| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "ETHICS MARKETING ALCOHOL": |
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Ethics & Marketing Of Alcohol, 1987. This paper reviews the literature looking at techniques & effects of advertising alcoholic beverages. Examines social, medical, psychological, regulatory, consumer and lifestyle aspects. 3,150 words (approx. 12.6 pages), 12 sources, $ 111.95 »
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From the Paper " This research will focus on the topic of ethics in marketing. An attempt will be made to provide a philosophical point of view. Following the introduction section of this paper will be a summary of relevant opposing articles and a summary of relevant articles. Where possible, these summaries will include the author's credentials, along with quotes and critique. There will also be a section, devoted to current related developments (current news items). There will also be recommendations that will include opinions and reasons why these opinions are held. The concluding section of the research will discuss the future (legislation, public opinion).
For the purposes of focusing this research paper on ethics in marketing, one major relevant topic related to the topic of (...)"
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Ethics and Environmental Ethics, 2006. An investigation into ethics and how they apply to natural resource management. 4,455 words (approx. 17.8 pages), 16 sources, MLA, $ 116.95 »
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Abstract This paper defines ethics and explains some of the different viewpoints on ethics that exist. The paper then gives a critical view of ethics. Next, it discusses Aldo Leopold's land ethic. The paper concludes that there are many different opposing viewpoints in ethics and every person must make up their own ethics by which to live.
Table of Contents:
How do we Define Ethics?
A complicated System of Groups
Ethical Theories
Deontological Versus Teleological Theories
Every Situation is Different
The Critical View of Ethics
The Never Ending Story
Ethics as a Limiting Factor
Ethics as Propaganda
Ethics and the Environment
Aldo Leopold's Ethics
Aldo Leopold's Land Ethic
Conclusion
In the Literature
The Rose Theory
From the Paper "In order to discuss ethics, one must first attempt to understand the intricacies involved in this discipline. First, a distinction must be made between ethics and morality. "Ethical wisdom consists in knowing how to frame the ideal, and moral sagacity consists in knowing how to put the ideal to work and realize it in practice" (Rader 1964). In other words, ethics may be thought of as the theory by which morality is practiced. Although separate ideas, neither morality nor ethics can exist without the other. Once this distinction is made, the question must be asked, is ethics a science? Researchers have long tried to answer this question, and many have come to the following conclusion. It is believed that ethics is a "normative science: concerned with norms and standards not empirical facts" (Rader 1964)."
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Ethical Egoism and Ethical Relativism, 2002. Examines the positions of ethical egoism and relativism about morality of individual action and their validity in the contemporary discourse of philosophy. 1,900 words (approx. 7.6 pages), 3 sources, $ 71.95 »
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Abstract This paper shows that ethical egoism underlies a fundamental assumption of self-interest and happiness whereas ethical relativism holds that morality is relative to the norms of society.
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Christian Ethics, 2004. This paper discusses Christian ethics, its true meaning or definition, the source and foundation of Christian ethics, and the overall nature of these ethics. 1,135 words (approx. 4.5 pages), 5 sources, MLA, $ 39.95 »
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Abstract This paper explains that Christianity is based on concepts from the biblical laws set forth by the Ten Commandments; therefore, the basis of any Christian ethics discussion begins with the Ten Commandments, the true source, foundation, and nature of the "Christian Ethics" philosophy. The author points out that Christian ethics must allow believers to accept the fact that mankind will never meet God's standards, but they must continue to comply with those unreachable standards. The paper stresses that Christian ethics must have believers who are willing to do good deeds as penance and teach the spirit of these laws in order to attain the graces of God.
From the Paper "The religious philosophies surrounding Jesus Christ have begun to move away from historical accounts of the biblical writers to more of a shift in the Christian Ethics. In other words, the meanings of the ethics as opposed to the historical facts have become a modern way of interpreting scripture. As the Roman Catholic Church registers a diminishing support base, there has still been an overall global rise in the following the teachings of Jesus Christ and the Christian philosophy. These interests are being fueled on more or less the New Testament ethics because apparently the historical teaching methods have not been able to make it as teaching tools in the modern world. The appeal of the Christian biblical studies about Jesus no longer uses history as a tool for understanding the biblical texts or Christian Ethics."
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Marketing Ethics, 2004. A look at the importance of marketing ethics in the business world. 4,284 words (approx. 17.1 pages), 19 sources, MLA, $ 113.95 »
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Abstract This paper assesses the relevance of marketing ethics in current business environment and the extent to which ethical issues should be taken into account while devising marketing strategies. It attempts to understand the nature of marketing ethics and analyzes the possible impact of ethics in marketing from different viewpoints, based on the theories and research work carried out in this field. It identifies and explains how marketing ethics can be improved in practice, as well as ways to integrate ethics in formulating and implementing marketing strategies. It also examines the efficacy and impact of popular marketing strategies with ethics, analyzes the role of ethics in advertising, explains the elements of consumer ethics, and discusses the role of legislation to enforce marketing ethics.
Outline
Marketing Ethics and the Business Environment
Nature of Marketing Ethics
Research on Marketing Ethics
Improving Marketing Ethics
Implementation of Ethical Standards in Marketing
Ethics and Advertising
Marketing Strategies with Ethics
Green Marketing
Marketing Intelligence and Corporate Espionage
Consumer Ethics
Regulation
Conclusion
From the Paper "Marketing ethics is a sub-set of business ethics and examines the moral issues relating to marketing decisions made by organizations. Although its roots can be traced back to the 1960s, marketing age is believed to have come of age only in the 1990s, thanks to extensive research on the subject carried out in the decade before. (Murphy, 111). Several topics make up the fabric of marketing ethics ? product quality, safety and liability, fairness in pricing, honesty in advertising and selling, privacy in internet database and marketing. According to Kotler, in recent years, people have started questioning the value of marketing concept, when the world is faced with environmental degradation, resource shortages, hunger and poverty and neglected social services."
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The Regulation of Advertising Alcohol, 2008. An analysis of the implications of the lack of government control of the marketing and distribution of alcohol. 1,956 words (approx. 7.8 pages), 8 sources, APA, $ 62.95 »
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Abstract This paper discusses the legal outlook to the marketing and distribution of alcohol in the United States. It looks at the current judicial precedent and suggests that it favors a protection of the First Amendment and a consequent protection of the interests of the alcohol distributor. The paper argues that the lack of government regulation allows the retailers themselves to govern industry standards concerning advertising methods.
From the Paper "However, in this case, we might look at a precedent-setting case from 1977 concerning contraceptives, in which the court struck down efforts to prevent the advertising of contraceptives as a result of the fear that such advertisements might reach and influence the behaviors of the young. Those in favor of restricting the advertisement of contraceptives insisted without scientific evidence that the promotion of contraceptives was creating patterns of underage sex. Failing, though, to establish that this was the case, anti-contraceptive lobbyists were forced to concede that "here the advertisements in question merely state the availability of products that are not only entirely legal, but constitutionally protected." (Brennan, 1) Therefore, there may be no justification to prohibit any form of alcohol advertising in the absence of compelling evidence that very specific cases of advertisement can be tied to very specific patterns of underage drinking."
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Medical Ethics, 2004. This paper discusses, by assailing deontological ethics and virtue ethics and defending utilitarianism, a medical ethics case in which the medical professionals must decide whether or not to perform gender-altering surgery. 2,485 words (approx. 9.9 pages), 8 sources, APA, $ 75.95 »
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Abstract The paper explains that utilitarianism states that the morality of a surgical gender assignment can be derived as an outcome that would be considered either good or bad; the overall morality of the philosophy and procedure would then be determined based on the positive or negative outcome. The author points out that medical ethics does not fall under deontological ethics because the philosophy states that there are absolute right and wrong answers for every case. The paper relates that, in a situation like surgical procedures, the solution to any problem must be derived on a case-by-case basis and, therefore, cannot have one universal truth; doctors do not have the freedom to decide the future of the newborns without statistical proof that their decision will benefit the child.
From the Paper "In this scenario, the surgery for many years was considered as a good alternative to going thorough life deformed. In the case study, it was uncovered that the twin John/Joan, as she aged, was not at all happy with her situation after it was documented in medical journals as a highly successful pro-surgery example. The results of the case study for the twin John/Joan was completely wrong and could even be considered a serious act of malpractice. The twin?s brother even said that his medically altered sister was very manly throughout her early years and even suggested that she always wanted to be a garbage man. ?At the age of six or seven, Joan told her brother she wanted to be a garbage man: "Easy job, good pay."? Since the twin John/Joan?s case was the basis for surgery in the majority of cases, it also should be the basis to not perform the surgery from this point forward. The utilitarianism moral issue now says the medical community should not perform the surgery in the bulk of the cases and it is also morally wrong to withhold the fact that the surgery was performed."
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Professional Ethics, 2002. This paper explores various dimensions of professional ethics and identifies ethical issues by using the following real life business examples: General Electric, the IRS, and the local government in Colorado Springs. 1,975 words (approx. 7.9 pages), 7 sources, APA, $ 62.95 »
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Abstract This paper points out that, with the Enrons, WorldComs, and Qwests of the world so much in the news, the issue of professional ethics has become popular; but, for managers, regulators and scholars, ethics has been an area of intense discussion for a long time. The author uses the example of the Code of Professional Ethics of the Association of the Certified Information Systems Auditor (CISA) and the Certified Information Security Manager (CISM) to define ethical behavior. The author concludes that ethics never exist in a vacuum, but are a reflection of popular beliefs, opinions, and sensibilities.
Table of Contents
Introduction
Ethical Behavior in Special Professional Situations
The Ethical Behavior of Corporate Managers in General and Human Resources Managers in Specific
Case 1: General Electric
Case 2: The IRS
Case 3: Local Government in Colorado Springs
Standards of Professional Ethics
Final Words
From the Paper "Is there an ethical dilemma in recording employee phone calls? Let us think of various issues associated with this:
1) Are employees informed before hand that their calls will be recorded? Are they sensitized to the reason that this is done? If the answer to both these questions is a ?Yes?, then it seems more acceptable. Nonetheless, let us not look at this case in isolation. What if this gets extended to routinely video taping company activities? Where does one draw the line dividing monitoring and invasion of privacy?
2) How would the end customers (the one at the other end of the phone call) be better served? Is there a perceived increase in the quality of service? If so, the taping might begin to seem more acceptable."
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An Analysis of Ethics and False Advertisement, 2002. This business ethics paper discusses ethics in advertising, examines the issues involved, and includes a summary of the facts. 2,150 words (approx. 8.6 pages), 4 sources, $ 80.95 »
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Abstract This nine-page business ethics paper discusses ethics in advertising, examines the issues involved, and includes a summary of the facts. The author analyzes a list of the potential solutions, provides a pro and con evaluation summary for each potential solution, and selects the best solution. He then provides analysis and justification for his reasoning, while stating ethical and philosophies and identifying obstacles likely to be encountered in implementing the solution.
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Ethics, 2002. A discussion on ethics with an emphasis on information ethics. 1,266 words (approx. 5.1 pages), 2 sources, MLA, $ 42.95 »
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Abstract This paper examines the topic of ethics and shows how ethics are different from morals and values. It is a field of human inquiry that examines human actions and reactions as to what is right or wrong. The paper discusses how ethics help a person define their moral rules and how a person without ethics will have no morals. It shows how people have to make ethical dilemmas almost every day about life without even realizing it and gives examples. In particular, the paper discusses information ethics in an age of advanced technology. The internet has created the ability to obtain all types of information about people and places and information ethics has become a serious issue.
From the Paper "Is this different from computer ethics or from cyber ethics? Is there a need for information ethics? In my opinion, it is important to have ethics concerning information. Cyber ethics might only include computers. There is a need to include cell phones, too. Definitely ethics is important in the new technological world. Are there different ethics that are related to information, computers, and cyberspace, are they old issues that are dressed differently? In my opinion they are similar to the ethics that a person already has, but they are different and should be addressed as being different."
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Ethics in Hong Kong and America, 2002. This paper examines the cultural basis of ethics by comparing ethics in Hong Kong and America. 1,400 words (approx. 5.6 pages), 6 sources, $ 53.95 »
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Abstract In Hong Kong ethics are predicated on a Confucian belief in social order and organization and acceptance of a social hierarchy that determines one's responsibilities and rights. In the United States ethics are based largely on concepts of individual freedom and free will, coupled with a Lockean respect for private property.
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Employee Ethics, 2008. This research paper discusses employee ethics and looks at how to change the ethical culture within the organization. 2,200 words (approx. 8.8 pages), 5 sources, APA, $ 68.95 »
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Abstract The writer of this research paper explains that employees of the company in this work have been observed by a fellow employee who has noted unethical issues in the workplace and specifically that employees are not honest with one another or with customers and moreover, recently employees of the company have sold products and services with known flaws. The writer points out that the company's decision-making appears more focused on avoidance of reprimands than on pursuing the 'right' or ethical behavior. The researcher has spoken with the company CEO concerning this issue in the organization with the CEO asking the researcher in this work what might be done to improve the situation. The writer justifies the need for the ethical response of employees and organization and secondly develops and defends measures that would be effective in bringing about an improvement in the organization's ethics and ethical decisions. Finally, this work also explains how the ethical climate of the company might be improved.
This paper includes figures.
Outline:
Statement of the Problem
Purpose of the Study
Importance of the Study
Methodology
Literature Review
Findings of the Study
Recommendations for More Research
From the Paper "The findings of the foregoing review of literature include the finding that ethical behavior in an organization does not 'just happen' but is intentional, incorporated, integrated, disseminated, communication, and woven into the very fabric of the organizational culture. Ideologically, ethics are demonstrated by those in leadership roles and younger employees are able to follow by the examples set in leadership. Ethics are existent or absent in an organizational culture are rarely in reality in what is commonly known as the gray area of what is acceptable. Ethical or unethical behavior is interwoven into every nook and cranny of the organization including purchasing, and sales, upper, middle and lower management levels. Ethical behavior either 'is' or 'is not' within the organizational behavior framework. Changing of the ethical culture of an organization requires training older and younger employees differently and requires individualization for different types of individuals in the organization. The findings that are considered key in this review of literature is as related that ethical behavior integrated into the organizational culture through leadership role models in ethical behavior. Finally, this work has reviewed the roles of Top- and Middle-management in supporting ethical behavior in the organization's culture as well as has this work related the roles of supervisors, coworkers and employees toward changing the organizational ethical culture."
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Ethics, 2002. A definition of ethics and overview of the differences between ethics, morals and values. 1,400 words (approx. 5.6 pages), 3 sources, $ 53.95 »
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Abstract This paper is on the topic of ethics. What is the difference between ethics, morals, and values? A current issue of ethics is the topic of war. Are there ethics in war? What are these and how do they affect the policies on war?
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Teaching Ethics, 2002. This paper discusses the controversy of teaching ethics in the public schools. 3,130 words (approx. 12.5 pages), 5 sources, MLA, $ 91.95 »
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Abstract This paper explains that ethics are important to society because they provide a set of guidelines for behavior that help us all live together more harmoniously. The author believes that one of the most successful ways of teaching ethics to schoolchildren is putting ethics into the form of a game. The paper points out that one thing that gets schools into trouble when it comes to teaching ethics is delving too deeply into the character traits being taught.
Table of Contents
Introduction
Lagging Ethics in the United States Today
Techniques for Teaching Ethics
Should Ethics Be Taught in Public Schools
Controversies and Problems in Teaching Ethics in Public Schools
Implementing a Non-Controversial Ethics Program
Conclusion
From the Paper "One of the most effective and easiest ways of teaching ethics to elementary school children is to make flash cards of different ethical dilemmas. These dilemmas should be as simple as possible, and appropriate to the grade level being taught. Dilemmas such as "What would you do if you saw your best friend stealing pencils from the teacher's desk?" or "The coach has too much to carry. What would you do?" are simple, everyday things that elementary school students can easily relate to. The answers that the students give to these questions can provide a jumping off point for discussing the appropriate virtues associated with each dilemma, the meanings of those virtues, and how to put them into practice. "
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Ethics in the Modern Workplace, 2002. Analyzes the need for more ethics in the modern workplace. 2,737 words (approx. 10.9 pages), 15 sources, APA, $ 81.95 »
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Abstract The image of organizational ethics suffered severely from recent Wall Street scandals. However, experts suggest that, in times of distress and tough economic conditions, it is more important than ever to remain faithful to personal and organizational moral principles. This paper shows that, even though companies cannot build the individual morality and personal ability to recognize right from wrong, effective communication, guidance, or resources availability, an example set by upper management and formal education can help students and employees avoid ethical risks and make knowledgeable ethical decisions. The paper analyzes various problems associated with moral behavior and decision making in the modern workplace and discusses several ways to improve and promote workplace ethics.
Table of Contents
Executive Summary
I Introduction
II Body
1 The Concept of Workplace Ethics
2 Organizational Ethics Policies and Their Purpose
3 Is Workplace Ethics a Myth? The Facts
4 Reasons Behind Workplace Ethics Decline
5 Workplace Ethics Today: Its Importance and Ways to Improve It
6 Promoting Ethical Behavior Through University Education
7 Ethics Courses in University Curriculum: Problems and Opportunities
III Conclusion
IV Bibliography
From the Paper "In 1996, Archer Daniels Midland Company pleaded guilty and agreed to pay $100 million dollars for fixing the price of two corn-based products that cost consumers millions of dollars a year (Hunter-Gault, 1996). In 2000, Firestone and Ford Motor Company had to apologize to their consumers for a series of deadly accidents linked to tire failures, while trying to pin blame on each other. In 2002 Ford/Firestone scandal was followed by the largest corporate bankruptcy in the US, the collapse of Enron, whose ?rapid expansion - and escalating profits - turned out to be based on false accounting methods that artificially inflated its size and potential? (Enron puts itself, 2002). Since the Enron scandal erupted, many more scandals tarnishing the names of once-mighty companies, such as Andersen, WorldCom, Xerox, Tyco, Merrill Lynch and others came to light (Wall Street Scandals, 2002). Are the scandals that have shaken the confidence in corporate America just the result of a few bad apples, or do they indicate a tragic tumble of corporate culture, integrity and business ethics?"
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