author points out, in the SWOTT analysis, that a weakness of this new product may be P.F. Chang's inexperience in the delivery of food and the consideration that P.F. Chang's original atmosphere may not be projected in this delivery. The paper stresses that an attractive segment for this delivery service is that organizational buyers for "working lunches" of executives and white collar customers seeking options to greasy pizza or other fast food delivery.
Table of Contents
Organizational Overview
New Product Description
Product Mix
SWOTT Analysis of PF Chang's Home Delivery Service
Strengths
Weaknesses
Opportunities
Threats
Trends
Marketing Research
Segmentation
Differentiation and Positioning
Marketing Mix
Product/Service
Price
Place
Promotion
Direct Mail
TV Ads
Radio Ads
Internet Marketing
In-Store Advertising
Sales Promotion Schedule
Public Relations
The Web
Budget
Evaluation Process
From the Paper "The evaluation process is separated into two aspects; evaluating the decision itself and evaluating the decision process that has been used. Evaluating the decision involves monitoring the market place to determine if more action will be needed in the future. When evaluating the decision process that has been used you want to ask yourself if the marketing research and analysis that was used was effective, flawed or if it could be improved for use with similar situations in the future (Kervin p.226). The measure and control that you use for you marketing plan gives you something to rate your performance on as you develop your business. For instance, the money that you spend on advertising or PR, you can evaluate this against any increase - or decrease - in sales revenue, stock price or numbers of new customers contacting you. These practices will help you measure how effective your marketing activities are."
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The F-22 Raptor - An Investment in America's Future, 2006. An examination of the pros and cons of continued development and deployment of the F-22 Raptor fighter jet. 4,454 words (approx. 17.8 pages), 16 sources, MLA, $ 116.95 »
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Abstract The writer explains the history of development of the F-22 Raptor fighter jet. The plane is compared to the existing F-15. The paper reviews the history of spending and the estimates for the cost of project completion. It recaps current arguments for and against the additional spending. The writer concludes that the additional money should be spent to complete and deploy the plane as a strong new addition to the United States' Air Force.
Table of Contents:
Introduction
Brief Background of the F-22 Raptor
Current Government Spending
Pros and Cons
Conclusion
Bibliography
From the Paper "Those in favor of the continued spending on the F-22 argue that without the plane, our tactical air systems will soon be outstripped by technology being developed by potentially hostile countries. Air dominance, they say, has been an instrumental factor in every modern military victory. Without upgrading our current stock of planes, we risk losing our current air dominance.
"Yet others believe that the money is being poorly spent. The Raptor, they argue, has been troubled by design flaws and cost problems. Its development is far behind schedule. Our country's current aircraft commitments equal a meager 10 percent of the nearly 3600 planes in our existing force. The existing planes are the finest and most effective fighter planes in the world. Hence, given the current political environment, the overall spending on F-22 development is unwarranted."
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Successful Presidency of John F. Kennedy, 2004. This paper discusses why John F. Kennedy was such a successful President. 1,187 words (approx. 4.7 pages), 4 sources, MLA, $ 40.95 »
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Abstract In this article, the writer maintains that John F. Kennedy was by all means a successful President. The writer points out that with the Cold War overshadowing his presidency, John F. Kennedy successfully prevented the outbreak of a nuclear war between the United States and the Soviet Union, while at the same time domestically fighting for civil rights and bringing attention to the need for foreign aid to underdeveloped countries. To evaluate his success the writer notes that one must not look at his predecessors, but at the state of affairs of the United States when Kennedy came to power. The writer concludes that John F. Kennedy was successful in his presidency because of the significant contributions he made to the American people and to the people of the world.
From the Paper "The Ghettos were generally populated by blacks, but there were also known to be other ethnic races coinciding. The ghettos residents were largely impoverished which led to problems with crime, housing, employment, and lack of sanitation, education and health care. This segregation imposed upon them by the more affluent white middle class began to stir up a civil rights movement.
"In his pre-election campaign, Kennedy had chosen to ignore Civil Rights, preferring to show no view, as he feared antagonising the white southern vote. But, ten days before the election an event which would help shape the destiny of Kennedy's presidency occurred."
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Life Experiences of F. Scott Fitzgerald, 2003. An examination of how F. Scott Fitzgerald's life impacted his writing of "The Great Gatsby". 1,308 words (approx. 5.2 pages), 5 sources, MLA, $ 44.95 »
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Abstract This paper examines how F. Scott Fitzgerald experienced many different hardships, romances, and personal achievements. Most characters in the "The Great Gatsby" had some link to his past, which makes each character more dynamic. It explains how F. Scott Fitzgerald called upon all his personal knowledge and past experiences to write "The Great Gatsby".
From the Paper "In The Great Gatsby F. Scott Fitzgerald used many of his own life experiences including his own yearnings and lost hopes (A&E Biography). Throughout Fitzgerald's life he met people in Great Neck, Long Island that would later become the characters in his elaborate novel that combine both truths and false pretenses that he lived. Mellow said that every scrap of experience, his own or borrowed from others; every insight, earned or overheard, was considered usable knowledge for his fictional pursuits (220). For instance, Mellow stated that nearly all of Gatsby's shady connections with bootlegging, sport scandals, and stock swindles were related to unnamed but clearly identifiable Great Neck residents(220). In the character Jay Gatsby similarities can be seen between Gatsby and Fitzgerald."
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The F-16 Fighting Falcon, 2001. A study of the F-16 fighter jet. 690 words (approx. 2.8 pages), 5 sources, APA, $ 24.95 »
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Abstract This paper gives basic information about the F-16 fighter jet. It explains its unique qualities and discusses the sales of this plane and its ramifications.
From the Paper "The F-16 Fighting Falcon is a compact, multi-role, extremely maneuverable fighter that is suitable for air-to-air combat as well as air-to-surface attacks. It has a combat radius (the distance the jet can fly to combat and return safely) of 500 miles, which is superior to that of other fighter aircraft. The pilot has unobstructed vision both forward and upward through to the bubble canopy. It is a precision attack aircraft and can function in all types of weather."
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The Assassination of John F. Kennedy, 2002. A study on the assassination of President John F. Kennedy's effect on immigrants. 1,010 words (approx. 4.0 pages), 2 sources, APA, $ 35.95 »
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Abstract This paper presents a discussion about the assassination of John F. Kennedy and how he affected the immigrants in America. The writer illustrates his policy on discrimination and the fact that many immigrants considered him a saint of their plight.
From the Paper "The history of the United States is filled with accounts of civil actions pertaining to discrimination and other problems. The federal government is behind the attempt to stomp out racism but it has not always been supportive of the cause. One of the most vocal presidents in the nation's history regarding racism and other forms of discrimination was John F. Kennedy."
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F. Scott Fitzgerald, 2006. An overview of the works of F. Scott Fitzgerald. 1,222 words (approx. 4.9 pages), 5 sources, APA, $ 41.95 »
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Abstract The paper begins with a short history of F. Scott Fitzgerald. The paper explains that Fitzgerald used himself, his wife and others in his close circle on whom to fashion his characters. Fitzgerald sometimes based characters on the country, the United States, as a symbol of moral decay in society. The paper has reviews of each of the following books: "This Side of Paradise", "The Great Gatsby" and "Tender is the Night".
From the Paper "Of all American writers, F. Scott Fitzgerald is considered by many critics and scholars to be unparalleled in the elegance and grace of his fiction. He wrote with a lyrical economy that elevates his work from pure storytelling to poetic beauty.
"This Side of Paradise"
Fitzgerald's first novel was groundbreaking in its candid portrayal of the behavior and thoughts of young people. One contemporary reviewer noted, "No one else has given us so real and intimate a study of college life, of the relationship at that age between boys and girls ... of the things young men in college think about and do." It tells the story of Amory Blaine's passage through adolescence and youth toward maturity. It explores his relationships with women with frankness that shocked the post-Victorian parental generation. His love interest, the beautiful Rosalind, tells him, "There used to be two kinds of kisses. First when girls were kissed and deserted; second when they were engaged. Now there's a third kind, where the man is kissed and deserted." This was a new facet in the sexual tension of the times, an early indication of the sexual revolution that was to come."
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The Assassination of President John F. Kennedy, 2006. A paper describing the effects on the American people of the assassination of President John F. Kennedy. 2,964 words (approx. 11.9 pages), 22 sources, MLA, $ 87.95 »
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Abstract This paper describes the reactions of people in America and across the globe to the assassination of President John F. Kennedy. The paper quotes statements from people who remembered the assassination to convey the feelings of loss experienced by Kennedy's death and describes the effects his death had on American citizens. The paper also discusses Kennedy's leadership during the Cuban Missile Crisis and looks at how this crisis was probably a defining moment in his career as President.
From the Paper "John F Kennedy once said, "Today is day that will do down in infamy." Little did he know, that day had not yet come. The day that will go down in infamy, is November 22, 1963. The day John Fitzgerald Kennedy was shot in the head in the back of a convertible riding through the streets of Dallas. The nation was in shock. "The assassination of John Fitzgerald Kennedy on November 22, 1963, was a cruel and shocking act of violence directed against a man, a family, a nation, and against all mankind" (Report of the Warren Commission On the Assassination of President Kennedy. New York Times: New York, 1964, P.19). Every person alive that day remembers what they were doing at the time they heard the news of Kennedy's assassination. It is a moment in time burned into their brain."
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F. Scott Fitzgerald and the Modernist Movement, 2002. Discusses the main characteristics of the modernist movement in literature and F. Scott Fitzgerald's role in the movement. 1,636 words (approx. 6.5 pages), 5 sources, MLA, $ 53.95 »
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Abstract This paper looks at the emergence of F. Scott Fitzgerald as a leader in the modernist movement of literature. It looks at the defining characteristics of modernism and how the uniqueness and newness of Fitzgerald's style of writing put him in the forefront of modernist writers. Fitzgerald's famous works of art and the characters within them are used to aptly illustrate Fitzgerald as one who spearheaded the modernist movement.
From the Paper "Modernist literature is also the result of the writer seeking to save mankind from the "deadening features" of what became known as everyday life. The Modern artist, according to Paul Lauter, editor of The Heath Anthology of American Literature, felt a need to "challenge and reinvigorate" the ever-growing urban, industrial society. (935) In order for this reinvigoration to be successful, new styles of writing were needed to express the new ideas and values. From this need, Modernism arose and became what one critic called a "tradition of the new" (935). However, more than anything, modernism meant breaking away from traditional responses and "predictable forms"."
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The Accomplishments of B.F. Skinner, 2005. A description of the accomplishments of B.F. Skinner in the realm of behavioral psychology. 675 words (approx. 2.7 pages), 3 sources, $ 26.95 »
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Abstract This paper discusses the accomplishments of B.F. Skinner. The paper discusses the psychologist's history, particularly focusing on the fact that he has accomplished all that he has in psychology and behaviorism without actually studying psychology. The paper describes Skinner's interest in the behavior of animals and humans that led to his work in behavioral science.
From the Paper "The Accomplishments of B.F. Skinner "Skinner is the most important American psychologist of the twentieth century, and arguably the most important world psychologist since, or including, Freud," yet he never directly studied psychology (Smith, 1999, 1). B.F. Skinner obtained his college degree in literature. He never took college courses for psychology, yet his gift of understanding behavior has made him famous as a behavior psychologist. His interests in behavior of animals or humans led to his vast amount of work concerning behavioral science. Skinner wrote a number of books and articles that continue to be important in the field of psychology. B.F. Skinner found the behavior of organism fascinating and began to study how animals reacted to different stimuli. Skinner changed the meaning of psychology, which is the study of humans. "
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John F. Kennedy, 2004. A brief discussion of the life of John F. Kennedy and his short term in office. 846 words (approx. 3.4 pages), 1 source, MLA, $ 30.95 »
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Abstract This paper describes the short presidential term served by John F. Kennedy. The paper is delivered in a setting of an audience that is a conservative political group that advocates smaller federal government and the right for local communities and states to control as much of their needed government as possible. The occasion is their annual meeting, and the purpose is to demonstrate that although Kennedy was a liberal in many ways, he was still a great, if flawed, man.
From the Paper "John F. Kennedy: the very name makes political conservatives cringe. However, his short role in the political history of the Presidency was so pivotal that is necessary to consider what kind of President he really was beyond the hype and the active public relations campaign that kept his many flaws out of the news media. Because the media remained silent about his personal flaws, the country was able to nearly canonize him after his untimely death."
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Scott F. Fitzgerald and Jay Gatsby, 2002. An examination of the similarities between the author and the protagonist of "The Great Gatsby" by Scott F. Fitzgerald. 2,080 words (approx. 8.3 pages), 4 sources, MLA, $ 65.95 »
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Abstract This paper examines the various similarities that exist between Jay Gatsby and Scott F. Fitzgerald, which are their enchantment with the fantasy of the Jazz Age due to their similar childhoods, their drive for the love of a woman, Jay's Daisy and Scott's Zelda and their submission to the illusion of their dreams. Finally, the paper compares how both men have lavish and expensive lifestyles, in order to please their women and others around them, hence submitting to the illusion of their dreams.
From the Paper "Jay Gatsby and F. Scott Fitzgerald similarly become enchanted with the fantasy of the Jazz Age due to their similar childhoods, their drive for the love of a woman, and their submission to the illusion of their dreams. Both men are raised in rural areas and enlist in the army after leaving school. When they meet the women they love, they both alter their lives and make a success to prove their worth. Over several years, both Gatsby and Fitzgerald change their lifestyles and throw lavish parties to impress the women they love."
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John F. Kennedy, 2004. An analysis of who the real John F. Kennedy was. 804 words (approx. 3.2 pages), 3 sources, MLA, $ 28.95 »
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Abstract This paper attempts to discover who the real John F. Kennedy was. The paper claims that, shrouded in myth and mystery, Kennedy is usually presented as a leader who could make a difference. He is seen as a man of character who wanted equal civil rights for blacks, effectively dealt with the Cuban missile crisis, was a good father and had a perfect wife. Kennedy is even touted as the man who could direct the country to more prosperity had he not died in office. The paper contends that this is just a mythical image of Kennedy. The paper identifies the real Kennedy as shockingly less pious and anything but a good leader. What he promised he never delivered and was consistently unfaithful to his very devoted wife.
From the Paper "Let us start with his political undertakings. As much as we would love to believe that Kennedy was a great political leader, the truth is that he was anything but that. President Kennedy used the political system to his advantage only and not for public's benefit. For one he never tried to change or shape the system in which he worked. He was too concerned about his own popularity to try changing public opinion or political system. Leaders bring changes; they are fearless and love taking calculated risks. Kennedy doesn't fulfill any of these conditions. He avoided risks even the ones that the country desperately expected him to take such as civil rights for blacks. He always played safe simply because that was afraid of losing his popularity in the Congress. "
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F. Scott Fitzgerald, 2006. A discussion regarding the work of F. Scott Fitzgerald. 1,125 words (approx. 4.5 pages), 4 sources, $ 44.95 »
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Abstract This paper discusses F. Scott Fitzgerald as the chronicler of the Jazz Age, the 1920s, noting that this was a decade of change in American life with the public indulging itself in a number of ways after the hardships of World War I and before the even greater hardships they did not yet foresee in the Great Depression.
From the Paper "The Twenties was a decade of exuberance, with a rising stock market that no one yet knew presaged a great and sudden fall. Of all the literary figures of the period, the one most associated with this decade was F. Scott Fitzgerald, a writer who chronicled the changes taking place with a critical eye, seeing both the strengths of the society of the time and its weaknesses and detailing both in his fiction. "
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