| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "ELEMENTS BUSINESS CONSUMER MARKETING": |
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Critical Elements of Business and Consumer Marketing, 2001.
Compares and contrasts business marketing (the sales from business to business) with consumer marketing (the sales from business to consumer).
1,800 words (approx. 7.2 pages), 0 sources, $ 63.95
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From the Paper
"The essential similarity between business marketing and consumer marketing is of course, sales. Business marketing takes into account such widely used terms as industrial marketing, organizational marketing, and business-to-business marketing. Business marketing is the intermediary marketplace between the wholesale and retail markets. In a very real sense, the business marketplace is the final rung on the ladder, before the retail market redefines the cost, placement, and packaging of products that have already been created, sold, and placed on the world market.
If business marketing is built more around the nuts and bolts of bulk products, then consumer marketing is much more concerned..."
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Business-to-Business vs. Business-to-Consumer, 2005.
An analysis of the differences between B2B and B2C supply chains.
1,240 words (approx. 5.0 pages), 2 sources, MLA, $ 42.95
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Abstract
The internet has brought about an incredible evolution in business practices and has vastly altered the ability of businesses to reach their clients and suppliers. This paper examines how, although business-to-business and business-to-consumer companies operating on-line are similar in many ways, the differences are also significant. It discusses many of the differences and outlines why those differences are so vital to the success of these companies. It also shows how from sales to orders to software integration and delivery systems, the variations are important.
Outline
Supply Chain
Business-to-Consumer Supply Chain
Business-to-Business Supply Chain
The Differences
Discussion
From the Paper
"Most business-to-consumer sites operate similar to the traditional brick and mortar stores in terms of the supply chain. These companies typically have various suppliers from which they purchase either finished products or raw materials for the in-house production of a product. Many of those e-businesses that purchase finished products for resale are wholesalers. These companies or individuals contract with larger organizations to sell a company's product to the end-user for a small profit. Often these wholesalers do not have to maintain any sort of inventory, as the delivery of the product occurs via drop shipments."
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E-Business to Consumer Review, 2002.
A report that reviews the web sites of companies currently using B2C (Business to Consumer) models.
1,695 words (approx. 6.8 pages), 3 sources, MLA, $ 54.95
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Abstract
A review of several companies and their web sites that use B2C models such as: Amazon, Nabisco and more. It discusses how the sites are customized for retailers, value-added resellers and other businesses. The Business to consumer model encompasses the entire commerce model where businesses and consumers interact electronically or digitally in some way, usually through the internet. The ultimate goal for B2C is to entice prospects, turn them into customers, and then to retain these customers, sharing value throughout the process.
Table of Contents
Introduction
Amazon.com
Nabisco (product of Kraft Foods, Inc.)
Gateway, Inc.
Conclusion
Appendix A (Analysis Task Chart)
References
From the Paper
"E-business has transformed traditional key business processes with Internet technologies. As the World Wide Web (WWW) continues to change every aspect of our lives, none has been felt as much as the metamorphosis on the way today?s businesses operate. At one time, business-to-consumer (B2C) referred to online trading and auctions (i.e., online stock markets and online auctions for computers and other goods (unknown author 2). Today it encompasses the entire commerce model where businesses and consumers interact electronically or digitally in some way. The ultimate goal for B2C is to entice prospects, turn them into customers, and then to retain these customers, sharing value throughout the process."
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Consumer Psychology and Marketing Performance, 2005.
This paper is an extensive research paper on the effect of consumer psychology on marketing performance using a case study of Altuwairqi Group of Companies in Saudi Arabia.
45,360 words (approx. 181.4 pages), 49 sources, APA, $ 249.95
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Abstract
The paper explains that, although relationship marketing is now popular, many of the relationships businesses have with their customers are actually rather troubled and complex, even though the businesses often do not realize this; it is important to understand why this is the case so that consumer psychology and consumer behavior make more sense. The author points out that little information about the Altuwairqi Group of Companies is available in any kind of verifiable form; however, this does not mean that a study cannot be done, only that this issue must be recognized as a limitation of the study. The paper indicates that there is a positive relationship between listening to what the consumers want and the success of the company.
Table of Contents
Introduction
Background
Statement of the Problem
Research Questions and Hypotheses
Definition of Terms
Limitations of the Study
Validity and Uniqueness of the Data
Significance of the Study
Researcher Biases
Summary
Review of Related Literature
Methodology
Research Design and Rationale
Data Collection
Data Analysis
Summary
Analysis of the Data
Summary, Recommendations, and Conclusion
Summary of the Findings
Recommendations
Conclusion
From the Paper
"Research suggests that many consumers develop coping strategies that they utilize to deal with some of the problems that the marketplace brings on for them, but these strategies do not always work that well for everyone. These various strategies are important, however, as they are designed to minimize, eliminate, or otherwise find a way to control many of the quality of life issues that these consumers feel are caused by the marketplace in general. These consumers then develop rules of purchasing and consumption that help to get them through the day and keep them from focusing on the problems that they have which are related to businesses."
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Consumer Marketing, 2003.
This paper examines issues relating to consumer marketing.
1,380 words (approx. 5.5 pages), 12 sources, $ 47.95
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Abstract
This paper discusses the product life cycle, the rate of innovation among household products in the 20th century. The author investigates the effect of commoditization on branding. The paper projects the outlook for branding in the future.
From the Paper
"The twentieth century was remarkable for a number of technological changes some of which brought about sweeping social changes as well. During the twentieth century, long distance travel became cheap fast ..."
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The Consumer Laptop Market, 2007.
A business memo evaluating the potential of moving into the consumer laptop market.
1,760 words (approx. 7.0 pages), 5 sources, MLA, $ 56.95
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Abstract
The paper presents an evaluation of a company using Dell as the benchmark for the evaluation. The paper analyzes Dell's IT infrastructure, supply chain and extensive use of key performance indicators and metrics of performance. The paper concludes that the consumer laptop market is very attractive although there are many processes the engineering, IT, marketing and supply chain organizations will need to consider. The paper also looks at the ethical question of whether the company can produce the high end performance laptops reliably enough to gain and keep customers' trust.
Outline:
Executive Summary
Assessing the U.S. and Global Laptop Market
Lessons learned from Dell
Summary of Strategic Recommendations
Ethical Considerations of entering the Consumer Laptop Market
Conclusion
From the Paper
"With the intent of finding greater price elasticity in consumer markets, the CEO of our company has requested an analysis of selling our enterprise-class laptops to the consumer markets. His reasoning is that the enterprise markets that are comprised primarily of large corporations are increasingly turning price into the only differentiator in evaluating ours and competitor's laptops. Selling into the consumer market gives our company the opportunity to differentiate on branding, a more precise approach to segmentation and the development of strategies that focus on buyer behavior, and the development of future product strategies based on the unmet needs of this entirely new market."
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Consumer Marketing Techniques of Modern Airlines., 2002.
This paper covers some of the marketing strategies in use by today's airline companies to target new customers and to retain old ones.
1,900 words (approx. 7.6 pages), 6 sources, $ 71.95
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Abstract
This paper explains the appropriate strategies for large and small domestic carriers and international airlines. The author addresses how technology has challenged airline marketing,. The paper questions whether service-oriented marketing (e.g. the "friendly skies") is being phased out by marketing that emphasizes ease of use.
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Advertising and Promotion in Consumer Markets, 2006.
A look at the need for integrating advertising with other promotional techniques as underlined by the changing character of the market, in which consumers buy less for necessity and value than the influence of media images they see everyday.
2,521 words (approx. 10.1 pages), 20 sources, MLA, $ 76.95
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Abstract
This paper takes a look at the fact that in today's world, advertisements are not effective enough to cover for any shortcomings of a product. Studies reflect that advertising is no longer held in high esteem by business and this paper takes a look at the reasons for and causes of this lack of faith in advertising.
Contents:
introduction
Marketing
Advertising and Public Relations
Conclusion
From the Paper
"In today's consumer-driven economy, people no longer buy for economic value or reason but because of the influence of images created by advertisement in media, which has become a powerful determinant on the purchasing decisions of consumers (Chen-yu, J. & Seock, Y. (2000). This perception of present-day consumer behavior confirms that in the efforts of businesses to connect with consumer, it has come to a point where the quality of advertising is more important than the quality of a product. Thus, a product may fall short of standards and is inferior to its competitors, but if the advertising done to promote the product is clever and effective, business will be good for the company involved."
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Entering The Chinese Consumer Market, 1996.
Examines the experiences of several entrants into the Chinese market. Political & cultural roadblocks to success are studied, as is the need for patience & long-term rather than short-term goals.
2,475 words (approx. 9.9 pages), 11 sources, $ 87.95
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From the Paper
"Entering the Chinese consumer market may be risky but ultimately lucrative. With Hong Kong coming back under Chinese control in June of 1997, the Chinese consumer market is bound to experience some ups and downs. In depth understanding of not only the economy, but also the cultural and political terrain will be the mandatory for interested foreign investors.
The advance of foreign capital into Chinese retail markets is bound to cause changes those markets. The Chinese entrepreneurial experience lags behind more Western consumer driven economies. Until recently, Chinese demand for consumer goods outstripped supply. Producers would focus on suppliers, not consumers."
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The American Consumer Market, 2002.
Examines the rise in cultural exports and the decline in manufactured goods in the U.S. economy.
3,900 words (approx. 15.6 pages), 23 sources, $ 142.95
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Abstract
In the past twenty years, America's manufacturing has declined yet the export of cultural goods has skyrocketed. This paper analyzes this shift in relative importance of the two sectors. It emphasizes American maturity in the Fordist economy and inability to adapt to post-Fordist manufacturing. Also, it highlights the technological changes of the Information Revolution that have increased the penetration of media and cultural goods.
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Business E-Marketing Strategies, 2005.
A look at the differences between business-to-business and business-to-consumer marketing strategies on the internet.
1,024 words (approx. 4.1 pages), 10 sources, APA, $ 36.95
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Abstract
This paper examines how effective business-to-business (B2B) and business-to-consumer (B2C) marketing strategies account for the differences between these two types of industries and how both are faced with the difficulty in predicting the behavior of their potential customers and marketing accordingly. It looks at how the marketing mix that a company chooses to use should include a combination of strategies to achieve the goals of selling their products and services and how a company website is an integral part of this marketing strategy.
From the Paper
"Companies commonly divide customer types into segments based on characteristics such as demographics, geographic location, or a particular approach to life and advertise specific messages for each group accordingly. B2B firms are learning from B2C companies the importance of identifying particular groups of customers by segmenting the B2B customer base via aspects such as SIC codes (Ojala, 2005). However, the B2B industry's audience is more targeted and also more difficult to reach (Vence, 2002).The Internet facilitates segmentation as a company's website can be customized for specific groups."
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Marketing in E-Business, 2007.
An analysis of how marketing differs on a business-to-consumer (B2C) site compared to a business-to-business (B2B) site for an e-business.
992 words (approx. 4.0 pages), 3 sources, MLA, $ 35.95
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Abstract
This paper describes how the marketing mix for an organization operating as an e-business optimizes an organization's opportunity for success. It discusses how a proper marketing mix is essential to developing tactical plans for selling products and services. The paper then provides an explanation of how marketing differs on a business-to-consumer (B2C) site compared to a business-to-business (B2B) site.
Table of Contents:
Abstract
E-Business Marketing
Product
Place
Price
Promotion
Conclusion
From the Paper
"The introduction of the Internet and electronic commerce (E-commerce) is fundamentally changing the way businesses engage in marketing strategies. "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals" (Kotler and Keller, 2006, p.16). The key components of a solid marketing strategy include a comprehensive analysis of the marketing mix, which includes product, place, price and promotion. Including all elements of the marketing mix optimizes an organization's opportunity for success and is essential to developing tactical plans for selling products and services in a B2B or B2C setting. E-commerce and electronic marketing (E-marketing) is prevalent in business-to-business (B2B) and business to consumer (B2B) settings. This paper provides an explanation of how marketing differs on a B2C site compared to a B2B site."
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| Term Paper # 96113 |
temporarily unavailable
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Marketing to Gay Consumers, 2004.
This paper evaluates two issues in regard to reaching gay consumers, spendable income and the sexual content of advertising.
3,865 words (approx. 15.5 pages), 15 sources, APA, $ 105.95
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Abstract
This paper explains, after the author?s research of academic literature and an extensive review of the advertising trade literature, it is apparent that the urban myth, which states that gays have more disposable income than other groups, remains, while the gay psyche is no different from the psyches of other identifiable marketing target groups. The author points out that differences in how marketing is handled arise from the necessity of deciding whether to advertise in mainstream media as well as in gay-specific media. The paper relates that the problem arises because, while the necessary images may be acceptable in the gay-specific press, they may be regarded as less acceptable by straight consumers when they appear in mainstream media.
Table of Contents
Introduction and Statement of Hypotheses
Literature Review
Application
Review and Evaluation
Conclusion
From the Paper
"Not surprisingly, the marketers claim the only thing they have to fear these days is the right wing as the middle has already become comfortable with the idea. In addition, of course, there is the need, in stagnating economies, to tap into a good market, no matter what. In 2004, it was estimated that the GLBT population was about 15 million (somewhat under the Kinsey estimate of eleven years earlier), with $485 million in spending power. ?Though it?s a smaller niche than the African-American and Latino markets, gays are a consumer group with a high proportion of discretionary income?.
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Marketers and Consumers, 2007.
This paper reviews the article "The Marketing Relevance Imperative" by Peter DeLegge.
723 words (approx. 2.9 pages), 1 source, MLA, $ 25.95
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Abstract
This paper shows how Peter DeLegge, in his article "The Marketing Relevance Imperative," identifies the challenges marketers must overcome in order to reach consumers who do not want to see advertisements. The paper describes how DeLegge recommends alternative approaches to those of many advertisers. The paper is of the opinion that this is an excellent article. A copy of the DeLegge's article is appended to the paper.
From the Paper
"DeLegge's article is excellent, for it relates directly to course concepts such as marketing strategy, marketing environment, marketing research, consumer behavior, consumer and business behavior, market segmentation, targeting, and positioning. Every one of these concepts is discussed as DeLegge analyzes the difficulties marketers are experiencing trying to formulate advertising campaigns they hope can somehow address the strategic problem of consumer hostility to ads."
"Analyzing the marketing concepts demonstrated in the article indicates that one of the weaknesses of current marketing strategies is that many advertisers are relying on syndicated research services to quantify and qualify the audiences of the programs on which they advertise. This is not effective in today's marketing environment, for DeLegge notes that traditional methods of media planning and buying do not address the effectiveness of a commercial in terms of reaching this targeted audience."
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