| Papers [1-15] of 24 :: [Page 1 of 2] | | Go to page : 1 2 —> | Search results on "ECONOMIC KMART": |
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Kmart: The Learning Curve, 2004.
An analysis of the retail organization, Kmart, with a focus on the many challenges it has faced in the past few years.
2,026 words (approx. 8.1 pages), 7 sources, MLA, $ 64.95
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Abstract
This paper examines Kmart on many different levels. A general history of the retail store is presented by comparing and contrasting it with that of Wal-Mart. The paper discusses Kmart's steps toward reorganization and outlines what the company could learn from Wal-Mart's success as a retail giant. Kmart's presence in the market today is examined and compared with that of Wal-Mart. The paper explores what Kmart has learned from its bankruptcy experience and explains how it has used Wal-Mart's blueprint to become more successful and unique as a discount retailer. Lastly, the paper discusses Kmart's future and impending merger with Sears.
From the Paper
"Over the last three years the retail organization of Kmart has faced many challenges in the marketplace. Keeping up with mega giant retail king and global retail corporation Wal-Mart and other like Target has taken a back seat to just plain survival for Kmart. In January 2002, the company filed a Chapter 11 Bankruptcy for reorganization of debt and protection. According to Jennifer Dixon of the Detroit Free Press "37,000 employees will lose their jobs, 326 stores will close, and the familiar Kmart logo will disappear from the large swatches of the country." Many decisions had to be made for the health of the organization that suffered at the hands of mismanagement and poor planning of supply. It was not a lack of discounting product but a lack of goods and services that was causing Kmart's quick downfall. "
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The Collapse of Kmart, 2000.
A paper which traces the fall of one of the world's greatest retail stores, Kmart.
1,489 words (approx. 6.0 pages), 4 sources, MLA, $ 49.95
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Abstract
This paper outlines the collapse of Kmart. It talks about its founders who created the store in 1897 and the early years when the company was very profitable. The paper then traces the beginning of Kmart's downfall until it was forced to file for chapter 11 in 2001. The author discusses the strategies that Kmart management is trying to implement in order to stay afloat. Finally, the paper uses quotes by business professionals regarding their opinions on Kmart and their prophesies for this company's future.
From the Paper
"The history of the company began with Sebastian Kresge and John McCrorey. They began with their five-and-dime stores in Memphis and Detroit in 1897. No more than two years later the partners split up and Kresge took the Detroit stores and McCrorey took over the Memphis stores. Kresge incorporated as S.S. Kresge Company in 1912; soon it became the second-largest chain of dime stores in the United States, operating 85 stores. By the 1920s and 1930s, Kresge had expanded the company to S.S. Kresge, Ltd., and opened stores in Canada and in suburban shopping malls across North America. By the 1950s Kresge was one of the largest general merchandise stores in the United States. He saw the potential in the Jupiter discount stores he owned, so he opened more discount stores and changed the name to Kmart."
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Kmart, 2002.
Studies Kmart's current strategy and then makes some recommendations in connection with the same.
4,150 words (approx. 16.6 pages), 11 sources, $ 151.95
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Abstract
Kmart, the third largest retail company filed for bankruptcy when it was simply unable to get rid of its debts and its ailing outlets nationwide couldn't find their way back to the right track. Many are of the view that it is the management's fault because Conaway has absolutely no experience in apparel and also knows little about running a 2,100-stores chain. But the truth is that Kmart was suffering long before Conaway set foot in the company and several top management shake-ups had not been able to change anything. Therefore, it all boils down to Kmart's strategy and this is the one area where it works extra hard.
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Kmart, 2002.
A strategy proposal for the retail chain Kmart.
1,153 words (approx. 4.6 pages), 2 sources, MLA, $ 39.95
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Abstract
This paper examines how Kmart was the second largest retail chain in the United States before it announced bankruptcy in the early part of the 2002 due to competition from its two main rivals, Wal-Mart and Target. It analyzes the failures in its old strategies and proposes new strategy recommendations for Kmart to reinvent itself and put it back at the top of the industry.
Outline
Old Strategy
New Strategy Recommendations
Kmart Should Solve its Identity Crisis
Reach Target Customers
Complete Reorganization
Urban and Emerging Markets
From the Paper
"The biggest flaw of the company strategy lied in its competition techniques and in its inability to adapt to change. The company had no idea what to focus on because it never really tried to carve a niche for itself in the retail industry. What happens then is that companies lose focus and direction and thus start incorporating all sorts of foolish unproductive ideas in the company?s strategy even when it is clear that these ideas are not exactly suitable. For example WALMART has its own niche in the industry, it is and will always be recognized as the ?Low prices always? king whereas Target will always be a trendsetter and will be known for its style. But Kmart, a king of what? This is where the identity problem sets in, as people do not know what should Kmart be associated with."
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Kmart: Successful Strategy of Intercultural Communication, 2006.
A study of the success story of Kmart with all aspects of society.
1,257 words (approx. 5.0 pages), 7 sources, MLA, $ 42.95
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Abstract
In this case study, the author examines the history of Kmart from its humble beginnings to how it blossomed into one of America's largest discount stores today. Particular attention is drawn to the marketing skills of the Kmart stores in attracting all of the different communities it serves. The paper concludes with additional suggestions of how to improve Kmart's marketing to the wider communities.
A Brief History
The Key To Success: Connecting With Cultures
Another Key To Success: Connecting With Communities
Recommendations For Improving Intercultural Communication
From the Paper
" In August 1998, Kmart announced Giselle Blondet, co-host of Despierta America, Univision's lively early morning entertainment program, would debut as the Kmart Pharmacy spokesperson in two new television commercials targeting Hispanic mothers. A new commercial promoting the fun, Sesame Street children's clothing line, also debuted, targeted for Hispanic mothers, through children. (Kmart Debuts New Commercials Touting Convenience And Fun For Hispanic Moms 1)."
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Kmart, 2004.
This paper is a case study of Kmart's bankruptcy.
1,465 words (approx. 5.9 pages), 5 sources, APA, $ 48.95
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Abstract
This paper explains that the bankruptcy of Kmart, the famed purveyor of blue-light specials, in January of 2002, was caused by a variety of problems, including marketing positioning, branding phenomenon, economic miscalculations, and the company?s leadership. The author indicates that Kmart revealed substantial accounting irregularities, which exaggerated profits over a long period. The paper stresses that the closing of so many Midwestern stores struck at the heart of Kmart consumers, who, especially in the geographically spread-out Midwest, preferred to buy more things in one store; therefore, they shopped at Wal-Mart, where they also could buy groceries.
From the Paper
"But, the undoing of the retail giant in the months after the recession began to grip the American heartland and do considerable damage to the infrastructure of blue chip stock as well as blue light specials shows that Kmart?s fall from grace cannot be blamed on the rise of Wal-Mart or Target alone. The downfall had been long in coming, given internal corporate decisions as well as external economic phenomena such as the recession and the rise and rise of Wal-Mart in consumer?s hearts and pocketbooks."
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Kmart - Soaring, 2005.
An overview of the Kmart Company, its services, products and attempts to improve its competitive edge.
1,385 words (approx. 5.5 pages), 4 sources, APA, $ 46.95
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Abstract
This paper describes the Kmart Holding Corporation and its subsidiaries and takes a look at the products and services it offers. The paper explains that Kmart's primary industry is the pharmacy and health-care industry and then goes on to describe the measures being undertaken by Kmart in an effort to improve its competitive edge.
From the Paper
"Kmart's pharmacy section is an asset to the newly formed Sears Holding Corp. Their past two decades of expertise in disease management, automation, pharmacy workflow, and patient service will be a powerful asset. The Kmart Pharmacy Center Website allows Kmart Pharmacy patients to easily and conveniently request refills, new prescriptions, and prescription transfers. To transfer a prescription from a pharmacy other than Kmart, This website also provides "Wellness Information" which explains general principles for good health. One can request a different flavor using the Special Instructions to the Pharmacist on his/her Order form."
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Super Kmart Improved, 2007.
An analysis of Super Kmart's marketing strategies and weaknesses.
3,386 words (approx. 13.5 pages), 4 sources, APA, $ 96.95
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Abstract
The paper provides a marketing audit for Super Kmart. This audit contains information about products, distribution, promotion and image and reputation. The research also offers a SWOT analysis. The paper explains that the introduction and subsequent market share takeover of Wal-Mart negatively affected Super Kmart. The paper discusses the problems Super Kmart needs to rectify in order to improve their marketing strategy and regain their profits. The paper offers numerous recommendations, including improving distribution and shop appearances.
Outline:
Introduction
Marketing Audit
Products
Manufacturing and Distribution
Promotion
Image and Reputation
SWOT Analysis
Summary and Conclusion
Recommendations
From the Paper
"For many years Kmart has been at the forefront of the discount store industry. However, the introduction and subsequent market share takeover of Wal-Mart has left Super Kmart in the lurch. The marketing audit reveals that the products that are carried by Super Kmart are similar to those carried by other retailers in the industry. However the research does indicate that Kmart has some unique products such as the Martha Stewart line that it may be able to capitalize on. The distribution system at Super Kmart has been antiquated for quite some time, however a new more advanced system has been implemented and some tasks related to distribution have been outsourced to reduce costs. In the past the poor distribution system has led to a decrease in the amount of inventory available to customers. The company is optimistic that the new distribution system will help to solve this problem. Super Kmart uses television and print ads to promote its products. Such promotion is geared towards women with children. Although the company has experienced some difficulty related to the promotion of products. These problems arose because quite often the products that were advertised were not available in stores because of the antiquated distribution system."
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Economic Analysis of Kmart, 2002.
An examination of the economic difficulties being faced by discount supermarket chain, Kmart.
1,258 words (approx. 5.0 pages), 7 sources, MLA, $ 42.95
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Abstract
This paper reviews how Kmart is currently being squeezed by Wal-mart, Target, Kohl's and a host of other discount establishments. The writer explains why the company now risks becoming irrelevant in a discount store world that has moved beyond them. The writer argues that had Kmart taken to heart certain key microeconomic concepts and applied them consistently they could possible have avoided this current state of affairs. These concepts are discussed.
From the Paper
"Kmart certainly has its work cut out for itself. But how did it arrive at this state of affairs? Kmart declared bankruptcy in 2002 - the culmination of a number of bad decisions starting in the late 1980's and 1990's. The company had expanded rapidly, seeking to build up "a portfolio of category-dominant chains to complement its core business, the Kmart discount store." (Conrad, Hanson & Hoffman, 2001, p. 2). This strategy appears to have been an attempt to gain economies of scale. However most of these acquisitions had to be sold off as the economies of scale turned to diseconomies. There followed a concerted attempt to reorient the company back to the original discount store strategy."
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Kmart Corporation's Falling Performance, 2002.
A study of the plan to improve Kmart's performance.
1,815 words (approx. 7.3 pages), 8 sources, MLA, $ 58.95
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Abstract
This paper discusses the Kmart Corporation and its evident performance problems. The author provides an overall description of the organization including its macro and micro environments and diagnoses the apparent problems of the Kmart Corporation. The paper presents a plan of intervention and implementation, evaluates the plan and discusses the effect the changes will have on the corporation.
From the Paper
"Kmart Corporation is a discount and general merchandise retailer. It began as the S.S. Kresge Co. founded by Sebastian S. Kresge in 1899. (Yahoo Finance) The name was changed to Kmart in 1977. In 1984 the company purchased Walden Books and Home Centers of America. Kmart began to collaborate with Martha Stewart in 1987; she became their primary spokesperson and consultant."
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Kmart v. Wal-Mart, 2006.
This paper looks at Kmart versus Wal-Mart with regards to current and future trends.
1,125 words (approx. 4.5 pages), 5 sources, $ 44.95
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Abstract
In this essay the writer discusses the current strategic profiles of both Kmart (Sears Holdings) and Wal-Mart. The writer maintains that since Kmart emerged from bankruptcy protection following its purchase by Lampert and his subsequent purchase of Sears, the combined entity has posted some solid financial gains considering the competitiveness of the market. Further, the writer points out that Wal-Mart is, of course, dominating the retail market across many segments and appears poised to mimic its home market success internationally.
From the Paper
"Wal-Mart's operating and strategic vision is based on the original vision of Wal-Mart as propounded by Sam Walton; chiefly, "to improve the lives of everyday people by making everyday things more affordable". This vision is based on an operating mission to continue large-scale expansion initiatives in all markets but especially in international markets. The strategic objectives to act on these vision and mission imperatives are to: 1) open up to 530 new stores nationally and 2) open up to 165 locations internationally. In the United States Wal-Mart currently operates 1,353 Discount Stores, 1,713 Super centers, 85 Neighborhood Markets with a total selling space of approximately 60m square feet (Wal-Mart, 2005). With this kind of market penetration Wal-Mart has begun to saturate several markets and has found it ... "
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Bankruptcy of the Kmart Corporation, 2002.
An analysis of the reasons behind the company's move to file for Chapter 11 bankruptcy protection.
955 words (approx. 3.8 pages), 6 sources, $ 33.95
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Abstract
This paper presents an analysis of the corporation?s financial records in an effort to find out why the company chose to file for bankruptcy. It conducts a financial analysis comparison of Wal-Mart, Target and Kmart. Suggestions are made as to what Kmart can do to regain their status in the market.
From the Paper
"Kmart is a discount retailer with over 2,000 stores worldwide and at one time the chain was the leading discount retailer. Much of Kmart?s troubles were made evident in November of last year when the company released its? SEC quarterly report. The company cited an operating loss of $76 million compared at only $28 million for the same period the prior year. Kmart?s operating losses had jumped from .3% in 2000 to 1% in 2001. In addition to the increase in operating loss there was an increase in the company?s selling, general and administrative expenses. This increase was $145 million for the 39-week period, which ended on October 31, 2001. (Kmart Corp (KM))"
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Kmart Strategies, 2002.
Discusses strategies used by this retail chain in the past and present to lift itself from financial problems.
1,900 words (approx. 7.6 pages), 1 source, $ 71.95
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Abstract
Kmart, once a powerful player in the retail industry of the United States was forced to declare bankruptcy when the slow down in the economy made it absolutely impossible for the corporation to bring an end to its numerous woes. This paper focuses on the old and new strategies of KMART Corporation and also highlights key problem areas in its business plan. The paper makes appropriate recommendations in this connection and shows what alternative strategies can speed up Kmart's recovery.
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Kmart, 2003.
Discusses the status of the discount company.
1,800 words (approx. 7.2 pages), 8 sources, $ 63.95
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Abstract
Examines its financial situation, declining sales revenues of recent years, and its filing of Chapter 11 bankruptcy reorganization in 2002. Discusses the company's decision to eliminate its e-commerce division. Describes its inventory control problems.
From the Paper
"The purpose of this report is to answer a series of questions regarding the status of Kmart, a ubiquitous American discounter that has fallen on hard times in recent years. Yue (Summer slump gets..., 2002) ..."
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Kmart, 1994.
An analysis of the global retail firm. Includes competition with Wal-Mart, finances, strengths and weaknesses, foreign operations and recommendations. With a chart.
2,025 words (approx. 8.1 pages), 15 sources, $ 71.95
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From the Paper
"Executive Summary
Kmart is the second largest general merchandise retailer in the United States, operating approximately 4800 retail outlets in all 50 states, Canada and Puerto Rico as of January 27, 1993. These included more than 2400 general merchandise stores and more than 2300 specialty retail stores. The company also owns Waldenbooks and Borders book stores; approximately 1300 book outlets were operated by the company at the end of 1992. Kmart Corporation also owned 552 Pay Less Drug Stores, 165 Builders Square home improvement centers, 114 PACE membership warehouses, 56 Sports Authority units and 179 OfficeMax stores..
In addition to its operations in the United States, the company operates 127 Kmart stores in Canada, and 13 stores (under the Maj and Prior names) in Slovakia and the Czech Republic. The..."
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