| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "DISNEY PARKS RESORTS MARKETING": |
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Disney Parks and Resorts: Marketing, 2004.
Examines the international marketing strategies of Disney Parks and Resorts.
3,325 words (approx. 13.3 pages), 16 sources, MLA, $ 94.95
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Abstract
Disney?s Parks and Resorts business was built on the premise that theme parks, which brought the Disney magic to life, would be a tremendous experience and opportunity for children and their families to have fun. This paper analyzes the international marketing strategy of Disney Parks and Resorts. Disney Co. has recently begun facing financial problems, with lower attendance and occupancy rates, both in its U.S. and Paris locations. As this analysis proceeds, it examines the root causes of Disney?s declining Parks and Resorts' business and develops a set of recommendations. The paper includes tables.
From the Paper
"Standardization and transference of the American culture worked beautifully in Japan, turning it into a highly profitable venture, which continues to grow, leading to the opening of a second resort, Tokyo DisneySea. Indeed, Disney?s success in Japan is evidenced by the fact that it is the only resort to contribute higher earnings (royalties) to The Walt Disney Company in the fiscal year 2003 (Disney 2003 Annual Report, p. 59). Euro Disney is, however, an altogether different story, and not a very happy one at that. Established in 1992, the venture was plagued with problems right from the outset, beginning with Disney?s lack of understanding of European and French culture, which led to several errors in product and service design:..."
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| Term Paper # 13124 |
temporarily unavailable
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Disney Parks, 1993.
History & development of Disneyland, Disney World, Epcot Center. Examined in terms of features, promotion, employee policies, customer relations and tours.
1,800 words (approx. 7.2 pages), 9 sources, $ 63.95
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From the Paper
" In July 1955, a new amusement park opened 30 miles south of Los Angeles, California. Named for its owner, the park ushered in a new era of family entertainment and revitalized the amusement park industry. Walt Disney referred to Disneyland not as an amusement park, but as a "theme" park. Like its carnival-derived predecessors, visitors to Disneyland bought tickets for the various rides
(called "attractions" at the park). The parks that Disney operates (in Florida, Tokyo and France, in addition to California) are anything but simple, and each carries a high level of value for visitors. This research examines the Florida parks, the characteristics which render them unique, and plans for the future at these parks.
Initially, Disney was unable to obtain financing for his first amusement park. He put up his own money, gained from a.."
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Disney Park, New Location, 1996.
Examines relevant factors (marketing, resources, finances, politics, demographics, transportation) & recommends Australia as site for fifth Disney amusement park.
4,275 words (approx. 17.1 pages), 15 sources, $ 135.95
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From the Paper
"In 1955, Walt Disney opened an amusement park in Anaheim, California, which changed the way that Americans, and the world, viewed such entertainment. Once the domain of carnival hucksters, amusement parks underwent a significant makeover at the hands of the head of the Disney Studios. Through shrewd marketing, including a tie-in to a national television program, Disney successfully marketed Disneyland as a unique entertainment experience and made his theme park world famous. In the mid-1960s, plans were made for a second park, this one located in Florida, which was significant larger than the Anaheim park and which opened in the early 1970s. A third theme park opened in the 1980s in Tokyo, and a fourth in Europe in the early 1990s. The company also operates resorts at each of the theme park sites (with the exception of ..."
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| Term Paper # 26044 |
temporarily unavailable
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Euro vs Florida Disney, 2006.
This paper compares the Walt Disney Company -- WDC theme park and resort complex in Florida and Euro Disney in France.
2,985 words (approx. 11.9 pages), 11 sources, MLA, $ 88.95
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Abstract
CThis article studies the Disney theme parks located in Florida and in France. The writer states that due to strong leadership and excellent management skills, Disney has been able to make forays into many fields like entertainment, communication and technology and customer service. This paper compares the huge success of the Florida Disney complex with the losses suffered at Euro Disney. The writer discusses reasons for these differences and offers possible explanations for profit and loss at each site respectively. The writer also looks at cultural differences as a reason for varying success at the different locations.
Contents:
Success of Florida Disney
What Went Wrong in Euro Disney in France?
Cultural Differences
Michael Esiner and How he Contributed to the Initial Failure of Euro Disney
From the Paper
"The leadership approach at Florida Disney is the outcome of a transformation of a business thinking that happened within Walt Disney which is called as 'Performance Excellence'. Identifying novel competitive force in the early 1990s it was understood at Disney that to remain a benchmark in creativity, customer service and entertainment, every Cast Member at Florida should assume the role of an active partner in the success of the company. This initiative makes linkages to the leadership behaviors to the fundamental and quantifiable measures of Disney's business which is the totality of Cast experience, Guest satisfaction, and customer loyalty. In the beginning it was realized that the concept of Performance Excellence revolved on two major factors which is involvement and passion. (Disney World Paper)"
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New Disneyland Theme Park, 2001.
Factors involved in Disney opening a theme park in Hong Kong. Location choice and market characteristics; traget market resources; political environment; marketing devices of Disney theme park in Hong Kong, theme park organization. Effect on Hong Kong.
4,275 words (approx. 17.1 pages), 16 sources, $ 135.95
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From the Paper
"In 1955, Walt Disney opened an amusement park in Anaheim, California, which changed the way that Americans, and the world, viewed such entertainment. Once the domain of carnival hucksters, amusement parks underwent a significant makeover at the hands of the head of the Disney Studios. Through shrewd marketing, including a tie-in to a national television program, Disney successfully marketed Disneyland as a unique entertainment experience and made his theme park world famous. In the mid-1960s, plans were made for a second park, this one located in Florida, which was significant larger than the Anaheim park and which opened in the early 1970s. A third theme park opened in the 1980s in Tokyo, and a fourth in Europe in the early 1990s. The company also operates resorts at each of the theme park sites (with the exception of ..."
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"Rosa Parks: My Story", 2005.
A discussion on Parks' autobiography, "Rosa Parks: My Story"
675 words (approx. 2.7 pages), 1 source, $ 26.95
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Abstract
This paper analysis Rosa Parks autobiography. It offers a short summary of the book describing the inspiring story of Rosa Parks, who became a leading protagonist in the struggle of African Americans for equality. The paper explores a main character in this book is, her husband, who encouraged her to take part in civil rights activities, and supported her decision to fight against racial segregation. The author explains that many of the secondary characters in this book, such as the bus driver and police officials, are antagonists because they were against what Rosa Parks was trying to accomplish.
From the Paper
"Rosa Parks: My Story is set in Montgomery, Alabama in December 1955, and tells the inspiring story of Rosa Parks, who became a leading protagonist in the struggle of African Americans for equality. A main character in this book is her husband, who encouraged her to take part in civil rights activities, and supported her decision to fight against racial segregation. Many of the secondary characters in this book, such as the bus driver and police officials, are antagonists because they were against what Rosa Parks was trying to accomplish. The plot of Rosa Parks: My Story began when Rosa Parks "was sitting in the front seat of the colored section of a bus in Montgomery, Alabama." (Parks) She knew that because of racial bigotry, an African American had to give up their bus seat if a white man or woman boarded ..."
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Marketing Plan for a Casino, 2001.
A marketing program, strategy and action plan for Burswood casino in Western Australia.
7,218 words (approx. 28.9 pages), 8 sources, MLA, $ 160.95
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Abstract
This paper offers a proposal for a marketing plan for the Burswood Resort Casino in Perth, Western Australia. The study analyzes the positioning, finances and potential business of the complex. The paper begins by examining the current situation faced by the casino and then outlines the marketing strategy proposed.
Contents:
Abstract
Situational Analysis
Marketing Program Goals
Marketing Strategies
Action Plan
Budget
Monitoring System and Control
References
From the Paper
"It is extremely important to first understand Burswood?s background and current situation to be able to develop a solid marketing plan. Hence, this paper will start with a situational analysis of Burswood. This is then followed by its marketing program goals and marketing strategies respectively. The action plan will be the next step in this document. Finally, the budget and monitoring system should finish off this marketing plan."
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Snowmobiles and National Parks: A Bad Combination, 2005.
An argument for why snowmobiles should not be allowed access to U.S. national parks.
1,098 words (approx. 4.4 pages), 7 sources, MLA, $ 38.95
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Abstract
National parks should be considered treasures of this country. They are some of the few remaining examples of how beautiful the land truly is in its natural state. This paper contends that snowmobiles harm American national parks and their inhabitants (animals) with pollution to the air as well as noise pollution. In addition to this, they disrupt the national park experience for the millions of visitors to parks such as Yellowstone.
From the Paper
"Snowmobiles run on fuel just like the automobiles we drive in everyday life. Those automobiles of course pollute our cities everyday and it would be foolish to assume that snowmobiles do not do the same thing to the national parks of America. Air pollution, water pollution, and noise pollution are all results of the frequent snowmobile use in several prevalent national parks in this country. According to Sean Smith, the snowmobiles have "two-stroke engines that spew up to 30 percent of their fuel out the tailpipe and emit highly toxic polycyclic aromatic hydrocarbons"(Presley). One does not have to be an environmental expert to realize that machines releasing 30 percent of their fuel into the atmosphere is a bad thing. "
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American National Parks, 2002.
An overview of the physical features of America's National Parks.
1,400 words (approx. 5.6 pages), 4 sources, $ 53.95
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Abstract
This six-page undergraduate paper is brief general discussion on the American National Parks. It describes the physical environment, climate/weather, vegetation and land cover, the kind of landscapes some parks have and what physical process formed this landscape and what physical processes may still continue to alter the form of these parks.
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Rosa Parks, 2007.
This paper highlights the bravery of Rosa Parks, an African-American woman who protested the racism prevalent in the 1950s.
913 words (approx. 3.7 pages), 3 sources, MLA, $ 32.95
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Abstract
The paper discusses how Rosa Parks, who held fast to her sense of dignity and worth as a person, risked imprisonment and physical assault, so that she could hold true to her convictions. The paper shows how Rosa Parks became one of the icons of the American Civil Rights Movement because she refused to relinquish her seat to a white man on a city bus in Montgomery, Alabama. The paper demonstrates how Parks' single act of quiet defiance more than fifty years ago helped touch off the Civil Rights Movement of the 1950s and 1960s.
From the Paper
""To believe your own thought, to believe that what is true for you in your private heart is true for all men, -- that is genius," writes Ralph Waldo Emerson at the beginning of his essay "Self-Reliance." (Emerson, 1841) And, one might add, for all women too! In his famous essay, Emerson writes that genius, and true self-reliance and bravery comes from resisting accepted norms, and refusing to follow the crowd, and the mass, popular opinion. Such was the case with Rosa Parks, who held fast to her sense of dignity and worth as a person, risked imprisonment and physical assault, so that she might hold true to her convictions."
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Rosa Parks, 2007.
This paper describes the role of Rosa Parks in the Civil Rights Movement.
1,067 words (approx. 4.3 pages), 5 sources, APA, $ 37.95
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Abstract
This paper traces the origins of the Civil Rights Movement in America, starting with Rosa Parks and the Montgomery bus boycott. The author shows how Parks' act of defiance ultimately led to the involvement of the major leaders of the Civil Rights Movement, including Martin Luther King. The paper includes a biography of King's life, influences and his impact on civil rights. Also described are some of King's speeches. The paper concludes that ordinary people like Rosa Parks showed the way forward to eventually affect change in American policies toward blacks and whites.
From the Paper
"Of course the American Civil Rights Movement had many other origins and precursors. The peak of the Movement's activities was in the period between 1955 and 1965. One of the aims of the movement was achieved with the Civil Rights Act of 1964 and the Voting Rights Act of 1965 was passed by congress."
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Losing Integrity: The Crisis Within Canada?s National Parks, 2001.
The essay is an examination of the problems facing National Parks in Canada.
2,270 words (approx. 9.1 pages), 16 sources, APA, $ 70.95
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Abstract
This essay deals with four areas which are causing Canadian National Parks to disappear--extreme government cut-backs, identity crisis, improper management and ecosystem destruction. It also suggests ways in which the government can change its polices to save these parks.
From the Paper
"Canadians look at the infamous National Park?s landscape and see a vast and beautiful range of Canada at it?s best. Unfortunately, what one sees is often deceiving. The truth is that the state of Canada?s National Parks is alarming. Entire species are disappearing, vegetation is being destroyed by development and urbanization, and the pristine lakes and rivers are being contaminated by pollution. The Canadian Government has not been fulfilling its managerial role in protecting the essential resources that are comprised in Canada?s National Parks. The problems that have generated in the Park?s system have often dismissed due to their seemingly insignificant characteristics. Unfortunately, all of the insignificant problems joined together to create a devastating picture of dyfunctionality of the National Parks. There are four pivotal points that have caused the Park?s disastrous spiral aimed at oblivion. Extreme cuts to the Parks Canada?s budget has forced them to compromise their principles on how the parks should be run, and resorted to doing what they could. Parks Canada has found itself in an extreme identity crisis, as financial pressures are pitting conflicting philosophies against one another. The Canadian Government is the root which many, if not all of the posing threats the National Parks has emerged from. Their improper management and mentality has potentially shattered any chance of Canada?s ecosystem to flourish. Until the Canadian Government stops seeing the nation?s national Parks yet another way to generate a clever income for their institution, the parks will continue to lose their ecological integrity until they fade from man?s sight completely."
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Whitewater Parks, 2005.
A discussion about the benefit of man-made, whitewater parks.
1,241 words (approx. 5.0 pages), 9 sources, MLA, $ 42.95
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Abstract
This paper argues that whitewater parks can transform a dull, slow-moving river into a whitewater haven that is a kayaker's dream and an engineering feat. It looks at the economic, environmental, and recreational benefits of such a creation and concludes that these man-made water parks are to everyone's benefit.
From the Paper
"In 1972 a whitewater park was built in Augsburg, Germany for the Munich Olympic Games. Since then whitewater parks have become very popular in the United States and other countries (7). There are already over 40 whitewater parks built all over the world. There are almost 20 proposed whitewater parks in the building or planning stages currently in the U.S. Internationally there are at least four parks currently in the same stages (2). Gary Lacy, a pioneer whitewater engineer said "I'm just as surprised as anyone else at how popular these parks are in the community in general and the whitewater community," (1). There are two proposed whitewater parks in Pennsylvania, one in Johnstown, and another in Williamsport (2). Although no information could be obtained pertaining to the Williamsport project, through a discussion with Ben Faas the design engineer for the Johnstown Greenhouse Park and Stonycreek River Whitewater Improvement Project some design questions were answered. Mr. Faas said, "Whitewater sports are growing and growing now a days and kayakers especially need a place to play in the summer months, and a whitewater park is just the answer!", "This is the first whitewater park that I have ever worked so I am coming up with the preliminary designs and Gary Lacy, an experienced whitewater engineer from Boulder, CO is making all of the refinements." Mr. Faas spoke of the benefits that will follow the completion of the whitewater park (5)."
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