| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "E CUSTOMER LOYALTY": |
|
|
E-Customer Loyalty, 2002.
Reviews "European Business Journal", article "E-Customer Loyalty: Applying the Traditional Rules of Business for Online Success" by Frederick F. Reichheld, Robert G. Markey, Jr. and Christopher Hopton.
990 words (approx. 4.0 pages), 1 source, MLA, $ 35.95
»
Click here to show/hide summary
Abstract
This paper introduces, discusses, and analyzes an article on e-customer loyalty. It looks at the article's view of creating and maintaining a loyal customer base, its discussion of the impact of the internet on business, and the reasons provided for the failures of many on-line businesses. The paper consists of a one-page synopsis and two-page critique of the article.
From the Paper
"This article goes into detail about what many consumers have known for a long time. The most successful merchants, both online and off, are those who recognize the importance of developing a good relationship with their customers, thereby creating customer loyalty and greater profits for their company. The paper argues that many online merchants do not recognize that many brick-and-mortar business rules still apply to their businesses online. "They often forget that the fundamental rules of successful business still apply" (Reichheld et al 173). The article goes on to discuss two particular companies foray into e-commerce, and their experience with building a profitable company online. It continues with information on how to build customer loyalty, and identify your customer. It also provides ideas on how to build trust, get to know your customer, and empower your organization to develop great customer relationships."
| |
|
Customer Loyalty in the Hotel Industry, 2006.
Examines the subject of customer loyalty within the context of the hotel industry.
1,736 words (approx. 6.9 pages), 7 sources, MLA, $ 56.95
»
Click here to show/hide summary
Abstract
Customer loyalty describes the tendency of a customer to choose one business or product over another for a particular need; customer loyalty becomes evident when choices are made and actions taken by customers. This paper analyzes and critically evaluates the various methodologies and techniques of customer loyalty in application to the hotel industry in its marketing management, supported by theoretical models, news excerpts, case studies and research articles focusing on the trends and the latest problems/issues concerning the industry. The paper includes a graph.
Paper Outline:
Abstract
Definition
Customer Loyalty in Hospitality Industry
Efficiency Measurement in Hotel Industry in terms of Customer Loyalty
Theoretical models/techniques of Customer loyalty programs in Hotels
Latest Problems/Issues Concerning the Industry/Organisation
Conclusion
References
Bibliography
From the Paper
"Academic analysis of the literature on customer satisfaction within the hotel industry brought forth an amazing lack of empirical data. Lewis and Nightingale (1991) commented that hotel companies have difficulty in measuring customer satisfaction and, in spite of the proven inefficiency of comment cards, many still rely upon them. However, they also make the point that Marriott regularly surveys its customers randomly and chains like Sheraton are always looking at how the room comment cards can be improved. Schneider and Bowen (1985) empirically demonstrated that customers and employees share perceptions and attitudes. It is therefore appropriate to use the employee perceptions of customer satisfaction as a reasonable measure of organisational performance in regard to customer loyalty."
| |
|
Customer Loyalty, 2005.
A case study about customer loyalty within the Comcast Corporation.
1,610 words (approx. 6.4 pages), 7 sources, APA, $ 55.95
»
Click here to show/hide summary
Abstract
This paper discusses customer loyalty, using the company Comcast Corporation as a case study. The paper begins with an assessment of the roots of customer loyalty, which it maintains are in staff loyalty. Next the paper examines how customer loyalty is developed. Then the paper asks how customer loyalty is incorporated into marketing strategy. Finally, the paper studies the affect of customer loyalty on Comcast's customer retention.
From the Paper
"Winning customer loyalty begins with winning staff loyalty. Companies that try to win customer loyalty without first winning staff loyalty often find that in spite of great customer loyalty programs and initiatives their results fall far short."
| |
|
Marketing: Switching Costs and Customer Loyalty, 2004.
An in-depth investigation of the role of switching costs in influencing customer loyalty in the financial services industry.
12,900 words (approx. 51.6 pages), 62 sources, APA, $ 245.95
»
Click here to show/hide summary
Abstract
This investigation presents an in-depth study of marketing, its techniques and different applications depending on the climate in which the marketing takes places. The paper defines the elements of distinctions between traditional and e-marketing. It looks at how different companies - both financial and retail - currently use integrated marketing concepts in their relationship marketing strategy as a way to encourage customer service and therefore strengthen customer relations. The paper offers an in-depth look at the marketing tactics utilized by Countrywide Financial Corporation and its international offshoot of Global Home Loans, located in the United Kingdom. This includes some background history on the organizations and their relationship. This paper also defines important terms to allow better understanding of how marketing, cost and customer loyalty form a direct and vital relationship with each other, regardless of method, agent or presence they are applied to. The paper focuses on different attributes of how these concepts work together to make business practices possible. This includes an exploration of the techniques used to market a product. It also focuses on how market segmentation and demographics play an important role in defining the market place but also allow an organization to target the best possible "match" consumer for its product or service. The paper looks at how a proactive marketing analysis allows an organization knowledge of the consumer in order to build a lasting relationship. It also explores the implications of such marketing techniques and how different degrees of brand presence within the market can create different concerns regarding risk and too much exposure. This also includes any threat to protection of intellectual property as well as the organization's image and customer relations.
Paper Outline:
Introduction
Purpose of the Study
Company Profile
Literature Review: The Role of Switching Costs
Traditional Marketing Strategy-Brick and Mortar
Knowing the Market and Demographics
Globalization
Customer Loyalty
E-Marketing and E-Commerce
Implications and Concerns Regarding E-Marketing
Conclusion
References
From the Paper
"The best way to utilize marketing to an organization's best benefit is to simply know the market in which business is done. It is imperative a company knows its target and be flexible to new targets. An organization can remain at the forefront by having a cutting edge attitude toward change within the target audience. Gordon writes, "The mood of the marketplace profoundly affects a campaign's success. It is important to respond correctly" (2003, p. 1). Also to remain competitive, an active pace is needed. Instead of allowing the market to define the marketing strategy, the organization should strive to define the marketplace. This can be done through incorporating innovative ideas across the board."
| |
|
Building Customer Loyalty, 2005.
A literature review of whether customer is more important to consumers than loyalty programs.
2,250 words (approx. 9.0 pages), 10 sources, $ 89.95
»
Click here to show/hide summary
Abstract
The paper examines the issue of whether or not customer service is more important than loyalty programs. The research study examines the primacy of customer service as a predictor of customer loyalty. The paper provides a literature review, a study and questionnaire substantiating its basic thesis, and concludes with a review of why studies such as this one are so important to the hospitality industry.
From the Paper
"Building Customer Loyalty through Quality: Why Substance still wins out Introduction In recent years, it has become increasingly evident that hotels (and motels) face enormous challenges as the twenty-first century approaches its second decade. Not least of all, these businesses are confronted with a much more demanding public than ever before as well as by a public that is far more conscious about what it can - and cannot -demand from the industry. Given this state of affairs, hotels understandably want to keep the customers they do have as loyal as possible. "
| |
|
e-Store Loyalty, 2006.
A review of the article "Bases of e-Store Loyalty: Perceived Switching Barriers and Satisfaction" by George Balabanis, Nina Reynolds, and Antonis Simintiras.
1,169 words (approx. 4.7 pages), 1 source, MLA, $ 40.95
»
Click here to show/hide summary
Abstract
This paper reviews and discusses an article by George Balabanis, Nina Reynolds, and Antonis Simintiras on the subject of customer loyalty to e-stores. According to the paper, the article looks at customer loyalty, what factors contributed to it, and under what circumstances customers would leave one e-store for another.
From the Paper
"They pre-tested their questionnaire on only ten participants. This raises some question about their instrument. Those questions could be answered by using it with a wider and more diverse population. The authors report that their sample had about the same amount of experience with the Internet as the average UK e-store shopper - 35 months, with a standard deviation of a little over 16 months, but they did not document that assertion. 35 months is less than three years, and since the internet has been around for quite some time, that statistic might benefit from confirmation.
The authors' results provided information useful to e-store retailers. The looked at a factor called "convenience barriers," or how much trouble it would be for a customer to find an alternate e-store. Their survey suggested that shoppers find using many stores inconvenient, but that they also worry about security."
| |
|
E.E. Cummings, 2002.
Examines the opinions of poet E.E. Cummings on technology and man's alienation from nature.
664 words (approx. 2.7 pages), 2 sources, MLA, $ 23.95
»
Click here to show/hide summary
Abstract
Poet E.E. Cummings considered any force that threatened what is natural and instinctive to be an antagonist of life, an adversary that men must confront before they completely lost their ability to feel and respond as individuals. The paper shows that Cummings thought mankind obsessed with technological advances and flashy advertisements promising the American ideal that he renounced the natural condition by developing needs for unnecessary things. The paper examines Cummings' contempt for man's alienation from his true self in the poems "pity this busy monster, manunkind," and "when serpents bargain for the right to squirm," which scorn what organized society has proudly developed.
From the Paper
"Cummings further expressed his fear of the degradation of man's natural state three years later when he wrote "when serpents bargain for the right to squirm," an Elizabethan sonnet that satirizes society's blind adherence to decorum and regulation. Here, Cummings demotes man from being a monster, a word that at least implies animalistic qualities, to being an unnatural unanimal. When such legalese as bargaining, striking, and signing on the dotted line is applied to creatures and events of nature, the effects are preposterous, and yet society accepts such irreverent behavior in man, once a natural creature. Despite the child-like language and nonsense comparisons in the poem that add a touch of innocence to the poem, Cummings? message is clear: nature is being ?separated from its most essential qualities?, left to exist ?simultaneously with his horror of a society seriously awry? (Marks 60)."
| |
|
E-Commerce and E-Business, 2004.
A paper that deals with four pertinent topics in the form of questions and answers relating to e-commerce and e-business.
1,507 words (approx. 6.0 pages), 3 sources, MLA, $ 49.95
»
Click here to show/hide summary
Abstract
This paper answers four discussion questions concerning various electronic marketing concepts. First, the difference between e-commerce and e-business is discussed. Second, details are given as to why B2B has greater potential than B2C. Third, the concept of disintermediation is discussed and the type of business that could benefit most from this concept. Finally, reintermediation as a concept is discussed, along with the type of business could benefit most from this concept.
From the Paper
"When one thinks of thinks of the two terms ?commerce? and ?business?, little difference is found, and in many cases they are transposable when discussing business. However, there is a specific difference between e-commerce and e-business. E-commerce, which is short for electronic commerce, is in the simplest of terms business transacted electronically that involves money. The obvious example of e-commerce is selling products via the web, such as Amazon.com has been successful in doing."
| |
|
E. E. Cummings, 2002.
An analysis of the literary style of the author E. E. Cummings.
1,400 words (approx. 5.6 pages), 7 sources, $ 53.95
»
Click here to show/hide summary
Abstract
This paper looks at the form and function of E. E. Cummings's work in relation to his symbolic message, unique visual writing style, and suggestions on interpretations.
| |
|
E. E. Cummings' "Advice", 2007.
An analysis of the persuasive technique of E. E. Cummings' "A Poet's Advice to Students".
2,410 words (approx. 9.6 pages), 6 sources, MLA, $ 73.95
»
Click here to show/hide summary
Abstract
This paper discusses how E. E. Cummings, in his essay "A Poet's Advice to Students", advises that the best way to write poetry is to be a poet, and how his most persuasive explanation of what it is to be a poet is his explanation itself. The paper looks at how the perpetual enactment of Cummings' own demonstration of 'pistis' utilizes complex rhetorical strategies, which are artfully veiled by simple words and appealing rhythm to make his 'feeling' accessible to the reader. The paper asserts that, while Cummings' words are characteristically his own, their seeming simplicity echoes Aristotle's observation that the most persuasive art is the appearance of artlessness.
From the Paper
"The title functions to both introduce the ethos, or character, of the speaker and establish the kairos, or occasion, of the text's reception. Ethos refers specifically to the character of the speaker as presented in the text, intended to establish the trustworthiness of the argument's presenter. Here, the title positions the speaker as a 'poet', who is therefore qualified to offer the instruction to follow. By prefacing the text as the 'advice' of an established poet to 'students', the title also serves to construct its own kairos by positioning the reader as one who may be educated by that which is explained. Thus, the title itself performs the rhetorical function of establishing the speaker's trustworthiness while simultaneously engendering receptiveness in the reader. "
| |
|
E-Commerce and E-Business in the 21st Century, 2006.
A discussion regarding e-commerce, focusing specifically on Office Depot, Ford Motor Company and Amazon.com.
3,375 words (approx. 13.5 pages), 3 sources, $ 133.95
»
Click here to show/hide summary
Abstract
This document discusses the underlying principles of e-commerce and e-business. It examines such e-commerce functionalities as customer relationship management applications as a way to illustrate how effective e-commerce and e-business principles can be across all industries. Additionally, the paper utilizes three radically different businesses to illustrate how e-business and e-commerce has elevated business performance measures: Office Depot, Ford Motor Company, and Amazon.com.
From the Paper
"Corporations the world over have utilized e-business or some aspect of electronic commerce (e-commerce) to either act as their sole business model or to enhance the productive performance in some way of their existing traditional business models. E-commerce might be considered as a type of business transaction where the parties to the transaction conduct their commerce electronically where electronically has come to be considered the Internet (Epstein, 2004). Yet, technically speaking e-commerce could just as well be considered to be transacted by phone, fax, or other electronic form of media. Such definitions evade the true essence of electronic commerce, which in practice has become one of those rare cases where changing needs and new technologies have come together to revolutionize the way in which business is conducted over an entirely new medium; commonly termed the Internet."
| |
|
Communication Technologies in E-Commerce and E-Business, 2000.
An investigation in new and emerging technologies and their influence on commerce.
1,362 words (approx. 5.4 pages), 2 sources, MLA, $ 45.95
»
Click here to show/hide summary
Abstract
This paper looks at the new and developing technology used in communication, not just socially but in the world of e-commerce. It examines the current state of technology and the latest developments and then the barriers to implementation of these new technologies. The cost, as in fiscal cost and quality of life, is also considered before looking at the impact of new technologies and communication on commerce.
Outline
Introduction
Current Communications Technology
Mobile and Wireless Technology
Cable Television and Internet
Satellite
Television
Latest Communication Developments
Wireless Local Networks
Broadband
High Definition Television
Social Aspects and Decision Making Issues
Barriers to Implementation
E-Commerce and E-Business
Convergence of Technologies
Bibliography
From the Paper
"The increase of communications and its convenience provides much scope for dataveillance. The monitoring and storing of personal data may breach the privacy rights of individuals. However the combining of surveillance sources such as CCTV, bank records, and location tracking using mobile telephone signals bring surveillance to a new level. By pooling together all information sources, information gathered on an individual is so personal and provides such a three-dimensional picture into one?s life and habits."
| |
|
E. E. Cummings: Conformist, (not) Rebel., 2002.
A look at the life and work of poet ee Cummings.
1,650 words (approx. 6.6 pages), 8 sources, $ 62.95
»
Click here to show/hide summary
Abstract
This paper discusses the life and work of E.E. Cummings. The major theme in his poetry is romantic love, he was not a rebel of modern poetry; he was a conformist.
| |
|
Brand Loyalty, 2005.
This paper discusses the article "Customer/Brand Loyalty in an Interactive Marketplace," by Don Schultz and Scott Bailey.
675 words (approx. 2.7 pages), 1 source, APA, $ 23.95
»
Click here to show/hide summary
Abstract
This paper explains that the article "Customer/Brand Loyalty in an Interactive Marketplace," by Don Schultz and Scott Bailey identifies why some customers simply stop being brand-loyal for no apparent reason. The author points out the relationship between marketing research and marketing strategies and tactics based on the article.
From the Paper
" In "Customer Brand Loyalty in an Interactive Marketplace", Don Schultz and Scott Bailey explain the goal of marketing research ... developing loyal customers...but identify a glaring disconnect between the loyalty that marketing research indicates will occur and the measure of loyalty that actually occurs. According to Schultz and Bailey customers who claim satisfaction in various research situations often drift away from the company or the brand anyway. Even customers who have exhibited brand or company loyalty through their purchases over time sometimes simply ...."
| |
|
Loyalty Programs, 2004.
An analysis of customer loyalty programs in the business world.
820 words (approx. 3.3 pages), 5 sources, MLA, $ 29.95
»
Click here to show/hide summary
Abstract
Popularity of loyalty programs is increasing, both in terms of the number of programs offered by merchants and in participation by customers. Yet, it seems that both groups remain ill informed of how the programs actually work and the true benefits and costs. This paper explores the reality of loyalty programs and concludes that they can be beneficial for all parties provided that they fully understand what the programs accomplish.
From the Paper
"Research suggests that the demand-side success of loyalty programs is less than promised. It is difficult to change established patterns of repeat-purchase behavior and competition quickly develops counter responses that mitigate the impact of the program. However, it is possible to reap advantages from loyalty programs such as maintaining customer loyalty and brand share, improving accessibility and brand awareness, and offering incentives expected by customers."
|
|
|
