| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "EVENT MARKETING PUBLICITY": |
|
|
Event Marketing and Publicity, 2004.
An analysis of the core elements involved in marketing and planning events.
2,090 words (approx. 8.4 pages), 5 sources, MLA, $ 65.95
»
Click here to show/hide summary
Abstract
This paper discusses the planning, marketing, and publicity issues concerning events. The paper identifies the six primary activities or core tasks that are associated with the event marketing and publicity process. These include conceptualization, monitoring, planning, organization and coordination, administration, and evaluation. Current and future trends in marketing and publicity are also covered in the paper.
From the Paper
"The key to successful event delivery, marketing and publicity lies in the ability of an event manager to strategically manage an event from a public relations perspective. Many event managers tend to focus on tactical management skills with regard to event planning, however the key to successful marketing and publicity lies more in strategic planning. This is increasingly important as the future of marketing and publicity changes in the face of technological advances that allow marketing and publicity to reach a greater number of people than in the past. Publicity and marketing has now become a force that impacts the global market. Thus a strategic outlook is necessary. Event planners and publicity agents working in any country must look at not just the tactical aspects of marketing but also focus on strategic ones."
| |
|
Urban Marketing & Event Planning, 2006.
A review and discussion of Dushane Urban Marketing Consultants.
2,546 words (approx. 10.2 pages), 1 source, MLA, $ 77.95
»
Click here to show/hide summary
Abstract
This paper reviews, analyzes and discusses Dushane Urban Marketing Consultants. According to the paper, this start up company is concentrating on making a connection between urban consumers and corporate America with live advertising, event production, cross promotions and creative consulting.
Outline:
Executive Summary
Company Summary
Competitive Comparison
Market Analysis Summary
Strategy and Implementation Summary
Pricing Strategy
Sales Strategy
Marketing Plan
Financial Plan
Financial Bail-out Plan for Investors
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
From the Paper
"Dushane Urban Marketing Consultants aims to make strong connections between the urban consumer and corporate America with live advertising, event production, cross promotions, and creative consulting. It aims to provide high levels of hands-on experience, expertise, acquaintances, and privacy. Its customers have got to understand that acquiring services of Dushane is completely safe and professional and it helps them in developing new consumers at the same time as maintaining old ones. Dushane, in addition, has got to sustain a strong financial equilibrium, placing a superior value for its products and services, and supplying an even superior value to its customers. "
| |
|
Advertising vs. Publicity in Public Relations., 2002.
A comparison of the importance of advertising versus publicity in the PR world.
650 words (approx. 2.6 pages), 2 sources, $ 26.95
»
Click here to show/hide summary
Abstract
This paper will seek to understand the differences between the advertising aspect of Public Relations, and the publicity aspect of the PR world. By understanding the differences, we can see how both serve a specific function in PR.
| |
|
Public Relations, Publicity and Advertising, 2002.
A comparison of the three fields.
650 words (approx. 2.6 pages), 3 sources, $ 26.95
»
Click here to show/hide summary
Abstract
This paper defines and differentiates between public relations, publicity and advertising.
| |
|
Public Interest or Public Best Interest, 2002.
A study of the topic of what is the 'best public interest' compared to 'public interest' and the role of the public administrator.
1,810 words (approx. 7.2 pages), 6 sources, MLA, $ 58.95
»
Click here to show/hide summary
Abstract
The paper shows the difficulty the public administrator is faced with when deciding what is the ?public interest? or ?public best interest? and that sometimes the administrator has to make decisions based on the community ?best? interests or the ?objective control of administration?. Sections of the paper include: Pluralists and the Public Administrator, The Public as Consumers, The Public as Represented, The Public as Client and the Public as Citizen.
From the Paper
"Other examples can be commercials. If a child sees cereal with a toy in it, he/she will beg and cry until the mother buys the cereal. The mother may know this is not the ?best interest? of the child because it lacks important vitamins or may be full of sugar. The commercial has placed value on knowing children will see the commercial and will talk their parents into buying it. The interest of the children is met, but not the ?best? interest of the children."
| |
|
The Shift from ?Old Public Administration? to ?New Public Management', 2002.
This in-depth paper seeks to clarify, thoroughly explain and critically debate the idea as to whether there is a shift from old styles of Public Administration to new styles under the name New Public Management (NPM).
10,115 words (approx. 40.5 pages), 21 sources, MLA, $ 204.95
»
Click here to show/hide summary
Abstract
The main tenets of NPM are explored and their application to the U.S., New Zealand, and the U.K. is documented. The application of the NPM to developing countries of Africa, Latin America, South East Asia and the Anglophone Caribbean is also evaluated for their strengths and weaknesses.
From the Paper
"Like the Traditional bureaucracy, the New Public Management approach is yet another ?problem-solving tool? in the schema of public administration, that has emerged with a style of ordering the delivery of public goods and services, however, with a different method in mind. In discussing the so-called ?shift? from Old or Traditional forms of Public Administration, or as some such as Christopher Hood term it, Progressive Public Administration, quite a number of circumstances, situations, contexts as well as a variety of explanations should be proffered and assessed. One needs to critically examine the concept of a shift to New Public Management. The term ?shift?, if one is not careful, could indicate a sharp distinction in the change from Old to New styles of Public Management, or a leap from one paradigm to the other excluding essential features of the old, by replacing such features of the old with the new. This is certainly not the case. It should be noted tentatively, that New Public Management, as Hood, Patrick Dunleavy and others will later confirm, not only exists alongside other aspects of the traditional Model, but also that other features of other ?Intermediate Models? such as those of the Management, Comparative Development and the influences of earlier Market Models, still persist alongside NPM."
| |
|
Public Space and the Public Individual, 2002.
A review of the book "Writing/Interviews" by the artist Richard Serra.
1,150 words (approx. 4.6 pages), 1 source, $ 44.95
»
Click here to show/hide summary
Abstract
This essay is a review artist Richard Serra's (1994) book, "Writing/Interviews". At the heart of the book is a broad social question about the identity of the public, and the location of public space. This essay considers the political conflicts that emerge in relation to Serra's destroyed public installation, "Tilted Arc." This controversy works as a profound metaphor that concerns the relationship between the public and the institutions that design space for the public. It is a question of ownership and basic issues of freedom, and how these are woven into the social structures that organize public movement and perspective.
| |
|
"Public Administration & Public Affairs "( Nicholas Henry ), 1996.
Critical review of work on public management methodologies & techniques & policy formulation & implementation.
1,350 words (approx. 5.4 pages), 1 source, $ 47.95
»
Click here to show/hide summary
From the Paper
" The purpose of this research is to review the book by Nicholas Henry, entitled Public Administration and Public Affairs (1995). This review will analyze the central themes of the work and address its strengths and weaknesses.
Henry begins by explaining the role of public bureaucracy and public administration in democratic society. He notes that bureaucracy and democracy are in fact antithetical. Bureaucracy tends to be hierarchical in nature and elitist. Democracy, on the other hand, tends to be egalitarian in nature. But in order for a democratic society to function properly, the bureaucracy and democracy must be reconciled (p. 1). Bureaucracy represents the technological elite, the body of persons skilled in how to get things done. The democratic mass is charged with determining the direction of public policy, but it is the skilled.."
| |
|
Public Administration: Public and Private Management, 1993.
Discusses the various arguments and approaches toward reorganization of government services through privatization and other approaches.
2,025 words (approx. 8.1 pages), 6 sources, $ 71.95
»
Click here to show/hide summary
From the Paper
"INTRODUCTION
The debate over the need to reorganize government and how best to accomplish that has been raging in academic and public administration circles for some time, but the debate has become a national and very public issue first because of the considerable dissatisfaction expressed in recent years on the part of much of the public with their public institutions and leaders and second because of the present effort by the Clinton Administration to do something about it. With the announcement early in September of Vice-President Gore's analysis of the issue and his recommendations for change, the debate is likely to become more heated in the months to come. One complaint has been that government is inefficient, especially when compared with the ..."
| |
|
Public Communications and Public Relations, 2005.
Admission essay for the Westminster University program.
977 words (approx. 3.9 pages), 0 sources, $ 34.95
»
Click here to show/hide summary
Abstract
In this paper the author explains why she so desires to attend the University of Westminster. The author describes her background and interest in languages and the translation process as well as her special interest in the translation of technical language. The author also explains why she is a qualified applicant for the university.
From the Paper
"The art and craft of translation is my passion, and how the multitudes of the languages I speak and seek to perfect can be merged into the communications field shall become the passion of my future. I have longed love the translation process involved in translating one foreign language into another. My native language is Italian, but I am also well versed in English and Spanish. My degree thesis was entitled "The Casebook of Forensic Detection," under the supervision of Professor Adriana Bisirri. It was a work of scientific translation, but I tried to make it one of literary merit as well as clinical accuracy, under the watchful eye of Professor Bisirri."
| |
|
Ambush Marketing, 2004.
An overview of the concept of ambush marketing and how it can be detrimental for the official sponsors of events, such as the World Cup.
3,983 words (approx. 15.9 pages), 18 sources, MLA, $ 108.95
»
Click here to show/hide summary
Abstract
This paper examines how ambush marketers can be described as organizations that intrude on agreements made between an official sponsor and the host of an event. It looks at how ambush marketers usually take advantage of their rights to capitalize on business opportunities and make the most out of someone?s business deal. In particular, it explores whether tough rules should be introduced to protect sports sponsors and curb this marketing tactic.
From the Paper
"No matter which way one wishes to look at the situation of ambush marketers making the most of already sponsored big events, it may be said that such opportunities should not really be ethically available for organizations to seize. This is because official sponsors are the rightful owners of these events, as they pay large sums of cash to run the event, and this is the reason why things such as the logo of the events are directly associated with the sponsor companies. Considering this, ambush marketing may be accurately defined as the unauthorized association of an organization with the marketing of a particular event whereby they gain benefit of the marketing rights of that event without having to pay the license fee applicable in order to be associated with the event. Under this definition and the rest of the related discussion, there are a number of things that come to one?s mind. Marketing rights is one of these things, as organizations gain under free trade."
| |
|
Coca-Cola Company Marketing Plan, 2002.
This paper is a traditional analysis of the Coca-Cola Company marketing plan and includes the plan for the introduction of a fruit drink.
2,265 words (approx. 9.1 pages), 14 sources, APA, $ 70.95
»
Click here to show/hide summary
Abstract
This paper, as part of the Coca-Cola Company marketing plan, states that the marketing objectives are to sell as much product at the greatest profit margin to the largest targeted audience possible; to maintain dominant market share by constant awareness of its primary competitor, PepsiCo., and to find and develop new market segments. The paper defines the value-creation objectives for the new fruit drink focusing on the health aspects of the drink and the good and energetic tastes with campaigns geared to teenage consumers. The author includes a SWOT analysis.
Table of Contents
Market and Marketing Analysis
What Is The Product Offering?
What Are Competing Offerings?
Who Could Benefit From The Product Offering?
Why Do Customers Buy?
Why Don?t Customers Buy?
How Is The Product Bought?
How Is The Product Sold?
Traditional Market Analysis
SWOT Analysis for Coca Cola Company
Strengths
Weaknesses
Opportunities
Threats
Market Audit
Financial Status the Company
Financial Status of Product Offering
Financial Status of the Industry
Integrated Marketing Analysis
Traditional (Basic) Marketing Channel
Comprehensive Marketing Channels
Integrated Buying and Selling Processes
Marketing Planning
Company Objectives
General Product Offering Objectives
Segmentation and Target Marketing Objectives and Strategies
Key Market Analysis
Profitability Analysis; Longevity Analysis
Value Creation Objectives & Strategies
Image Management Objectives and Strategies
Company/Organization
Communication Objectives and Strategies
Channel-based
Timeline of Events
Budget
Evaluation of Performance
Contingency planning
From the Paper
"The primary beneficiaries of the product offering are the shareholders of the Coca-Cola Company. Next in line are the executives of the Coca-Cola Company who are on strong incentive bonus programs pegged to increased sales. Following the executives are the bottlers throughout the world who sell the product to a multi-layered distribution network. After that, there are the grocery stores, markets, vending machine companies, and restaurants that sell the product at Value Added markups. At the bottom of this benefit, chain is the end user customer. And, it is on the act of understanding purchase motivations of this customer that the remainder of this analysis is focused."
| |
|
Publicity, 2003.
Discussion of whether all publicity is good publicity.
1,800 words (approx. 7.2 pages), 8 sources, $ 63.95
»
Click here to show/hide summary
Abstract
Defines publicity and examines the difference between publicity and advertising. Discusses publicity as a marketing technique, the ritualistic messages in advertising, use of symbols, and the appeal to emotions, not reason.
From the Paper
"'Is All Publicity Good Publicity?'
Introduction
To answer this question, there are three major steps. Those three steps will represent each of the three sections of this paper. Step one in the solution is to define, as accurately as possible, what is..."
| |
|
A Marketing Plan for ?Wollongong Pub?, 2004.
This paper creates a unique marketing plan for ?Wollongong Pub?, which has a "Drama and the Arts" theme, and discusses the marketing theory behind each element of this strategic plan.
1,980 words (approx. 7.9 pages), 10 sources, MLA, $ 62.95
»
Click here to show/hide summary
Abstract
The paper explains that this pub is not like a comedy club because it is also a coffee house. The author believes that this marketing position is appropriate because the personalities of artists tend to be more gregarious, and arts and drama majors enjoy sitting in on a discussion of their performances, thoughts, and ideas. The paper relates that one of the strongest arguments for approaching the market through a brand strategy is that the result benefits both the company and its customers by reducing the number of decisions consumers they feel they need to make.
Table of Contents
Executive Summary
History of the Arts in terms of an Evaluation of the Marketing Strategy.
The Plan
Weekly Events
Monthly Events
Branding and Identity
Support Services
From the Paper
"The arts have long been a part of cultural expression in Australia. Despite its geographical remoteness, Australia is anything but a late- bloomer in the theater arts and has been a vital and enterprising center for dancing since 1835. In that year, the ballet ?The Fair Maid of Perth? was mounted with local dancers at Sydney's Theatre Royal. After World War II, state education departments began to set up and fund arts councils focusing on decentralizing the arts to country centers and schools. The Elizabethan Theatre Trust was set up to commemorate Queen Elizabeth?s first visit to Australia, and state symphony orchestras were established. Professor Throsby, an arts economist at Macquarie University, said the first half of the 1970s was often seen as a cultural renaissance when the creative arts blossomed, thanks to enlightened public patronage."
| |
|
Marketing Plan for a Drive-In Theater, 2002.
A marketing plan for a drive in theater, which takes into consideration current trends in entertainment, consumer preferences, community values, special events and nostalgia.
2,400 words (approx. 9.6 pages), 4 sources, APA, $ 73.95
»
Click here to show/hide summary
Abstract
This research paper presents a marketing plan for a drive-in theater. Included is background on the types of entertainment, comparisons of negatives and positives in a SWOT-style analysis, proposals of special promotions and events and alternate sources of revenue to maximize income from the facility. The paper also contains suggestions of a percentage budget for a marketing dollar allocation.
From the Paper
?Situation Analysis ? The people attending drive-ins today are the same ones who went as kids in the ?50s and ?60s and eventually their kids will go too. It?s an entertaining, inexpensive, wholesome night for the family.Our business has only recently gone from being stable to a growth mode. We have found that the Disney animated hit The Lion King in 1994 and King Kong did especially well outdoors and helped create a new generation of drive-in theater fans.
"We are on track and on trend for current consumer and advertising mood. A major issue facing marketers and advertisers since the September 11 terrorist attacks is what do they sell and how do they sell it in a changed world. Advertising and marketing are happening in relation to a major public event, the ?War on Terror?, the ?All Anthrax All the Time? news networks, a recession, and the largest increase in unemployment in five years.?
|
|
|
