| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "E COMMERCE MARKETING": |
|
|
E-commerce and Marketing, 2006.
An analysis of e-commerce marketing strategies and trends.
1,440 words (approx. 5.8 pages), 5 sources, MLA, $ 47.95
»
Click here to show/hide summary
Abstract
This paper analyzes and discusses various marketing strategies of e-commerce or online business. The paper reviews the techniques and strategies used to date. The paper also gives suggestions on how to improve online marketing and e-commerce, and further discusses recent e-commerce marketing trends.
Outline:
Difference in Marketing Approach Between a Business-to-Business (B2B) and Business- to-Consumers (B2C) Site.
Real-world B2C Website.
Wholesale-Suppliers B2B Website.
Improvement to Site's Marketing Tools.
Recent Trends in B2C and B2B Marketing.
From the Paper
"One of the essentials of present day E-Com marketing is maintaining constant dialogue with the target customers. Marketing a B2B and B2C website needs performance evaluation, a thorough grasp of the business that is marketed, identifying the marketing base, inclusion of relevant content alongwith the keywords included rightly, regular content updation, setting up a foundation of confidence with the customers, and an understanding of the different channels of marketing. To set up the category of presence, a business might need some intense research into the category of products its sells or what services are being provided and comprehending and identifying key words or key phrases that are at present being made use of so that it is found on the search engines. "
| |
|
Website e-Commerce Marketing, 2006.
A discussion regarding e-commerce marketing and sales.
675 words (approx. 2.7 pages), 2 sources, $ 26.95
»
Click here to show/hide summary
Abstract
This document discusses the various qualities of website marketing. The paper focuses on the three Cs of website marketing: community, content, and commerce. Following these general observations, the paper outlines some specific details of website marketing relating specifically to business to business and business to consumer. The paper further illustrates the emphasis of the customer experience through the use of actual website examples.
From the Paper
"Website marketing, whether business to business (B2B) or business to consumer (B2C), must conform to several principles to ensure effectiveness. All website that depend on e-commerce should conform to these principles and thereafter there are some thematic and functional differences regarding marketing that differentiate between the two. All e-commerce websites should adhere to the 3-Cs of website marketing (Meyers & Gerstman, 2001)."
| |
|
E-Commerce Marketing, 2005.
An e-commerce competitive marketing plan for the Ford Escape Hybrid car.
675 words (approx. 2.7 pages), 3 sources, $ 26.95
»
Click here to show/hide summary
Abstract
This paper discusses the Ford Escape Hybrid which is powered by a combination of a gasoline engine and an electric motor. This paper revolves around Ford's use of the internet as both a marketing device and a sales channel for a unique product that doesn't necessarily appeal to an entire segment of the market but, rather, appeals to portions of several market segments.
From the Paper
"E-Commerce Competitive Marketing Planning The Ford Escape Hybrid is a unique vehicle that Ford is using to appeal to various segments of the automotive market. As a small sports utility vehicle (SUV), the Escape has traditionally appealed to a young, professional demographic that is just entering the market for SUVs and for whom the Escape SUV may be their first new car purchase. An additional market segment that the Escape is targeted to appeal to is an older demographic for whom the Escape is a second, or in some cases a third vehicle. Finally, the Escape Hybrid trumps some of these classical categorical definitions of markets and market segments because as a unique product, the Escape Hybrid actually as some marketing appeal to all market segments for buyers who are seeking market options where gas mileage, environmental consciousness, and individual branding are primary considerations (Forward, 2004))."
| |
|
E-Commerce and Marketing, 2006.
This paper analyzes the various methods of electronic commerce and online marketing carried out over the internet.
1,947 words (approx. 7.8 pages), 5 sources, MLA, $ 62.95
»
Click here to show/hide summary
Abstract
The writer of this paper examines the effectiveness of e-commerce as well as online marketing. This paper cites the distinctions between selling business-to-business and business-to-consumer, as well as the measures involved in securing transactions made over the internet. This paper details the B2B method, business-to-business, which contains applications that facilitate or enhance relationships among enterprises and among two or more companies. B2B websites supply products or merchandise from one business to another. The B2C method, business-to-consumer, is a comparatively newer domain and generally associated with electronic selling over the internet. The B2C class includes electronic purchases, online information and interactive games purchased via the internet. This paper also touches on other types of e-commerce methods including pop-up advertising and email-marketing. This paper delves into security matters relating to e-commerce and online marketing, in which both consumer and businesses are vulnerable to a broad range of security issues. This paper focuses on EDI, electronic data interchange norms, which is a collection of formats employed to define electronic documents while also dealing with authentication and encryption issues, in order to provide the utmost privacy and security.
From the Paper
"In case of a B2B, there are increased chances that smaller sellers have an opportunity for their products to be catalogued alongside bigger, more reputed sellers. Likewise it might be possible for a company to retail products which would have been otherwise wasted in the absence of sales-like a unutilized truck capacity in case of a shipping company. A third means business dealings might be more useful by way of taking part in a B2B is through integrating backward procurement software into the present supply chain, thus lowering interval time between getting the orders and carrying it out at the same time making sure that necessary inputs are present at the time of necessity. B2Bs can give scope for the outsourcing of non-core assignments like direct sales process, or coalition endeavors inclusive of mutual product designs."
| |
|
E-Commerce and Marketing, 2006.
This paper examines the various methods of electronic commerce and marketing while also discussing the ethical and legals aspects of operating an online business.
1,371 words (approx. 5.5 pages), 4 sources, MLA, $ 45.95
»
Click here to show/hide summary
Abstract
This paper focuses on two particular forms of e-commerce, which consist of: Business-to-business, B2B, and business-to-consumer, B2C. This paper defines the B2B method as a group that incorporates all applications proposed to facilitate or develop the association within the firms and between two or more companies. The B2C method is a more prominent area and largely entails the retailing of electronic software and equipment over the internet. This paper discusses the risks surrounding e-commerce, which include issues of security and privacy as well as the strategies and measures available to reduce the risk of online fraud and theft. The writer of this paper also delves into the legal and ethical aspects of e-commerce and marketing. The writer contends and explains why it is imperative from both an ethical and legal standpoint to ensure that the written words and what are represented about either the B2B or B2C company are factual.
From the Paper
"The legal and ethical confinements in a society are pushed to the maximum and the way the attitude pervades those around us that if there are no rules against something then it is right to do, then it is worth knowing the reason behind considering the ethical issues over the Web, as it influences the user personally. The Internet is a growing and a persistently evolving element that will live on in perpetuity. Whatever mentioned and appeared online will exist there forever. Think of the billions upon billions of text information pages that those are and will be preserved for a long time. There exist some sites where it is possible to turn back and search out archives of other websites and notice pages those were generated at the initiation of their infancy. Moreover, the video, films, movies and audio in several application formats are also possible viewed."
| |
|
E-Commerce And Market Efficiencies, 2002.
Examines the current thinking among industry analysts and economists as to the efficiency produced by e-commerce.
2,925 words (approx. 11.7 pages), 13 sources, $ 103.95
»
Click here to show/hide summary
Abstract
Examines current thinking among industry analysts and economists as to the efficiency produced by e-commerce. Role of prices and productions costs. Key easons for the growth of e-markets; extended reach and market penetration. Reduction of business operating costs by Internet use. Advantages to buyers & sellers of creating more efficient markets.
From the Paper
"E-commerce and Market Efficiencies: Cost Transparencies and Reduction of Elements in the Value-Added Chain
Introduction
The emergence of the Internet as a locus for commercial activities in the form of "e-commerce" has led some economists to conclude that new possibilities for development of a truly and generally efficient marketplace are being created (Anonymous, The Economist, 2000). Prior to the advent of the Internet, most economists recognized that they were unlikely to encounter a truly perfect, perfectly competitive, and therefore fully efficient market outside the pages of textbooks. The Internet, however, is being viewed as having almost this potential. From the perspective ..."
| |
|
The Internet's Innovation: E-commerce, 2000.
An analysis of the potential for growth of e-commerce offered by the Internet.
2,798 words (approx. 11.2 pages), 10 sources, MLA, $ 83.95
»
Click here to show/hide summary
Abstract
The paper looks at obstacles to the growth of e-commerce, such as taxation and uncertain legislation, and addresses one obstacle -- lack of consumer confidence -- with several concrete suggestions. The paper suggests that courage is the main thing lacking from most small businesses that keeps them away from e-commerce. It identifies major players in the e-commerce market, and focuses on Southwest Airlines as a company which revolutionized their business through a strategy centered around e-commerce. In conclusion, the paper likens today's businessmen, setting forth to develop an e-commerce market, to Columbus -- they may end up somewhere entirely different from where they expected, but it will surely be worth the journey.
Table of Contents:
- How Unclear Legal Environment Can Stifle Global E-commerce
- Technology Standards for E-commerce
- What Are the Strategies to Increase Business and Consumer Confidence in the Use of Electronic Networks for Global E-commerce?
- What Are the Biggest Barriers to E-commerce?
- Can Small Business Take Advantage of E-Commerce?
- Who Are the Key Players?
- How Safe is E-commerce?
- Conclusion
From the Paper
"The size of the Internet makes it possible for even the small businessman to enter, as long as he can satisfy orders and keep an inventory so as to fill orders effectively and efficiently.
"The major barriers are timidity, indecision and unpreparedness to enter e-commerce. The Internet will only grow. It will not fade or disappear as a fad might. And, additional safeguards are constantly evolving to finally stymie the electronic intruders.
"In short, e-commerce is a worldwide opportunity which will be the major means of building business in the 21st century."
| |
|
E-Commerce and E-Business in the 21st Century, 2006.
A discussion regarding e-commerce, focusing specifically on Office Depot, Ford Motor Company and Amazon.com.
3,375 words (approx. 13.5 pages), 3 sources, $ 133.95
»
Click here to show/hide summary
Abstract
This document discusses the underlying principles of e-commerce and e-business. It examines such e-commerce functionalities as customer relationship management applications as a way to illustrate how effective e-commerce and e-business principles can be across all industries. Additionally, the paper utilizes three radically different businesses to illustrate how e-business and e-commerce has elevated business performance measures: Office Depot, Ford Motor Company, and Amazon.com.
From the Paper
"Corporations the world over have utilized e-business or some aspect of electronic commerce (e-commerce) to either act as their sole business model or to enhance the productive performance in some way of their existing traditional business models. E-commerce might be considered as a type of business transaction where the parties to the transaction conduct their commerce electronically where electronically has come to be considered the Internet (Epstein, 2004). Yet, technically speaking e-commerce could just as well be considered to be transacted by phone, fax, or other electronic form of media. Such definitions evade the true essence of electronic commerce, which in practice has become one of those rare cases where changing needs and new technologies have come together to revolutionize the way in which business is conducted over an entirely new medium; commonly termed the Internet."
| |
|
E-Commerce and E-Business, 2004.
A paper that deals with four pertinent topics in the form of questions and answers relating to e-commerce and e-business.
1,507 words (approx. 6.0 pages), 3 sources, MLA, $ 49.95
»
Click here to show/hide summary
Abstract
This paper answers four discussion questions concerning various electronic marketing concepts. First, the difference between e-commerce and e-business is discussed. Second, details are given as to why B2B has greater potential than B2C. Third, the concept of disintermediation is discussed and the type of business that could benefit most from this concept. Finally, reintermediation as a concept is discussed, along with the type of business could benefit most from this concept.
From the Paper
"When one thinks of thinks of the two terms ?commerce? and ?business?, little difference is found, and in many cases they are transposable when discussing business. However, there is a specific difference between e-commerce and e-business. E-commerce, which is short for electronic commerce, is in the simplest of terms business transacted electronically that involves money. The obvious example of e-commerce is selling products via the web, such as Amazon.com has been successful in doing."
| |
|
E-Commerce Planning, 2007.
This paper presents the e-commerce model for a fictitious company.
4,889 words (approx. 19.6 pages), 18 sources, APA, $ 124.95
»
Click here to show/hide summary
Abstract
In this article, the writer explains that e-commerce involves trade of goods and services that takes place electronically such as over the Internet. The writer notes that GUILD is a fictitious company dealing with artifacts, jewelry, books, paintings and other artwork, which has made a strong Internet presence. This assignment explores e-retailing business in general and e-retailing business of GUILD in particular. The writer concentrates on the retail-marketing sector and chooses a company that operates in this sector. An attempt is made to assess how this company has implemented e commerce in its day-to-day operations and how it has benefited by implementing e-commerce model in its operations. An overview of e-commerce is provided. A detailed strategic and marketing plan is drawn using various tools such as Porter five force, PESTLE, SWOT and key success factors.
Outline:
Introduction
E-Commerce an Overview:
Retail Sector Overview
Porter Five Forces
PESTEL Analysis
Social/Cultural
Economic
Legal/Political
Technological Issues
Company Profile
Mission Statement
History
The Team
Company Products
Web Presence
Benefits of e Commerce to GUILD
Current Status of E-business in Retail Marketing
Current Players and Competition
Critical Factors for E-Commerce
Elements of E-Commerce
E-Business Transaction & Security
Limitations of E-Business
Technical Limitations
Non-technical Limitations
E-Business Models for GUILD
SWOT Analysis of GUILD
E-business applications for GUILD
Products Offerings
Promotional Strategy
Customer Relationship Management
Returns Policy
Customer Service
Outsourced Delivery
Price
Technology
Mix Text-Based User-Friendly Interface Design
Website Design Technology
Security
Key Success Factors
Conclusions
From the Paper
"Culture trends present both threats and opportunities for a firm. The retail industry is a customer. The industry must understand that the buying power of baby boomers and teenagers has grown. Parents are busy and are entrusting their children with more money to use and buy what is needed. There are also a number of cultural trends that must be followed. Cocooning refers to customers who retreat into their safe, cozy "homelike" environment. This boosts sales in the catalogue and on-line shopping areas. Another trend is called Down-aging. In this situation, customers search out precuts that are symbols of youth, renewal and rejuvenation to offset the routine and intensity of their adult lives. Both these trends provide ample opportunities for the retail industry."
| |
|
Electronic Commerce and Marketing Practices, 2003.
Examines electronic commerce and marketing practices.
3,000 words (approx. 12.0 pages), 4 sources, MLA, $ 88.95
»
Click here to show/hide summary
Abstract
While the internet is creating radically new paradigms for e-commerce, this paper discusses how marketing in particular is undergoing a transformation. It explains how many businesses are recognizing and harnessing new ways to create and deliver goods and services to consumers, and the most innovative companies have re-engineered the consumer's experience so that shopping is no longer time-consuming and onerous. It discusses how other leaders are challenging traditional practices and leveraging powerful tools that dramatically improve the productivity of marketing communications, advertising, and pricing.
From the Paper
"The Internet is transforming the practice of marketing, creating new ways of delivering value, and improving the experience for consumers. When announcing his company's acquisition of CDNow in July, Time Warner Inc.'s chairman and CEO, Gerald Levin observed, "I still don't think people get that there is a revolution going on with the Internet." (Ziener Vol.126)Perhaps with the benefit of hindsight, we will look back on the last 18 months and conclude that the Internet challenged conventional marketing practices and created radically different paradigms for doing business. Some have likened its impact to electricity, television, and other revolutionary technologies."
| |
|
The e-Commerce Environment, 2006.
Compares and contrasts ethical, legal, and regulatory issues involved in operating a business-to-business e-commerce website to that of operating a business-to-consumer e-commerce website.
675 words (approx. 2.7 pages), 3 sources, $ 26.95
»
Click here to show/hide summary
Abstract
This document discusses the legal, ethical, and regulatory dimensions of operating a business-to-business (B2B) e-commerce website and of operating a business-to-consumer (B2C) e-commerce website. The consensus is that while many of the infrastructural solutions for these two orientations of e-commerce are the same, some very important differences, such as the regulatory requirements across industries, are dramatically different.
From the Paper
"Business-to-business (B2B) websites differ in various ways from business-to-consumer (B2C) websites from a legal, ethical, and regulatory perspective. One of the most obvious differences between the two are the fact that many B2B sites have some sort of contractual obligation to complete an order in a given time period and according to certain specifications (Luftman, 2003). In the B2C environment this same contractual undertone does not exist although e-commerce sites of the B2C variety try to limit variance in how they treat customers and fulfillment concerns as this is a quality issue."
| |
|
Communication Technologies in E-Commerce and E-Business, 2000.
An investigation in new and emerging technologies and their influence on commerce.
1,362 words (approx. 5.4 pages), 2 sources, MLA, $ 45.95
»
Click here to show/hide summary
Abstract
This paper looks at the new and developing technology used in communication, not just socially but in the world of e-commerce. It examines the current state of technology and the latest developments and then the barriers to implementation of these new technologies. The cost, as in fiscal cost and quality of life, is also considered before looking at the impact of new technologies and communication on commerce.
Outline
Introduction
Current Communications Technology
Mobile and Wireless Technology
Cable Television and Internet
Satellite
Television
Latest Communication Developments
Wireless Local Networks
Broadband
High Definition Television
Social Aspects and Decision Making Issues
Barriers to Implementation
E-Commerce and E-Business
Convergence of Technologies
Bibliography
From the Paper
"The increase of communications and its convenience provides much scope for dataveillance. The monitoring and storing of personal data may breach the privacy rights of individuals. However the combining of surveillance sources such as CCTV, bank records, and location tracking using mobile telephone signals bring surveillance to a new level. By pooling together all information sources, information gathered on an individual is so personal and provides such a three-dimensional picture into one?s life and habits."
| |
|
The internet, E-commerce & the Government, 2001.
Congressional attitude toward regulating internet e-commerce. Issues & concerns involved. Overview & pitfalls of e-commerce monopolistic competition. Taxation policy. Concerns over internet voting., privacy & security. Table of Contents. 1 Figure.
2,925 words (approx. 11.7 pages), 14 sources, $ 103.95
»
Click here to show/hide summary
Abstract
Table of Contents
Executive Summary
Introduction
Discussion
Overview of e-commerce
Pitfalls of E-commerce
Interstate Commerce
Monopolistic Competition
Taxation policy
Public Issues, Voting
Digital Divide
Privacy
Conclusion
References
| |
|
E-Commerce and the Maritime Industry, 2006.
This paper analyzes the effects and impact of e-commerce on the maritime industry.
1,719 words (approx. 6.9 pages), 3 sources, APA, $ 55.95
»
Click here to show/hide summary
Abstract
The writer of this paper supplies a detailed explanation of e-commerce and how it works as well as the workings of the maritime industry. This paper examines and discusses the various effects of e-commerce the shipping and shipbuilding industries are currently beginning to become involved in. Maritime freight forwarders have long been involved in the fields of information technologies and use these existing and new technologies to keep up to date with many and varied aspects of their business.
Topics covered in this report include:
Thesis Statement
E-Commerce - The Wild Wild West of the Business World
Ship Owners and the Use of Information Technology
What E-Commerce Offers the Freight Forwarders
Opportunities and Threats
Downside Threats to E-Commerce and Shipping
The Future for E-Commerce and Freight Forwarding
Bibliography
From the Paper
"From the Federal Maritime Commission's point of view E-commerce presents many other issues that shall need careful consideration by many parties along with the two entities to resolve. Therefore, E-commerce and Freight Forwarders particularly maritime forwarders are to say the least worlds apart if not universes apart. This is not to say however that the works of reconciliation are not underway. Indeed there has been much discussion, revision and other efforts to bring the two entities into some form of unison for several years. Dating back as far as the early 1980s the Federal Maritime Commission is devoting great energy in this area as well as have the emerging E-commerce businesses' associations."
|
|
|
