| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "EFFECTIVENESS ADVERTISING": |
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Effects of Marketing and Advertising, 2002.
A look at the effects of advertising and marketing of businesses today.
1,650 words (approx. 6.6 pages), 3 sources, $ 62.95
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Abstract
This seven-page undergraduate paper discusses the effects of advertising and marketing of businesses today. It is seen that businesses flourish with good advertising campaigns while poor market and advertising can break even the largest of organizations. The effects of marketing and advertising are lasting and therefore the strategies regarding the two should be carried out carefully or else the company will suffer from a poor image in the target market.
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Effects of Advertising on Body Image, 2007.
An analysis of the effects of advertising on body perception, self-esteem and purchase decisions.
6,231 words (approx. 24.9 pages), 35 sources, MLA, $ 145.95
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Abstract
This study uses a social comparison theory as the primary basis for its exploration of body perception in advertising, affects of advertising on self-esteem, and purchase decisions. It explores the theoretical basis of the negative effect and how exposure to highly attractive models (HAMs) affects the intention to buy a beauty product in women with a low opinion of their own body image.
Table of Contents:
Introduction
Background of Study
Research Problem
Objectives Of The Study
Research Questions
Significance Of The Study
Theoretical Background
Hypotheses
Conceptual Framework for Methodology
Conclusion
From the Paper
"It is important to note that social and clinical research studies over the years have given definite conclusions that show the relation to and affect of media exposure and its representation of the thin body-image as ideal in relation to a negative affect on the women's self-image and lead to body dissatisfaction (Groesz, Levine, & Murnen, 2002). The conclusions and results show that the most common effects of this "thin" ideal body-image is to do with self-image and body unhappiness (e.g., Harrison & Cantor, 1997; Heinberg, Thompson, & Stormer, 1995). Other research into the concept of thin as ideal has demonstrated inconsistent, minimal or no association whatsoever between the two phenomenon (e.g., Champion & Furnham, 1999; e.g., Cash, Cash, & Butters, 1983; Irving, 1990)!"
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The Effectiveness of Internet Advertising, 2002.
This research paper explains, examines and evaluates the effectiveness of different advertising methods used by companies via the internet. It includes an introduction, statement of purpose, method, conclusion and analysis.
2,100 words (approx. 8.4 pages), 6 sources, APA, $ 65.95
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Abstract
The paper begins by providing background on the demand for internet advertising, including facts and figures that illustrate this point. It then goes on to describe and explain three different methods used by advertisers to reach their audiences. Next, the purpose of the paper is outlined. From there a detailed analysis is given of results found through following an outlined plan researching internet advertising. A discussion of the future of such advertising based on the results of the research follows.
From the Paper
"The internet is perhaps the single greatest technology to emerge in this century. Its applications are limitless, ranging from entertainment to commerce to research, all instantly available at the click of a mouse or the push of a button. Internet users can do practically anything online that they can do offline, increasing the attractiveness of this communication medium. There are over six million sites on the World Wide Web, with sixty-four million adult regular internet users. These numbers grow by the hundreds daily. Naturally, an enormous economic market has developed on this information superhighway."
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The Effectiveness of Advertising, 2002.
Presents an analysis of the effectiveness of advertising and a discussion of whether advertising influences some types of people more than others.
1,900 words (approx. 7.6 pages), 8 sources, $ 71.95
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Abstract
This eight-page senior level research paper examines whether advertisements are effective in persuading consumers to buy products or services. The author also discusses whether a certain type of people are more susceptible to ads than others.
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The Effectiveness of Advertising, 2006.
A summary of the advertising strategies of three major companies, their effectiveness on consumers, and some recommendations to improve customer focus.
1,486 words (approx. 5.9 pages), 5 sources, MLA, $ 49.95
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Abstract
This paper analyzes effective advertising. It looks at three large corporations that use several mediums of advertising and public relations campaigns in order to promote products and services. The companies that the paper focuses on are Home Depot, Jenny Craig and Staples. The paper is an overview of their methods and a consensus of what works. It then looks at where improvements can be made in their advertising campaigns.
Table of Contents:
Home Depot
Jenny Craig Weight Loss Systems
Staples
From the Paper
"Home Depot is an event marketer in that it sponsors The Home Depot Racing Team for NASCAR Racing, which sports the Home Depot logo on a race car, and this advertising is seen on stations across the globe. Home Depot sells NASCAR merchandise such as the #3 Dale Earnhardt Pedal Car and the NASCAR Total Team Control X-Box. Home Depot builds relationships with NASCAR fans in this manner and since its partnership with Joe Gibbs Racing and KaBoom, it is now reaching children (their parents, really) due to HD's role in the Racing to Play playgrounds constructed with at-risk children in mind, a non-profit venture with 10 playgrounds completed and 10 more in the process of being built by over 2,000 volunteers (Homedepotracing.com, 2006)."
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Effectiveness of Advertising, 2007.
This paper discusses how to effectively measure an advertisement's effectiveness.
1,474 words (approx. 5.9 pages), 8 sources, APA, $ 48.95
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Abstract
In this article, the writer discusses that with advertising costs accounting for a large portion of a marketer's budget, justifying these costs and measuring their impact is becoming increasingly important. The writer maintains that it is crucial not only to identify a particular ad that is not working but also to determine methods for improving and optimizing existing advertisements. The writer further points out that since it is often difficult to tie a sale to a particular advertisement, measuring the success of a campaign relies on other research methods to uncover the communication effects, including brand recognition and consumers' intention to purchase a product. Additionally, the writer notes that in order to effectively measure an advertisement's effectiveness, a marketer should employ three types of research: developmental, concurrent, post-testing.
From the Paper
"Especially in a cluttered ad environment, it is crucial for an advertisement to be eye-catching and attractive to grab a consumer's attention. Concept testing is an effective method for uncovering advertisements with the most potential to stand out among competitors' communications."
"Unlike message strategy research and concept testing, which analyze various concepts of an advertisement to expose the preferred version, pre-testing assesses the strength of the finished message and predicts how well it will perform. Popular methodologies of pre-testing include portfolio tests, jury tests and theater tests. Portfolio tests are used to test variations in advertisement copy by packaging them together and asking target consumers for insight to their preferences."
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The Effectiveness of Advertising, 2006.
Describes a study done on the efficacy of advertising.
936 words (approx. 3.7 pages), 2 sources, APA, $ 33.95
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Abstract
This paper describes a study conducted by Marketing Management Analytics of Forrester Research on the efficacy of advertising, as well as the results and conclusions of that study. The paper also explains that the study was successful in drawing some much-needed quantifiable conclusions about the advertising industry as a whole, as well as the current uncertain atmosphere amongst advertisers and marketers about their ability to reach current consumers through any medium of advertising.
From the Paper
"In other words, not only is the question of advertising efficacy an old one, it is also one in which individuals in the marketing and advertising industries are increasingly pressed to answer with greater decisiveness and accountable data, given the multiplicity of advertising channels open to marketers today, the greater need for marketing segmentation given the wider availability of products to consumers, and the narrowed chance of reaching consumers in a point and click, remote control and mouse controlled society, where attention spans seem to be growing ever shorter, and the expenses of directed advertising campaigns are growing longer and longer."
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Measuring Advertising and Media Effectiveness, 2007.
The paper compares and contrasts the traditional approaches to measuring advertising and media effectiveness versus the digital ones.
1,210 words (approx. 4.8 pages), 4 sources, MLA, $ 41.95
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Abstract
The paper discusses the traditional approaches to measuring advertising and media effectiveness as opposed to digitally based metrics. The paper demonstrates how digital metrics are revolutionizing the world of advertising and media effectiveness. The paper concludes that the growth of the Internet and the fragmentation of markets is setting the perfect situation for digital metrics to continually grow.
Outline:
Executive Summary
Traditional Approaches to Measuring Advertising and Media Effectiveness
Digital Metrics of Advertising and Media Effectiveness
Summary and Conclusions
From the Paper
"Anchored in a series of methodologies that were originally created for the purpose of evaluating social science, the traditional approaches to measuring advertising and media effectiveness began with a series of research designs that were organized by their ability to either prove or disprove a null and alterative hypothesis of viewer behavior. Methodologies looked to isolate the influence of advertising and media exposures and prolonged approaches from companies looking to educate consumers. This has not changed, in the more digitally oriented approaches to evaluating advertising and media effectiveness, yet the measurement techniques and tools have."
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Advertising Effectiveness, 2007.
An analysis of the elements that create successful advertising, as discussed in Dan Padgett and Douglas Allen's article, "Communicating Experiences: A Narrative Approach to Creating Service Brand Image".
779 words (approx. 3.1 pages), 2 sources, MLA, $ 27.95
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Abstract
This paper focuses on an article called "Communicating Experiences: A Narrative Approach to Creating Service Brand Image", written by Dan Padgett and Douglas Allen which discusses the topic of advertising effectiveness and the elements that are necessary and critical to achieve success in winning customers' trust and confidence. The paper discusses the authors' suggestion that many different factors and methods can affect communication and advertising to consumers.
Table of Contents:
Brief Discussion of the Article and its Concepts
The Company's Strategy
The Market that the Article Addresses and the General Marketing Theories
Customer Needs Fulfilled by the Company
Competitive Offerings and How They Affect Organizations
What Makes this Article "Great"?
Recommendations for Improvement / Information Learned
From the Paper
"From the information shared by the article, a lot of consumer needs and benefits can be the possible results. First is the goal of giving importance to consumers' perceptions whereby the services provided must meet the needs and wants of the consumers. Second is the goal of satisfying the consumers' experience of the services. The use of effective advertising methodologies can also result to narrative communication of one's experience from a service. Through different strategies and techniques, the advertisers can address the consumers' needs in their advertising methodologies, thus benefiting the consumers."
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The Powers of Advertising and its Negative Effects on the Consumers, 2004.
Explores the evolving view of the purpose of marketing activities.
12,636 words (approx. 50.5 pages), 33 sources, APA, $ 242.95
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Abstract
This research paper attempts to show that advertising and marketing are not quantifiable sciences like the physical sciences where certain results can be expected after inputs of a certain amount have been put in. The paper shows that marketing is a social science, which changes a lot with society and is currently going through a phase of transition due the new information technologies. Furthermore, the paper demonstrates that the job of advertising is to pass on the information about products and services to consumers, and this method itself is undergoing change due to the changing influences of the Internet. This new medium gives the consumers many options, and the possibility of passing on misinformation to them in a convincing manner is becoming limited.
Literature Review
Is Advertising Untrue?
Reactions to Advertising (?) Failures / Negative Effects
The Development of New Media
From the Paper
"Modernization has also led to a situation where the ownership of media is getting fragmented, and the progress of the information from the marketing organization to the consumer is no longer passing through clear stages. There are now cases where the information is going directly from the marketing organization to the consumer, and in that case, it is difficult to classify it strictly as advertising. The role of the marketing organization is now the most predominant in the entire process of advertising in whatever form it may be. The negative effects, whatever they may be is thus the responsibility of the marketing organizations as they are the most powerful in the triumvirate of the marketing organization, advertising agency and the media owner."
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The Power of Advertising, 2002.
The effect of advertising on children.
900 words (approx. 3.6 pages), 4 sources, $ 35.95
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Abstract
This paper explores the effects of advertising. Specifically, it deals with the potentially harmful impact of advertising on children. Remedies are suggested to combat the negative effects of advertising.
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Consumerism and Advertising, 2005.
This paper discusses the effects of advertising on consumerism.
675 words (approx. 2.7 pages), 1 source, $ 26.95
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Abstract
The following assignment is for a second year business and society course. The topic of this paper is the effect of advertising on consumerism. Using an article from Heath, it is argued that advertising and consumerism are not closely related. The writer maintains that increased consumerism is the result of competition and not advertising. The writer concludes that the other argument is wrong. "
From the Paper
"Consumerism has been a topic of interest for a number of years. Many researchers believe that consumerism is a negative thing. These critics usually link the rise of consumerism to advertising. However, there are some critics that argue that consumerism and advertising have little to do with each other. In 'The Efficient Society' Joseph Heath's theory is that consumerism and advertising are not intimately connected. In fact, Heath's argument suggests that competition and social status are the driving force behind the increase in consumerism. For example, Heath states, 'Thus comparative consumption can easily become competitive consumption'."
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Advertising - is it a Consumer Trap ?, 2003.
A critical review of the effect of advertising on the general public.
1,130 words (approx. 4.5 pages), 2 sources, MLA, $ 39.95
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Abstract
The paper discusses the positive and negative aspects of advertising in America. The paper asserts that for business to move in positive direction, both negative and positive methods of advertising are necessary to attract business and to save a business. The paper then concludes that, ultimately, advertising plays an essential role in our economic engine.
From the Paper
"Starting with the good, one can ask a question to the readers of this essay, and that is this: What type of ad do you remember the most? And the answers will most likely be "the funny ones" or "the stupid ones" even a commercial one complains about still stays in his/her mind! But that is what the ad writers are trying to do, get people to remember their ad. But the bottom line is that the person remembers the ad and when making a decision to buy something, that brand name comes to mind first. But this again is good; the entire survival of a company depends on the simple act of you buying their product. "
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Females and Advertising, 2005.
An analysis of the usage of female imagery in advertising throughout history and its effect on society.
20,013 words (approx. 80.1 pages), 124 sources, MLA, $ 249.95
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Abstract
This paper examines how the use of female images in the media and particularly in advertising has become a contentious issue in recent years and how numerous studies and articles have been written on the subject. There is a general consensus among academics and researchers that the manner in which advertising uses female images has a profound affect on society in general and the individual consumer. However, whether this effect is entirely negative or positive is a question that is at issue. One of the intentions of the present study is to present these views against the background of the history and function of advertising. A central purpose of this dissertation is to examine the implications surrounding the usage of female imagery in advertising. The implications in both a social and psychological sense are examined in-depth. The study also takes cognizance of the various views and opinions of various aspects of this subject. The overall intention of the study is to present a clear overview and analysis of the historical and contemporary reality of the use of female images in the advertising industry.
Outline
Introduction and History of Advertising
The Function and Functioning of Advertising
Implications: Society and Advertising
Implications: Psychology and Advertising
Conclusion and Summation
From the Paper
"Advertising is an integral part of our social and economic systems. In our complex society, advertising has evolved into a vital communications system for both consumers and businesses. The concepts of buying and consuming have been around since time immemorial and the fact that much of life focuses in this commonplace arena, makes advertising a fascinating subject for anyone who is interested in how people cope with everyday existence. In ancient times 'persuasion through communication' was mainly by word of mouth, yet commercial messages were found in the ruins of Pompeii, a town that was founded in the 7th century BC by the Osci, a people of central Italy."
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Online Advertising, 2003.
Describes current trends in online advertising and assesses their overall effectiveness.
5,750 words (approx. 23.0 pages), 20 sources, APA, $ 135.95
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Abstract
This paper describes current trends in online advertising and assesses their overall effectiveness. It looks at the development of first banner ads and recent developments such as floating ads, superstitials, interstitials, centered rectangular ads, pop-under ads, skyscrapers, super-sized banners, surround sessions and text ads. The paper looks at the effect of broadband adoption and discusses the key to successful Web advertising.
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