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Expanding Chilean Wine Markets, 2002.
A study of the growing wine industry in Chile.
810 words (approx. 3.2 pages), 5 sources, MLA, $ 28.95
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Abstract
This paper examines the quest of Vina San Pedro, a Chilean Winery, to improve its product and international sales. The author describes the changes made in order to recover their reputation as a fine wine producer, including a massive European marketing campaign, reduction of sale of wine in bulk and the replanting of the vineyards.
Table of Contents
I. History of the Situation
II. The Current Market Situation
III. Recommendations for Expanding the Market
IV. Works Cited
V. Appendix I
VI. Appendix II
From the Paper
"In 1993 Vina San Pedro (VSP) was the third largest winery in Chile, with annual exports of 1 million + cases. The company had experienced some organizational difficulties and engaged Professional Business Consultants, Inc. (PBC) to assist VSP. To remedy the situation we researched and hired an international winemaking team to improve wine quality."
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Chilean Wines, 2002.
A study into the subject of wine making in Chile.
1,250 words (approx. 5.0 pages), 1 source, MLA, $ 42.95
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Abstract
The paper shows how Chile's climate and geography are perfect for growing grapes for wine. It studies laws governing wine marketing and the different types of wine produced. Benefits to Chile's economy are also covered.
From the Paper
"The Chilean climate is very beneficial to winemaking. The Phylloxera root louse, which will devastate a harvest, is not a problem in Chile. Experts believe Chile is a sanitary island bordered by the desert, which is the driest on the earth, the mountains, the Pacific Ocean, and Antarctica to the south. The dry fall and spring weather in Chile's main wine growing region also prevents mildew, which can be a problem in other well-known wine regions, such as California."
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Expanding Internationally, 2002.
This paper outlines the reasons for expanding a business internationally.
1,150 words (approx. 4.6 pages), 4 sources, $ 44.95
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Abstract
This paper analyzes the viability of expanding internationally in France by tyre manufacturing company ABC.
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Reagan: Expanding Stock Ownership, 2000.
This paper illustrates the market-friendly ideas of the 40th American president, Ronald Reagan. Included are the basic immediate fiduciary effects of his administration.
1,015 words (approx. 4.1 pages), 6 sources, $ 35.95
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From the Paper
"There are many Republicans that credit Ronald Reagan with winning the Cold War, reviving the economy, and restoring American confidence. Yet, this actually undermines his contribution to his party- a technical decision of his administration in 1981 started the ball rolling for an explosion of stock ownership that is transforming American politics."
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Health as Expanding Consciousness, 2005.
Examines how the process of life moves towards higher levels of consciousness, within in the context of Newman's nursing theory.
2,250 words (approx. 9.0 pages), 3 sources, $ 89.95
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Abstract
Whether a person is experiencing manifestations of health or illness, the process of life is always moving to higher levels of consciousness. The paper shows that illness is another manifestation of health, can become meaningful, and can be viewed within a pattern. Using the case of Mrs. M., the paper reveals how Newman can provide meaning and novel solutions to seemingly impossible problems. In Newman's theory, the nurse-patient interaction is centered on pattern recognition, and can produce highly successful outcomes in many diverse situations.
From the Paper
"Margaret Newman developed her systems model in the 1970s as a strategy to assist psychiatric and mental health nurses. As will be seen, the model is actually beneficial for many types of patients. The concept of health as expanding consciousness is a central concept in her nursing paradigm or theoretical framework. In contrast to the medical model and even to some traditional nursing thought, Newman's concept of the human being is holistic. While it is common to consider the person as a biopsychosocial being, Newman regards the human being in terms of patterns and processes that are interrelated with the external world. "
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Marketing Plan: Rob's Red Wines of Virginia, 2007.
An in-depth analysis of the market in relation to a plan to expand Rob's Red Wines of Virginia over the next three years.
3,059 words (approx. 12.2 pages), 4 sources, MLA, $ 89.95
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Abstract
This paper discusses how the landscape and ambiance of Virginia is often credited with warm feelings of family and success. The makers of Rob's Red Wines of Virginia recognize the ambiance in Virginia and want to target those who have discriminating tastes as well as those who are on a budget so that everyone will be able to enjoy a glass of wine with dinner or the theater or at a social gathering. This marketing plan provides a blueprint of success with regards to outlining the product, the potential customer, the pricing points and how it will be distributed.
Table of Contents:
Abstract
2.0 Introduction
3.0 Mission Statement
4.0 Analysis of the Situation
4.1 Summary of the Current Market
4.2 Target Markets
4.3 The Demographics of the Market
The Demographic Statistics
The Target Population Demographics
Geographically Speaking
Psychographics of the Target Market
Behaviors
4.3 Need Within the Market
4.5 Market Trends
4.6 Swot Analysis
Competition
Share of Competitor's Market Targeted
5.0 Positioning
6.0 Strategies
7.0 Marketing Mix
8.0 Finances
Conclusion
From the Paper
"Rob's red Wines of Virginia is seeking to provide the customer with a total wine experience. For the customer who wants to have a quiet gathering at home the store will provide a wide selection of various wines. For the company that is having a fund raiser or other company wide event Rob's Red Wines of Virginia seeks to promote the finer side of life by complementing the company function with a wide array of wines and other alcohol beverages. We are also interested in reaching the customer who wants to take a day and have an adventure. Our wine tasting room is an understated tribute to what the company has to offer by way of wine products. Customers can sit and listen to soft music as they taste the various wines available. There will be an on staff wine expert who is available to answer questions, provide education and to recommend various wines to accompany events, foods or people.
They will have the opportunity to taste, learn and choose wine based on their personal needs. They will also have the opportunity to bring friends and relatives out for a day at the winery where they can smell, examine and taste the wines that are for sale. There will also be specialty cheeses and other foods available to sample and for purchase.
In addition the online store for Rob's Fine Red Wines of Virginia will provide accessories to customers worldwide. There will be an array for the customer to choose from and order for shipment either to themselves or to others as a gift."
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Australian Red Wine Sales, 2004.
This paper examines the challenges and opportunities for the Australian wine business as it it attempts to increase the amount of red wine sold to Hong Kong.
2,025 words (approx. 8.1 pages), 6 sources, MLA, $ 71.95
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Abstract
This paper discusses the challenges and opportunities for the Australian wine business as it attempts to increase the amount of red wine sold to Hong Kong. The paper explores the challenges of marketing and selling internationally.
From the Paper
"Grape growing and wine production in Australia date back to the arrival of European settlers over ? years ago. However it is probably true to say that it is only in recent decades that the rest of the world has taken much notice of Australia's wines. The Australian wine industry has undergone a significant expansion in a relatively short period. According to Ronin Weigand, a decade ago very few restaurants listed Australian wines. That situation has changed dramatically."
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Wine, 2007.
This paper discusses the subject of wine and fermentation.
877 words (approx. 3.5 pages), 1 source, MLA, $ 31.95
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Abstract
In this article, the writer notes that in pre-industrial cultures, dating back to very ancient times and before the Industrial Revolution of the 18th century, the wine was far more practical than mere grape juice, simply because grape juice spoiled by itself if left in the open or unrefrigerated. The writer points out that it was easier to keep and store wine because after it was made, it did not spoil as much as compared to grape juice. The writer discusses that the overall character or taste of various types of wine can be determined by making and storing the wine in different types of containers. As to the types of fermentation processes which truly affect the taste of various wines, the writer notes that some include barrel fermentation, carbonic maceration, rose wine-making, fermentation in a bottle, malolactic fermentation and secondary fermentation.
From the Paper
"As it applies to wine, fermentation is the process which converts sugar to ethanol (i.e., ethanol alcohol) and carbon dioxide effected by the anaerobic, oxygen-free metabolism of yeast. One of the main reasons why grape juice was not kept or made before the Industrial Revolution was that it tended to spoil rather rapidly. But by the middle of the 19th century, the nature of fermentation began to be clearly understood, due in part to the experiments of French scientist Louis Pasteur who determined that ferments and their agents yeast and bacteria as primarily responsible for alcoholic fermentation. Chemically speaking, these agents act through their internal enzymes which functioning as catalysts, govern and control the series of reactions involved in the conversion of sugar into alcohol and carbon dioxide."
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Wine.com, 2006.
An analysis of the website wine.com.
1,628 words (approx. 6.5 pages), 0 sources, $ 53.95
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Abstract
This paper analyzes the website, wine.com. It begins with an analysis of the wine industry, particularly the business part of it. The paper describes how wine.com is part of the wine industry, first of all, but also part of the new IT wave, where e-commerce, e-distribution or e-marketing make the rules. The paper discusses the implications of the business belonging to two industries.
From the Paper
"The people at Wine.com have remarkably found out different ways to solve this problem. One of the first viable solutions was an extension of their targeted clientele. Why refer only to the connoisseurs when there is a rich potential from those people that are ready to buy and enjoy a bottle of wine without belonging necessarily to that category of persons. Wine.com decided that this was a significant category of consumers it needed to address."
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U.K. Wine Import, 2002.
A report on the United Kingdom wine import industry.
3,672 words (approx. 14.7 pages), 10 sources, APA, $ 101.95
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Abstract
This paper provides an analysis of the wine import industry in the U.K. The paper begins with a brief overview of historical issues of relevance to the importation of wine into the UK and the globalization of the wine industry today. This is followed by an environmental analysis and a competitive analysis of the UK wine import market. The report concludes with a summary of key findings and includes tables.
From the Paper
"As evidenced within these trends, the wine market throughout the world is becoming more internationalized rather than concentrated within the Old World. These trends also emphasize that the wine market throughout the world is becoming significantly more competitive, with most key New World suppliers expanding their export sales at a relatively appreciable rate. As noted by Anderson et al. (2001), these trends are even more significant in that the rapid growth in wine exports over the past decade has occurred at a time when there has been a slight decline in world wine production and consumption."
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Washington State Wine Industry, 2005.
A discussion regarding the American wines produced in Washington State.
675 words (approx. 2.7 pages), 1 source, $ 26.95
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Abstract
This paper reviews the competitive forces of the wine industry apparent in Washington State. According to this paper, Washington State is a major source of wine for the domestic and foreign markets, with wine regions that include six federally recognized American Viticultural Areas (AVAs). The paper also compares the area with that of the great French wine regions of Bordeaux and Burgundy.
From the Paper
"California gets more attention as a wine producer, but Washington State is also a major source of wine for the domestic and foreign markets. The Washington area offers several key elements that serve as competitive advantages for the Washington wine industry. First, Washington is located on approximately the same latitude as the great French wine regions of Bordeaux and Burgundy. Washington wine regions also include six federally recognized American Viticultural Areas (AVAs). These regions experience a variety of climates and soils, and combined with the long summer sunlight hours of northern latitudes, this fact creates prime growing regions, most of them found in the valleys and on the hillsides of areas east of the Cascade Mountains."
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The Potential of the Japanese Wine Market for Investors, 2002.
A discussion and tips for investors doing Foreign Direct Investment on the Japanese wine market
2,400 words (approx. 9.6 pages), 7 sources, MLA, $ 73.95
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Abstract
The author of this paper has divided it into two parts to gain a better understanding of the Japanese wine market. The contemporary aspect of the general Japanese market has been presented within the first part. It comprises the domestic production trends, the importer trends, a consumption analysis and the legislative laws which influence the wine market. The second part of this article looks at the vehicle to enter and the distribution channels of this product. It discusses how wine be sold successfully and how it competes with the local wine industry. It also discusses importation tips for importers.
From the Paper
"It is often said that Japan is one of the most difficult markets for a foreign company to penetrate. The lack of understanding of Japanese business culture and complexity of the market are seen as barriers to entry. Before we make clear why we choose wine to get in the Japanese market, we need to know what is the environment within and how we use the strategy to enter this market."
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Importing Wine from Argentina, 2002.
Looks at the reasons why Argentinian wine is sold at such high prices in the United States.
1,593 words (approx. 6.4 pages), 7 sources, APA, $ 52.95
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Abstract
This paper examines why a bottle of Bodegas Escortihuela Argentine wine costs over $20 in the United States and less than $2 in Argentina. According to the United States Department of Agriculture, Argentina is the fourth largest wine producer in the world and the largest in the Southern Hemisphere. The paper looks at Argentina's export record, the cost of producing wine in Argentina, tax issues and reasons why Argentina bothers exporting its wine. The paper includes tables.
From the Paper
"Due largely to its European heritage, the citizens of Argentina are some of the largest consumers of wine in the world. Because of this, wine is sold through a number of channels in that nation, all of them for the most part, strongly supervised by both the nation and the state. In general, the wines are sold to the consumer at a price that is roughly 500 percent of cost. If a bottle of Cabernet cost $1 (including labor, corking, packing) then by the time it would reach the consumer, it would bear a retail price of $5."
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American Wine, 2007.
This paper explores the economics of the United States' wine industry.
1,984 words (approx. 7.9 pages), 4 sources, MLA, $ 63.95
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Abstract
The paper describes the history of the wine industry in the US and the benefits the growing industry provides to the economy. The paper offers statistics on wine consumption in the US and examines which are the wine-producing states. The paper looks at emerging trends that favor the industry and shows how the spread of wine tourism in virtually all states has benefited state and local economies.
From the Paper
"The wine industry in the US began small with most of it accounted for by import until its expansion in California in the early 20th century (Geisler 2006). It was prohibited for a time and then revived in the early 70s and directed by aggressive demands for better quality wine products. Between the 70s and the late 90s, wine consumption went up and down. By 2004, the US Department of Agriculture reported US wine consumption at 2.3 gallons. California has more than 1,800 of wineries in the USA and accounts for 90% of total US wine production."
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Wine Salability.
A look at the strategic management of wine salability.
2,298 words (approx. 9.2 pages), 5 sources, MLA, $ 70.95
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Abstract
This paper examines how, like any marketed item, wine has a demand for salability and marketing finesse. It looks at how, with recent changes in the regional availability of wine and the ever-changing market in the modern, fast-paced, global economy, salability has become key to determining the value of the product. It shows how current market research associated with the role of quality in sales has determined a strong correlation between status and perceived quality and how, because of the focus in the wine industry on measured quality, it is one of the most likely industries to be sighted for examples of market change and demand.
From the Paper
"A law enacted in 2000 protecting Napa Growers and sellers from name infringement, ?requires at least 75 percent of the content of Napa-labeled wines to be from the Napa Valley.? (Ryan 2004) is being challenged by a marketed lower quality grower who uses the Napa name regardless of the non-Napa grape content of their wine. ?Bronco is a major industry presence, selling more than 10 million cases of wine in 2002. It controls several inexpensive labels like ForestVille and Charles Shaw, also known as ?Two-buck Chuck.? Though clearly the wine production being detailed in such an example is not of the caliber associated with wine quality by a standard set of guidelines, and it can be argued that the progressive exposure to wine in any form can leads to a growth in consumer interest in quality products, progressively, the truth is that quality growers often feel challenged by those who produce cheep table wine for mass consumption."
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