| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "ETHICS MARKETING": |
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Corporate Codes of Ethics and Marketing Practices, 2004.
An exploration of the extent to which corporate codes of ethics can help to influence an organisational commitment to ethical marketing practices.
2,256 words (approx. 9.0 pages), 19 sources, MLA, $ 69.95
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Abstract
This paper examines two organisations: Exxon Mobil and The Body Shop. It suggests that in the case of The Body Shop, the presence of an ethical code has increased their commitment to ethical marketing practices. However, in the case of Exxon Mobil, the presence of an ethical code does not necessarily ensure a strong commitment to ethical marketing practices. It concludes that the presense of an ethical code can only increase organisational commitment to ethical marketing practices if it is enforced by either an ethics officer or an ethical awareness programme. In addition, it shows how the effectiveness of ethical codes can vary between organisations and industries.
From the Paper
"The Body Shop is an organisation that set themselves tough standards within their code of ethics; their mission is to dedicate its business to the pursuit of environmental and social change (Anon 1, 2004). In an organisational context, the code of ethics has been developed in order to support the marketing objectives and the mission statement of the company. Due to the size of the company, the actions of the Body Shop are visible to the public and the external pressure to manage ethical activities is far greater than that of a smaller company (Weaver, 1993). Therefore, any mismanagement of ethical activities will reflect badly on the company and contradict the high expectations that have been outlined within the code of ethics. Weaver (1993) reinforces this perspective suggesting that it can be potentially dangerous for a company to use ethics as a positioning tool."
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Ethics and Multinational Marketing, 2006.
A look at ethical multinational marketing, the new approach.
2,100 words (approx. 8.4 pages), 11 sources, MLA, $ 65.95
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Abstract
This paper looks at the trend of U.S. and Western companies adopting more ethical marketing tactics and discusses these practices. This paper also reviews the effect this is having on foreign interests who are being forced to follow suit by doing business without bribery and corruption.
From the Paper
"These are particularly important considerations today as companies from one country attempt to project a new presence in a foreign market. During this process, they are inevitably confronted by a number of considerations involving powerful cultural and social differences that might not be readily discernible, but which nevertheless play an important role in how the company's product or service sells and how its business practices are perceived. If a U.S. telecommunications company, for example, wants to establish a presence in the burgeoning Chinese market, or take advantage of the opportunities represented by the increasing affluence of Eastern Europe and Russia, they must conform to all applicable legal and regulatory requirements to legitimately do so. Unfortunately, though, the requirement for doing business in a foreign country does not stop with merely securing all of the legal authority required, it also entails doing business in a locally acceptable fashion. According to a recent article by Peter Wonacott (2005), "In a system lubricated by money, U.S. companies often face pressure to play along. Boston Scientific Corp., a Natick, Massachusetts, medical-devices company, used outside distributors for years even though it suspected them of providing unethical incentives to doctors" (Wonacott, 2005, p. A1). If this means that bribes must be paid in order to land an account, or secure an important import permit, or obtain permission to construct a building, the U.S.-based company is indeed confronted with a dilemma. "
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Ethics of Marketing to Children, 2004.
This paper outlines research to determine the ethics of marketing to children and to identify boundaries within which organizations should maintain their marketing efforts
1,860 words (approx. 7.4 pages), 9 sources, APA, $ 59.95
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Abstract
This paper explains that, regardless of who holds responsibility for the behavior of the nation's children, direct marketing to children, online or through traditional techniques, is developing a new profitable channel for business sales. The author points out that direct marketing to children expanded to schools through the entry of vending machines and corporate-sponsored products and events. The paper outlines two research approaches: a review of current regulatory policy to identity specific guidelines and a qualitative survey of teachers to collect their perceptions of current marketing practices.
Table of Contents
Introduction
Purpose of This Study
Literature Review
Research Methodology
Ethical Considerations
Timeline
From the Paper
"The economic value of marketing to children extends beyond the amount of money in their collective pocket at any one time. Children are determining their own personal spending patterns, and developing brand identity which could influence a lifetime of buying habits. For this second reason, children are profitable targets of business marketing dollars. When a child established their own purchasing habits, businesses can have a customer for the rest of the child's life."
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Ethics in Marketing, 2006.
A discussion regarding the importance of marketing and advertising in today's business world.
4,500 words (approx. 18.0 pages), 6 sources, $ 178.95
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Abstract
This paper discusses how marketing and advertising are important aspects of any organization. They spearhead growth and guide expansion. As such executive leadership and business analysts alike often forget that the ethics that drive an organization are just as relevant to marketing management staff and strategy as it is to the parent organization. With this in mind this paper first examines the role of ethical management and decision making as it applies to the entire organization. The paper then examines the relevance of marketing and advertising in today's business climate.
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Ethics Of Internet Marketing, 1999.
Emerging ethical issues in selling and advertising, utilitarian aspects, deception, e-mail, impact on children, lack of regulation and the use of consumer data.
1,800 words (approx. 7.2 pages), 8 sources, $ 63.95
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Abstract
The recent emergence of the Internet as a growing virtual marketplace has brought with it all the standard ethical dilemmas that face marketers in any other medium. But the nature of the Internet also raises fresh problems or, at least, puts a new spin on old ones.
From the Paper
"The recent emergence of the Internet as a growing virtual marketplace has brought with it all the standard ethical dilemmas that face marketers in any other medium. But the nature of the Internet also raises fresh problems or, at least, puts a new spin on old ones. The most prominent additions to marketers' ethical considerations are the exploitation of the direct, often interactive and largely unregulated, access to children offered by the Internet, the gathering of information by market researchers, the ease with which lines between information and advertising are blurred in this medium, and the use of consumer information in combination with new technologies such as e-mail. None of these problems is, in essence, new to marketing ethics, but all of them have gained increased importance because of the nature of the new medium."
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Ethical Marketing, 2008.
This paper analyzes the legal and ethical issue surrounding the Hoodia Gordonii marketing and claims surrounding its use as an appetite suppressant.
2,621 words (approx. 10.5 pages), 7 sources, MLA, $ 79.95
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Abstract
The paper analyzes a particular ethical marketing issue by focusing on diet supplements that use Hoodia Gordonii as an ingredient and claim to help individuals lose weight. The paper provides a thorough investigation and analysis of the claims, so as to grasp the ethical and legal implications of this marketing activity. The paper discusses how unethical marketing destroys a market. The paper concludes that the Hoodia Gordonii products is guilty of intentionally advertising falsely in order to maximize profits.
Outline:
The Magic Weight Loss Ingredient, Hoodia Gordonii: Can it Do What it Claims?
Ethical and Legal Implications of Hoodia Claims: A Comprehensive Analysis
Marketing Outcomes and Ethics: Examples from Hoodia Gordonii
Legality Versus Ethics: Lessons from Hoodia Gordonii
Consumer Bill of Rights: A Consideration in Wake of Diet Pill Scams
Social Marketing and the Organizational Culture: Where Does Hoodia Lie?
Conclusion
From the Paper
"Hoodia is a natural herb, from a flowering plant, that was used by African villagers for treating various illnesses. It was later found that a component of the plant was an appetite suppressant (Adams, 2005, para 25). This chemical component called P57 was isolated and patented and licensed in 1996. This license was released by the original holders United Kingdom company Phytopharm in 2002 (this company had collaborated with the large pharmaceutical company Pfizer to develop an appetite suppressant)."
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Ethical Marketing and U.K. Private Acute Care Providers, 2004.
This paper is a dissertation proposal to examine what ethical standards are necessary in acute care settings within the private health care industry in the U.K.
2,280 words (approx. 9.1 pages), 12 sources, APA, $ 70.95
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Abstract
This paper explains that, in the U.K., private health care providers are consistently seeking to expand their business and influence in the face of a declining National Healthcare System; and thus, in order for private health care providers to successfully market their services to the public, they must first prove that what they have to offer is worthwhile and ethical. The author states that the primary goal of this dissertation is to develop a theory-building process that will result in a strategic marketing plan for acute health care in the UK that will (1) build on best practices based on current medical ethics standards, (2) support the private health care industry's goals, and (3) provide guidance for private healthcare industry participants in the strategic marketing development process. The paper relates that the data will be collected via questionnaire utilizing Likert-type scales distributed to health care providers, marketing agents, and consumers.
Table of Contents
Introduction
Research Rational
Goals/Objectives of Study
Literature Review
Methodology
Approach/Research Design
Methods for Data Collection
Methods for Data Analysis
Discussion
Purpose/Relevance of Study
From the Paper
"The private healthcare sector within the UK accounts for 25.3% of the UK healthcare market as of 2000. The private industry is divided among the following sectors: primary care services, acute care, psychiatric care, long term care and private medical insurance. Within the private healthcare sector, acute care accounts for a very small portion of services offered, and therefore will likely require the most aggressive marketing stratagems. Long term care accounts for the largest sector. The National Health Care Service in the UK has been suffering from a variety of problems affecting the infrastructure, including staff shortages. This leaves opportunity for growth in the private industry. This paper will focus on the acute care sector, which is currently expanding gradually in part as a result of the development of specialist facilities."
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Marketing Ethics, 2004.
A look at the importance of marketing ethics in the business world.
4,284 words (approx. 17.1 pages), 19 sources, MLA, $ 113.95
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Abstract
This paper assesses the relevance of marketing ethics in current business environment and the extent to which ethical issues should be taken into account while devising marketing strategies. It attempts to understand the nature of marketing ethics and analyzes the possible impact of ethics in marketing from different viewpoints, based on the theories and research work carried out in this field. It identifies and explains how marketing ethics can be improved in practice, as well as ways to integrate ethics in formulating and implementing marketing strategies. It also examines the efficacy and impact of popular marketing strategies with ethics, analyzes the role of ethics in advertising, explains the elements of consumer ethics, and discusses the role of legislation to enforce marketing ethics.
Outline
Marketing Ethics and the Business Environment
Nature of Marketing Ethics
Research on Marketing Ethics
Improving Marketing Ethics
Implementation of Ethical Standards in Marketing
Ethics and Advertising
Marketing Strategies with Ethics
Green Marketing
Marketing Intelligence and Corporate Espionage
Consumer Ethics
Regulation
Conclusion
From the Paper
"Marketing ethics is a sub-set of business ethics and examines the moral issues relating to marketing decisions made by organizations. Although its roots can be traced back to the 1960s, marketing age is believed to have come of age only in the 1990s, thanks to extensive research on the subject carried out in the decade before. (Murphy, 111). Several topics make up the fabric of marketing ethics - product quality, safety and liability, fairness in pricing, honesty in advertising and selling, privacy in internet database and marketing. According to Kotler, in recent years, people have started questioning the value of marketing concept, when the world is faced with environmental degradation, resource shortages, hunger and poverty and neglected social services."
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Marketing's Relationship with Ethics and Total Quality Management, 2002.
This paper discusses two separate issues: How marketing is related to ethics and how it is related to total quality management.
2,145 words (approx. 8.6 pages), 10 sources, MLA, $ 67.95
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Abstract
This paper begins with a discussion of the relevance of ethics and social responsibility to both marketing and operations activities. The author looks at theories used to make ethical decisions, and how the issues at stake are the environment and human quality of life. The writer then reviews the relationship between marketing and total quality management, which is used to amplify the effectiveness of an organization requiring absolute employee participation. The author looks at widely recognized key characteristics of TQM systems.
From the Paper
"Ethics and social responsibility have always been critical issues in both marketing and operations activities. However, recent accounting scandals and bankruptcies involving high profile and well-respected companies such as Enron, Global Crossing, PG&E, WorldCom and numerous others have renewed interest in ethics and social responsibility. Social responsibility is the concept that business is part of the larger society in which it exists and must therefore act in a way that not only advances the firm, but also serves the society. More than ever firms are being challenged to integrate social responsibilities in to their operations. Numerous firms now believe that social responsibility to be a lot more than granting money to community groups or volunteering their time to organizations - although these are both important ways that firms support the community."
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Pharmacy Marketing Ethics, 2008.
This paper evaluates a proposed action of pharmaceutical manufacturers to mail prescription drugs through bulk mail.
2,064 words (approx. 8.3 pages), 5 sources, MLA, $ 65.95
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Abstract
The paper looks at the problems with a proposal to mail prescription drugs through bulk mail and then examines what is permitted under the Health Insurance Portability and Accountability Act (HIPPA). The paper examines the legal, economic and moral considerations affecting this plan. The paper also considers the views of those who believe that the proposal is sound because it addresses the profit and competition factors that are impacting the pharmaceutical industry, as well as those that suggest that the pharmacy industry must return to a more ethically stable environment. The paper concludes with the recommendation that the manufacturer require the administrators and marketing professionals to undergo ethics training. The paper is of the opinion that when consumer confidence is built, the company will ultimately prosper.
Outline:
The Problem
Issues for Consideration
Legal, Economic and Moral Considerations
Opposition
Recommendations
From the Paper
"The problems in this case are related to several issues. First, the use of patient records to promote a product creates privacy issues of the individual, as the patient has not agreed to divulge personal health information simply by receiving a prescription drug. Second, the issue of business practices must be considered. This is because the tactics that are used by any company in relation to the public must focus on the moral concern for the individual and not the monetary gain of the business. While businesses may be functioning to gain prosperity, business administrators must also understand that they have a social contract with the public that makes them obligated to care for their fellow human beings above all else."
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Ethics and Environmental Ethics, 2006.
An investigation into ethics and how they apply to natural resource management.
4,455 words (approx. 17.8 pages), 16 sources, MLA, $ 116.95
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Abstract
This paper defines ethics and explains some of the different viewpoints on ethics that exist. The paper then gives a critical view of ethics. Next, it discusses Aldo Leopold's land ethic. The paper concludes that there are many different opposing viewpoints in ethics and every person must make up their own ethics by which to live.
Table of Contents:
How do we Define Ethics?
A complicated System of Groups
Ethical Theories
Deontological Versus Teleological Theories
Every Situation is Different
The Critical View of Ethics
The Never Ending Story
Ethics as a Limiting Factor
Ethics as Propaganda
Ethics and the Environment
Aldo Leopold's Ethics
Aldo Leopold's Land Ethic
Conclusion
In the Literature
The Rose Theory
From the Paper
"In order to discuss ethics, one must first attempt to understand the intricacies involved in this discipline. First, a distinction must be made between ethics and morality. "Ethical wisdom consists in knowing how to frame the ideal, and moral sagacity consists in knowing how to put the ideal to work and realize it in practice" (Rader 1964). In other words, ethics may be thought of as the theory by which morality is practiced. Although separate ideas, neither morality nor ethics can exist without the other. Once this distinction is made, the question must be asked, is ethics a science? Researchers have long tried to answer this question, and many have come to the following conclusion. It is believed that ethics is a "normative science: concerned with norms and standards not empirical facts" (Rader 1964)."
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Ethical Egoism and Ethical Relativism, 2002.
Examines the positions of ethical egoism and relativism about morality of individual action and their validity in the contemporary discourse of philosophy.
1,900 words (approx. 7.6 pages), 3 sources, $ 71.95
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Abstract
This paper shows that ethical egoism underlies a fundamental assumption of self-interest and happiness whereas ethical relativism holds that morality is relative to the norms of society.
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Pharmaceutical Marketing, 2002.
An overview of the pros and cons and the ethics of pharmaceutical marketing to physicians and consumers.
1,900 words (approx. 7.6 pages), 8 sources, $ 71.95
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Abstract
This paper looks at the pharmaceutical industry and its practice of marketing its products directly to physicians and consumers. The ethics of this practice are discussed, as well as the advantages and disadvantages of this practice to physicians and consumers.
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Marketing Research and Strategy, 2004.
An analysis of the relationship between marketing research and marketing strategy and tactics.
1,058 words (approx. 4.2 pages), 1 source, MLA, $ 37.95
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Abstract
This paper discusses the relationship between marketing research and marketing strategy and tactics, according to Pravat Choudhury and Geng Cui's article, "Consumer Interests and the Ethical Implications of Marketing: A Contingency Framework," as it appears in the "Journal of Consumer Affairs". The paper includes a brief summary of the article, describing the purpose of the marketing research and assessing the importance of this research in relation to the organization's marketing strategy and tactics. A summary of the research is presented in the conclusion.
From the Paper
"While some studies have examined the ethics of market segmentation and selection, the authors point out that there has not been any effort to date to synthesize these various issues to provide a comprehensive understanding of the ethical implications of the marketing exchange. In this article, the point is made that multinational corporations have frequently experienced difficulties with their marketing strategies in other countries in past years, but these difficulties have almost always been at the expense of the consumers such as the notorious Nestle's baby formula scandal. In past decades, though, the most a multinational could reasonably expect in terms of negative consequences for such marketing practices would be a minimal lawsuit compared to the profits generated and some passing bad publicity that would invariably evaporate over time."
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