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Ethics and Multinational Marketing, 2006.
A look at ethical multinational marketing, the new approach.
2,100 words (approx. 8.4 pages), 11 sources, MLA, $ 65.95
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Abstract
This paper looks at the trend of U.S. and Western companies adopting more ethical marketing tactics and discusses these practices. This paper also reviews the effect this is having on foreign interests who are being forced to follow suit by doing business without bribery and corruption.
From the Paper
"These are particularly important considerations today as companies from one country attempt to project a new presence in a foreign market. During this process, they are inevitably confronted by a number of considerations involving powerful cultural and social differences that might not be readily discernible, but which nevertheless play an important role in how the company's product or service sells and how its business practices are perceived. If a U.S. telecommunications company, for example, wants to establish a presence in the burgeoning Chinese market, or take advantage of the opportunities represented by the increasing affluence of Eastern Europe and Russia, they must conform to all applicable legal and regulatory requirements to legitimately do so. Unfortunately, though, the requirement for doing business in a foreign country does not stop with merely securing all of the legal authority required, it also entails doing business in a locally acceptable fashion. According to a recent article by Peter Wonacott (2005), "In a system lubricated by money, U.S. companies often face pressure to play along. Boston Scientific Corp., a Natick, Massachusetts, medical-devices company, used outside distributors for years even though it suspected them of providing unethical incentives to doctors" (Wonacott, 2005, p. A1). If this means that bribes must be paid in order to land an account, or secure an important import permit, or obtain permission to construct a building, the U.S.-based company is indeed confronted with a dilemma. "
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Marketing Issues for Multinational Corporations, 4.
Market evaluation for software companies wishing to market their products in the global market.
18,000 words (approx. 72.0 pages), 97 sources, APA, $ 249.95
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Abstract
This paper presents a macro level analysis of the global market for software companies. The paper evaluates the software industry and the different products sold by manufacturers worldwide, the unique features and the common features that exist in the market, potential profits and returns that software companies can hope to get from this market, and segmentation of the market and the local culture and environment that exists. In addition, this paper evaluates new product development and new applications for existing products, as well as an analysis of the communication and infrastructure requirements and the organizational structure for each market.
Holistic Analysis of the Software Industry's Market
Review of Companies Selected for this Study and Their Market Segments
SWOT Analysis for the Six Companies Discussed in this Report
Microsoft Corporation
Oracle
Symantec
Infosys Technology
Wipro
AutoDesk
PESTLE Analysis of the Markets of the U.S., U.K. & India
Political Analysis
Economic Analysis
Social Analysis of the U.S., U.K. and India
Technology Analysis of the Three Countries
Legal environment
Environmental Analysis
Analyzing the Software Industry Using Porter's Five-Force Model
Internal Rivalry as it Exists in the Software Industry
Barriers to Entry
Substitutes and Complements
Buyer Power in the Different Markets of the U.S., U.K. and India
Bargaining Power of Suppliers
Microanalysis of the Three Markets and the Six Companies in these
Markets
Strategies of the Organizations in the Markets
Structure of the Organizations in the Industry
Systems in the Organizations and the Markets
Styles of Management
Staff Requirements in the Industry
Skill Requirements for Success
Shared Values of the Organizations within the Market
From the Paper
"Globalization, free market ideology and advancements in communication and technology have changed the way companies and organizations now conduct business. Research and development of new products and new uses of existing products are the core issues tackled by organizations. Marketing plays a very important role in success of an organization and the profits that can be obtained over time. No matter how good or useful the product, if the consumer is not aware of the product or does not know applications of the product, it is inadequate."
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Ethics and Environmental Ethics, 2006.
An investigation into ethics and how they apply to natural resource management.
4,455 words (approx. 17.8 pages), 16 sources, MLA, $ 116.95
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Abstract
This paper defines ethics and explains some of the different viewpoints on ethics that exist. The paper then gives a critical view of ethics. Next, it discusses Aldo Leopold's land ethic. The paper concludes that there are many different opposing viewpoints in ethics and every person must make up their own ethics by which to live.
Table of Contents:
How do we Define Ethics?
A complicated System of Groups
Ethical Theories
Deontological Versus Teleological Theories
Every Situation is Different
The Critical View of Ethics
The Never Ending Story
Ethics as a Limiting Factor
Ethics as Propaganda
Ethics and the Environment
Aldo Leopold's Ethics
Aldo Leopold's Land Ethic
Conclusion
In the Literature
The Rose Theory
From the Paper
"In order to discuss ethics, one must first attempt to understand the intricacies involved in this discipline. First, a distinction must be made between ethics and morality. "Ethical wisdom consists in knowing how to frame the ideal, and moral sagacity consists in knowing how to put the ideal to work and realize it in practice" (Rader 1964). In other words, ethics may be thought of as the theory by which morality is practiced. Although separate ideas, neither morality nor ethics can exist without the other. Once this distinction is made, the question must be asked, is ethics a science? Researchers have long tried to answer this question, and many have come to the following conclusion. It is believed that ethics is a "normative science: concerned with norms and standards not empirical facts" (Rader 1964)."
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Ethical Egoism and Ethical Relativism, 2002.
Examines the positions of ethical egoism and relativism about morality of individual action and their validity in the contemporary discourse of philosophy.
1,900 words (approx. 7.6 pages), 3 sources, $ 71.95
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Abstract
This paper shows that ethical egoism underlies a fundamental assumption of self-interest and happiness whereas ethical relativism holds that morality is relative to the norms of society.
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Marketing in Japan: Challenges and Opportunities, 2008.
An examination of new opportunities in the Japanese market and the strategies that will enable multinational marketers to take advantage of them.
4,256 words (approx. 17.0 pages), 14 sources, APA, $ 113.95
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Abstract
This paper explores some of the key insights into recent changes in the Japanese market and in the practice of marketing that have been found in the current marketing literature. The author examines effective marketing strategies and how the knowledge of marketing changes can be used to enter and thrive in Japan. The paper also provides recommendations for avoiding the common pitfalls that many firms experience when entering a new market. The paper concludes with a summary of the materials and a discussion of their implications.
Outline:
Abstract
Introduction
Literature Review
Prevalence
Explanations
Challenges
Market Analysis and Recommendations for Market Entry
Recommended Strategy 1: Tailor to the Market
Recommended Strategy 2: Find Opportunities in Decline
Recommended Strategy 3: Don't Underestimate Domestic Competition
Recommended Strategy 4: Offer a Unique Product and Positioning
Recommended Strategy 5: Utilize Foreignness
Recommended Strategy 6: Use Alliances Wisely
Summary and Conclusion
From the Paper
"Why this rush into Japan? According to a 2004 survey by JETRO, the business environment for foreign firms is improving in many dimensions, including greater opportunities to secure good employees, less prejudice against foreign firms, relaxing regulations, and greater chances for mergers and acquisitions (JETRO, 2006). Eased restrictions of the large-scale retail trade laws, decreased prices of land, and a hungry set of consumers are all making Japan a more attractive market for foreigners (Arnold, 2003)."
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Ethical Leadership, 2005.
A discussion regarding ethics in multinational enterprise.
1,125 words (approx. 4.5 pages), 5 sources, $ 44.95
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Abstract
This paper discusses the role of business ethics across the multinational enterprise. It discusses the role of ethics in the executive decision making process and offers several recent examples of ethical failings in multinational enterprises. The result of this examination concludes that ethic decision making begins with, the appointment of ethical people.
From the Paper
"The preponderance of evidence seems to support that ethical decision making on the part of international business organizations tends to provide positive financial results in the long term. The inverse is true as well in that short term unethical decision making tends to produce better financial results. This is Occam's razor at its purist which postulates that the simplest explanation, especially in this case, is always sufficient. The complete lack of ethical decision making, within the last five years, has singularly led to a host of spectacular multinational enterprise (MNE) corporate implosions: "WorldCom, Adelphia, Global Crossing, Qwest, Tyco...These...ethical failures in...business...have taken a terrible toll. They have: destroyed some of the world's largest companies and hundreds of billions of dollars in shareholder value..."(Copeland, 2005, p.36)."
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Christian Ethics, 2004.
This paper discusses Christian ethics, its true meaning or definition, the source and foundation of Christian ethics, and the overall nature of these ethics.
1,135 words (approx. 4.5 pages), 5 sources, MLA, $ 39.95
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Abstract
This paper explains that Christianity is based on concepts from the biblical laws set forth by the Ten Commandments; therefore, the basis of any Christian ethics discussion begins with the Ten Commandments, the true source, foundation, and nature of the "Christian Ethics" philosophy. The author points out that Christian ethics must allow believers to accept the fact that mankind will never meet God's standards, but they must continue to comply with those unreachable standards. The paper stresses that Christian ethics must have believers who are willing to do good deeds as penance and teach the spirit of these laws in order to attain the graces of God.
From the Paper
"The religious philosophies surrounding Jesus Christ have begun to move away from historical accounts of the biblical writers to more of a shift in the Christian Ethics. In other words, the meanings of the ethics as opposed to the historical facts have become a modern way of interpreting scripture. As the Roman Catholic Church registers a diminishing support base, there has still been an overall global rise in the following the teachings of Jesus Christ and the Christian philosophy. These interests are being fueled on more or less the New Testament ethics because apparently the historical teaching methods have not been able to make it as teaching tools in the modern world. The appeal of the Christian biblical studies about Jesus no longer uses history as a tool for understanding the biblical texts or Christian Ethics."
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Marketing Ethics, 2004.
A look at the importance of marketing ethics in the business world.
4,284 words (approx. 17.1 pages), 19 sources, MLA, $ 113.95
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Abstract
This paper assesses the relevance of marketing ethics in current business environment and the extent to which ethical issues should be taken into account while devising marketing strategies. It attempts to understand the nature of marketing ethics and analyzes the possible impact of ethics in marketing from different viewpoints, based on the theories and research work carried out in this field. It identifies and explains how marketing ethics can be improved in practice, as well as ways to integrate ethics in formulating and implementing marketing strategies. It also examines the efficacy and impact of popular marketing strategies with ethics, analyzes the role of ethics in advertising, explains the elements of consumer ethics, and discusses the role of legislation to enforce marketing ethics.
Outline
Marketing Ethics and the Business Environment
Nature of Marketing Ethics
Research on Marketing Ethics
Improving Marketing Ethics
Implementation of Ethical Standards in Marketing
Ethics and Advertising
Marketing Strategies with Ethics
Green Marketing
Marketing Intelligence and Corporate Espionage
Consumer Ethics
Regulation
Conclusion
From the Paper
"Marketing ethics is a sub-set of business ethics and examines the moral issues relating to marketing decisions made by organizations. Although its roots can be traced back to the 1960s, marketing age is believed to have come of age only in the 1990s, thanks to extensive research on the subject carried out in the decade before. (Murphy, 111). Several topics make up the fabric of marketing ethics ? product quality, safety and liability, fairness in pricing, honesty in advertising and selling, privacy in internet database and marketing. According to Kotler, in recent years, people have started questioning the value of marketing concept, when the world is faced with environmental degradation, resource shortages, hunger and poverty and neglected social services."
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Medical Ethics, 2004.
This paper discusses, by assailing deontological ethics and virtue ethics and defending utilitarianism, a medical ethics case in which the medical professionals must decide whether or not to perform gender-altering surgery.
2,485 words (approx. 9.9 pages), 8 sources, APA, $ 75.95
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Abstract
The paper explains that utilitarianism states that the morality of a surgical gender assignment can be derived as an outcome that would be considered either good or bad; the overall morality of the philosophy and procedure would then be determined based on the positive or negative outcome. The author points out that medical ethics does not fall under deontological ethics because the philosophy states that there are absolute right and wrong answers for every case. The paper relates that, in a situation like surgical procedures, the solution to any problem must be derived on a case-by-case basis and, therefore, cannot have one universal truth; doctors do not have the freedom to decide the future of the newborns without statistical proof that their decision will benefit the child.
From the Paper
"In this scenario, the surgery for many years was considered as a good alternative to going thorough life deformed. In the case study, it was uncovered that the twin John/Joan, as she aged, was not at all happy with her situation after it was documented in medical journals as a highly successful pro-surgery example. The results of the case study for the twin John/Joan was completely wrong and could even be considered a serious act of malpractice. The twin?s brother even said that his medically altered sister was very manly throughout her early years and even suggested that she always wanted to be a garbage man. ?At the age of six or seven, Joan told her brother she wanted to be a garbage man: "Easy job, good pay."? Since the twin John/Joan?s case was the basis for surgery in the majority of cases, it also should be the basis to not perform the surgery from this point forward. The utilitarianism moral issue now says the medical community should not perform the surgery in the bulk of the cases and it is also morally wrong to withhold the fact that the surgery was performed."
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Globalization and Marketing, 1995.
Examines the four marketing perspectives in the modern world: domestic, international, multinational and global. Discusses each briefly, but focuses on the global marketing perspective.
1,125 words (approx. 4.5 pages), 7 sources, $ 39.95
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From the Paper
"International firms are taking a global perspective today to a much greater degree than in the past. Globalization is a particular way of looking at the markets of the world and a particular way of responding to international pressures. Companies today are arranging their entire business structure to respond to global demands. Manufacturing is done at different points around the world; distribution is shaped to different requirements; products are repackaged and even reformulated for different world regions; and marketing is shaped to appeal to people in different parts of the world.
There are four types of marketing mindset that can be brought to bear on a marketing problem. The global perspective takes a different view of opportunities and facts about the world market than the domestic, international, or multinational ..."
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Professional Ethics, 2002.
This paper explores various dimensions of professional ethics and identifies ethical issues by using the following real life business examples: General Electric, the IRS, and the local government in Colorado Springs.
1,975 words (approx. 7.9 pages), 7 sources, APA, $ 62.95
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Abstract
This paper points out that, with the Enrons, WorldComs, and Qwests of the world so much in the news, the issue of professional ethics has become popular; but, for managers, regulators and scholars, ethics has been an area of intense discussion for a long time. The author uses the example of the Code of Professional Ethics of the Association of the Certified Information Systems Auditor (CISA) and the Certified Information Security Manager (CISM) to define ethical behavior. The author concludes that ethics never exist in a vacuum, but are a reflection of popular beliefs, opinions, and sensibilities.
Table of Contents
Introduction
Ethical Behavior in Special Professional Situations
The Ethical Behavior of Corporate Managers in General and Human Resources Managers in Specific
Case 1: General Electric
Case 2: The IRS
Case 3: Local Government in Colorado Springs
Standards of Professional Ethics
Final Words
From the Paper
"Is there an ethical dilemma in recording employee phone calls? Let us think of various issues associated with this:
1) Are employees informed before hand that their calls will be recorded? Are they sensitized to the reason that this is done? If the answer to both these questions is a ?Yes?, then it seems more acceptable. Nonetheless, let us not look at this case in isolation. What if this gets extended to routinely video taping company activities? Where does one draw the line dividing monitoring and invasion of privacy?
2) How would the end customers (the one at the other end of the phone call) be better served? Is there a perceived increase in the quality of service? If so, the taping might begin to seem more acceptable."
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An Analysis of Ethics and False Advertisement, 2002.
This business ethics paper discusses ethics in advertising, examines the issues involved, and includes a summary of the facts.
2,150 words (approx. 8.6 pages), 4 sources, $ 80.95
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Abstract
This nine-page business ethics paper discusses ethics in advertising, examines the issues involved, and includes a summary of the facts. The author analyzes a list of the potential solutions, provides a pro and con evaluation summary for each potential solution, and selects the best solution. He then provides analysis and justification for his reasoning, while stating ethical and philosophies and identifying obstacles likely to be encountered in implementing the solution.
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The Multinational Corporate Structure, 2005.
This paper evaluates the multinational corporate structure in the face of the internet's enormous potential for extending a corporation's presence throughout the world.
3,355 words (approx. 13.4 pages), 6 sources, MLA, $ 95.95
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Abstract
This paper explains that the trend toward establishing an internet presence is becoming more and more popular as companies move to position themselves to compete more efficiently on a national and international basis as demonstrated recently by the merger between America Online and Time Life. The author points out that the flexibility provided by the internet for marketing goods and services makes it the perfect tool for the multi-national corporation because tele-conferencing, facsimile machines and e-mail practically eliminate the need for a company to invest in the physical presence of their employees in another country. The paper concludes that the combination of corporations into mega-corporation structures, which compete on a global basis through the internet and with other telecommunications technology, will provide a "synergistic" effect by giving these mega-corporations the resources to accomplish much more than their components could accomplish individually.
Table of Contents
Introduction
What is a Multi-National Corporation?
Trends in Multi-National Corporate Structure
Disadvantages of Multi-National Corporate Structure
Summary
The Internet Revolution and Multinational Marketing
Advantages of Telecommunications for the Multi-National Corporation Conclusion
From the Paper
"An example of the key problem according to this report is that of Intel's foreign operations in certain countries. Intel will lose "35 cents on the dollar to U.S. taxes, money that could be spent on critical research, while a Japanese competitor keeps the entire dollar. It doesn't take a rocket scientist to figure out who's going to win that battle, Perlman said." Other corporations ,which are calling for changes in the tax code to create a level global playing field, include Caterpillar Inc., a major player in the multinational heavy equipment market and newly merged with automaker Daimler Chrysler Corp. and Swiss-based engineering company ABB Inc. Caterpillar feels its global competitiveness is being adversely affected by U.S. tax laws. "If we are to maintain our philosophy of build it here and sell it there, we need a modern tax policy that is consistent with our global focus," said Robin Beran, assistant treasurer at Caterpillar. The companies targeted for improvement the complexity of the U.S. code, the need to treat the 15-country European Union as one entity and the double income taxation triggered by many operations abroad despite U.S. credits for taxes paid to foreign countries."
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Ethics, 2002.
A discussion on ethics with an emphasis on information ethics.
1,266 words (approx. 5.1 pages), 2 sources, MLA, $ 42.95
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Abstract
This paper examines the topic of ethics and shows how ethics are different from morals and values. It is a field of human inquiry that examines human actions and reactions as to what is right or wrong. The paper discusses how ethics help a person define their moral rules and how a person without ethics will have no morals. It shows how people have to make ethical dilemmas almost every day about life without even realizing it and gives examples. In particular, the paper discusses information ethics in an age of advanced technology. The internet has created the ability to obtain all types of information about people and places and information ethics has become a serious issue.
From the Paper
"Is this different from computer ethics or from cyber ethics? Is there a need for information ethics? In my opinion, it is important to have ethics concerning information. Cyber ethics might only include computers. There is a need to include cell phones, too. Definitely ethics is important in the new technological world. Are there different ethics that are related to information, computers, and cyberspace, are they old issues that are dressed differently? In my opinion they are similar to the ethics that a person already has, but they are different and should be addressed as being different."
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Ethics in Hong Kong and America, 2002.
This paper examines the cultural basis of ethics by comparing ethics in Hong Kong and America.
1,400 words (approx. 5.6 pages), 6 sources, $ 53.95
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Abstract
In Hong Kong ethics are predicated on a Confucian belief in social order and organization and acceptance of a social hierarchy that determines one's responsibilities and rights. In the United States ethics are based largely on concepts of individual freedom and free will, coupled with a Lockean respect for private property.
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