| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "EXPLOITATION WOMEN ADVERTISING": |
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The Sexual Exploitation of Men, Women and Children in Advertising, 2002.
A demonstration of some of the ways that men, women and children are exploited sexually through print and media advertising.
3,018 words (approx. 12.1 pages), 18 sources, MLA, $ 88.95
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Abstract
This paper tries to explore the exploitation of sex in advertising and is broken down into sections involving, men, women and children. It defines what exploitation is and tries to determine the limits of what advertisers can use before it becomes pornography. It looks at how the exploitation of sex and women in advertising has been going on as as early as the mid 1400s in wood carved signs on store fronts and how the exploitation of men as ?beefcakes? has been more recent. It discusses how the biggest criticisms are the exploitations of prepubescent children in advertising. Picture examples of different advertisements are included.
Outline
Thesis
The Basics
Nudity
Prevalent Through the 90s
Changing Attitudes Towards Women
Conclusion
Figures
References
From the Paper
"Voices, whether male or female are chosen to convey a specific message to an intended market. The when choosing a orator, a determination needs to be made initially whether the ad is being portrayed as coming from an announcer or a spokesperson. A spokesperson must portray the part of an actual user of the good or service, where, as the announcer must have an authoritative intonation. Announcers are primarily men, because of the deeper voices that exude authority. Although one study (Frieden 1984) showed that there was not a significant difference in the effect of having a male or female voice, rather that men are usually chosen as announcers more out of habit than necessity. Many times advertisers and companies will use celebrity voice-overs or celebrity spokespersons in commercials because of the recognition of their voices without having to see the person. The best example of this is James Earl Jones (AT&T) or William Shattner (Priceline.com). Both of these men have very distinct and recognizable voices that demand high salaries for this type of work. "
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Exploitation of Women in Advertising, 2002.
Takes a look at how mass media works shapes social values and works against women.
2,650 words (approx. 10.6 pages), 7 sources, $ 97.95
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Abstract
The issue of gender images is very closely connected to how socially imposed structures try to relegate women to a certain sphere. Indeed, in our society, certain imposed structures assault women and try to disempower them. This process is especially carried out by the media. That is why in order to help empower women, it is crucial to gauge how mass media works against them. Indeed, we cannot study women's issues without ascertaining how media shapes social values. 11 pgs. 13 f/c. 7b.
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Women in Advertising, 2002.
A look at the exploitation of women in advertising in order to sell products.
3,400 words (approx. 13.6 pages), 8 sources, $ 124.95
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Abstract
This essay will seek to define how advertising in Western society exploits women for the sake of selling products. The objective is to demonstrate how print advertisements make this phenomenon transparently clear. There are certain stereotypical portrayals of women in advertisements. These are designed to sell products as well as to send certain values to the culture. The paper will argue that capitalism, which is the buffer to the advertising industry, needs to define and control the desires of its consumers. Thus, the focus will be on how certain cultural values, on which capitalism is built, need to be taught to the consumers of the society. Advertisers, therefore, need to shape as well as attract the tastes of consumers. Advertisements that include women, in other words, reinforce and justify the cultural values of female subservience -- a subservience that capitalism demands.
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Exploitation of Woman Workers, 2005.
This paper offers a feminist study that discusses the exploitation of woman workers during the British industrial revolution.
2,250 words (approx. 9.0 pages), 7 sources, $ 89.95
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Abstract
In this paper, the writer shows that the exploitation of women in the industrial revolution of England was forced through social, economic, and labor force conditions that lent women a second-class status. The writer points out that by examining the role of government and industry to limit the vocations and skills women could obtain, they ended up at the bottom of the low wage scale. Further, the writer discusses that by enacting moral laws and regulations that gave rights only to a women that was married, many other women were left homeless and without a means to live.
From the Paper
"The aim of this feminist study is to examine the nature of the exploited woman worker, which was part of the employment drive of the British industrial revolution. By examining the working conditions and the mounting poverty in British society in this period, one can realize that women were victims of exploitation by managers and other industrial administration. Through these means, the lack of rights for women within British society forged low wages and inhumane treatment of woman due to their second-class citizenship under British governmental policy."
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Jacobs, Rowson and the Sexual Exploitation of Women, 2002.
Discusses the sexual exploitation of women in Harriet Jacobs' "Incidents in the Life of a Slave Girl" and Susanna Rowson's "Charlotte Temple".
1,150 words (approx. 4.6 pages), 2 sources, $ 44.95
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Abstract
Harriet Jacobs' narrative in "Incidents in the Life of a Slave Girl" and Susanna Rowson's "Charlotte Temple" both reveal, in very different ways, how patriarchy sets the foundation for the sexual exploitation of women. In essence, both works reveal how the social construction of sexual values is perpetrated by men to the disadvantage of women.
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Jacobs, Rowson and the Sexual Exploitation of Women, 2002.
1,150 words (approx. 4.6 pages), 2 sources, $ 44.95
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Abstract
This paper shows how both Jacobs' and Rowson's narratives indicate how male patriarchy sets the foundation for the sexual exploitation of women. Male elites construct the parameters within which sexuality is understood. In this context, women are exploited, since the parameters themselves are meant to segregate women to a subordinate sphere.
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Exploitation Of Women By Men, 2002.
Explores the issue from a black feminist point of view.
675 words (approx. 2.7 pages), 2 sources, $ 23.95
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Abstract
Exploes the issue from a black feminist poiunt of view. Uses Alice Walker's novel POSESSING THE SECRET OF JOY as an example of women achieving greater justice if they work together. Focus on novel. Male fear of women's sexuality. Brutality against women as a transnational issue. Personal stories of the book.
From the Paper
"In the Black feminist literary tradition, gender has become an important transnational issue. In other words, the same problems which confront women in one nation affect women in all nations. Those problems focus generally on the exploitation of women by men, by whites, and by the patriarchal systems which control most countries, their governments, and their socioeconomics. Accordingly, as in Alice Walker's novel Possessing the Secret of Joy, addresses problems in a global context, recognizing that women, especially black women, will be able to achieve more justice if they work together, transcending national and cultural borders.
Walker's novel focuses on male brutality against women across cultural lines, specifically in the act of the "circumcision" of the clitoris. This is an act which is an ..."
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Advertising and Women, 2002.
A look at the exploitation of women in advertising.
1,650 words (approx. 6.6 pages), 7 sources, $ 62.95
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Abstract
This essay examines how advertising exploits women for the sake of selling products. There are certain stereotypical portrayals of women in advertisements. These are designed to sell products as well as to send certain values to the culture. In many respects, this is about how capitalism, which is the buffer to the advertising industry, needs to define and control the desires of its consumers.
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Black Women's Sexual Exploitation, 2002.
A brief history of the objectification of the black woman in American history.
2,136 words (approx. 8.5 pages), 6 sources, MLA, $ 66.95
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Abstract
A paper which shows how black women have been treated as objects throughout the history of American society. Beginning from when they were brought on slave ships, black women's bodies have never been their own. Even throughout the present day, black women remain the subject of exploitation from white and black men alike. The paper includes references from movies, essays and books.
From the Paper
"African American women were never able to fully enjoy that which made them women. The idea of demure, virginal beings has never been used to refer to their traits, by whites. Instead, throughout history, black women have been characterized as sexual predators, on the prowl , with seduction and lust on their minds. In the U.S., these beliefs have been re-designed and often disguised, but their impact is emblazed in the hearts and minds of black women. These perceptions caused deep wounds that were passed from generation to generation, much the same as hair or eye color, and as a result produced the instinctive ?secret?. This secret is the sexual exploitation of black women and the construction of them as sexual beings that has endured throughout American history. ?Sexual abuse, assault, rape is so much a part of our history that it is a historical fact? (Dash, ?Daughters of the Dust Dialogue? pg. 50). This secret has moved with us, always resurfacing and playing out in our history. Even so, black women never allowed themselves to let this limit their progress. While the story of sexual mistreatment and abuse of black women is one of pain and hurt, it also shows the intense strength and endurance of the black woman and how black women overcome this manipulation."
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Sex in Advertising, 2006.
Examines how the exploitation of the female sex in advertisements impacts society.
1,607 words (approx. 6.4 pages), 9 sources, $ 52.95
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Abstract
The role of sex appeal in advertising is undeniable. Most advertisements nearly cross the line of exploiting the models to advertise a product completely unrelated to the ad. The paper shows that it seems more and more advertisers are following the route of selling sex and hoping that the product somehow weaves its way into the mind of the viewer. The paper concludes that while society has a long way to go before the psychological and sociological impacts of women's portrayal in advertising is cleaned, it is good to see that initial attempts by companies like Nike are already underway. Sex may sell, and this fact may be irrefutable, but with broad-reaching affects reaching critical mass, a shift in the presentation of sex will hopefully change in coming advertisements. The paper shows that women's empowerment will do much to shift the sociological power and will undoubtedly frame a new social standing for female role-models.
From the Paper
"But sometimes the advertiser does not go so far as to destroy the societal role of women to further advance their product. A print ad by sketchers featuring singer Carrie Underwood shows her in what appears to be a shoe store as she gasps while five attractive 'shoe salesmen' crowd around her, clutching Sketchers brand shoes. There's a clear sociological shift of power depicted in this ad, but it does still play into stereotypes that society possesses. Rather than being a passive object of pleasure, the woman becomes actively pursued by the men in the ad. The power, then, falls to the woman who may then choose which of her pursuers - and, of course, which shoe - she will take. "
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Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, $ 55.95
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From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
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Advertising and the Social Construction of Beauty, 2002.
Examines the advertising industry's use of beautiful women to sell products and the way in which ads are designed to sell, not only products, but values to society.
1,150 words (approx. 4.6 pages), 4 sources, $ 44.95
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Abstract
This paper discusses advertising and beauty. Without doubt, advertising in our society today is very much connected to the social construction of beauty. This is clear when we observe how women are exploited for the sake of selling products. There are certain stereotypical portrayals of women in advertisements that make the sexism and social construction of beauty in our society transparently clear. These ads are designed to sell products -- as well as to send certain values to the culture.
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Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, $ 71.95
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Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
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temporarily unavailable
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The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, $ 79.95
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Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
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