| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "EFFECTIVENESS TV ADVERTISING": |
|
|
TV Advertising, 1990.
This paper discusses the social and psychological methods of persuasion used in TV advertising: Short spots, product image, values and lifestyles, focus groups, culture-commercial feedback and appeal to women.
1,125 words (approx. 4.5 pages), 7 sources, $ 39.95
»
Click here to show/hide summary
From the Paper
" "Share of mind has to precede share of market." This is a tried and true axiom in the marketing field. Television advertisers, however, seek to win the hearts as well as the minds of its viewers. They employ professional psychologists, anthropologists, and sociologists to help them define exactly who buys what, when, and why. Sociologists have made an impact on TV advertising by giving its producers access to data regarding relevant social trends and the values and lifestyles people have, think they have, or want to have.
One of the best known sociological tools available to marketing professionals is The Yankelovich Monitor, an annual report which identifies the 52 most important social trends related to consumers' purchasing behavior. For example, some of the trends listed in the 1985 edition were physical fitness, ... "
| |
|
TV Advertising And Children, 1989.
Emphasizes the negative effects. Contends that TV ads foster unhealthy attitudes. Also discusses TV violence.
1,350 words (approx. 5.4 pages), 8 sources, $ 47.95
»
Click here to show/hide summary
From the Paper
"The purpose of this paper is to discuss television advertising and its affect on children, particularly in light of the fact that children have a difficult time differentiating between advertising and programming, much of which today is of a violent nature. In addition, the research will review what kinds of protections there are for children versus the rights of advertisers and television stations, and what have been the positions of consumer groups and governmental agencies with respect to television advertising and children. Television, both from a programming and advertising point of view, is having a dramatic, and some believe negative, impact on child development. Therefore, it is important to look at steps parents can take to respond to the barrage of advertising stimulation received by their youngsters."
| |
|
Effectiveness of TV Advertising, 1996.
Examines economics, theories (encoding, memory decay, retention interval, crossover interaction), cultural differences, Proctor & Gamble.
2,250 words (approx. 9.0 pages), 3 sources, $ 79.95
»
Click here to show/hide summary
From the Paper
"This research reviews the economics of television advertising. Cost-effectiveness is a focus of this review.
In 1992, one of the country?s largest television advertisers, Proctor & Gamble, shocked the major television networks when the company canceled $15 million in television commercial advertising spending in the spring of that year. Proctor & Gamble concluded that its television advertising was not cost-effective; however, the reasons were not all based on the cost of the television commercials. A major factor involved in the problem was that the company had miscalculated the television advertising strategy of its competitors (Brunelli & Schmuckler, 1992, p. 4). One observer in the television industry said of..."
| |
|
Psychology Of TV Advertising, 1989.
Discusses deception, regulation, fraud, perpetuation of social & racial stereotypes, manipulation of fears & desires, dissemination of false values, conformity, irrationality, selectivity and impact on consumer & society.
2,250 words (approx. 9.0 pages), 12 sources, $ 79.95
»
Click here to show/hide summary
From the Paper
"Everyone knows that television advertising is designed to persuade the viewer to buy a given product. We are also all aware that television ads are, therefore, not likely to tell us the whole truth about the product in question. What many of us may not be aware of, however, are the increasingly sophisticated techniques with which advertisers now manipulate the television audience, and the extent to which advertisers are allowed to present misleading or unfounded product information. Deception by television advertisers and their manipulation of viewers' fears, desires, and even values are the topics which will be examined in depth in this paper.
In this age of deregulation, when broadcasters are free to bombard the audience with as many commercials as it will tolerate ("Caveat" 48), it is not surprising that advertisers can get away (...)"
| |
|
TV Advertising and Politics, 1992.
Examines the importance of image, media packaging, negative ads, the history of political ads, costs and deception.
3,600 words (approx. 14.4 pages), 11 sources, $ 127.95
»
Click here to show/hide summary
From the Paper
"This paper will explore the relationship between television advertising and political campaigns. Television is an important factor in politics because the medium of television is itself very important in contemporary society. From its modest beginnings in the 1940s, television became increasingly popular among the American people during the 1950s and 1960s. In 1946, there were only seven thousand television sets in American homes; by 1960, "the number of homes with sets had reached forty-five million" (Salmore & Salmore, 1989, pp. 42-43). The number of homes with TV sets has continued to grow, and today "home reception of television communications has become a nearly universal feature of our society" (Cundy, 1990, p. 41).
There is widespread agreement in the literature that television advertising is essential to a successful political ..."
| |
|
Advertising and E-mail Marketing, 2002.
Comparison of the advantages and disadvantages of on-line vs. print and TV advertising.
1,900 words (approx. 7.6 pages), 9 sources, $ 71.95
»
Click here to show/hide summary
Abstract
The following paper will explore ethical and legislative actions considered in the use of e-mail for advertising, as they relate to "SPAM". Details include what motivates advertisers to use unethical and dishonest advertising tactics (SPAM). The paper also will explore a view of the artistic requirements and qualities of on-line vs. print and TV advertising. The benefits and disadvantages of each will be considered, and how they may complement each other in an integrated marketing campaign.
| |
|
TV Violence and Aggression, 2008.
This paper discusses the effects of violent TV and video games on aggression in children and adolescents.
2,463 words (approx. 9.9 pages), 5 sources, APA, $ 75.95
»
Click here to show/hide summary
Abstract
In this article, the writer notes that the apparent effects of TV violence on aggression in children and adolescents have long been suspected. The writer points out that the effect of violent video games on children's aggression is not so well known. This paper explores the relationship between exposure to violent television and video games and the development of aggression in children and adolescents. The paper explains that this link is extremely important because in recent years in North America there has been a noticeable increase in children's violence. The writer maintains that if a strong link can be found between TV and video game violence, this could have implications for reducing and controlling the degree of violence that is presently witnessed in society. The writer concludes that the research into the effects of TV and video violence on child and adolescent aggression suggests that a certain child or adolescent under very specific conditions will very likely act out aggression after viewing a violent TV program or video game.
Outline:
Introduction
Violence in Television
Explanations of Media Impact on Aggression
Violent TV, Violent Video Games and Aggression
Conclusion
From the Paper
"Sherry conducted a meta-analysis of research into video games and found that the effect of violent video games on aggression in children is less than what results from violent TV programming. The video games studies ranged over the 25-year period from 1975 to 2000. An analysis was made of all the studies during that time by analyzing the results of those studies. The effects of the more violent and graphic games were compared with the less violent games. The most important finding from this meta-analysis was that the longer the children were exposed to violent video games, the less of an effect was produced on aggression. It appeared that the children and adolescents had to be already angered and aggressive before the video game began in order for it to produce any effect. Other researchers have also observed that video games are different in their effect on aggression from TV. According to Browne and Hamilton-Giachritsis, video games merely amplify the effect which already exists of aggressive feelings and thoughts in the child or adolescent."
| |
|
Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, $ 55.95
»
Click here to show/hide summary
From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
| |
|
Advertising, 2005.
This paper studies advertising by looking at three advertising articles.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
»
Click here to show/hide summary
Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.
| |
|
Advertising and Stereotypes, 2008.
A look at the impact of mass media on people's attitudes and behavior.
1,110 words (approx. 4.4 pages), 8 sources, MLA, $ 38.95
»
Click here to show/hide summary
Abstract
This paper examines the importance of advertising in today's society and analyzes the representation of gender, race, sexual orientation and age in today's TV programs and, in particular, in advertising on TV. The paper argues that gender and racial inequality and stereotyping of race, gender, age and sexual orientation are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising is a powerful tool in the consumerist culture and that many corporations depend heavily on advertising for profit.
From the Paper
"Advertising is very important in today's society, if only simply because it cannot be avoided. Ads are everywhere: in obvious places such as on TV, in movies, on billboards, the Internet, but also can be found in the most unexpected places: on people clothes, cars, etc. Sometimes we are not even aware that something is being advertised. Ads are a major part of mass media and the mass media is important to advertising because it has a great advantage of being able to reach a large number of people in a very short time. Advertising is sophisticated, very well thought through and a lot of money is spent on it. "
| |
|
TV Violence, 2008.
This paper discusses the effects of TV violence on its viewers.
3,184 words (approx. 12.7 pages), 13 sources, MLA, $ 92.95
»
Click here to show/hide summary
Abstract
In this article, the writer notes that both the critical and non-critical debate about the effect of television upon its viewers seems to have begun somewhere probably in the first week or so of the sets being introduced to the public. The consequence of the appearance of television itself was immediate and profound both sociologically and psychologically, as well as economically for some industries. The writer points out that the influence of this medium on our culture as a whole is enormous, for both good and bad results. TV violence has become an extreme issue for the conservative to derogate and for the liberals to defend. The writer discusses what is the reality of the effect of TV violence on us today and especially the more impressionable children that view it. In particular, the paper discusses the current state of the debate and attempts to separate fact from fiction, both on screen and off.
From the Paper
"This same study also inferred that if children, with the help of their parents, take more control over their leisure activities that they may be able to take more control of themselves and their behaviors overall. There is another benefit in that when parents show they are concerned and take an active role in their child's wellbeing, this has the effect of children who see adults caring about them and not just using TV as the built in babysitter. Jones feels that cutting overall consumption is really the key and violence is only a small sub issue over which very little evidence is clear on direct connections. And what is clear is often not very convincing."
| |
|
Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, $ 71.95
»
Click here to show/hide summary
Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
| |
|
The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, $ 79.95
»
Click here to show/hide summary
Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
| |
|
Advertising, a Different Perspective, 2006.
A look at the uses of advertising to organizations and the advertising agency's perception of the common man.
1,189 words (approx. 4.8 pages), 5 sources, MLA, $ 40.95
»
Click here to show/hide summary
Abstract
This paper elucidates a few modes of advertising in the ancient and modern worlds. It looks at how advertisements have become indispensable tools to the governments and the private organizations as well as the role of advertising agencies in reaching out to the common man.
From the Paper
"The fastest growing segment in the entire world is the telecom sectors specifically the cellular phones. It isn't surprising to say that there is more number of cellular phone users than computers today, in particular the developing countries. The biggest beneficiary of the telecom boom is the advertisement industry since it is blessed with one additional source to reach the public domain. With the costs of computers and last mile connectivity coming down, Internet penetration is improving in the developing countries."
| |
|
Advertising in the Retail Sector, 2005.
A comparative study of rational advertising vs. emotional advertising in the retail sector.
3,375 words (approx. 13.5 pages), 8 sources, $ 133.95
»
Click here to show/hide summary
Abstract
This paper discusses the respective approaches that Wal-Mart and target corporations take vis-a-vis advertising. The paper takes on the form of a SWOT analysis, outlining the relative merits and demerits of each approach, while offering a brief assessment of what possibly lies ahead for each. More than that, the paper suggests that the present battle being waged between them will only escalate as target proves itself a worthy adversary.
From the Paper
"Advertising has always been the lifeblood of businesses everywhere. In recent years, however, the level of sophistication found in American advertising has grown exponentially. The following paper will look at two sophisticated businesses - Walmart and Target - and assess the relative merits and demerits of their advertising strategies. If Walmart is habitually referred to as an organization preferring "rational" advertising, then Target must surely be an organization that stresses innovation and high quality as part of its 'sales pitch' to America - and to the rest of the World. "
|
|
|
