| Papers [1-4] of 4 | Search results on "ESTEE LAUDER": |
|
|
|
Estee Lauder in Asia, 2002.
Examining the ad campaign used by Estee Lauder Internation to attract Asian markets.
996 words (approx. 4.0 pages), 2 sources, MLA, $ 35.95
»
Click here to show/hide summary
Abstract
This paper looks at the new marketing strategies being used by Estee Lauder International in their bids to enter and break into the Asian beauty market. It examines the differences in culture and concepts of "beauty" and what Asian women consider to be attractive. It also discusses which Estee Lauder products would be successful for Asian features.
From the Paper
"In 2002, Estee Lauder plans to bring the younger and fresher image to accentuate the brand for the existing customers in the US and Europe. The decision to establish new campaign in four different seasons this year is a fresh splash on public recognition. Using the new strategy, the companies can also advantage from the new look to penetrate deeper into the less explored international market."
| |
|
Marketing Estee Lauder Products, 2007.
This paper looks at the marketing of an Estee Lauder product via the Internet.
1,052 words (approx. 4.2 pages), 7 sources, MLA, $ 36.95
»
Click here to show/hide summary
Abstract
The writer discusses whether using web-based advertising will encourage retailers to carry Estee Lauder's Advanced Night Repair Concentrate. The writer looks at this issue keeping in mind that a "pull strategy" is used to encourage consumers to ask retailers for the promoted products, rather than purchasing it directly from the company on its website, since online shoppers for cosmetics are unlikely to be in-store cosmetics shoppers. The writer notes that one must consider the promotional aspects of the product, advertising, where the product is in its life cycle, and the types of advertising strategy used whether it be a push or a pull strategy. The writer argues that through this relatively new medium, Estee Lauder's strategy to advertise online will work well in promoting Advanced Night Repair Concentrate leading to more interest in the product and consequently more sales.
From the Paper
"In addition to advertising, there are other types of promotions that must be used to form the base of a promotion mix. Personal selling involves relationship building and builds brand loyalty. Sales promotions are aimed at lagging sales and usually are quick and short-lived. Public relations build a good corporate image. Direct marketing is used to target individuals and hopes to gain lasting customers. Each of these plays a role in the overall mix depending on where a product lies in its life cycle. A product life cycle is where in the overall timeline a product lies. Stages consist of introduction, growth, maturity, and decline. These stages are characterized by the revenue generated by the product and determine what type of promotion and advertising will be most successful historically. The first two stages involve heavy advertising and promotion to a broad audience to build consumer awareness. Once in the mature stage, advertising decreases but promotions and personal selling continue. As a product declines, advertising and promotions discontinue and manufacturers try to liquidate the product."
| |
|
Estee Lauder, 2002.
An analysis of the marketing campaign used by the Estee Lauder corporation.
2,908 words (approx. 11.6 pages), 7 sources, MLA, $ 86.95
»
Click here to show/hide summary
Abstract
The paper deals with a set of recommendations on proposed advertising for the leading cosmetic company Estee Lauder Inc. The paper begins by reviewing the company itself and its range of products. The analysis then looks at the different market segments it appeals to. Finally, the author has chosen a few segments where they feel a change in strategy may help the products to achieve greater market shares.
From the Paper
"The company was first founded in New York City in 1946 by Estee Lauder, by whose name the company is known for and her husband Joseph Lauder. It was the effort of Mrs. Lauder, which brought the company to its pinnacle success. Estee Lauder started from the very bottom ? selling skin creams concocted by her uncle. The products were good, but similar products were available in the market. Estee succeeded because of her marketing strategy and she worked hard to achieve her success. Estee Lauder was a very much quality conscious, but her ability to compete in terms of a saleswoman was much more convincing."
| |
|
Financial Analysis of Estee Lauder Company, 2006.
This paper contains a fiscal study of the Estee Lauder Company.
1,370 words (approx. 5.5 pages), 1 source, MLA, $ 45.95
»
Click here to show/hide summary
Abstract
Financial ratios are important in determining the relationships between different values in the most important financial accounts used by a company. In many ways, they constitute the easiest way to evaluate a company from a financial and profitability point of view. Each financial ratio targets a particular area of expertise. This report deals with liquidity ratios, profitability ratios, asset efficiency ratios, solvency ratios and market tests in order to build an image of where the Estee Lauder Company is currently standing.
From the Paper
"In the case of Estee Lauder, current ratio followed an ascending trend during the period from 2000 to 2002, only to fall back in 2004 to similar values as in 2000. The current ratio is thus oscillating around value segments of 1.7-2.0, with a mean of 1.8. These values show a consolidated short-term financial solvability for the company. During a five year period, oscillations have been minor in a value set around 1.8, pointing out towards the fact that Estee Lauder is not likely to have difficulties in honouring short-term debts."
|
|
|
If you can't find your topic here, try another search
or try our affordable, unique custom paper alternative
Custom Research Services include:
- Papers written from scratch, according to your specifications.
Every paper is UNIQUE - Guaranteed
- Professional, top-notch writers
- All topics covered
- Any deadline
- Your satisfaction guaranteed
Place a Custom Research order now
Find out more about Custom Research
|
|
|
